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Digital Advocacy: Storytelling that

Digital Advocacy and Storytelling

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How you can use social media to tell your story and spark a movement.

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Page 1: Digital Advocacy and Storytelling

Digital Advocacy: Storytelling that builds champions and ignites movements

Page 2: Digital Advocacy and Storytelling

2013-03-20 2@shaw_tim #SMBYYC2013-03-20 2@shaw_tim #SMBYYC

Today we’re talking about

Advocacy…

Page 3: Digital Advocacy and Storytelling

2013-03-20 3@shaw_tim #SMBYYC2013-03-20 3@shaw_tim #SMBYYC

Today we’re talking about

and Social Media…

Page 4: Digital Advocacy and Storytelling

2013-03-20 4@shaw_tim #SMBYYC2013-03-20 4@shaw_tim #SMBYYC

Today we’re talking aboutbut really Storytelling.

Page 5: Digital Advocacy and Storytelling

2013-03-20 5@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Inform | Involve | Inspire

Page 6: Digital Advocacy and Storytelling

2013-03-20 6@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Inform | Involve | Inspire

Page 7: Digital Advocacy and Storytelling

2013-03-20 7@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Set the right goals

Page 8: Digital Advocacy and Storytelling

2013-03-20 8@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Know why

Really know.

you’re here

Page 9: Digital Advocacy and Storytelling

2013-03-20 9@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Find your audience

Page 10: Digital Advocacy and Storytelling

2013-03-20 10@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Find your audience

Know whoYou need to reach

Page 11: Digital Advocacy and Storytelling

2013-03-20 11@shaw_tim #SMBYYC@shaw_tim #SMBYYC

What’s happeningRight now?

Page 12: Digital Advocacy and Storytelling

2013-03-20 12@shaw_tim #SMBYYC@shaw_tim #SMBYYC

http://farm5.static.flickr.com/4005/4328455047_fa7c4d7f0c_b.jpg

Page 13: Digital Advocacy and Storytelling

2013-03-20 13@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Now, listen carefully

For…

Page 14: Digital Advocacy and Storytelling

2013-03-20 14@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Now, listen carefully

To people…

Page 15: Digital Advocacy and Storytelling

2013-03-20 15@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Plan your attack

Well, really justhave a plan…

Page 16: Digital Advocacy and Storytelling

2013-03-20 16@shaw_tim #SMBYYC@shaw_tim #SMBYYC

How do you want to engage?

Page 17: Digital Advocacy and Storytelling

2013-03-20 17@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Establish your voice

Page 18: Digital Advocacy and Storytelling

2013-03-20 18@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Establish your character

Page 19: Digital Advocacy and Storytelling

2013-03-20 19@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Establish your tone

Page 20: Digital Advocacy and Storytelling

2013-03-20 20@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Establish your language

Page 21: Digital Advocacy and Storytelling

2013-03-20 21@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Establish your purpose

Page 22: Digital Advocacy and Storytelling

2013-03-20 22@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Build the infrastructure

Page 23: Digital Advocacy and Storytelling

2013-03-20 23@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Inform | Involve | Inspire

2.0

Page 24: Digital Advocacy and Storytelling

2013-03-20 24@shaw_tim #SMBYYC@shaw_tim #SMBYYC

What is your message

http://www.flickr.com/photos/isabellewong/2978822643/sizes/l/in/photostream/

Page 25: Digital Advocacy and Storytelling

2013-03-20 25@shaw_tim #SMBYYC@shaw_tim #SMBYYC

How do you participate

Page 26: Digital Advocacy and Storytelling

2013-03-20 26@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Inform | Involve | Inspire

Page 27: Digital Advocacy and Storytelling

2013-03-20 27@shaw_tim #SMBYYC@shaw_tim #SMBYYC

The story

Be a person like me

Page 28: Digital Advocacy and Storytelling

2013-03-20 28@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Tell great stories

Page 29: Digital Advocacy and Storytelling

2013-03-20 29@shaw_tim #SMBYYC@shaw_tim #SMBYYC

I had to know and understand my own story before I could listen

and help other people with theirs.

– Barack Obama

Page 30: Digital Advocacy and Storytelling

2013-03-20 30@shaw_tim #SMBYYC@shaw_tim #SMBYYC

There’s always more to the story

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2013-03-20 31@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Make it meaningful

Page 32: Digital Advocacy and Storytelling

2013-03-20 32@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Make it believable

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2013-03-20 33@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Make it real

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2013-03-20 34@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Make it visual

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2013-03-20 35@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Inspire change

No big deal.

Page 36: Digital Advocacy and Storytelling

2013-03-20 36@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Keep your audience

On the edge of their seats

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2013-03-20 37@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Everyone is doing itSharing, that is

Page 38: Digital Advocacy and Storytelling

2013-03-20 38@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Don’t fall into silos

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2013-03-20 39@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Make the ask

Page 40: Digital Advocacy and Storytelling

2013-03-20 40@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Ask for something

And be specific

Page 41: Digital Advocacy and Storytelling

2013-03-20 41@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Make it simple

Page 42: Digital Advocacy and Storytelling

2013-03-20 42@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Know where to go

Page 43: Digital Advocacy and Storytelling

2013-03-20 43@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Pay attention. Be flexible.

Page 44: Digital Advocacy and Storytelling

2013-03-20 44@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Pay attention. Be flexible.

Monitor

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2013-03-20 45@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Pay attention. Be flexible.

Evaluate

Page 46: Digital Advocacy and Storytelling

2013-03-20 46@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Pay attention. Be flexible.

Assess

Page 47: Digital Advocacy and Storytelling

2013-03-20 47@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Pay attention. Be flexible.

Adapt

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2013-03-20 48@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Support your champions

Page 49: Digital Advocacy and Storytelling

2013-03-20 49@shaw_tim #SMBYYC@shaw_tim #SMBYYC

See, it’s simple

Right?

Page 50: Digital Advocacy and Storytelling

2013-03-20 50@shaw_tim #SMBYYC@shaw_tim #SMBYYC

A few more rules

Page 51: Digital Advocacy and Storytelling

2013-03-20 51@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Be honest

Page 52: Digital Advocacy and Storytelling

2013-03-20 52@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Be transparent

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2013-03-20 53@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Be generous

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2013-03-20 54@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Share

Page 55: Digital Advocacy and Storytelling

2013-03-20 55@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Be supportive

Page 56: Digital Advocacy and Storytelling

2013-03-20 56@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Be responsive

Page 57: Digital Advocacy and Storytelling

2013-03-20 57@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Be collaborative

Page 58: Digital Advocacy and Storytelling

2013-03-20 58@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Listen!

Page 59: Digital Advocacy and Storytelling

2013-03-20 59@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Provide value

Page 60: Digital Advocacy and Storytelling

2013-03-20 60@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Invest time

Page 61: Digital Advocacy and Storytelling

2013-03-20 61@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Give a damn.

Page 62: Digital Advocacy and Storytelling

2013-03-20 62@shaw_tim #SMBYYC@shaw_tim #SMBYYC

Thanks! Questions?

Tim [email protected]@shaw_tim