HARMAN and Samsung enable a seamless experience in communication, entertainment, mobility, and productivity. Becoming another living space in a consumer’s connected lifestyle, all solutions follow the connected car vision.

THE CONNECTED CAR VISION

Smart, intuitive and personalized

Seamless and open collaboration

Secure and future proof in the cloud

Scalable performance and design

DESIGNINGEXPERIENCES

CONNECTEDAutomotive Digital Ecosystem Enabling OEMs to Offer an Immersive Connected Experience to End ConsumersToday, the driving experience looks completely different than it did just a few years ago, asdrivers have come to expect the same level of connectivity and seamless experience in every other aspect of their lives. With HARMAN Ignite 3.0, OEMs can create an in-carexperience that rivals – and in some cases beats – the personalization of a smartphone or otherconsumer devices and, most importantly, can evolve over time. With this smart, seamless andscalable approach, OEMs can realize lucrative digital revenue while creating a stand-out driverexperience for their customers.

Smart and personalized experiences for automotive customersHARMAN Ignite Marketplace – An ecosystem marketplace for user-downloadable apps,cloud-enabled services and Virtual Personal Assistants (VPAs). It will provide support for third- party developers, allowing consumers to enjoy their preferred apps and services.Intelligent Reasoning Assistant (iRA) – This new solution supplements Personal Assistants’cognitive services by adding capabilities focused on driver activities.Connected Navigation – Delivers superior in-vehicle navigation that closely mirrors thoseconsumers are accustomed to on mobile. It embeds connectivity benefits – like access to meta- data like reviews and ratings in a way that is seamless and makes discovering a destination easy.

DELIVERING IMMERSIVE DRIVING EXPERIENCES

© 2019 HARMAN INTERNATIONAL INDUSTRIES, INCORPORATED. All rights reserved. Features, specifications and appearance are subject to change without notice. All company and product names used herein may be trademarks of their respective owners.

HARMAN IGNITE 3.0

Key highlights• Platform to allows OEMs to showcase custom apps and services for purchased cars

• Offers customers a seamless and context-sensitive infotainment experience

• Delivers a much better navigation experience, allowing users to quickly and accurately travel to their desired destination

Connected Navigation & POI search

Connected Virtual Personal Assistant for

the car

Apps, Services, Skills Marketplace

Built on Android Automotive

Microservices API

MVPABasic OEM

ServicesBasic User Services

NaaS AI

Addressing key industry challenges

Solution Architecture

More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN’s latest innovations leverage Samsung’s connected lifestyle and hardware expertise, allowing automakers to create an ecosystem of unique, smart, enhanced and rich in-vehicle experiences. Together HARMAN and Samsung are architects of experience, designing the most intuitive and immersive interactions with in-vehicle technology. HARMAN is a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

www.harman.com

HARMAN Ignite Marketplace

Industry Challenge How we solve it

Intelligent Reasoning Assistant (iRA)

Connected navigation & POI search

Applications and services layer

Automotive layer

Core layer

Security Monitoring & Operation

MQTT

Accessing multiple apps with different UIs at the same time is cumbersome and distracting.

• Shared ecosystem to attract third-party services,where OEMs can customize products/services basedon their brand and their customers’ interests

• Facilitates new voice-enabled skills and out-of-the-boxcloud platforms and services

Need for specialist VPAs where a deep knowledge and experience of the vehicle is a differentiator and where generalized offerings are not enough.

• Serves vehicle users’ need for info (for both remoteand local actions)

• A tool for coordinating and simplifying multiplecompeting interests for the attention of vehicle users

• Pre-empts and predicts user needs and vehicle needswhile driving

Accuracy of onboard navigation and Point-of-Interest (POI) database lessens after 5-10 years without update.

• Improves the user experience with betterPOI content

• More accurate, traffic-aware routing• Faster time-to-navigate

Mobile Apps

OEM Admin Portal

Analytics Portal

3rd Party Store

App StoreOEM Apps

User Mgmt API

Device Mgmt API

Subs Mgmt API

User Graph API

Data FeedService

Mgmt API

Subscription Management

User Management

Data Platform

Core IOT Platform

Software Management

Orchestration

Logging

Security Audit

Data Replication DRDevice Management

Head UnitOBD Dongle

HARMAN