newsworks summit

Where next for Tablets?

Devices & Platforms

Zach LeonardMD Digitalzach.leonard@standard.co.uk

'Where do we come from? What are we?

Where are we going?'

‘Is that a tablet in your pocket, or are you just glad to see me?’

$500 -800 >100m sold

~$400

$329/£269

$200several m sold

~$2007-8m sold (US)

$500 -800

Key considerations & capabilities

FormatCommercial- Native / HTML5 - Interstitial- PDF - Banner- Hybrid- Bespoke / sponsorship

SubscriptionsMetrics- Upfront - App downloads- Recurring / periodic - Sessions / engagement- In-app purchase - New / active users- Apple 30% - Ad impressions / CTRs

Establish industry standards for

• Audience & usage metrics

• Advertising units & rates which transfer the value being lost from print erosion and the added-value engagement of digital media

• Profitable subscription models

THANK YOU!

Zach LeonardMD Digitalzach.leonard@standard.co.uk