Integrated Digital Marketing Solutions

Digital Metrics was founded in 1995, and today it is a leading provider for

consulting services and marketing automation (through direct email and

SMS).

We provided for years - and successfully - digital below the line services to

prestigious brands such as Intesa Sanpaolo, La Gardenia, Giunti Editore,

Ariston and Limoni.

Our business model is based on the direct management of all elements of

the supply chain for implementing of Direct Marketing and CRM projects:

Data Warehouse, application platforms, eCoupon, DB prospect, and tools

for data analysis.

Our methodology is always customized according to the specific strategies

of the customer.

The Company

We support our Clients in increasing their sales through an efficient digital DM integrated platform.

We develop consumer knowledge and loyalty to brands through CRM services and Digital Promotions.

Our Mission

A wide database of prospect for planning email and SMS campaigns.

Proactive clients support for media planning and report analysis

20 years experience in implementing and managing digital marketing programs (including experience in managing marketing automation for banks and major retailers)

Proven International experience in managing complex projects for clients with >1,000 Points of sales, >1 Billion turnover and >5 Million loyalty members

Possibilities to share with our clients best practices from our experience so far, which could lead to creation of new business channels for revenue generation

Ownership of all the technologies, which gives us the opportunity to adapt easily to the clients requirements

Cost effective approach

What we offer

How we are organized

Through four business units we manage services and infrastructures in outsourcing, that centralize data

collection and digital communication on millions of loyal users.

This is the structure in charge of integrating the systems of the customer with our proprietary technologies.

Empower operates the Data Warehouse for the centralized collection of information from various sources (CRM, PV, Web, DeM, Promo), and tools for data analysis (OLAP, FRM).

This is a complete suite of applications for the distribution of coupons and Digital Gifts, created for your digital promotions.

BitGift eliminates the complexity of traditional sales promotions. The digital prizes are promptly distributed to targets with considerable budget savings and full analysis of the redemption.

This is our Media Agency that selects and provides a qualified digital media for your communication campaigns to prospects. Geko Adv collaborates with many Top Clients and international Media Agencies for the delivery of their campaigns through DeM and SMS.

This is our platform for the delivery of Newsletter, DeM, Coupons and SMS.

Mail-Maker is efficient and competitive, and was chosen by large organizations such as La Gardenia, Societe Generale, Ariston, Credito Emiliano, Giunti and Intesa Sanpaolo to manage their digital communications.

We provide trade consulting and marketing applications to industry and retailers, based on our proprietary platforms.

We work with our clients in a "learning by doing" mode: we help reaching sales targets in the short term while they consolidate one-to-one relationship with their customers.

Marketing activities are for us a cognitive path of consumers' behaving and their buying habits, that are constantly evolving.

We build along with our customer a specific model for communicating with the end user, in order to maximize the incentives to purchase and his brand loyalty.

Among our best customers we have:

IT consulting

MAILMAKER is a market leading platform.

Publishers, Marketing and Communication Agencies, Banks and Insurance companies, and many leading Italian brands have chosen MAILMAKER in order to manage their digital marketing campaigns.

MAILMAKER is an easy-to-use platform, comprehensive and affordable, and allows you to independently manage every kind of communication via EMAIL and SMS.

These are some of the Clients who have selected MAILMAKER for their digital marketing activities:

The platform for digital communications

The integrated platform for digital promotions

BITGIFT transforms your traditional sales promotions - which are complex and expensive - into scalable packages, makes your digital promotions more timely and targeted, and optimizes your budget.

With our pay per gift contract model, you can purchase small lots of digital prizes to be distributed to consumers, overcoming the rigidity of the storage and the cost of inventories.

Furthermore, you can quickly adapt your sales promotion budget depending on its performances.

The digital process can be integrated with Point of Sale materials and scratch cards, while ensuring full traceability of the operation.

Among our best clients you will find:

GEKOADV is our digital media Agency.

Its main task is to select and offer our Customers a qualified digital media to support their online campaigns.

We have qualitative profiles of consumers and business operators.

GEKOADV collaborates with many Top Brands and with all the major communication Agencies and Media Centers for the realization of their DeM and SMS campaigns.

Among our best clients you will find:

Our digital Media Agency

We are providing you with full planning services.Our goal is to provide the best direct contact with your prospects, through: the collection and analysis of qualified leads strategic support and advanced proprietary technology the provision of services of media planning

The media planning services

For companies that need a fast and effective implementation of a digital CRM tool, we offer our experience in marketing automation. It includes:

1. Consultancy in defining of digital CRM activities of the company.

2. Building and managing the customer database (with digital contact information) of existing and potential customers.

3. Managing the whole digital CRM communication over email and SMS channels (personalized X-sell, up-sell, retention, win-back activities).

4. Set up of specific emotional treatments, influencing loyalty campaigns: birthday wishes, special gifts for top customers, special events promos, etc.

