Demand-Supply Assessment of the US Baby Products · PDF fileDemand-Supply Assessment of the US ... believe organic food to be healthy and natural, ... Baby Food Channel Distribution,

  • View
    214

  • Download
    0

Embed Size (px)

Text of Demand-Supply Assessment of the US Baby Products · PDF fileDemand-Supply Assessment of the US...

  • RocSearch. All Rights Reserved. 1

    Sample Deliverable

    Demand-Supply Assessment of the US Baby Products Market

  • RocSearch. All Rights Reserved. 22

    Table of ContentsSection 1: Market Overview

    Market Size and Segmentation

    Baby Food

    Baby Skincare

    Key US States

    Growth Trends

    Industry Challenges

    Section 2: Competitive Landscape Assessment

    Section 3: Distribution Channel Analysis

    Section 4: Branding & Marketing Strategies

    Section 5: Summary

    Section 6: Appendix

  • Sample Disguised and Abridged

    RocSearch. All Rights Reserved. 3

    Sample Disguised and Abridged

    In 2015, baby food market in the US was estimated at ~USD XX billion; it is

    forecasted to reach USD XX billion by 2020

    Market Overview Study on the US Baby Products Market

    Though xx% of the baby food sales value comes from North America and

    Europe, smaller regions like Latin America & Middle East are also growing fast

    In 2015, the US baby products market was worth ~ USD XX billion. It comprised

    the following segments:

    Baby Food

    Baby Skincare

    Baby Seat and Safety Products

    Diapers and Accessories

    The US baby food market accounted for about XX of the total baby products market

    in 2015

    During 2009-2015, the baby food market was almost stagnant (0.x% CAGR), with

    2014 market value similar to 2009. However, from 2011-2015, market grew at CAGR

    xx%

    *Inclusive of baby formula

    XX%

    XX%

    xx%

    The percentage within the pie-chart indicates the contribution to the global baby food

    market in 20xx

    The figures in the bar graph indicate the YoY growth in baby food & formula in 20xx

    Baby Food

    Baby Formula

  • Sample Disguised and Abridged

    RocSearch. All Rights Reserved. 4

    Sample Disguised and Abridged

    Within the baby food market, organic food is gaining traction and is

    emerging as a significant segment in the US

    Total Market

    USD XX bn

    Baby milk constitutes the largest segment of the

    overall baby food market. It contributed about

    three-fourth of the total baby food market value

    in 2015

    During 2009-2014, the share of baby milk

    declined as consumption fell, while prices

    remained stable

    A. Organic Prepared Baby

    Food (USD Mn)

    B. Organic Milk Formula

    (USD Mn)

    C. Other Organic Baby Food

    (USD Mn)

    D. Organic Dried Baby Food

    (USD Mn)

    Market Overview Study on the US Baby Products Market

    High product quality and safety are the top

    criteria for consumers purchasing baby food

    products. The parents desire to provide the best

    to their kids is expected to drive the demand for

    baby food products

    Demand for gluten free baby food products

    has also risen, primarily driven by increased

    consciousness regarding allergens among many

    parents

    Organic baby food was one of the fastest growing sub-segments in 2015

  • RocSearch. All Rights Reserved. 55

    Table of ContentsSection 1: Market Overview

    Market Size and Segmentation

    Key US States

    Growth Trends

    Industry Challenges

    Section 2: Competitive Landscape Assessment

    Section 3: Distribution Channel Analysis

    Section 4: Branding & Marketing Strategies

    Section 5: Summary

    Section 6: Appendix

  • Sample Disguised and Abridged

    RocSearch. All Rights Reserved. 6

    Sample Disguised and Abridged

    Growing Online

    Sales

    Online sales of baby products have outpaced all other segments of

    consumer packaged goods in the past three years

    In 2015, the online share of baby products sales was 10 times

    higher than the online share for any other consumer-packaged

    goods. Also, online sales made up XX % of baby product

    sales, compared to only X % for other consumable goods,

    reflecting the consumers willingness to buy these products online

    Rise in online sales and increasing demand for high quality products are the

    key trends emerging in the US market

    Market Overview Study on the US Baby Products MarketB

    AB

    Y P

    RO

    DU

    CT

    S:

    MA

    RK

    ET

    TR

    EN

    DS

    BA

    BY

    FO

    OD

    : M

    AR

    KE

    T T

    RE

    ND

    S

    Packaging Innovation

    1 In terms of packaging, products in tubs or glass currently make up the vast majority of baby food value sales

    However, in 20xx, pouch market sales grew x% year-on-year in the US

    In comparison, sales of products packaged in tubs or glass declined by x% in the US during the same period

