Digital Marketing

Social Media

Develop a social media presence in: Facebook, Linked-In, Twitter; create profiles, messages and benefits of company products, services, programs and campaigns

Web Sites

Create web sites using hosting provider tools, develop templates, content, marketing sound bites promoting company products and services, messaging and positioning; create relating brochures and collateral

Campaign and Program Research

PR Web, YPG, Google AdWords, Search Engine Optimization (SEO) key words and providers for positioning; program advertising costs and reporting; pre-launch and launch strategies; program pricing

Communications, Email

Develop communication strategies including newsletters, program specials and announcements, products and services information; Webinar training presentations CRM - Customer Relationship Management

Salesforce.com: digital record keeping and reporting, account management, account

strategies and planning, outbound communication messaging and marketing

Traditional Marketing and Support Business to Business (B2B)

Go-to-Market Strategy, presentations, cross-functional project team leadership, business case development with return on investment (ROIs), pricing product management subject matter expert (SME), programs and campaigns, end-to-end

project delivery; flyers and collateral development; monitoring and reporting, sales operations and process, value proposition development

Sales Enablement

National sales team, branch and field support, sales tools development, dealer

distribution, programs, training development and delivery, mentoring, sponsored events Training and Coaching

Objective setting, key performance indicators (KPI’s), national management, field support, monitoring and reporting, sales operations and process, telemarketing