deceptive advertisment ethics

8/7/2019 deceptive advertisment ethics

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And Business Ethics


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` W hat is Deceptive Advertising? Identify four advertisements that you believe are deceptiveexplaining the deception of each ad.

` Is deceptive advertising harmful?


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` To define Deceptive Advertisement` To give examples of Deceptive Advertisement` To explain if deceptive advertising is harmful


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Advertising that makes false claims or misleading

statements, as well as advertising that creates afalse impression.


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` Bait and Switch` Fake Testimonials` Partial Disclosure` Small Print` Incomplete description` False Promises and Vague Descriptions` Unsubstantiated Claims` Distorted Photographs and Ad-Copy


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SBH Holdings Limited and Forest Hills JointVenture Limited had advertised in newspapersand pamphlets in 1995 and 1996 that purchasers

of houses in the Estate Homes of Forest Hills, St.Andrew, which they were developing, would beoffered facilities such as a swimming pool, tenniscourt, a clubhouse and security fencing. T hese

were not provided with the houses at the end of construction


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` Proactiv


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` Harm to Customer Financial loss- buying a product for the benefits that wasadvertised just to realize that it doesnt have thosebenefits is a waste of moneyEmotional harm- building up hope just to bedisappointed, traumatize, worriedPhysical harm- pharmaceutical and health products thatwithhold vital information

W aste of time and energy- going to a store to purchase aproduct just to realize that its not available (bait andswitch)


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` Harm to BusinessBusinesses who are involved in Deceptive advertisementusually think short term without looking at the long termimplication of their actionsLawsuitsLoss of good reputationLoss of customersLoss of profits


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` Advertisement is not innately bad, what makesadvertising harmful is when an advertiser acteither amorally or immorally in advertising a

product by making the advertisement false or deceptive.

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deceptive advertisment ethics