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10 th - 13 th November 2015 Jeddah Centre for Forums & Events Jeddah, Saudi Arabia Under the Patronage of His Highness Prince Abdullah bin Saud bin Mohammed Al Saud Head of the Tourism Committee in Jeddah www.decofair.com DECOFAIR 2015 POST SHOW REPORT Organised by:

DECOFAIR POST SHOW REPORT 2015 - · PDF fileExhibitor Pro˚le Flooring Textiles Design & Architectural Services Furnishings Lighting Kitchen & Bathroom Products Furniture Décor Accessories

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10th - 13th November 2015Jeddah Centre for Forums & Events

Jeddah, Saudi Arabia

Under the Patronage of His Highness Prince Abdullah bin Saud bin Mohammed Al SaudHead of the Tourism Committee in Jeddah

www.decofair.com

DECOFAIR 2015

POST SHOW REPORT

Organised by:

DECOFAIR 2015 POST SHOW REPORT Contents

www.decofair.com 01

Organiser Message 02

Event Highlights 03

Decofair 2015 Exhibitor and Brand List 06

Exhibitor Testimonials 10

Visitor Information 11

Show Features 13

Marketing 14

Supporters and Partners 15

www.decofair.com 02

Organiser Message

Organised by Reed Sunaidi Exhibitions and inaugurated by HH Prince Abdulla bin Saud bin Mohammed al Saud, Decofair 2015 took place at the Jeddah Centre for Forums and Events from 10th to 13th November.

Decofair is Saudi Arabia’s largest international interior design, furniture and furnishings exhibition for industry professionals and high net worth individuals looking to source, network and learn about the latest products and design trends from around the world.

Decofair 2015 presented 110 exhibitors and over a hundred international brands from 15 countries, including Italy, France, UK, Portugal, Egypt, China, UAE, Norway, USA and many others.

This year’s edition welcomed more than 7,000 attendees and featured Art Deco, an art exposition presented by Saudi Centre for Fine Art. The Student Design Display created by the Faculty of Home, Economics, Interior Design and Furniture from King Abdulaziz University and Creative Workshop area organised by 90D Creatives.

Welcome to the review of the 7th edition of Saudi Arabia’s largest International Design Show –

Decofair 2015

www.decofair.com 03

Event HighlightsDates: 10th to 13th November 2015Venue: Jeddah Centre for Forums and Events, Saudi Arabia

Exhibitor InformationDecofair 2015 displayed 110 local and international participants exhibiting in 9 di�erent sectors

Exhibitor Pro�le

Flooring TextilesDesign & Architectural

Services

Furnishings LightingKitchen & Bathroom

Products

Furniture Décor Accessories Outdoor Furniture

9,800GROSS SPACE IN M2

7,107UNIQUE ATTENDEES

115EXHIBITORS AND BRANDS

15COUNTRIES

www.decofair.com 04

52%FURNITURE

5%OTHERS

12%DESIGN AND ARCHITECTURAL SERVICES

2%OUTDOORFURNITURE

8%DECOR ACCESSORIES

2%TEXTILES AND SOFTFURNISHINGS

8%LIGHTING

2%FLOORING

7%FURNISHINGS

2%KITCHEN AND BATHROOM PRODUCTS

Exhibitors by sector

“ It was a very good experience. We are very happy with the welcome we’ve been getting. There is a lot of interest in our products and we are thinking of coming back to this show next year.

Joana NunesDirector of Project Department AIMPP, Portugal

All Portuguese products displayed at the show were purchased by the local buyer for the showroom in Jeddah.

www.decofair.com 05

“ Creative Closets have participated in Decofair for over 4 years now; we try to be here in Decofair yearly because it covers all our target clients. Decofair is getting better and better every year from A to Z.

Creative Closets, KSAFifth Time Exhibitor

Exhibitors Feedback

85%SATISFIED WITH THE QUALITY OF VISITORS

75%SATISFIED WITH THE EVENT OVERALL

74%WOULD LIKE TO EXHIBIT IN 2016

82%FOUND POTENTIAL CUSTOMERS, SUPPLIERS OR PARTNERS

www.decofair.com 06

Decofair 2015Exhibitor and Brand List

EXHIBITOR / BRAND COUNTRY STAND NO.

