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DScrapbookisaninitiativeofe‐marketingteamatTheLeelatoreportupdatesonallthingsdigitaleveryfortnight.Theideaistodiscover,spreadandsharenews,analysis,opinionsontechnology,theInternetandhotelbusiness.Anditpromisestonottakemorethan15minutesofyourtime.Foranycomments,queries,brickbats,applaudandcontributionpleasemailto:aditi.chopra@theleela.com

Editorial “

1 The Week That Was

2 3 4 5 Blogs & Books

Around The World in Luxury

World Weird Web

Digital Bag

A run through of what cool things e-marketing at The Leela does.

T he

T hat

W eek

W as

Web Chutney

WebChutney,WillmanageTheLeela’sonlinewebdevelopmentfromfurtheron.

WhatdowehaveinAndamanIsland:AnewjoineenomenclaturedAditiChopra…AwarmwelcomefromTheLeela.

A new joinee

The Leela is going “Social”

Afternearlyhalfayearofdeliberation,onecompleteyearofresearchandmanysleeplessnightsofbetatesting,wehavefinallytakenourfirststepintothesocialmediauniverse.Watchthisspaceforupdatesinnextissue.

JustabriefgistofoursuccesswiththeKovalamPay‐Per‐Click

campaign,anoverallReturnonAdSpendof40.00,astaggeringClickThroughRateof15.27%(whentheindustrystandardassetbyGoogleisnotmorethan5%)andatotal

revenueof3,11,000inthelast3weeks.Congratulations,Kovalam

The Leela Kovalam success story

B A quick surf on some of the famous and most revolutionary ideas shared on digital media et al.

B logs

ooks

ThisbookisbyLeif&Christian,acreativeteamfromGermany.

TheyselltheirFREEpdfversionofthebook“OhMyGodWhatHappenedandWhatShouldIDo?”fora

tweet.

Pleasereadforourkeynotesbelow.Orthebook,here:http://www.ohmygodwhathappened.com/

Our Keynotes

Ofcoursethingsdon’tbecomeVIRALjustlikethat!

If youhaveany sortofNewMediaphobia thisbookwillhelpyoumakegenerationalchangeinyourhead.WeTOTALLYdigit!Readbelowforourkeynotesfromthebook:

AROUNDTHE WORL

WORLD

in LUXURY A section that

will talk about innovation in the hotel business.

PANTONE e x p a n d s

from color to hotels -------------------------------------------------------------

Designed by Belgian interior designer MichelPenneman and Belgian architect Olivier Hannaert,eachofthehotel's59rooms,whichrangefrom$84to $184 a night, is inspired by different Pantonecolorpalettes.On‐site Pantone Color consultants are apparentlyavailable for "color consultations and educationalseminars on color psychology and trends." Andinside,youcanbuyanyofthemyriadproductsthecompanyhas co‐created: The "PantoneUniverse,"which includes mugs, bath and body goods,clothes, cufflinks, key chains, stationery,bags,andfolding chairs. Those products take their cuesfrom Pantone’s style guide, which dictates iconictouchstonessuchashang‐tagsshapedlikePantonechipsorchip‐windowsthatsticktogarments.Yougottaadmirethechutzpah:Fewcompaniescanclaimtohavesosuccessfullybrandedacolor,muchlesstheveryideaofcolor.

World Weird Web

A micromini report on new happenings, trends, news on the World Wide Web.

NowonderAmazonCEOJeffBezosalwayslookssohappy.AmazonstatedthatsalesofitsKindlee‐bookreaderhavetripledsinceitcutthepricefrom$260to$190,TheshiftatAmazonis“astonishingwhenyouconsiderthatwe’vebeensellinghardcoverbooksfor15years,andKindlebooksfor33months,”thechiefexecutivesaidinastatement.

>>http://mashable.com/2010/07/19/reading‐faceoff‐e‐books‐vs‐print‐books/

GoogleDiscontinuestheNexusOneAndroidPhone!Didanybodynotice?

11WaystoSpeedupWordPressBlog:http://mashable.com/2010/07/19/speed‐up‐wordpress/

2010digitaltrends:

http://www.betatales.com/2010/01/14/8‐digital‐

media‐trends‐to‐watch‐in‐2010/

FacebookNears500‐Million‐UserMarkSo what's Facebook doing to celebrate thismilestone?Turnsoutthey'rehavingabitofalove‐in,creatingaseparatewebsitewithinFacebooktoshowoff the "Facebook Stories" users have beensubmittingovertheyears.Thissitewillhaveabout200 stories, with a maximum length of 420characters,chosenbyFacebookitself.Or, if that's too much work, might I suggestwatchingthetrailer forthesuspiciouslyexcellent‐lookingTheSocialNetwork.

>>http://www.facebook.com/help/contact.php?show_form=user_stories

WhyisDellalwaystalkingaboutSOCIALMEDIA?

“It’sagreatwaytofixcustomerproblemsandhearwhatcustomershave

tosay,it’sagreatfeedbackforumanditleadstosales—howcanyoumiss?”saidRichardBinhammer,whoworksinDell’scorporateaffairsoffice.

Like,what?Andhow?

DellheardonTwitterthatcustomersthoughttheapostropheandreturnkeysweretooclosetogetherontheDellMini9laptopandfixedtheproblemontheDellMini10.Now,theDellMiniproductdevelopmentteamisaskingaroundonTwitterfornewideasforthenextgenerationofthecomputer.

MarketingpromotionsonSocialMedia!Really?!

DellusesTwittertosendoutcoupons,includingsomethatareexclusivetoitsTwitterfollowers.