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Data for Smarter Decisions: How to Access Fast, Free Findings from GMAC® Researchers
Sabrina White• Client Services specialist• More than 10 years in graduate
management education –
Admissions and Program
Director
Data for Smarter Decisions
Rachel Edgington• Director of Market Research
and Analysis• Strategy setter, GMAC® research• Manager, Management Education
Research Institute
Data for Smarter Decisions
Data for Smarter Decisions
Alex Chisholm• Research Analyst• Trend identification and analysis• Macro dynamics
GMAC® Research• Highly valued, but not enough time to study it. How can
we add value?– Increase relevancy– Provide top-line summaries– Be more accessible– Make it easily digestible
Data for Smarter Decisions
Agenda• Getting to Know You• Seriously Getting to Know You• How You Use Our Data• Data-To-Go And Global Trends• User Scenario• Summary• Your Questions
Data for Smarter Decisions
Getting to Know You
Interactive Polling
Data for Smarter Decisions
Seriously Getting to Know You
Responses to Your Questions
Data for Smarter Decisions
How You Use Our Data• Proof• Sharing• Tactical• Strategic
Data for Smarter Decisions
Current Research Dissemination Methods
• GMAT® Data– Profile of GMAT® candidates– GMAT® Interactive Profile – Geographic Trends reports
• Market Research– Comprehensive data reports– Survey reports – Benchmark reports
Data for Smarter Decisions
Advantages
Data for Smarter Decisions
1. Data-to-Go Series: Topical Snapshots• Short and specific• Key trend descriptions and graphs
www.gmac.com/researchandtrends
2. Global Trends e-Reports• Integrated Analysis• Digestible Information
www.gmac.com/globaltrends
Data for Smarter Decisions: New Resources
DESKTOP SURVEY LAUNCH HERE
• Link to: http://www.gmac.com/researchandtrends/
• We will have internet explorer & PowerPoint already loaded
www.gmac.com/globaltrends
Data for Smarter Decisions
The “War” for Talent
Millennials in the Workforce:
15% in the U.S.
11% in Europe
Data for Smarter Decisions
What Key Stakeholders Value
Student Intentions – Changing Industry, Job Function, or Both
Full-Time MBA students: 75%
Part Time: 62%
EMBA Students: 59%
Data for Smarter Decisions
Education Markets & Globalization
Economic Downturns & Higher Education:
- Ability to voluntarily leave workforce matters
- Different citizen groups respond differently
Data for Smarter Decisions
Regional Market Development & Supply-Side Dynamics
GMAT® Exams Taken – 2007 vs. 2000:
Worldwide: + 15%
China: + 108%
India: + 251%
Data for Smarter Decisions
John Roeder
Director of Admissions
Owen Graduate School of Management
Vanderbilt
Data for Smarter Decisions
Data for Smarter Decisions
B-School Pipeline = Younger
Data for Smarter Decisions
Data for Smarter Decisions
Data for Smarter Decisions
Data for Smarter Decisions
Data for Smarter Decisions
Source: GMAT® Interactive Profile
Data for Smarter Decisions
Data for Smarter Decisions
Data for Smarter Decisions
GMAC® Research– Increase relevancy– Provide top-line summaries– Be more accessible– Make it easily digestible
Data for Smarter Decisions
Your Questions
John
Rachel Alex
Additional Comments, Questions, Feedback?
Data-to-Go: [email protected]
Global Trends e-Reports: [email protected]
Webinar Topic Ideas: [email protected]
Data for Smarter Decisions
Thanks for participating!
Data for Smarter Decisions: How to Access Fast, Free Findings from GMAC® Researchers
