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  • / / / / / / / / 3D / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

    22,000BRANDING THEORYBRANDING PRACTICE

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    . , . , . . , . . . , .

    (FRANKLINTILL)

    CA

  • EDITORS TALK FRANKLINTILL

    GRAPHIC DESIGN THEORYGRAPHIC DESIGN PRACTICE

    TYPOGRAPHY THEORYTYPOGRAPHY PRACTICE

    P05P06 P09P10 P11

    P12 P33P34 P65

    P66 P91P92 P121

    P122 P149P150 P189

    01 GRAPHIC DESIGN

    00 INTRO

    02 TYPOGRAPHY

    03 ILLUSTRATION

    ILLUSTRATION THEORYILLUSTRATION PRACTICE

    INDEX

    02

  • PHOTOGRAPHY THEORYPHOTOGRAPHY PRACTICE

    BRANDING THEORYBRANDING PRACTICE

    ADVERTISING THEORYADVERTISING PRACTICE

    P190 P217P218 P253

    P254 P279P280 P309

    P310 P333P334 P361

    04 PHOTOGRAPHY

    05 BRANDING

    06 ADVERTISING

    03

  • FRA

    NK

    LIN

    TIL

    L

    () ()

    06

  • (Kate Franklin)

    (Caroline Till) 2010

    (FranklinTill, www.franklintill.com)

    .

    ,

    .

    . ,

    ,

    .

    15 .

    , , ,

    & .

    1995

    (Fitch) .

    M&S

    (The Future Laboratory)

    6

    .

    (The Royal College of Art)

    , , V&A,

    , RCA(Innovation RCA),

    (The Peabody Trust)

    .

    4 . LS:N (LS:N

    . , . . . , . . .

    07

  • 10

    01

    .

    P254, P310

    09

    .

    P115, P339

    13

    .

    P36, P66

    18

    .

    P152

    02

    .

    P122, P190

    03

    .

    P122, P190

    04

    .

    P184

    05

    .

    P60, P242

    06

    .

    P155

    07

    3D

    .

    P12, P190

    08

    .

    P104, P108

    10

    , ,

    .

    P170

    14

    .

    P12

    19

    .

    P152

    11

    3D

    .

    P108, P190

    16

    .

    P152

    15

    .

    P282

    20

    .

    P53

    12

    DIY .

    P66, P254

    17

    .

    P42

  • 11DESIGN TREND OVERVIEW

    21

    .

    P247

    29

    , ,

    .

    P296

    33

    .

    P223

    38

    .

    P12, P53

    22

    .

    P223

    23

    .

    P47

    24

    .

    P47

    25

    .

    P47

    26

    ,

    ,

    .

    P36, P53

    27

    .

    P53

    28

    80

    .

    P53, P158

    30

    .

    P290

    34

    3D

    .

    P190, P234

    39

    .

    P220

    31

    .

    P36, P66

    36

    .

    P152

    35

    , ,

    .

    P53

    40

    .

    P304

    32

    .

    P53

    37

    2D .

    P12, P190

  • 1401GRAPHIC DESIGN

    . , ,

    , ,

    .

    (transdisciplinary design)

    (James Hunt) (Fast Company)

    .

    ,

    . .

    , ,

    .

    (Ustwo) ,

    .

    (Mills) (Matt Miller)

    .

    . (succailure, success+failure) .

    .

    .

    Designing Failure

    , . .

    (transdisciplinary design)

    .

    ,

    .

    (Ustwo)

    . , ,

    , ,

    .

    www.ustwo.com

    P12 P33

  • 15THEORY

    (Papercut) .

    , ,

    UI/UX .

    , , ,

    .

    . .

    . .

    , .

    .

  • .

    (Neville Brody)

    (The Face) (Arena)

    1994 (Research Studios) ,

    (London College of Communication)

    . (Royal College of Art)

    & (Communication Art & Design) .

    www.researchstudios.com

    Interview

  • 31THEORY

    .

    .

    .

    .

    .

    . , ,

    .

    . ,

    .

    . ,

    , , .

    .

    ,

    .

    .

    . ,

    , .

    ,

    .

    .

    . .

    .

    ,

    .

    Failure is an option

  • 5001GRAPHIC DESIGN

    (Rick Owens) (PRECO) 2012 F/W

    . .

    16

    .

    .

    .

    2012 F/W

  • 51PRACTICE

    (Bauhaus) .

    (Brunswicker)

    (The Vision Paper)

    .

    .

  • 6802TYPOGRAPHY

    The Real Thing

    . .

    .

    .

    .

    .

    ,

    .

    .

    .

    .

    .

    (UKs Crafts Council)

    (Annabelle Campbell)

    .

    .

    .

    .

    (UKs Crafts Council)

    (Arts Council

    England)

    .

    ,

    , ,

    .

    P66 P91

  • 69THEORY

    .

    .

    (Arts Council)

    (Sir Christopher Frayling) 40

    .

    . , , ,

    .

    .

    .

    .

    .

    .

    . .

    ?

    .

    .

    .

    . (Made Here)

    .

    (Centinela

    Traditional Arts)

    (Irvin Trujillo) .

  • .

    (HereDesign)

    2005 (Mark Paton), (Caz Hildebrand),

    (Kate Marlow)

    .

    www.heredesign.co.uk

    Interview

  • 89THEORY

    .

    .

    .

    .

    , ,

    .

    .

    . .

    .

    .

    .

    , .

    .

    .

    .

    .

    .

    .

    .

    .

    Tactile typography

  • (Hendricks)

    (Etiquette For Gentlemen). 20

    (Typographic nuances

    and quirks) .

  • (Balvenie) .

    1892 .

    , , .

    (Victoria Moore) (How to Drink)

    . .

    .

  • 03ILLU

    STR

    AT

    ION

    THEORY

  • . . . , , .

    THEORY

  • 16603ILLUSTRATION

    (Planeta Tangerina)

    . (Ir e Vir)

    .

    (Henri

    Matisse) 1953

    .

    .

    (Isabel Minhos Martins)

    (Bernardo Carvalho)

  • 167PRACTICE

    (Miniclub & Thunder Club)

    (Antonio Ladrillo)

    . (shapes to imagine)

    .

    .

    .

  • 04PHO

    TO

    GR

    APH

    Y

    PRACTICE

  • , , . 3D . . .

    PRACTICE

  • 22004PHOTOGRAPHY

    (Mary Smith)01

    (Marie Taillefer) (Harley Weir)

    .

    .

    ,

    .

    ,

    .

  • 221PRACTICE

    (Animal Collective)

    (Ophelie Ano)

  • 22204PHOTOGRAPHY

    .

    ,

    .

    .

    (Diary Seires)

  • 05BRA

    IND

    ING

    THEORY

  • . . . . .

    THEORY

  • 25605BRANDING

    .

    . , , ,

    .

    ,

    . , .

    .

    .

    , ,

    .

    +(Siegel+Gale) 23%

    .

    ,

    .

    .

    (Information Architects)

    iA Writer .

    + (Siegel+Gale)

    (Alan Siegel)

    (Robert Gale) 1969

    .

    (Omnicom Group)

    LA, , ,

    .

    www.siegelgale.com

    (Informat