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Deconstructing Advertising
Many Americans already live branded lives: their clothing, personal grooming products,
automobiles, and even speech habits (vocabulary, phrasing, etc.) and dietary practices
are influenced heavily by what they see on television. How many times have I heard
"talk to the hand," "take it to the next level," and "been there, done that, got the t-shirt,"
all of which appear to be the common tongue of talk show hosts like Oprah, etc?
“Teen Cool”
It’s clear that name recognition is not on the decline. In the new study, McDonald’s ranked second for name recognition, just behind Coca-Cola, yet plunged to #32 when ranked according to likeability. Disney and Pepsi suffered the same fate, placing #9 and #3 for recognition, respectively, yet not even breaking the top twenty for likeability.
Fashion
Tobacco
Alcohol
Food
Are You Buying Food From A Tobacco Company?
Inspirational Posters
Miscellaneous