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de la salle lipa · PDF file 8 DE LA SALLE LIPA VISUAL IDENTITY MANUAL USE OF THE OFFICIAL SEAL De La Salle Lipa seal is an important element in the institution’s visual identity

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  • de la salle lipa visual identity Manual

  • CONTENTS

    Introduction

    Background, Nature and Purpose

    De La Salle Lipa Official Seal

    Elements of the DLSL Official Seal

    Use of the Official Seal

    Color Standards

    Scaling the Seal

    Typography

    Unacceptable Seal Versions

    Seal Applications

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  • 3DE LA SALLE LIPA VISUAL IDENTITY MANUAL

    INTRODUCTION

    De La Salle Lipa is committed to the pursuit of academic excellence, not only in the region, but in the entire network of Lasallian institutions. Building a strong, dynamic and flexible identity will be beneficial to highlight the institution’s thrusts and its commitment to continue the tradition of excellence, community spirit and relevance.

    DLSL continues its campaign to maintain, protect and build its image by establishing visual standards consistent with the school’s vision– mission and direction. The DLSL official seal and six (6) subsequent academic logos resonate the school’s ideals of developing mature and competent professionals who are responsive to the needs of the community.

    This DLSL Visual Identity Manual has been created to guide the Institution in producing materials that are consistent and immediately recognizable as De La Salle Lipa.

    This manual establishes distinct guidelines on how all aspects of the DLSL brand will be handled and communicated. This will guide the user on proper use and display of the De La Salle Lipa official seal within the institutional identity program and brand awareness.

  • 4 DE LA SALLE LIPA VISUAL IDENTITY MANUAL

    BACKGROUND, NATURE AND PURPOSE

    De La Salle Lipa has had a number of school seals since its inception in 1962. These emblems were created to mark and symbolize the milestones in the history of DLSL.

    The previous seal which bears a coat of arms with two stallions as supporters on each side and whose quadrants bear the Balisong, the Taal Volcano, the Lasallian Star and the Coconut Tree has been in existence for six years. It has been preceded by three more seals and a commemorative one which marked the institution’s 40th year. Witnessed by the Presidency of Brothers Jun Erguiza FSC and Rafael Donato FSC, the seal reflects the directions and goals of their time.

    In 2005, under the Presidency of Br. Manuel R. Pajarillo FSC and with the drafting of the new Vision-Mision statement, an interim seal was designed with a pool of Brothers and Administrators as consultants together with then the Marketing Communications Department (MCD). Improvements and modifications were done as the school aims to make a unifying element that embodies and exemplifies its vision- mision of teaching minds, touching hearts and transforming lives.

    In May 2006, after wider institutional consultation regarding its form and content through the procedures implemented by the Vision-Mission Task Force of the Office of the President and after the approval of the Board of Trustees, the seal was finally made official with just another alteration, i.e. the replacement of the Taal Volcano on the upper right quadrant with the Broken Chevrons.

  • 5DE LA SALLE LIPA VISUAL IDENTITY MANUAL

    DE LA SALLE LIPA OFFICIAL SEAL

    The De La Salle Lipa official seal bears a coat of arms with laurel leaves on each side. The coat of arms has a star as its crest and has four quadrants, separated by the cross that symbolizes the school’s adherence to Catholic values and traditions, embodied in the teachings of the founder, St. John Baptist de La Salle.

  • 6 DE LA SALLE LIPA VISUAL IDENTITY MANUAL

    ELEMENTS OF THE DLSL OFFICIAL SEAL

    The cross which divides the shield into four, symbolizes the school’s adherence to Catholic values and traditions

    The upper left quadrant bears the balisong, a favorite Batangueño weapon of defense. It attests to the Batangueños’ craftsmanship and symbolizes the bravery of what is nevertheless a peace loving people.

    The upper right quadrant bears the broken chevrons, part of the coat of arms of the family of St. John Baptist de La Salle. The three broken chevrons correspond to the broken bones sustained by Johan Salla, the great grandfather of St. John Baptist de La Salle, in a battle against the Moors while serving as Chief Warrior of Atphonus the Chaste, King of Oviedo in Spain.

