Developing Your Cloud Strategy

Presented by:

� Jason Baker, CTO, VISI

� James Smale, CEO, Redpath

� Paul Selway, President, Redpath

Jason Baker, CTO, VISI

� Jason Baker has over 14 years of experience working with Internet and telecommunications organizations in Minnesota.

� Prior to VISI, he co-founded Digital North and was the technology leader within the organization.

� In his capacity as Director of Operations, Baker helped Digital North � In his capacity as Director of Operations, Baker helped Digital North expand into multiple datacenters serving thousands of customers.

� Prior to Digital North, Baker was a key technology driver at iPares, a multinational dot-com consultancy. Baker managed the profitable Application Hosting division within the organization.

� Early in his career he joined incNET, a startup Internet Service Provider located in Eden Prairie. As Chief Engineer he guided the organization during a time when the Internet was first becoming a useful business tool.

Jason BakerCTO

James Smale, CEO, Redpath

� James brings to Redpath Consulting Group over 20 years of experience in business and the IT consulting industry

� His extensive background and career progression through the roles Sr. Technical Analyst, Technology Director, Business Entrepreneur and Principal Partner began from a solid foundation as a Infrastructure Engineer.

� His experience was gained from numerous management roles and consulting engagements for clients in both Europe, Asia, Latin America and North America; focused on software manufacturing, airline operations, advertising, agriculture & manufacturing, and health care industries.

� James also has extensive experience in operational support leadership, process improvement, strategic organization planning and enterprise architecture planning.

James SmaleCEO

Paul Selway, President, Redpath

� Paul brings to Redpath Consulting Group over 25 years of experience in the consulting industry.

� His extensive background and career progression through the roles Quality Management Consultant, Managing Consultant, Technology Director, and Principal Partner began from a solid foundation as a Software Engineer.began from a solid foundation as a Software Engineer.

� His experience was gained from numerous management consulting engagements for clients in both Europe and North America; focused on the healthcar, financial, banking, brokerage, and capital markets industry

� Paul has an Electronics Degree, B.S.C Honors Computer Science Degree and an International MBA from Henley Management College.

Paul SelwayPresident

About ReliaCloud

ReliaCloud, a product of VISI, is an enterprise-cla ss cloud designed for businesses and that need dynamic infrastructure .

� Based in Minneapolis/St. Paul region� 2 data center locations (SAS 70 Type II)

10+ years in data center business� 10+ years in data center business� 24x7x365 live support

www.reliacloud.com

www.visi.com

Data Center 1: St. Paul, MN

About Redpath

Our mission is to help our customers leverage enterprise class cloud computing technology. We will help you develop your cloud computing strategy, technology roadmaps, business value propositions and cost benefit analysis, ensuring it is targeted at reducing IT costs and driving revenue. Our experienced consulting team believe that you, the customer, know your business better than anyone, and we know where cloud computing can enable your business.computing can enable your business.

We are recognized partners with leading International and Local cloud vendors (Salesforce.com, Google, ReliaCloud). Let us show you how you can leverage the cloud.

www.redpathcg.com

Agenda

� Introduction to the Cloud� Why the Cloud � Use Cases� Developing your Cloud Strategy� Developing your Cloud Strategy� The IaaS Decision Process

Types of Cloud Computing Services

Infrastructure as a Service (IaaS)

• Operating system and storage exposed to user

• Mimics traditional systems architecture

Platform as a Service (PaaS)

• APIs exposed to user

• Requires porting applications or re-writing from the

Software as a Service (SaaS)

• Web application exposed to user

• Requires uploading of data into applicationsystems architecture

• Supports legacy applications

writing from the ground up

• Allows for scaling applications without infrastructure knowledge

data into application

• No need to code or manage

ReliaCloudAmazon EC2

Rackspace Cloud Server

Google App EngineMicrosoft Azure

force.com

Google AppsSalesforce.com

Intuit

IaaS - Public Cloud

Multi-tenant

Automatic Upgrades

Pay-as-you-go

Elastic

5 Times Faster5 Times Faster

Half the Cost

IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc #

219965, September, 2009

IaaS - Private Cloud

What’s Driving Cloud Adoption?

� Cost savings, economic uncertainty, and the CFO� Accelerated time to delivery� Security and regulatory requirements� Elastic resources� Scalability

Pay for what you use� Pay for what you use

The Cloud Delivers Fast Time to Value

SoftwareAutomated Upgrades

Va

lue

Cloud Computing

Cloud Computing Value

Va

lue

Large Operating Expenses

Upgrade Expense

Large Capital Expense &

High Risk

Time

Average 51% ROI

within 12 Months253% of software projects cost

189% of original estimate1

1 Standish Group, Chaos Report 20062 Third-Party CustomerSat Research on 3,500 Salesforce.com customers, December 2008

No Capital

Expenses

Business Challenges Are Changing

Information overload• Volume of information is increasing radically• Sort, file, and find is a broken paradigm

Collaboration is centralCollaboration is central• Work with global, distributed teams• Connect with external partners

Access anywhere• Proliferation of smart phones• Struggles with VPNs

The Cloud Delivers Lower TCO

No Upfront License Fees

Cloud Computing: 46% Lower TCO1

On Premises = Hidden

Costs

Hardware

Licenses

No Upfront License Fees

No Hardware Infrastructure

Lower Implementation Costs

Free Upgrades

No Ongoing Maintenance Fees

Predictable

1Source: Yankee Group: Hosted vs. Premise based Sales Solutions: TCO and Trade Offs

Hardware

Consultants

Infrastructure

Dedicated Staff

Upgrades

Use Cases

� Cyclical Demand – Retail Web Site� Elastic and near instant scalability� Just in time capacity� Supports any business size

� Test and Development Environments� Spin up or down when project needs� Spin up or down when project needs� Rapid enablement� No capital costs (expensed for usage)

� Rapid provisioning� No hardware procurement� Provisioning virtual servers in minutes (not weeks/months)� Self service via web portal� Secure� Rapid decommissioning

Creating a Cloud Strategy

5. Build Strategic Options (cloud opportunities)

6. Perform Cost Benefit Value Analysis

7. Select and Implement Strategies

1. Assess Current State Business Architecture

2. Understand Application Portfolio

3. Understand Infrastructure

4. Build Preferred Future State Vision

opportunities)

IaaS Considerations

� Where can I Integrate IaaS into my Infrastructure strategy?

� How does IaaS address my shared service model?

� IaaS and hardware / OS life cycle management?

� Server provisioning process?

� Private versus public cloud?

Redpath / ReliaCloud - Your Partners to the Cloud

Companies invested here:

Customers are here:

Data Center

Community Sites

Promo

Free ½ Day Cloud Strategy Mini-Assessment - RedpathRedpath Consulting Group will provide two experienced cloud strategy consultants for ½ day to work with your business and IT team to perform anassessment of your current state and identify a cloud computing opportunity.

Free Cloud Server for Mini-Assessment - ReliaCloudReliaCloud will provide a $200.00 credit towards creating a cloud server or utilizing cloud storage for you to try one of your apps in the cloud.

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