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COUNTRY PROFILE

Official name:

Russian Federation

Location:Northern Eurasia continent

Area:

17.075 million km2

Population:

141.9 million people (Jan 2009)


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COUNTRY PROFILE

Capital city:Moscow (10.4 million people)

National Day:

12th June

Official language:

Russian

Currency: RUB (Rouble)

GDP: per capita (country comparison to the world: 75)

$15,100 (2009 est.)

$16,300 (2008 est.)

$15,400 (2007 est.)


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GEERT HOFSTEDE CULTURAL

DIMENSION


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MARKET: SAINT PETERSBURG

Location:

Eastern Europe, the Eastern shore of the Baltic

Sea (Gulf of Finland)

Area:

1,439 km2 (2nd Russian biggest city)

Population:

4,581.7 thousand people (1st Jan 2009)


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SAINT PETERSBURG

Northern capital of Russia

2 airports and 1 seaport

High living condition

One of the most expensive cities

in Russia

Life style

Busy, open-minded


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COMPANY

Established in 2008

Location in Singapore

Leading Internet e-grocery for the grocery supplies

and supermarket industry

more than 300 categories of products


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PARTNERSHIP

Founded by Oleg Zherebtsov in 1993

89% Brand recognition

Provided a fresh produce and dairy sections, household

items, apparel, an electronics, pharmacies, and muchmore.


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1. Saint-Petersburg (14)

2. Novosibirsk (4)

3. Nizhny Novgorod (2)

4. Astrakhan

5. Barnaul

6. Novgorod

7. Volgograd

8. Krasnodar (2)

9. Naberezhnie Chelny

10.Omsk (2)

11.Petrozavodsk12.Ryazan

13.Togliatti

14.Tyumen

15.Saratov

16.Penza

17.Novorossiysk

"Lenta" hypermarket chains in Russia operating

36 complexes throughout the country:


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MARKETING STRATEGY

Product : Online grocery service

CompetitiveAdvantages : Fast service, first

selling grocery online in saint Petersburg,

convenient Target market : The citizen, middle to high

income, busy people


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SWOT ANALYSIS

High quality service

New idea

FlexibilityEco-friendly

Low competitionStrong economy

Large market

Customer lifestyle

New comer

Demand for capital

Unstable national politicTechnology problems

New competitors

Weather

Strength Weaknesses

Opportunities Threats


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PROMOTION STRATEGY

Advertising

Medias (TV& radio), newspapers, magazines,Internet

SaleDiscount for holiday or special occasions

Loyalty Strategy

Point reward present for birthday, frequentorders


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PRICE STRATEGY

NAME DELIVERY FEE(RUB)

Russian Post Office 82.6 + 5% of the declared value

Carter's Florist & Greenhouses 270

Irene's Flower Shop 150

Yum Trade 1~1000 charge 1001000~1800 charge 50

1800~2600 charge 10

over 2600 charge for free


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PLACE STRATEGY

Computers & vehicles are at Lenta supermarket

The goods will be delivered from the nearest

supermarket to customers


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MARKETING STRATEGY :3

ADDITIONAL PS

Process:

Simple,Speedy &Safe

Customer Order Orderwebsite


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MARKETING STRATEGY

Physical evidence:

Friendly appearance

Uniform


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MARKETING STRATEGY

People:

Staff:

Friendly, professional, and helpful

Customer:

Giving feedbacks, suggestions, attending events


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FINANCIAL STATEMENT

Advertisement

1. Radio $25.343=762474.5 RUB/year

2. Outside $3.417.387=102816188 RUB/year

3. Magazine $7.176.884=215925167.4 RUB/year


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FINANCIAL STATEMENT

Equipment

1. Van $4395*4=USD$17583.9

2. Desk chair

chair*10=$12.5*10=USD$125

desk *5=$106*5=USD$530

computer*6=$625*6=USD$3750


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FINANCIAL STATEMENT

Advertising tax is levied at 5%

Insurance

1. 3% of total value of goods2. Madatory accident insurance0.2%-5.8%

Profit

take 15%-20%from each order


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TAXES

Mineral resources extraction tax 40%

Corporate profits tax 19%

Unified Social Tax 11%

Other taxes 2%

Indirect taxes collected in 2008 in Russia:

VAT 25%

Direct taxes collected in the first nine months of

2008 in Russia:


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FINANCIAL STATEMENT

Labour law

1. standard working hour: 40hours over 5-6 days/

week . It'll be lower for youngsters, disability

people,etc.

2. at least 28 calendar days off/ year


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FUTURE PLAN

1. Shot term: find the supplier by our self and run

the business by our self

2. Long term: expand our business to other cities

and other countries


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REFERENCES

http://www.doingbusiness.org/EconomyRankings/

http://www.state.gov/r/pa/ei/bgn/3183.htm

http://www.saint-petersburg.com/quick-facts.asp

http://doingbusiness.ru/facts-about-st.-petersburg.html

http://www.yumtrade.com/shopdisplayproducts.asp?id=19&cat=mineral+water+%26+others

http://www.lenta.com/index.php?path=node/1259

http://www.sv-agency.udm.ru/sv/prices.htm

http://www.ruscham.com/en/rossinfo/db/13.html

http://www.worldbusinessculture.com/Business-in-Russia.html

http://www.worldwide-tax.com/russia/russia_tax.asp


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Documents

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