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DESIGN THINKING ACCELERATED EXPERIENCE ©Kate Shannon McCready - All Rights Reserved

DESIGN THINKING - learnlocallearnlocal.acfe.vic.edu.au/file/view/LLConf_14_Design Thinking...“Design thinking is a human-centered ... Double Diamond DESIGN PROCESS Service Design

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DESIGN THINKING ACCELERATED EXPERIENCE

©KateShannonMcCready-AllRightsReserved

© Kate Shannon McCready All Rights Reserved

Hi!

I’m Kate McCready ©KateShannonMcCready-AllRightsReserved

What are we doing?

•  2(ish) hours •  Groups of 3 •  Create a prototype solution to an opportunity/problem

using DESIGN THINKING •  Brief overview •  Get STUCK IN! •  Rapid experience of the process •  About learning – not getting it right

©KateShannonMcCready-AllRightsReserved

What are we doing?

•  You will be wearing 2 hats •  Researcher/designer •  Customer/research participant

•  The problem/opportunity we will be designing for?

©KateShannonMcCready-AllRightsReserved

“Design a way for Learn Local employees to support and learn from

each other across organisations.”

©KateShannonMcCready-AllRightsReserved

WHAT IS DESIGN THINKING?

©KateShannonMcCready-AllRightsReserved

“Design thinking is a human-centered approach to innovation that draws from

the designer's toolkit to integrate the needs of people, the possibilities of

technology, and the requirements for business success.”

- Tim Brown, IDEO president and CEO -

©KateShannonMcCready-AllRightsReserved

ITERATIVE PROCESS

Double Diamond DESIGN PROCESS

Service Design Vancouverbuilding innovation + value for businesses and people

Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org

RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC

NEEDS/VALUESTOUCH-POINTS

BRAINSTORM

SPECIFICSOLUTIONS

SPECIFIC SOLUTIONSPROTOTYPES

DISCOVER DEFINE DEVELOP DELIVER

GENERAL PROBLEM STATEMENT

SPECIFICPROBLEMS

Source:ServiceDesignVancouver

Source:IDEO

Source:designthinking.co.nz

Source:dschool.fr

Source:EvoluDon6

ITERATIVE PROCESS

Double Diamond DESIGN PROCESS

Service Design Vancouverbuilding innovation + value for businesses and people

Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org

RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC

NEEDS/VALUESTOUCH-POINTS

BRAINSTORM

SPECIFICSOLUTIONS

SPECIFIC SOLUTIONSPROTOTYPES

DISCOVER DEFINE DEVELOP DELIVER

GENERAL PROBLEM STATEMENT

SPECIFICPROBLEMS

ITERATIVE PROCESS

RESEARCH INSIGHTSUSER-CENTEREDEMPATHETIC

NEEDS/VALUESTOUCH-POINTS

GENERAL PROBLEM STATEMENTSPECIFICPROBLEMS

TEST

Create Choices

Make Choices

DIVERGE

CONVERGE

©KateShannonMcCready-AllRightsReserved

LET’s GET STUCK IN!

©KateShannonMcCready-AllRightsReserved

How will it work?

•  Conduct 2 X one-on-one interviews (Individual) •  Analyse, synthesise and generate key insights (Group) •  Create ‘How might we?’ questions (Group) •  Brainstorm ideas (Individual & Group) •  Get feedback on ideas (Individual) •  Share feedback, combine & refine to form one idea (Group) •  Create a prototype (Group) •  Test your prototype (Group) •  Debrief (All)

©KateShannonMcCready-AllRightsReserved

ITERATIVE PROCESS

Double Diamond DESIGN PROCESS

Service Design Vancouverbuilding innovation + value for businesses and people

Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org

RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC

NEEDS/VALUESTOUCH-POINTS

BRAINSTORM

SPECIFICSOLUTIONS

SPECIFIC SOLUTIONSPROTOTYPES

DISCOVER DEFINE DEVELOP DELIVER

GENERAL PROBLEM STATEMENT

SPECIFICPROBLEMS

“Design a way for Learn Local employees to support and learn from

each other across organisations.”