ACCESSORIESArt Plus UAE E-75Art Studio Italy E-40Artistico Egypt A-210Gallery One UAE C-90Gallery Mansour Egypt A-210(1)International Image KSAJotashield Norway D-93Jotun Norway D-90Lady Design Norway D-92National Paints Jordan E-80Sayegh Group - National Paints Jordan E-80YFZ KSA F-60

DESIGN AND ARCHITECTURAL SERVICESAl Fikrah KSA B-260Art Plus UAE E-75Art Studio Italy E-40Bannoub Décor KSA F-80Bumerango Portugal E-30Cameron Design House UK D-33Dasar KSA E-50Ebreez KSA B-130; B-160Ejab Jeddah KSA B-210Ettejah Al Mohandeseen KSA B-130Faisal Salah KSA A-15Huren Design KSAID Design KSA B-220Randa Fahmy Egypt A-210(4)Smart Building Systems KSAUnited Company for Industrial Development & Contracting (Unio�ce) KSA D-80Wooder KSA A-170Zahrat Al Bahrain KSA E-72

FLOORINGAl Mira Carpets KSA E-100Art International KSA F-70Malaysian Timber Council Malaysia C-05

www.decofair.com 07

Decofair 2015Exhibitor and Brand List

EXHIBITOR / BRAND COUNTRY STAND NO.

FURNISHINGSAFAL Aluminum Systems Co. LTD KSA C-100Alucobond Aluminum Factory LLC China B-110Fenomastic My Home Norway D-91Jotashield Norway D-93Jotun Norway D-90Lady Design Norway D-92National Paints Jordan E-80Sayegh Group Jordan E-80The Paper Partnership Wallpapers Ltd. UK D-30

FURNITUREA Pacheco Portugal E-30AFAL Aluminum Systems Co. LTD KSA C-100AHCOF China B-115AIMMP - Associacao das Industries de Madeira e Mobiliario de Portugal Portugal E-30Al Badaha KSA B-280Al Fikrah KSA B-260Al Refaie Group / Reef Global Group KSA A-290; B-300Al Sabban KSA F-40Al Shaya Home Furniture Kuwait D-45Al Sourayia KSA C-80Alucobond Aluminum Factory LLC China B-110And So To Bed UK C-40Antonino Maia Costa LDA Portugal E-30Antonino Sofa Portugal E-30Artistica KSA F-70Ba Zhou Yifeng Furniture China A-50Bat Eye LDA Portugal E-30Bintang Jati Indonesia C-30Bowen O�ce Furniture Co. Ltd. China C-05Bumerango Portugal E-30Closet & Décor KSA F-75Closet World KSA D-100Connex PTE LTD Singapore Singapore B-10Creative Closets KSA C-60Creative Mary Portugal E-30CV. Ambar Jati Furniture Indonesia C-30CV. Isen Jaya Abadi Indonesia C-30Depage Palace KSA B-170DFN SRL Italy D-47Distinction Contract UK D-35EIFCO Egypt A-220

www.decofair.com 08

Decofair 2015Exhibitor and Brand List

EXHIBITOR / BRAND COUNTRY STAND NO.

FURNITUREEmotional Brands Portugal E-30Ethan Allen USA C-51Formatama Megakreasi Indonesia C-30Gallery Mansour Egypt A-210(1)Haining Kendy Furniture China A-50Haryonon Lombok Handicraft Indonesia C-30Hinox Technology for Automation & Saving Energy KSA D-60Istikbal Turkey C-70Istana Perabot Indonesia C-30Kalingga Furniture Indonesia C-30Ligne Roset France D-50Likecork Portugal E-30Masakin Fiber Glass Doors KSA B-180Malabar Portugal E-30Malaysian Timber Council Malaysia C-05Mega Furniture Indonesia C-30MetalTec Egypt A-210(3)MetalTec for Engineering Industries Egypt A-210(3)Mr. and Mrs. KSA C-75Nesma KSA A-310Nesma Holding Co. KSA A-280Nomad KSA F-60Notre Art Egypt A-210Ottiu Portugal E-30Primedoing Portugal E-30Rui Matias Portugal E-30Saudi Abu Issa KSA C-50Siro Advanced Industries S.A.E. Egypt A-240Smart Furniture Egypt A-210Spiver KSA F-90Swan KSA D-70Teleset Mobilya TurkeyTemahome Portugal E-30The Morrocan Boutique KSA A-345; A-120UD. Gaharu Persada Indonesia C-30Urban Wood KSA B-200US Made Mattress USA A-330We Productise Portugal E-30Yap LDA Portugal E-30YFZ KSA F-60

www.decofair.com 09

Decofair 2015Exhibitor and Brand List

EXHIBITOR / BRAND COUNTRY STAND NO.

