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A. Primary Age/Gender Brand Profile Characteristics (check appropriate boxes)

Persons 2-11 12-34 21-34 35-54 21+ 55+ Men 2-17 18-34 25-49 35-64 35+ 65+ Women 12-17 18-49 25-54 18+ 50+

B. Secondary Age/Gender Brand Profile Characteristics (check appropriate boxes)

Persons 2-11 12-34 21-34 35-54 21+ 55+ Men 2-17 18-34 25-49 35-64 35+ 65+ Women 12-17 18-49 25-54 18+ 50+

C. Secondary Brand Profile Characteristics—select up to 5 characteristics that would be most useful to review for a brand

TERRITORY

Northeast East Central West Central Southeast Southwest

Pacific

COUNTY SIZE

County Size A County Size A-B County Size C-D

CHILDREN IN HH BY AGE

Any 2-11 Any 12-17 Any kids <18

INCOME

Income <$40k Income $40-75k Income $40k+ Income $50k+

Income $60k+

Income $75k+

Income $100k+

Income $125k+

UPSCALE

Income $50k+, Multi-income

Income $50k+, w/college

Income $50k+,POM

Income $50k+, w/child

Income $75k+, w/child

Income $75k+,POM

Income $75k+, w/college

Income $75k+, Multi-income

HOME OWNERSHIP

Home is Owned

Home is Rented

RACE (HOH)

Black

White/Other

Hispanic

ELECTRONICS

PC Owner w/Internet Access

DVD Owner

Video Game Owner

CAR/TRUCK OWNERSHIP

New Car Prospect

Own Any Car

Own 2+ Cars

New Truck Prospect

Own Any Truck

Own 2+ Trucks

OCCUPATION

White Collar (HOH)

Blue Collar (HOH)

Working Women

Not in Labor Force

EDUCATION

HS Grad+

Any College+

4+ Years College

HOUSEHOLD SIZE

1-2 Persons

3+ Persons

4+ Persons

PET OWNERSHIP

Any Dogs

Any Cats

Additional information:

D. Lifestyle/Product Usage Characteristics (optional)

Please let us know your preference for reviewing product usage and lifestyle characteristics. For example, when you review Scarborough or MRI, do you most often review heavy product users or users in general; are there Prizm clusters that are associated with the brand; does the brand have a short, plain English lifestyle profile?

Put your money where your market is.

Smart Buy: Brand Profile Checklist

The information above is derived from Nielsen MarketBreaks, which includes data from the 20,000+ National People Meters.