Problem / Opportunity

©KateShannonMcCready-AllRightsReserved

ITERATIVE PROCESS

Double Diamond DESIGN PROCESS

Service Design Vancouverbuilding innovation + value for businesses and people

Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org

RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC

NEEDS/VALUESTOUCH-POINTS

BRAINSTORM

SPECIFICSOLUTIONS

SPECIFIC SOLUTIONSPROTOTYPES

DISCOVER DEFINE DEVELOP DELIVER

GENERAL PROBLEM STATEMENT

SPECIFICPROBLEMS

Research / Discover

•  Open questions •  Be genuinely curious! •  Don’t go in with an agenda – put your ideas & opinions aside •  Listen to understand •  If you’re not getting anything interesting, change direction •  Explore extremes •  Dig deep – look for unmet needs, emotions, goals, pain, delight •  What is really important?

YOU HAVE 5 MINUTES EACH

©KateShannonMcCready-AllRightsReserved

Starter Questions

•  What are the easiest/most difficult parts of your role? •  Where could you use more support in your role? •  If you had $3000 to spend on learning & development, what would you

spend it on? Why? •  What could others working in Learn Locals learn from you? •  Tell me something important you’ve learned relevant to your role? How did

you learn that? •  What’s the best peer to peer learning experience you’ve had? •  How did that make you feel? •  Why is that important to you?

©KateShannonMcCready-AllRightsReserved

ITERATIVE PROCESS

Double Diamond DESIGN PROCESS

Service Design Vancouverbuilding innovation + value for businesses and people

Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org

RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC

NEEDS/VALUESTOUCH-POINTS

BRAINSTORM

SPECIFICSOLUTIONS

SPECIFIC SOLUTIONSPROTOTYPES

DISCOVER DEFINE DEVELOP DELIVER

GENERAL PROBLEM STATEMENT

SPECIFICPROBLEMS

Key Insights

As a group, discuss your interviews to analyse and synthesise. Look for: •  What was similar? What was different? •  Did you uncover any unmet needs? •  Is there a problem or opportunity? •  What were your key insights?

YOU HAVE 10 MINUTES

©KateShannonMcCready-AllRightsReserved

ITERATIVE PROCESS

Double Diamond DESIGN PROCESS

Service Design Vancouverbuilding innovation + value for businesses and people

Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org

RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC

NEEDS/VALUESTOUCH-POINTS

BRAINSTORM

SPECIFICSOLUTIONS

SPECIFIC SOLUTIONSPROTOTYPES

DISCOVER DEFINE DEVELOP DELIVER

GENERAL PROBLEM STATEMENT

SPECIFICPROBLEMS

How Might We ? Questions

•  As a group, create questions that relate to your key insights that start with ‘How might we…?’

•  Select your favourtie ‘How might we...?’ YOU HAVE 5 MINUTES

©KateShannonMcCready-AllRightsReserved

ITERATIVE PROCESS

Double Diamond DESIGN PROCESS

Service Design Vancouverbuilding innovation + value for businesses and people

Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org

RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC

NEEDS/VALUESTOUCH-POINTS

BRAINSTORM

SPECIFICSOLUTIONS

SPECIFIC SOLUTIONSPROTOTYPES

DISCOVER DEFINE DEVELOP DELIVER

GENERAL PROBLEM STATEMENT

SPECIFICPROBLEMS

Brainstorm Solutions/Ideas

•  As an individual spend 2 minutes brainstorming possible solutions •  As a group share your ideas and brainstorm more ideas.

