Design research - Interdisciplinary Product ?· IDEO, Human Centered Design (HCD) Toolkit, ... Ethnography…

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<ul><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>Design research: fieldwork basics 1 </p><p>Fieldwork overview: an ethnographic approach Primary and Secondary research Observation basics Q+A, in-class activity and wrap up </p><p>References: Techniques &amp; Approaches for User Research,2006 Conifer Research Steelcase, User Observation Field Notebook IDEO, Human Centered Design (HCD) Toolkit, 2nd edition 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization, 2013 Vijay Kumar </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>What is the value of user research? </p><p>innovation </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>What is the value of user research? people are experts of their own lives innovation </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>Ethnographic approach </p><p>innovation </p><p>Ethnography is the systematic study of people and cultures. </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>Ethnographic approach why? </p><p>innovation </p><p>Apply social science methods to the creation of new products, services and customer experiences Gather data: observe activities and document what people do in context Analyzing data: making sense and meaning of user activities and interactions Results in: a deep understanding of users Allows for: concepts that address the broad view of needs of users </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>Primary vs. Secondary Research </p><p>innovation </p><p>Primary Research is original research. In user-centered design we are interested in first hand accounts of the user experiences. Main techniques are observations, interviews and surveys. Document experiences with sketches, photos and video. Secondary Research involves gathering of information that has been collected by others. Books, professional journals, newspapers, periodicals and case studies are examples of secondary resources. Make sure online sources are reliable. </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>Primary Research: observing users </p><p>Observing everyday lives of users will reveal tacit needs that people are typically unable to articulate What is a tacit need? Needs that are not easily articulated verbally Users dont necessarily know and cant always </p><p>communicate what they need Revealed through observation by researchers </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>observing users why? </p><p>Observing everyday lives of users will reveal tacit needs that people are typically unable to articulate Provides a quantity and richness of data </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>observation basics </p><p>References: Steelcase, User Observation Field Notebook </p><p>What to look for? </p><p> Work-arounds: what people invented to get the job done Barriers: overt hurdles and sticking points Repurposed objects: shows unmet needs Wear patterns: show vital clues User torture: discomforts that users endure </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>observation examples </p><p>work-arounds and adaptations in the workplace </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>observation basics how to? </p><p>References: Techniques &amp; Approaches for User Research,2006 Conifer Research </p><p>Take notes in a field notebook 3 types of notes: </p><p> Inscriptions: time and place memory jogs Interpretation: stories or sketches of context Transcriptions: capture observations in sequence </p><p>Tips: Identify big buckets of information Build a custom notebook if necessary Review notes, debrief with team </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>field notes pros/cons </p><p>References: Techniques &amp; Approaches for User Research,2006 Conifer Research </p><p>Pros: </p><p> Visual Inexpensive No bulky gear Unobtrusive </p><p>Cons: </p><p> Takes time Recording speed limited Researcher style </p><p>differences </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>photography basics </p><p>References: Techniques &amp; Approaches for User Research,2006 Conifer Research </p><p>Powerful tool to capture images of people, places &amp; artifacts Features: </p><p> Documents steps in a process Context Measure of proof Documentation of behaviors Relationships between people and environment </p><p>Tips: Use an unobtrusive camera Organize files Photograph from different points of view </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>photography pros/cons </p><p>References: Techniques &amp; Approaches for User Research,2006 Conifer Research </p><p>Pros: </p><p> Visual Available on all cell </p><p>phones Captures details and </p><p>emotion </p><p>Cons: </p><p> Users can be wary Requires organization Flash can be disruptive May not be allowed in </p><p>sensitive situations </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>videography basics </p><p>References: Techniques &amp; Approaches for User Research,2006 Conifer Research </p><p>Captures human activity in real-time Features: </p><p> Ideal for activities When time sequence of activities is important Provides dense record of activity </p><p>Tips: Use hand held video to record informal activity Fixed video (tripod) creates comprehensive record </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>videography pros/cons </p><p>References: Techniques &amp; Approaches for User Research,2006 Conifer Research </p><p>Pros: </p><p> Comprehensive record of activity and interactions </p><p> Readily available on mobile devices </p><p> Great tool for storytelling </p><p>Cons: </p><p> Expensive tool Users and companies </p><p>may resist Analysis is time-</p><p>consuming May not be allowed in </p><p>sensitive situations </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>self documentary basics </p><p>References: Techniques &amp; Approaches for User Research,2006 Conifer Research </p><p>Combines subject-generated photos with annotations or journal writing Features: </p><p> Users own representations Self documents activities and environments Participant decides what to include </p><p>Tips: Select motivated users Provide clear and simple instructions </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>self documentary pros/cons </p><p>References: Techniques &amp; Approaches for User Research,2006 Conifer Research </p><p>Pros: </p><p> Yields rich data Users are invested Provides visual material </p><p>for presentations Reveals patterns in </p><p>targeted environments </p><p>Cons: </p><p> Time consuming and demanding for participants </p><p> Requires commitments that some users will not be able to adhere to </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>survey basics </p><p>References: Techniques &amp; Approaches for User Research,2006 Conifer Research </p><p>Quantitative data to round out research Considerations: </p><p> Sample size: control Survey design: not too complex Analysis: may need professional help </p><p>Tips: Keep it simple Use an online tool </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>Research framework: A E I O U </p><p>References: Techniques &amp; Approaches for User Research,2006 Conifer Research </p><p>A E I O U is a simple framework that helps researchers collect and interpret observational data A = Activities. What are people doing? E = Environments. Where are these activities taking place? I = Interactions. Who is interacting with whom? O = Objects. What artifacts and objects do you observe? U = Users. Who is there? What are their roles and relationships? </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>Secondary Research: where to begin? </p><p>Collection and analysis of already published material. What are reliable sources of data? Internal sources: annual reports, surveys, sales data Online sources: blogs, web sites and databases* U.S. government agencies and reports Industry studies and reports: can be costly Books, magazines, newspapers and trade publications Professional association publications </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>Secondary Research: Pros and Cons </p><p>Advantages: </p><p> Vetted and factual Edited information Easily accessible Often free Allows easy comparison </p><p>of data sets </p><p>Disadvantages: </p><p> Information can be dated Data categories may not </p><p>match Data collected for other </p><p>purposes Proprietary information </p><p>can be costly </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>In class activity and assignment: Team and individual research: primary + secondary </p><p>In your teams come up with ideas: 1. Where can we observe? </p><p> Activate your network: who do you know? Contact UIC: active construction Contact dealers for customers? </p><p> 2. Secondary research: see Basecamp for assignment </p></li><li><p>IPD </p><p>University of Illinois At Chicago Interdisciplinary Product Development </p><p>Innovation Center 2015 Fall Semester Susan Stirling stirling@uic.edu </p><p>thank you </p></li></ul>