digital signage for allHow would you describe digital signage? An electronic sign that displays chang-ing content? Or Flat Panel Displays that present information in a public place? You wouldn’t be wrong, but you would cer-tainly be missing the big benefits of what digital signage can do.

At Microspace, we would describe digital signage as a network of displays con-trolled at a central location, which allows an organization to alter content to meet the needs and the interests of an audience. We would also describe it as a source of revenue, a way to educate and motivate an audience to purchase goods and services, a means of entertaining a captive audience, or a way to reinforce a brand.

tHe rise of digital signageDigital signage has grown in popularity because of it’s ability to target a message to a specific audience and change that message easily without incurring signifi-cant additional costs. These networks, also referred to as digital-out-of-home (DOOH), interact with an audience through dynamic content targeted specifi-cally for them and can accommodate a range of industries and applications.

Digital signage is more cost effective than print media because electronic materi-

als stay electronic. They go directly from the graphic artist to the digital signage network without costly reproduction and distribution of materials. It can also serve as a source of revenue through the sales of advertising space or support the sales of goods and services. Because the network can be used to drive viewers to action, the ROI is measurable.

Customer service is also another growing use for digital signage. You can lessen the perceived wait or “dwell” time in places like repair shops, doctors offices or de-partment of motor vehicles by entertain-ing and informing your audience while they wait. In locations such as airports and train stations it can provide important alerts to customers.

Content delivery you Can depend on

digital signage

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satellite for digital signage

One of the most important components of a digital signage network is the ability to deliver dynamic content—content you can change as often as you need or want to. With satellite content distribution, cost savings can be realized along with the added benefit of a fully scalable and highly reliable solution.

The ability to inexpensively send large amounts of information to many locations is a necessity. VELOCITY File Forward provides the customer with a digital file delivery option at a cost that is based on your actual file delivery requirements.

tHe PeRFeCt teCHNology FoR CoNteNt diStRiBUtioNMicrospace’s VELOCITY® satellite ser-vice is a proven way to distribute content to digital signage networks. With several options available, we can offer a solution that fits your network and budget.

For example, VELOCITY File Forward® offers an occasional content delivery option, while VELOCITY MicroBurst allows for a short term bandwidth “burst.” VELOCITY CELLCAST offers a cellu-lar technology component to Microspace’s proven satellite delivery options. To learn more, visit microspace.com/digital-signage.

tHe RigHt PARtNeRSMicrospace has strategic partnerships with numerous industry leaders. Together we can build the network that fits your needs and budget. You want a single company to take the reins to design and roll-out your network? No problem.

CoNSUltAtiVe APPRoACHMicrospace and its industry leading strategic partners will work with you to define, customize and build your network including hardware acquisition, instal-lation, network management and even content creation.

WHAtS it tAke to MAke A SUCCeSSFUl NetWoRkA turnkey digital signage network provides all the necessary elements to ex-ecute, manage and maintain it including the right technology, displays and media.

exPeRieNCe ANd QUAliFiCAtioNSMicrospace is a charter member of the Digital Signage Association where we help define the standards for the industry.

We were an early provider of content delivery solutions to digital signage net-works. In addition, Fortune 500 compa-nies, as well as smaller organizations rely on Microspace’s services to cost effectively and reliably deliver their content.

iNdUStRieS•  retail

•  banking/finance

•  food/restaurant

•  healthcare

•  hospitality

•  transit

•  outdoor

APPliCAtioNS•  corporate communications

•  entertainment

•  advertising

•  general information networks

•  retail TV/employee TV

•  electronic billboards/digital posters

•  education

industries and appliCationsDigital signage networks support a range of industries and applications including:

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