    The lower left quadrant bears the coconut tree, landmark of the main campus during its founding. The coconut tree – the tree of life – is known to be versatile and is able to ride the winds of change which manifests the same characteristics common among Lipeños. The very site where DLSL was built in 1962 was a plantation of the tree of life, now immortalized in the school’s coat of arms.

  • 7DE LA SALLE LIPA VISUAL IDENTITY MANUAL

    The lower right quadrant bears the stallion, a heritage element of the previous school seals. The stallion identifies Lipa’s cool climate that makes it perfect for breeding horses. In fact, a few stables still remain. It represents strength, industry and the ability to conquer: qualities the Lasallians of Batangas should seek to possess.

    The laurel leaves at the sides of the shield symbolize excellence which is part of De La Salle Lipa’s mission. Laurel leaves were used in ancient times as symbols of achievement and excellence, crowned on the heads of people who are in authority or on those who excelled in a particular endeavor.

    The five-pointed star above the shield symbolizes the Signum Fidei. It is a sign of faith, and is the symbol of the De La Salle Brothers (Fraternum Scholarum Christianarum). The star also means hope. The Sign of Faith is one of the hallmark virtues by which St. John Baptist de La Salle guided his educational enterprise.

    The banners below the shield contain: the name of the school (De La Salle Lipa); the year it was founded (1962); the initials of our country (R.P. Republic of the Philippines); and the Latin phrase “Crescit Gratia Virtuteque” which means “He grew in faith and wisdom”. This phrase is lifted from the Holy Gospel (Luke 2: 40-42) indicating how the child Jesus grew up. This should be the same way our students should grow and the rest of the members of the school community should develop.

  • 8 DE LA SALLE LIPA VISUAL IDENTITY MANUAL

    USE OF THE OFFICIAL SEAL

    De La Salle Lipa seal is an important element in the institution’s visual identity. It is used in official communications for all units and official documents – diplomas, report cards, transcript of records, letterheads, awards, and institutional memo.

    DLSL official seal is registered under the Intellectual Property Office (IPO). This gives the school complete ownership over the seal and an exclusive right to prevent all third parties from using identical or similar signs for the production of their own goods and services without prior consent.

    The use of the De La Salle Lipa Official Seal is restricted to De La Salle Lipa institutional activities. Unless otherwise specified, no one has the permission to copy, redistribute, reproduce, republish and modify the seal in any form without the written permission from the Strategic Communications Office.

    General rule on the use of the seal:

    • There should be no alteration in the configuration of the signatures / seal outside what is specified in this manual.

    • Changes in the color, font, layout, and design are not allowed.

    • Clipping any part of the seal is not allowed.

    Digital images of the seal may be obtained through the Strategic Communications Office.

    All materials that will make use of the De La Salle Lipa seal must be approved by De La Salle Lipa Strategic Communications Office. The office may be reached by calling 756 5555 local 228 or 981 1100 and through email [email protected]

  • 9DE LA SALLE LIPA VISUAL IDENTITY MANUAL

    OFFICIAL SEAL VERSIONS

    The DLSL seal may appear without the logotype. However, the logotype should never be used without the seal, unless it is part of a text.

    Horizontal orientation

    It shows the seal placed side by side with the logotype.

    Vertical orientation

    It shows the seal centered above the logotype.

    6x

    9x

    20x

    5x

    10x

    8x

  • 10 DE LA SALLE LIPA VISUAL IDENTITY MANUAL

    OFFICIAL SEAL CLEAR SPACE To keep its integrity, the seal must be surrounded by clear space at least equal to the height of the star.

    Other design elements, such as type, photography and illustrations, must not be positioned within the “X” clear space. As a general rule, the more clear space around the wordmark the better.

    For example, the wordmark would only be the seal on a page.

    x

    x x

    xx x

    x x x

    x

    x x

    x x x

    x x

    x

    x x

    xx x

    x x x

    x

  • 11DE LA SALLE LIPA VISUAL IDENTITY MANUAL

    OFFICIAL SEAL IN BLACK / DARK BACKGROUND

  • 12 DE LA SALLE LIPA VISUAL IDENTITY MANUAL

    OFFICIAL SEAL IN BLACK

    The DLSL seal may be set in black if placed on white / light background.

  • 13DE LA SALLE LIPA VISUAL IDENTITY MANUAL

    OFFICIAL SEAL IN GREEN

    The DLSL seal may be set in green if placed on whi

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