5. Integration of our platform with the existing IT and financial systems of the company.

6. Building of all necessary tools for analyzing the results of the campaigns.

7. Full client support during all processes.

CRM and Loyalty program development

Digital Metrics service model

An integrated platform for your digital marketing via email and SMS that can support the whole digital communication of the company with existing customers.

An extensive database of qualitative prospect profiles that can support all companies in communicating their products via email and building their own direct email database.

Full DM and CRM program

development using digital

marketing tools and a prospect

database

Main databases under exclusive contract in Bulgaria

In Bulgaria we manage more than 2 million email addresses coming from leading web sites: publishing, leisure, events, sport, travel, jobs.

Main clients in Bulgaria

The main features of the platform

Platform for Direct Marketing via SMS and E-mail

MAILMAKER is an advanced web based platform that allows you to easily manage your digital communications with your customers via SMS and e-mail: it can manage the delivery of large amounts of EMAIL and SMS, and always ensures a high delivery rate; it has a very simple and easy way of uploading lists with e-mails and phone numbers, which can be segmented based on criteria defined by the client; it includes advanced features for the profiling of your target based on the segmentation criteria; It has a specific feature for retargeting, that allows you to target users who have already interacted with your website in the previous campaigns. MAILMAKER can be easily integrated with your IT structure, using web services or custom APIs;thanks to our collaboration with Capgemini, MAILMAKER is fully integrated with the Microsoft Dynamics CRM platform.

Platform for Direct Marketing via SMS and E-mail

MAILMAKER gives you very detailed statistical reports to measure success of your digital campaigns. The reports include information about: Opened e-mails Click trough e-mails Click trough statistics per link bounced e-mails (hard and soft bounced) the device from which the e-mail was opened (tablet, laptop, smartphone) and information about the operating system The time and date the e-mails were opened

The information is accessible in the platform and could be easily exported in an excel file as a standard report ready for print.

The Dashboard represents a synthesis of all active users, with general information about your database (number of available lists, active contacts, opt-out, bounce, and total emails sent).

The Dashboard summarizes the main information regarding the campaigns you sent (completed, ongoing, planned, in draft) both for EMAIL for SMS channels.

The pie chart shows the status of the contacts in the database.

You can also download an Excel file with summary data for all campaigns sent over the last 90 days.

Main features

Mailmaker has a calendar, with all the campaigns you planned.

You can analyze the current month, the previous two months, and the two following months.

For each day of the calendar you can browse the list of campaigns sent: you can check the sender, the subject and the date of delivery of each campaign.

From the summary tab of each Newsletter you can directly access the campaign preview and the statistical reports.

The same calendar is used to plan a new campaign.

Main features

Through the function campaign upload you can implement a Newsletter in one click, specifying the URL of the source code, or uploading a single file (HTML or ZIP) that contains the creativity. MAILMAKER automatically prepares the file for delivery and for tracking reports.

After you uploaded the campaign, you can edit the HTML file directly from MAILMAKER.

Main features

You can realize your newsletter through an internal Editor, by means of which you can compose your messages in a very simple way, and in a few minutes.

MAILMAKER templates are made specifically for each customer, and can be modified in the editing areas available.

Simple commands in Office style will enable you to achieve professional-looking communications without requiring technical knowledge.

Main features

A Target can be defined in several ways, according to:

socio-demographic variables (gender, age and geographical area)

vertical variables (subscribers to a particular service)

quality indices processed by MAILMAKER (based on user behavior)

There is also a specific feature for retargeting, that allows you to target users who have interacted with your website.

The same feature can be used to track the Leads of a specific campaign.

Main features

Using the scheduling tool it is possible to upload a campaign and set it up for delivery, specifying its sender, subject, target, date and time of launch.

Creativity can be changed up to one hour before the scheduled time.

MAILMAKER can execute a preliminary anti-SPAM evaluation of your DeM, and will alert you for possible errors in the HTML code.

Before scheduling the campaign you can send an unlimited number of SMS and EMAIL for testing your creativity.

You can customize the header and the footer of each DeM, and assign a name to links for easier reading of the statistical reports. It is also possible to classify your campaigns for the subsequent profiling of user actions.

Main features

MAILMAKER owns a statistical tool to generate reports on global activities, by list or by single campaign. The key performance indicators are delivered emails, openings, clicks, bounce and deletions.

It's also possible to select multiple campaigns to produce an historical analysis of their performances.

Main features

MAILMAKER offers a specific module for the management of the multivariant HTML. This form of A/B testing can be used for a preliminary evaluation of the effectiveness of a campaign, using several creativities, to be tested on the basis of mail open or clicks.

Main features

Retargeting

It is possible to configure some tracker for the management of retargeting.

MAILMAKER allows customer to generate tracking pixels to be included in their web sites, in order to monitor the behavior of individual users and to generate specific target on the basis of their actions.

Main features

Anti-phishing

If a customer has delegated to MAILMAKER the management of one domain for the implementation of Ping with anti-phishing URLs, this feature will be used in all tracked links.