KITCHEN AND BATHROOM PRODUCTSAl Badaha KSA B-280Distinction Contract UK D-35

LIGHTINGBalubaid for Electric Est. KSA A-255Candle Mania Egypt A-200Cameron Design House UK D-33DFN SRL Italy D-47Electronic Phantom KSA E-70Gallery Mansour Egypt A-210(1)Kandil Egypt Egypt A-180; A-190Khaled Al Harbi Est. KSA E-70Kharabaa Al Jannoub Est. KSA A-315Laser Lights KSA B-05Prada Rosso Italy A-10Venetia Studium LTD UK D-40

OUTDOOR FURNITUREDFN SRL Italy D-47Distinction Contract UK D-35Ebreez KSA B-130; B-160Malaysian Timber Council Malaysia C-05

TEXTILES AND SOFT FURNISHINGSDistinction Contract UK D-35K. A. International UK E-60Riyadh Velvet KSA B-120Venetia Studium LTD UK D-40

OTHERBeijing Talent China B-115Egyptian Exhibition & Convention Authority Egypt A-210King Abdulaziz University KSA D-31King Abdulaziz University (Faculty of Home Economics) KSA E-100Mado KSA B-230O' Café KSA B-50; F-30Saudi Council of Engineers KSA A-140

www.decofair.com 10

Exhibitor Testimonials

We’ve received such an overwhelming response for having our lighting piece here that we had to print extra brochures on the second day. We are really grateful to Decofair for the opportunity to promote our products.

Cameron Design house, UK First time exhibitor

It was a very useful meeting we had with Arabian Enterprise Incubators at the “How to do business in KSA” seminar. John Lockwood explained in detail how

KSA. We will consider AEI services and assistance in entering the KSA furniture market.

DFN, ItalyFirst time exhibitor

www.decofair.com 11

Visitor Information

Trade Visitorsby Company Activity

7,107ATTENDEES

TRADE VISITORS’ COMPANY ACTIVITIES INCLUDE:

%32 Interior Design and Architecture%18 Engineering services / Construction / Contracting services%20 Furniture Distribution / Retail %5 Government%5 Hotels%20 Other

+ 23%INCREASE IN TRADE VISITORS

%12 %12

Purchasing Responsibility

%36SOLERESPONSIBILITIES

%12SPECIFYING / INFLUENCE BUTNOT PURCHASING

%41JOINTRESPONSIBILITIES

%12NO PURCHASING / SPECIFYING RESPONSIBILITY AT ALL

%49TRADEVISITORS

%51NON-TRADE VISITORS

www.decofair.com 12

Visitor Objectives

Visitor Interest

Visitor Information

95% OF VISITORS SATISFIED WITH THE SHOW

Make a deal

Meet companies I am considering doing business with

Identify and/or evaluate new products / services

Ability to see di�erent products / exhibitors in one place

Stay up to date on trends in the design industry

Gather market information to set priorities or strategy

Meet and network with others in my industry sectors

Attend creative workshops

Find companies to represent / distribute* Multiple answers

18 34 47 35 45 21 16 13 16

%

%

Furniture

Décor accessories

Furnishings

Flooring

Lighting

Textiles

Outdoor furniture

Kitchen & bathroom products

Design / Architectural services18 11 12 10 12 7 20 8 13

www.decofair.com 13

86% OF ATTENDEES CONSIDER IT’S HIGHLY IMPORTANT TO

HAVE CREATIVE WORKSHOPS FOR STUDENTS AND

DESIGNERS

Show Features

Art Deco

Student Design Display

Creative Workshops

An art exposition presented by Saudi Centre for Fine Art and that showcase latest art pieces of local and regional artists.

Organised in partnership with Saudi creative community 90D Creatives, workshops provide the opportunity to try the sculpture and calligraphy classes. Visitors interested in learning professional 3D Max programme got a chance to join a special technical seminar for beginners at Decofair.

Welcomes the new generation of future industry professionals to network with international brands and allow young interior designers and architects to showcase their skills and talents by exhibiting their projects. This feature organised by King Abdulaziz University Faculty of Home Economics – Interior Design and Furniture.

www.decofair.com 14

Decofair 2015 MarketingCampaign

Online Marketingwww.decofair.com provides all show-relevant information in one place. Social Media activity generated 24,000 followers.

Social Media Communityover 2,000 posts under #decofair hashtag

18, 761

1,814

131

3,761

71%of Exhibitors were satisfied with

the marketing campaign

5,000Industry leaders, decision-makers and VIPs invited to the show

250,000SMS were sent during the cam-paign

24,467Followers on social media channels

50,000Local and Inter-national contacts reached via e-campaign

106Media onsite

www.decofair.com 15

Decofair 2015 Supporters and Partners

International Partners and Supporters:

O�cial Show Carrier Knowledge Partner: O�cial Forwarder Business Content Partner O�cial Radio Sponsor

www.decofair.com 16

BOOK YOUR SPACE TODAY!

www.decofair.com

Organised by:

7th -10th November 2016

Hilton HotelJeddah, Saudi Arabia

Khulud DurriKey Accounts Sponsorship and Sales Manager - KSA

Tel: +966 12 6682626, Ext: 226Mobile: +966 504641463email: [email protected]

Rony HaddadGroup Exhibition Director

Tel: +966 12 6682626, Ext: 164Mobile: +966 540066567email: [email protected]

SAUDI ARABIA’S EXCLUSIVE

INTERNATIONAL DESIGNTRADE SHOW