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DESIGN THINKING In Education
ANDRES OSPINA
INTERACTIVE PRODUCTION Fall 2014
How am I going to do this?
Why am I doing this?
Because I care; I wanted to share moreBecause I care; I wanted to share more
I felt a great responsibility for the type of impact I was going to make on the students’ lives.
I felt a great responsibility for the type of impact I was going to make on the students’ lives.
I wanted to bring real life approaches and processes into the class
I wanted to bring real life approaches and processes into the class
How can I start?
Listen to people
Create Empathy
Meaningful Service
Collect Feedback
(Know them individually)
Inspire through
storytelling
(Make a connection)
Solve meaningful problems
(Focus on doing what’s best for them)
CLASS PRINCIPLES
ESTABLISH A RELATIONSHIP1
Inspire
Think Big
User Student=
Self persona exercise
Collect Feedback and ideas
BUILDING TEAMS2
Pitching and recruiting talent
HCD
Technology
Business
Design
32 Students
6 Teams
A lean start up mindset
What smart companies expect from their employees?
It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.
—Steve Jobs
NEW COURSE OUTLINE3
Increasing number of tools = generic product
Unique product = much better value
Because is fun!
I used Simon Sinek’s Golden Circle approach to structure the product design process from the WHY to the WHAT
Class Road Map
Problem Discovery
Business Research
Customer & User Research
UX Strategy First Assumptions
Prototyping Testing
Observation & opportunities finding
SWOT Matrix Customer & User Research Road mapping
Features definition
UX & UI ToolsFinal Presentation
Case Study
Qualitative Testing & Refinement
Sep 02 Dec 09
CC
Final Exam
WHY HOW WHAT
CC CC CC CC CC CC CCCC
Inspiration & Learning
Class Cycle
Team work / Research
Discovery & Ideation
Prototype
Share
Iterate
PROBLEMCC
Inspiration & Learning
Class CycleCC PROBLEM
Senior UX Designer - UI Developer - Jul 2011
Dec 2012
subaru.ca Usability analysis, UX research and IA
Feb 2012
Improved usability of subaru.ca from position 29th to 6th on J.D. POWER usability ranking
May 2012
Subaru UI Framework
Increased Production Speed
Faster2X$98KSavings
Dec 2012
Mobile Hybrid Responsive solution
Dec 2011
2012 Canada Autoshow Kiosk App
UX, UI, AS3
“I want to say thank you for all your stories of success and failure that you’ve shared with us. This really helps me to stay motivated and be positive about what I’m doing.”
- Andrew
Inspiration & Learning
Class Cycle
Team work / Research
PROBLEMCC
HUMAN CENTERED RESEARCH Qualitative and Quantitative Data
Inspiration & Learning
Class Cycle
Team work / Research
Discovery & Ideation
PROBLEMCC
STEP AWAY FROM THE COMPUTER
Inspiration & Learning
Class Cycle
Team work / Research
Discovery & Ideation
Prototype
PROBLEMCC
Inspiration & Learning
Class Cycle
Team work / Research
Discovery & Ideation
Prototype
Iterate
PROBLEMCC
Inspiration & Learning
Class Cycle
Team work / Research
Discovery & Ideation
Prototype
Share
Iterate
PROBLEMCC
CLASSS APPROACH4
Students Cognitive findings:
• Social Fears • Wrong expectations • Lack of inspiration • Sense of ownership • Mental health
Find and solve problems Create opportunities for the implicit memory to express itself.
Iterative process Develop sense of resilience. Lose the fear to fail.
One on One Time
7:30am
8:00am
One on One Time + On the road calls Tuesdays: 10:30am - 11:30am
You make the call 647 287 1517
We need larger boards!
FINAL EXAMS5
An opportunity to retrospect
“UX Strategy is the subject we know the least about at this point in our program. Aside from this class, we only had one other course last year that touched a bit on it, so this is definitely an area that I think I can improve on.”
— Hazel
“I think in school we focus too much on the ‘WHAT’ and not so much on the ‘WHY’”
— Shawn
“This semester has been incredibly useful and informative for me. Dabbling in freelance work I can take everything that I’ve learned and apply it to working with clients big or small. Definitely my favorite class and most impactful topic this entire two year course.”
— Casy
CASE STUDIES6
Compile their 15-week design process story in a 20-minute presentation.
THE FINAL CHALLENGE
“You are the most important product you are building. Use these principles to iterate yourself.”
Thank you very much!
@pinxelar
