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LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 1
Sebastian WendlandtDesign Research Consultant, User Interface Design GmbH (München)
Design Research
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 4
Outline
On Design Research
• What is Design Research?
• Innovation as ethnographic Exploration
• Identifying Design Opportunities
Applied Design Research
• Introducing the Project
• Applying Design Research
Q&A Session
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 5
Outline
On Design Research
• What is Design Research?
• Innovation as ethnographic Exploration
• Identifying Design Opportunities
Applied Design Research
• Introducing the Project
• Applying Design Research
Q&A Session
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 6
Outline
On Design Research
• What is Design Research?
• Innovation as ethnographic Exploration
• Identifying Design Opportunities
Applied Design Research
• Introducing the Project
• Applying Design Research
Q&A Session
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 7
What is Design Research?
What is Design Research?
Why Design Research?
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 8
What is Design Research?
DESIGN vs. design
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 9
Design Research Basics
Design vs. Designing
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 10
Design Research Basics
Design vs. Designing
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 11
What is Design Research?
The DESIGN of the design of the DESIGN.
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 12
What is Design Research?
Why Research?
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 13
What is Design Research?
1. Design Research = Research for Design
2. Design Research = Research about Design
3. Design Research = Research through Design
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 14
What is Design Research?
1. Research for Design
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 16
Yahoo! Design Research – Intern
Primary responsibilities include:− Assisting with, or conducting independently, an exploratory user experience research project that helps to inform and inspire a rich understanding of key product experiences.
− Synthesizing insights from qualitative research.−Developing presentations and or workshops to share findings with stakeholders
− Working collaboratively with designers, product, marketing and other researchers
− Conducting research as part of a collaborative team, seeking feedback and information from other researchers and stakeholders.
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 17
What is Design Research?
2. Research about Design
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 18
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 19
What is Design Research?
3. Research through Design
Develop hypotheses about the DESIGN throughdesign.
Design as a way to ask meaningful questionsabout design.
Identifying design opportunities throughdesigning.
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 20
IdeaSketchScenariosConceptMock‐upLow‐fi Prototype Hi‐fi Prototype
Design Research Basics
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 21
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 22
ConceptScenarios, Sketch
Lo‐fi prototype, Mock‐ up
Lo‐fi prototype, Wireframe
Hi‐fi prototype, Screen Design, Colour Scheme
Product
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 24
Idea Sketch Concept Low‐fi Prototype Hi‐fi Prototype (Product releaseto market)
What is Design Research?
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 25
Verbalize IdeaDraw SketchAct ScenarioExplain ConceptBuildMock‐up
What is Design Research?
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 26
The practice of design research• identifying the right method• at the appropriate time in the design process• in order to elicit answers about the design.
= design research as asking meaningful questions.
What is Design Research?
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 27
Outline
On Design Research
• What is Design Research?
• Innovation as ethnographic Exploration
• Identifying Design Opportunities
Applied Design Research
• Introducing the Project
•Applying Design Research
Q&A Session
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 28
Innovation as ethnographic Exploration
Idea Sketch Concept Low‐fi Prototype Hi‐fi Prototype (Product releaseto market)
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 29
Idea Sketch Concept Low‐fi Prototype Hi‐fi Prototype (Product releaseto market)
Explorative Research Formative Research
Innovation as ethnographic Exploration
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 31
Idea Sketch Concept Low‐fi Prototype Hi‐fi Prototype (Product releaseto market)
Explorative Research Formative Research
Radical Change Incremental Change
Innovation as ethnographic Exploration
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 32
What is a meaningful question?
Innovation as ethnographic Exploration
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 33
Questions structure the answer.
Methods structure the outcome.
Innovation as ethnographic Exploration
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 34
Questions structure the answer.
Methods structure the outcome.
Design Research Basics
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 38
Open questions –
Answer structured by research subject
Closed questions –
Answer structured by researcher
Innovation as ethnographic Exploration
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 39
Idea Sketch Concept Low‐fi Prototype Hi‐fi Prototype (Product releaseto market)
Explorative Research Formative Research
Radical Change Incremental Change
Open Questions Closed Questions
Innovation as ethnographic Exploration
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 42
Conclusion
•Design research methods vary depending on what you want to know.What you want toknow depends on where you are in the design process.
•More open methods (less structuring) comeearly in the process
•More specific methods (more structuring) comelater in the process.
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 43
Outline
On Design Research
• What is Design Research?
• Innovation as ethnographic Exploration
• Identifying Design Opportunities
Applied Design Research
• Introducing the Project
•Applying Design Research
Q&A Session
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 44
Identifying Design Opportunities
Research through Design – Identifying Design Opportunities by Designing
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 45
Identifying Design Opportunities
Research through Design – Identifying Design Opportunities by Designing
Goal'identify design opportunities''making conscious design choices'
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 46
Idea Sketch Concept Low‐fi Prototype Hi‐fi Prototype Release to market
Identifying Design Opportunities
‐ identifying design opportunities‐making conscious design choices
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 47
Increase Varietyof Design Choices
Reduce Variety ofDesign Choices
Source: Pugh 1990 in Buxton 2007
Idea Sketch Concept Low‐fi Prototype Hi‐fi Prototype Release to market
Identifying Design Opportunities
‐ identifying design opportunities‐making conscious design choices
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 48
Your Questions
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 49
Outline
On Design Research
• What is Design Research?
• Innovation as ethnographic Exploration
• Identifying Design Opportunities
Applied Design Research
• Introducing the Project
• Applying Design Research
Q&A Session
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 50
Example Project
Industrial Computers in LogisticsCurrent obstacles and future business opportunities
Briefing• 6 field visits, own recruitment• 1 expert interview – moderation between client and industry partner• client joins for field visits• interviews• observastions• workshops in the field/ event‐style idea testing• brainstorming and body storming• report hand‐in after 4 weeks
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 57
Project Management as 'Event‐driven Design'
Client
User
Project Management
From User Study
...to Implementation
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 68
SummaryDesign Research –Ethnographic Methods for designing interactive Systems
− The design researcher as project manager – mediating and moderatingbetween design stakeholders
− Use of audio and visual media – as ‚window to the other side‘ (designer/ user)
− ‚Event'‐style− Use of materials and tools that allow non‐designers to participate in concept development
−Workshops with instructions and formats that ‚force‘ stakeholders to takeproject‐ownership
LMU München – Medieninformatik – Alexander Wiethoff + Andreas Butz - Interaction Design - SS 2011 69
Outline
On Design Research
• What is Design Research?
• Innovation as ethnographic Exploration
• Identifying Design Opportunities
Applied Design Research
• Introducing the Project
• Applying Design Research
Q&A Session
![Action Research - LMU München - Medieninformatik & Characteristics Action research is a research initiated to solve an immediate problem […] led by individuals working with others](https://img.pdfslide.net/doc/110x75/5ae7082c7f8b9a8b2b8e124f/action-research-lmu-mnchen-medieninformatik-characteristics-action-research.jpg)
