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Presentation for the Library Communications Conference. Improve your library’s image through better digital photography. Taking pictures is more than just pointing the camera and pressing a button. To get the kind of photos libraries need for promotional purposes, attendees will learn more about the basics of digital photography and how to get the most out of digital cameras. Concepts such as framing, lighting and ISO will be reviewed. Working with a DSLR camera will be highlighted. Attendees will review images and discuss how library photos can be improved through simple editing techniques. Transition from taking just snapshots to producing inspired images that will make your library shine!
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Digital
Photography
to the RESCUE!
Dr. Curtis R. Rogers
Communications
Director
Som
e B
asi
c PR
C
once
pts
If they don’t know what you’re library is doing, then you’re not telling them!
Understanding your community.
How do I currently reach patrons?
How could I do a better job?
Budget for PR!
Types
of
dig
ital
cam
era
s
Webcams/phone cams
Point and shoot
Intermediate
Advanced Consumer
Prosumer dSLR
Professional dSLR
Cam
era
lense
s
Wide-angle zoom
Standard
Super zoom
Telephoto zoom
Macro
Fisheye
Pixe
ls
What are pixels? The word "pixel" means a picture element. Every photograph, in digital form, is made up of pixels. They are the smallest unit of information that makes up a picture. Usually round or square, they are typically arranged in a 2-dimensional grid.
Setting the Right F-Stop
for Your Digital Photo
• Use an almost-wide-open f-stop to boost sharpness.
• Adjust your depth of fieldby moving f-stops.
• Avoid too-small f-stops.
Shutt
er
Speed
ISO
A prefix on film speed ratings that stands for International Standards Organization, the group that standardizes, among other things, the figures that define the relative speed of films.
Thin
k C
riti
cally
About
How
Your
Libra
ry Is
Port
raye
d
What do you like?What would you change?
DSLR Basics
www.canonoutsideofauto.ca
What makes
a good
photograph?
Com
posi
tion
Rule of ThirdsThe rule of thirds is
the simplest rule of composition. All you do is take your frame and overlay a grid of nine equal sections. This means you split the vertical space into three parts and the horizontal space into three parts.
Pers
pect
ive
Photographing your subject straight-on is sometimes the right choice, but you can create visual impact by moving the camera left, right, above, and below.
Light
Manual settings
Natural light
Indoor lighting
Consider all options!
FOC
US
Auto focus
Focus Points
photographylife.com/dslr-autofocus-modes-explained
Loca
tion
Indoor
Outdoor
Landscape mode?
Portrait mode?
Frame the image
Size of subjects
Consider settings
Lens type
Tiny?
Giant?
Consi
dera
tions
Skin tones
Hair and makeup
Eyeglasses/sunglasses
Other details?
Taggin
g a
nd
Desc
ripti
ons
Tags are “Subject headings” (flickr)
Tagging someone (Facebook) - considerations
Image descriptions, titles, etc.
Em
aili
ng im
ages
Consider image size
Make a call to confirm
Only send 2-3 images per email
Best option: upload to site and share URL via email
ED
IT, ED
IT, ED
IT!
Pixlr.com
Use express mode
Upload and edit your image
Crop, adjust colors, use effects, etc.
PicsArt
Thank
you!
Questions? Comments?
Dr. Curtis R. Rogers
Communications Director
803-734-8928 [email protected]
Slideshare.net/crr29061
