Digital Advertising- Automotive 4 March 15

7/23/2019 Digital Advertising- Automotive 4 March 15

http://slidepdf.com/reader/full/digital-advertising-automotive-4-march-15 1/32

DIGITAL ADVERTISING

MEDIA PLAN

4 MARCH 15

intodevelopmentPrime Digital Agency



“We Develop BusinessesOnline”

So that means: Sites, Mobile Apps, Digital Marketing,Social Media, Interactive Multimedia & Virtual Tour

Supporting online businesses since 2003



THE COMPANY

intodevelopment



Wy intodevelopment!

Since its inception in 2003" intodevelopment as become a one$stopdigital agency o%ering a complete range o& digital services covering'eb development" mobile apps" digital mar(eting and advertisement"social media" interactive multimedia and virtual tours)

As an early pioneering entrant into *gypt+s digitalmar(et" intodevelopment utili,es its e-perience and speciali,ation invarious industries to o%er a 'ide range o& digitalservices to its partners) Over te years te company as ac.uiredig credibility and trust o& a large port&olio o& reno'ned local andinternational clients)

Wit te support o& our creative and dedicated team enriced 'ityears o& e-perience in te digital /eld" 'e are capable o& ensuringtat 'e consistently deliver engaging and user&riendly digitalservices)



“intodevelopment is committed to providing its clients 'it

creative and custommade digital solutions) Our varied digital

services success&ully deliver on clients+ business

re.uirements" enancing teir mar(eting communication

strategies”)

Our 1ission



Were We+ve Wor(ed



Our lients



WHAT WE BELIEVE IN

ules We 4ollo'



Our 6 Rules

Portal assessment 5 selection

6nderstand customer beavior

Set target audience

ampaign trac(ing

7ntegrate digital e%orts

*valuate based on /gures



THE COMPANY

intodevelopment



Wat We O%er



Our Digital 1ar(eting Services



QUICK STATISTICS

8lobal 4acts 5 4igures



Did 9ou :no'!

200 million Blogs

2 billion videosstream every day

200milliont'eetsper day

;0< trillionemails sent in20;0

<=0millionactiveusers on4aceboo(

2 billionareconnected to teinternet

2 millionresidence

=)3 billion globalsubscriber ><<? o&

'orld population@



QUICK STATISTICS

*gypt 4acts 5 4igures



*gypt Digital evolution

1. Internet !er! "n E#$%t

;2)? o& *gyptian population in 200

2C)=? increase in une 20;; >'it a total o& 20";3E"000 users @

Fe number o& internet users in *gypt increased by 2? since 20;0

&. '()e*++, !er! "n E#$%t (! +- ne &/11

"=00"0E0 in une 20;; vs) 3"=;"CE0 in 20;0

23<? increase in une 20;;

;0)=? penetration rate

Fe number o& 4aceboo( users as been increasing at a rate o& 5///

!er! %er 0($)

&. Y+T*e !er! "n E#$%t

6sers in *gypt ave reaced 22 million

The internet was a triggering factor in Egypt’s 25 Jan 11 Revolution through theuse of internet and social media









HOW YOU CAN BENE'IT

Bene/ts o& Digital

Advertisement



D"#"t( Tr(0"t"+n(

7nternet advertising is targeted

Strong conversion trac(ing

ost eGcient >based on eiter Por P1@

4aster and sorter process

Has greater range

Higest Ie-ibility in budgets anddurations

1ore personal e-perience and

interactive Saring in&ormation

Blends ecommerce 'it 'ord o&mout mar(eting

On te internet" no one (no'syou+re a smallbusiness

7tJs impossible to get a good idea

o& o' many people see

advertising troug traditionalmeans) >publisers do not (no' i&; person or ;= 'ill actually read

te one issue@

Kong process >idea" creative"production" distribution@

Kimited audience

Lot Ie-ible Audience do not participate in

spreading te 'ord

Digital Ms) Fraditional



LIST O' COMPANIES

Advertisement Let'or(



Our Let'or(



8oogle Advertisement

Bene2t! +- G++#e A03ert"!eent

Decide 'ic geograpical regions you+dli(e to target

oose (ey'ords to trigger your ad

9ou can edit your ads and adNust yourbudget until you get te results you'ant

FereJs no minimum spendingre.uirement

P >cost per clic(@ 'it te costper

clic( option" youJre only carged i&people clic( your ads) Fis means everydollar o& your budget goes to'ardbringing ne' prospects to you)

9ouJre carged only i& someone clic(syour ad" not 'en your ad is displayed)

Ke$ !tren#t!6;)Pay per )"), 2)Lo minimum *0#et3)Lo minimum 0r(t"+n

C(%("#nSe#ent(t"+n6;)ountry2)ity3)DayC)Hour

=)Let'or(



8oogle Ad Samples

Ad Space Ad Space



4aceboo( Advertisement

Bene2t! +- '()e*++, A03ert"!eent

onnect 'it more tan <=0 millionpotential customers

oose your audience

Promote your 4aceboo( Page or 'ebsite 6se our Ki(e button to increase your

adJs inIuence

Build a community around your business

Set te daily budget you are com&ortable'it

AdNust your daily budget at anytime

oose to pay only 'en people clic(>P@ or see your ad >P1@

Ke$ !tren#t!6;)Pay per )"), 2)Lo minimum *0#et3)Lo minimum 0r(t"+nC)Ad could go V"r(

C(%("#nSe#ent(t"+n6;)ountry2)ity3)8ender

C)Age=)Day



4aceboo( Ad Samples

Ad Space



ampaign Brie&

ObNective Brand A'areness 8enerating Keads

Duration 3 1onts

Farget Audience 1ales 5 4emales B lass Age >;C0@

6niversity students and employees

osen portals 4aceboo( 8oogle Searc 8oogle Display Let'or( 5 9ouFube



4aceboo( Ads

We 'ill run a various type o& Ads" to gain te ma-imum e-posure 'e can getduring te campaign tese Ads 'ill include Q

Fe-t AdsQ reating di%erent Ads" and cange periodically" to ma(e sureAds are al'ays &res and to avoid Ads saturations during te campaign)

Promoting page posts and Sponsor StoriesQ We can promote to te userstroug promoting post on your &an page)

*ventsQ Promoting any events you 'ill ave)



8DL

8oogle Display Let'or(

Froug 8oogle Ads" 'e+ll be able to add our banners on many 'ebsites and

&orums 'ic sustains te maNority o& te internet users in *gypt)

Our plan is to target many 'ebsites " and use teir traGc to our &an page)

We 'ill monitor and optimi,e te campaign daily to ensure te best outcome)



BUDGET

4inancial Proposal



Budget



Fan( you

Documents

Digital Advertising- Automotive 4 March 15