    The popularity of pouches is largely driven by their ease and flexibility; pouches provide

    convenient, portable nutrition thats extremely compatible with consumers on-the-go

    lifestyles, and they promote self-feeding and independence

    Liz Buchanan, Director, Global Professional Services, Nielsen

    Product Trends

    The market for baby care products is evolving, primarily driven by

    consumers' desire to give their children the best. Manufacturers in

    the baby care market are taking inspiration from the adult market,

    especially in categories such as food and personal care, fueled by

    consumers' desire to pamper their babies

    High product quality and safety are the top criteria for consumers

    when purchasing baby products. The penetration of less expensive

    private labels in the category is low, as consumers are ready to pay

    higher prices for high-quality branded products

  • RocSearch. All Rights Reserved. 77

    Table of Contents

    Section 1: Market Overview

    Section 2: Competitive Landscape Assessment

    Baby Food

    Competitive Landscape

    Key Player Profiles

    Product Portfolio and Price Mapping

    Organic Food Landscape

    Baby Skincare

    Section 3: Distribution Channel Analysis

    Section 4: Branding & Marketing Strategies

    Section 5: Summary

    Section 6: Appendix

  • Sample Disguised and Abridged

    RocSearch. All Rights Reserved. 8

    Sample Disguised and AbridgedCompetitive LandscapeStudy on the US Baby Products Market

    North America baby food market is fairly consolidated, with top three

    players accounting for XX of the total market

    *The market share chart presented here accounts for xx % of the market. The details of the players constituting the

    remaining x% market are unavailable. Hence, the break-up for US vs non-US is ascertained for xx% of the market

  • Sample Disguised and Abridged

    RocSearch. All Rights Reserved. 9

    Sample Disguised and AbridgedCompetitive LandscapeStudy on the US Baby Products Market

    The top brand by these 3 players together enjoy the lions share

    (more than XX) of the baby food market in North America

    Company x Brand Mapping Brand-wise Market Share, 2015

    SIMILAC

    SENSITIVE

    ALIMENTUM

    *The market share chart presented here accounts for XX% of the branded market

  • RocSearch. All Rights Reserved. 1010

    Table of Contents

    Section 1: Market Overview

    Section 2: Competitive Landscape Assessment

    Baby Food

    Competitive Landscape

    Key Player Profiles

    Product Portfolio and Price Mapping

    Organic Food Landscape

    Baby Skincare

    Section 3: Distribution Channel Analysis

    Section 4: Branding & Marketing Strategies

    Section 5: Summary

    Section 6: Appendix

  • Sample Disguised and Abridged

    RocSearch. All Rights Reserved. 11

    Sample Disguised and Abridged

    Price Mapping: Formula

    Competitive LandscapeStudy on the US Baby Products Market

    Under 2 oz 2 3.9 oz 4 4.9 oz 5 7.9 oz 8 8.9 oz 9 22.9 oz 23 oz & above

    3

    6

    9

    12

    15

    18

    21 &

    above

    Prices (

    US

    D)

    Weight (Ounces)

    Opportunity Area

    9-22.9oz 23 oz & above

    The above chart is indicative in nature and depicts the price range

    for a particular brand, segregated by package weight

    1 2 3 4 5

    Brand Products

    Earths

    Best

    Organic Sensitivity Infant

    Formula with Iron

    Enfamil Enfamil Gentlease Non-

    GMO Powder Tub

    Similac Similac Neosure Infant

    Formula with Iron

    Gerber

    Stage 1 Gerber Good Start

    Gentle Powder Infant

    Formula

    Enfagrow Enfagrow Toddler

    Transitions Powder Can

    Indicative Product Portfolio

    Price Legend

    Brand Price

    Gerber 45.9

    Enfamil 41

    Similac 32.4

    Brand Price

    Earth Best 50.9

    Enfamil 37.5

    Similac 37.4

    Gerber 33.1

    Enfogrow 23.5

  • RocSearch. All Rights Reserved. 1212

    Table of Contents

    Section 1: Market Overview

    Section 2: Competitive Landscape Assessment

    Baby Food

    Competitive Landscape

    Key Player Profiles

    Product Portfolio and Price Mapping

    Organic Food Landscape

    Baby Skincare

    Section 3: Distribution Channel Analysis

    Section 4: Branding & Marketing Strategies

    Section 5: Summary

    Section 6: Appendix

  • Sample Disguised and Abridged

    RocSearch. All Rights Reserved. 13

    Sample Disguised and Abridged

    Three brands dominate the organic baby food market, accounting for about

    XX of the market share

    Over the last few years, the organic baby food market has witnessed high growth as well as increased

Search related