Digital Backbone Project Overview1

Digital Backbone Project Overview

Sony Pictures Technologies

Phil Molyneux Presentation1/18/2011

Digital Backbone Project Overview

Why a Digital Backbone?

Digital Backbone Project Overview

The Digital Backbone is a seamless infrastructurefrom content capture through distribution.

From Camera Lens to Cellphone

Digital Backbone Project Overview

DISTRIBUTION BACKBONE (DBB)PRODUCTION BACKBONE (PBB)

Sony United Implementation Team• Sony Pictures Technologies• Sony DADC• Sony Professional Solutions Group

Sony United Implementation Team• Professional Solutions Group (PSG)

• Professional Solutions A merica (PSA) in San Jose

• CWS• Atsugi

• Cross Functional SPE Team• Technologies • Columbia Pictures, Screen Gems• Television• Post Production & Studio Operations• Imageworks, Digital Media Group

Although the distribution and production segments of the backbonewill be integrated, two different implementation approaches are being used.

Two Implementations, One Backbone

Digital Backbone Project Overview

Current SPE Production Backbone Configuration

Storage and asset tracking infrastructure■ Over 1 PB of disk storage including high performance SAN and NAS■ 8 PB tape storage capacity■ Proprietary software for ingestion, access control, and automated retrieval of picture files and metadata

Connected facilities■ Secure network connection (10 Gb/s) throughout SPE Studio Lot■ Secure network connection (1 Gb/s) to external facilities (e.g. Efilm)■ Aspera file transfer capabilities currently supporting over 10 productions

Backbone allowing for data exchange between facilities■ Colorworks (Dailies, DI, Mastering, Restoration…): ■ 9 Baselights, 4 Smokes, 4 X 4K Scanners…

■ Post Media Center and Post Sound: ■ 50 Avid, 5 Final Cut, 56 ProTools workstations

■ Imageworks (visual effects, animation…)

Digital Backbone Project Overview

Sony Media Backbone Conductor (MBC) at Sony Pictures

Control and orchestration layer to Production Backbone (PBB)■ Integrate into PBB storage, asset tracking, data movement, content processing■ Facilitate sharing of PBB assets across production facilities (internal and external)■ Create a connected eco-system of users, devices, business systems, facilities■ Automate workflows and process management■ Provide real-time activity dashboard monitoring and reporting

Loosely-coupled, Flexible, Scalable service-oriented architecture: ■ Adopt standardized interfaces with 3rd Party Vendors to minimize integration cost and meet customer preferences■ Business rules based; agile changes to meet dynamic business environments

MBC integration roadmap at SPE■ Identified and analyzed over 80 production related workflows■ Deployed first test workflow in post media center■ Next 6 months focused on designing, building, integrating, deploying 2 more workflows■ Longer term plans include integrating w/ PBB DAM + other workflows

4/7/15SPTech - Confidential DRAFT7

PBB Content Library(4K DPX, sequences, originals & masters…)

Dailies

PictureEditori

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VFX

Sound Editori

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Art/ Pre-Prod

Marketing

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DBB

Production Management Platform(preview dailies, casting, photos, pre-viz, animatics, rough cuts, textures, integrations into SAP, IdM, GPMS…)

EAGL-PBB

integration

1

23

4

1 Workflow services2 Storage services

3 DAM and Core services4 File transfer services

PIX

PBB Cache (WIP)

SPE Production Backbone Asset/ Data Flow

So what makes it complicated and challenging to do extremely well?

SKUs

General Timelines

30,000

10 Days

2,100,000+

10 Days

Content Owners provide core assets,

metadata

240,000+

20 Days

Vendors provide audio, subs,

captions, elementsSignificant differentiations

in technical specs and metadata requirements

• Hundreds of thousands of assets

• Different source providers

• Numerous formats

• Lots of specialized tools

• Unique package specs for each distributor

• Complex rights management

• Compressing release windows

• Metadata management

• Channel tailored marketing collateral

• Changing technical standards• Packaging and revisions• Myriad of delivery tools

Content Prep& Delivery

• Drives the ability to manufacture to spec

• Increases the potential for growth velocity

• Makes sure the content that should be there is there; and content that should NOT be there isn’t

• Informs process and creative improvements

• Simplified 3-step ordering interface to remove reliance on “tribal knowledge”

• Built for self service

• One view into the entire supply chain

• Identifies and manages a single, pristine version of the asset and all its associated components

• Enables auto-configuration and manufacturing on the fly

• Provides lineage across an asset’s life cycle

Services Overview

Capacity

Customers

• 200+ Customers planned for onboarding into early 2011

Processing Power

• 300+ Hours HD and 250+ Hours SD Ingest capacity per week

• 1800+ HD and 1400+ SD Transcodes and Deliveries per week

Storage

• 1.8 PB of Delivery Storage

• 645 TB of Processing Storage

• 1.5 PB of Archive Storage

We are building an infrastructure that will not only support a tremendous amount of business today, but will also scale linearly as demand continues to grow.

We Launched in October 2010 and are open for business

Project approvalApr 2009

RFP issuedJune 2009

Capgemini selected as vendorSept 2009

Project launchOct 2009

Requirements completeDec 2009

End-to-end workflows complete

March 2010

Live end-to-end process

demonstratedApr 2010

Production ready August 2010

Ready for live transactions

Oct 2010

Release 2 kick-off

Nov 2010

• Operationally ready 08.01.10

• 3rd Party Client business kicked off 09.15.10

• Sony Pictures kicked off 10.10.10

Suite of Applications

Digital Asset & Inventory Management Media Servicing & Fulfillment Administrative & Supporting Functions

Ordering & Request Mgmt

Materials Analysis &

Manufacturing Planning

Orchestration of Auto Content Processing, Packaging &

Delivery

Encode IngestInventory

ManagementBilling &

FinancialsReporting

Distribution Partner On-Boarding

Logging Tool to Streamline Ingest and Inventory Management

Customized Client, Customer Service and Distribution Partner Portal

Client On boarding Management Portal