Main features

LLG case study

Leading Luxury Group

LLG Group is the second largest beauty shops chain in Italy. From 2010, we manage their Loyalty Program and all their EMAIL and SMS campaigns, including Newsletter, Survey, digital coupons and sales promotions with digital gifts.

Through the integration with Limoni and Beauty Point, La Gardenia has become one of the largest beauty chain in Europe, with over 6,5 million card holders and nearly 900 shops.

The LLG Group

Data collection and financial reports

Through a dedicated Data Warehouse we collect information coming from different channels, such as CRM, Web, Newsletters, SMS campaigns, digital promotions and sales.

We process sales data and we combine these information with the profiles of Loyalty Card holders and the performances of digital campaigns.

The Data Warehouse

Financial reports

Global user profileThe integration of multi-channel data allows MAILMAKER to draw the profile of each user, on the basis of his consumption habits and socio-demographic profile.LLG Group can use these information directly in the campaign planner.This specific function is very useful for fast planning, when a very short time to market is required.In particular, using the SMS channel LLG can start analyzing the redemption of a sales promotion in less than one hour from the delivery.

Integrating users’ profiles and financial reports

Frequency distribution

Double opt-in form and welcome messageMAILMAKER manages the double opt-in process and the automatic welcome message delivery, directly from the web site of the client.

Registration services

Welcome messageOpt-in form

Newsletter and SMS managementThrough MAILMAKER we manage every year over 900 digital campaigns, via EMAIL and SMS. Limoni & La Gardenia use these digital channels to inform customers on sales promotions, new store openings, events, new brands on sale, and benefits coming from the Loyalty Program.

Newsletters and SMS

Newsletter SMS campaign

Sales promotion via EMAIL with Digital GiftCombining our two platforms MAILMAKER and BITGIFT, Limoni & La Gardenia can implement sales promotions with digital gifts. The Loyalty Card holders will receive their prizes with no need of additional actions.Promotions with digital gifts are a very powerful tool to increase sales. The digital prizes are very useful when you cannot offer a discount.

Sales promotion via EMAIL with Digital Gifts

Coupon Collecting data from shops

SMS campaignsThe promotions via SMS have a great impact on sales. This advertising channel is very useful for tactical communication aimed at balancing the weekly sales results of the single shop. LLG Group can plan in minutes its offers based on consumer behavior or other specific need of the network.The SMS message is read by 100% of the clients, and can reach the consumer when we presume thathe is located in a shopping center.For this reason, many of the SMS promotions areplanned between 5 and 6 p.m., when consumers leave the office and go shopping before returning home.The speed in the preparation of the campaign and in the delivery of all messages is therefore essential, in order to be certain to reach all consumers at the desired time.

Sales promotion via SMS

Edit and plan a campaign

Banca Intesa Sanpaolo case study

Case History: Banca Intesa Sanpaolo

Full serviced digital Below The Line 18 distinct Brands 216 yearly Newsletters over 250 yearly DeM 25,000,000 emails sent per month 100% integration with CRM data flows full service: campaign upload, customer service, tech support, reports

Intesa Sanpaolo is a European top bank, leader in Italy in all business areas (retail, corporate and wealth management). The Group offers its services to 10.9 million customers through a network of 5,300 branches located throughout the country.

Intesa Sanpaolo has a selected presence in Central and Eastern Europe, Middle East and North Africa, with over 1,500 branches and 8.3 million customers of subsidiaries, operating in retail and commercial banking in 12 countries.

Case History: Banca Intesa Sanpaolo

DeM & Newsletters integrated to CRM

MAILMAKER uploads structured data from CRM to automatically generate the Targets. Each Target is associated to a campaign. Every customer of a branch receives the customized version of the DeM: sender, landing page, header, footer, text content.

Target is imported along with the campaign code for exporting the results to the CRM (open, click, bounce).

The communication protocol between the CRM and MAILMAKER is a secure channel FTP (SFTP), and is enabled through the exchange of SSL certificates.

Case History: Banca Intesa Sanpaolo

Special services

Clients lists and BlacklistThere are special lists that will be included in the target of every campaign.The platform also provides a set of blacklists (managed at different levels) to filter email addresses that should not receive email from Intesa Sanpaolo.Registration form in double-optinCustomers can subscribe Newsletters through a double-optin registration form, with custom fields and entirely managed by MAILMAKER, including confirmation process and redirect to the landing page of the specific branch.Tracking table and anti-phishingMAILMAKER configures one or more domains dedicated to the generation of link tracking, in order to increase the effectiveness of anti-phishing policy of the customer.

International clients

Main international clients of our Direct Marketing services

Main international clients of our Direct Marketing services

Main international clients of our Direct Marketing services

Main international clients of our Direct Marketing services

Main international clients of our Direct Marketing services

CEO

Emanuele Mioni - Mobile +359.889.650677 - Email emanuele@digitalmetrics.eu

CMO

Deyan Pelovski - Mobile +359.882.224200 - Email deyan@digitalmetrics.eu

Contacts