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Digital Marketing Proposal - Understanding Digital Marketing

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Page 1: Digital Marketing Proposal - Understanding Digital Marketing

Understand Digital Marketing

Madhumita| E: [email protected] | M: +919900590343 |

Page 2: Digital Marketing Proposal - Understanding Digital Marketing

What we want from Digital Marketing?

Visibility Awareness Engagement Branding Leads

You are there only if they can find you

Provide information to engage people ongoing basis.

Generate awareness of your products or services

Build Trust & Credibility with potential customer

Develop capability for people to contact you online.

Page 3: Digital Marketing Proposal - Understanding Digital Marketing

Stages of Digital Marketing Execution

Page 4: Digital Marketing Proposal - Understanding Digital Marketing

Website Website

TIME LINE

This Quarter

Social NetworkPresence

Social NetworkPresence

Me-

Too

Off

erin

gM

arke

t Cha

lleng

erTh

ough

t Le

ader

MA

RKET

DIF

FERE

NTI

ATI

ON

Blogging Blogging Search EngineOptimization

Search EngineOptimization

Our Digital Communication Roadmap

PresentationPresentation

Page 5: Digital Marketing Proposal - Understanding Digital Marketing

Website Website

TIME LINE

This Quarter

Social NetworkPresence

Social NetworkPresence

Me-

Too

Off

erin

gM

arke

t Cha

lleng

erTh

ough

t Le

ader

MA

RKET

DIF

FERE

NTI

ATI

ON

Blogging Blogging Search EngineOptimization

Search EngineOptimization

Our Digital Communication Roadmap

PresentationPresentation

TestimonialsTestimonials

Mobile Marketing

Mobile Marketing

ORMORM

E-newslettersE-newsletters

Email MarketingEmail Marketing

Page 6: Digital Marketing Proposal - Understanding Digital Marketing

Website Website

TIME LINE

This Quarter

Social NetworkPresence

Social NetworkPresence

Me-

Too

Off

erin

gM

arke

t Cha

lleng

erTh

ough

t Le

ader

MA

RKET

DIF

FERE

NTI

ATI

ON

Case studyCase study

Blogging Blogging Search EngineOptimization

Search EngineOptimization

Thought leader Thought leader

Our Digital Communication Roadmap

Research Papers

Research Papers

PresentationPresentation

Whitepapers Whitepapers

TestimonialsTestimonials

Mobile Marketing

Mobile Marketing

ORMORM

E-newslettersE-newsletters

Email MarketingEmail Marketing

Page 7: Digital Marketing Proposal - Understanding Digital Marketing

2.0 EcosystemImplementation Scope

Connect with right

audience

Build strong brand image

Garner support for cause and initiatives

Raise funds Collaborate

and cross promote.

Engage with audience with right

stories

Get found online easily.

What Can be Done Using Social Media?

Page 8: Digital Marketing Proposal - Understanding Digital Marketing

Implementation Scope

Website Micro site SEO PPC SMM ORM Mobile

The digital marketing implementation plan will start with website, which is engaging and interactive. The concept and the website will be promoted through search engine optimization, social media marketing, Email marketing, SMS marketing, mobile marketing, and paid ads at various related sites and social networking platforms.

Page 9: Digital Marketing Proposal - Understanding Digital Marketing

Measurement, Reporting and Pricing

PHASE 0 [NOW TO PRELAUNCH] PHASE I [LAUNCH] PHASE II [POSTLAUNCH]

Page 10: Digital Marketing Proposal - Understanding Digital Marketing

Responsibility

Measure[Results | Rankings | Traffic | Members | Engagements | Feedbacks | Tonality | Queries | Customers]

Client We

Page 11: Digital Marketing Proposal - Understanding Digital Marketing

Thanks Madhumita| E: [email protected] | M: +919900590343 |