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“New media is simply a matter of digital darwinism that effects any and all forms of marketing and service. in the world of democratized influence, businesses must endure a perpetual survival of the fittest.

ENGAGE or DIE.”

- Brian Solis -

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H'#"+ B&$"v!.'rEverything we do is Human driven.The starting point to any challenge should focus on people.Their attributes, their culture, their trends, their needs, niches or tribes.

S./!"% I+5'&+/&The social currency is influence and spreadability. How much you can impact and reach with your content and relevant actions, reflects on your outcome and results.

John Cardinal challenged Coca cola for a pink bottle in favor of Cancer awareness & charity

REACH , RELEVANCE, RESULTS

source:http://projetweb.my.iscom.org/2012/10/27/a-post-which-created-the-buzz/

R&%&v"+/&Everything we do must add value. Brands and businesses use innovation and technology to add relevance.From services to products, to be relevant is to fulfil a need, create a breakthrough and disruptive asset/value that allows conversation and Return On Engagement ROE.

ADIDAS&GOOGLE TALKING SHOE

NIKE FUEL

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C.%%"b.r")!v& C.+-'#p)!.+We live in a thriving social economy. The connected generation no longer accepts a one way speech, instead, they listen, observe, compare, react, advocate or criticise.

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The democratized paradigm empowers them, making the challenge for brands and businesses a collaborative one, the product or service is a mean to a goal and not the goal itself.

Tiffany&Co used the raison d’être of their product - love stories.Customers and users can upload and tag themselves in a map of their city.

Free is an Urban Outfitters brand.Through digital and social media, the brand turned customers into advocates enhancing brand propagation.

Peugeot took a physical experience and turned it Digital.empowering the users to interact and share the experience.

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Digital Thinking

Things do not Happenthey are Made to Happen

- John F. Kennedy -

Explores what is happening in society, culture and economy because of digital.

.It exists to solve problems in a social, aggregator, facilitator and fun way.

.It is user centered, behavioural, adaptive and modular to change.

The KwanIf you are just going to be like everyone else, why are you doing this?

-Rework -Jason Fried&David Heinemeier Hansson

What:

Why:

is the brand, business, product or service value and what can we do to enhance it.

How:

are we adding value and with what purpose. Is it for the long run? Is it consumer driven? disruptive or innovative?

will the value we add reach, the consumer, client or community?

GoalsPlanning without meaningis meaning without planning

- Winston Churchill -

Plan with the goal in mind- Brian Solis -

.Clarify the goals and objectives

.Develop human centered scenarios based on the goal.

.Define resources to meet the goals

.Design thinking through driven consumer insights.

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C.%%"b.r")!v& /.+-'#p)!.+Co- creation, curation, cooperative, the game changed. People make the brands and businesses come to life, by making their voice heard. It´s now a two way street, a help me help you situation

carlosmonteiro@me.com

www.about.me/charliemonteiro

@charliemonteiro

music interviewshttp://www.youtube.com/user/charlievaz

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