•  Do it as quickly as possible •  Include crazy, out there ideas •  There are no bad ideas •  Go for quantity, not quality •  Do not analyse ideas as you go •  Build on ideas with ‘Yes, and…’ •  Choose 3-5 ideas to take forward

YOU HAVE 15 MINUTES

©KateShannonMcCready-AllRightsReserved

ITERATIVE PROCESS

Double Diamond DESIGN PROCESS

Service Design Vancouverbuilding innovation + value for businesses and people

Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org

RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC

NEEDS/VALUESTOUCH-POINTS

BRAINSTORM

SPECIFICSOLUTIONS

SPECIFIC SOLUTIONSPROTOTYPES

DISCOVER DEFINE DEVELOP DELIVER

GENERAL PROBLEM STATEMENT

SPECIFICPROBLEMS

Gather Feedback (Research/Insights)

•  As an individual share your 3-5 ideas with someone from another group. •  Spend 1 minute explaining, 4 minutes listening to feedback and asking

questions. •  Ideas are not precious, feedback is. YOU HAVE 5 MINUTES EACH (10 MINUTES ALL UP)

©KateShannonMcCready-AllRightsReserved

ITERATIVE PROCESS

Double Diamond DESIGN PROCESS

Service Design Vancouverbuilding innovation + value for businesses and people

Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org

RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC

NEEDS/VALUESTOUCH-POINTS

BRAINSTORM

SPECIFICSOLUTIONS

SPECIFIC SOLUTIONSPROTOTYPES

DISCOVER DEFINE DEVELOP DELIVER

GENERAL PROBLEM STATEMENT

SPECIFICPROBLEMS

Share, Refine, Combine, Choose

•  As a group, share the feedback you received on each of the ideas. •  What worked? What didn’t? •  How could you improve the ideas based on feedback? •  Can you combine any of the ideas? •  Share, refine, combine and decide on what idea (or combo of ideas) you

will move forward with.

YOU HAVE 10 MINUTES EACH

©KateShannonMcCready-AllRightsReserved

ITERATIVE PROCESS

Double Diamond DESIGN PROCESS

Service Design Vancouverbuilding innovation + value for businesses and people

Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org

RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC

NEEDS/VALUESTOUCH-POINTS

BRAINSTORM

SPECIFICSOLUTIONS

SPECIFIC SOLUTIONSPROTOTYPES

DISCOVER DEFINE DEVELOP DELIVER

GENERAL PROBLEM STATEMENT

SPECIFICPROBLEMS

Create a Prototype

•  As a group, find a way to bring your idea to life to show others. •  Create a rough prototype using materials provided, role plays (or anything

else that works) •  If your idea is big, consider prototyping part of it. •  The idea is to make SOMETHING YOU CAN TEST

YOU HAVE 20 MINUTES

©KateShannonMcCready-AllRightsReserved

ITERATIVE PROCESS

Double Diamond DESIGN PROCESS

Service Design Vancouverbuilding innovation + value for businesses and people

Service Design Double Diamond Process by Kaishin Chu is l icensed under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International License.Based on a work at http://kaishinchu.comPermissions beyond the scope of this l icense may be available at http://creativecommons.org

RESEARCH INSIGHTS IDEATIONUSER-CENTEREDEMPATHETIC

NEEDS/VALUESTOUCH-POINTS

BRAINSTORM

SPECIFICSOLUTIONS

SPECIFIC SOLUTIONSPROTOTYPES

DISCOVER DEFINE DEVELOP DELIVER

GENERAL PROBLEM STATEMENT

SPECIFICPROBLEMS

ITERATIVE PROCESS

RESEARCH INSIGHTSUSER-CENTEREDEMPATHETIC

NEEDS/VALUESTOUCH-POINTS

GENERAL PROBLEM STATEMENTSPECIFICPROBLEMS

TEST

Test Your Prototype

•  Pair up with another group •  Share your prototype with them •  Gather feedback •  Switch

YOU HAVE 5 MINUTES EACH (10 MINUTES ALL UP)

©KateShannonMcCready-AllRightsReserved

Debrief

•  Bring your prototypes to the centre of the space •  Did you create something you think has legs? •  What did you learn through the process? •  What was easy? •  What was difficult? •  How could you use this in your job?

WE HAVE 15 MINUTES

©KateShannonMcCready-AllRightsReserved

www.katemccready.com @katemccreadyhq

[email protected]

Cheers.

©KateShannonMcCready-AllRightsReserved