Digital TrailBlazer Discovery Pack

marketing

Yomp Marketing LtdRomalco House, 49 Guildford Road, Bagshot, Surrey, GU19 5NGTel: 020 3137 1698Email: [email protected]

Digital TrailBlazer

LEAD GENERATIONCAMPAIGN

Discovery Pack

WHAT IF YOUR LEAD GENERATION WAS PREDICTABLE?

…..that would make your sales predictable, and with predictable sales comes guaranteed growth. The trouble many business owners have, is work coming into their business sporadically. One month you will have too much work to handle, the next may feel like someone has turned off the tap. Trying to recruit, invest and grow when your business is unpredictable is a nightmare. The ‘go to’ position is usually to err on the side of precaution, instead of growing with confidence. This is why many businesses take so long to grow organically. It is just too risky to gear up a company that is not predictable.

What if you had a Predictable System?

The type of system that has already been working for many years upon many other businesses that are similar to yours, generating 1,000’s of leads a week? A system that has won awards, a system that may well be the reason you are reading this sentence.

It would allow you to refocus your time on growing your business, doing what you and your team do best, making decisions with confidence. Most of all it would allow you to make more profit. How do you create a predictable lead generation system?

This was the central question I started from back in 2013 when I sat down to write an internal process document for my team at Yomp. Its title was ‘The Perfect 12 Months Marketing Campaign’.

This task was a labour of love and when finished stretched over forty-five thousand words and over 250 actions in a ‘to do’ list format.

I showed it to clients, mentors and friends who all agreed that it should be published as a book.

I went about adding a narrative to it and in November 2015, the book ‘Digital TrailBlazer’ was published

and became a best seller on Amazon, as well as heavily featured during the final stages of BBC The Apprentice in 2015.

Back in 2013, my team and I also took the 250 action points and created the (now award winning) Digital TrailBlazer Lead Generation Campaign.

Its output is ‘Predictable Lead Generation’ and since its launch, we have helped grow the profitability of a pool of TrailBlazing, entrepreneurial, service sector businesses.

We do it all for you

Over the next few pages I am going to share the 11 elements that all service sector businesses have to implement to create a systemised lead generation machine.

From this moment on, your biggest growth worries are gone.

My team and I are part of your team. We are your marketing department and we are some of the finest Lead Generators in the world.

Best of all, we are excited about your business, we have fresh ideas, unique perspectives and a tried and tested system that will bring you predictable growth.

But we do not work with everyone!

You are going to be working closely with me and my team for months and years to come. We will become one of your most important partners, we will be holding board level marketing meetings with you every month, we will be talking to you or your team weekly, communicating daily to the world on your behalf, which is why we take this responsibility very seriously.

We therefore have to make sure that the companies, and the entrepreneurs we work with are forward thinking, who understand the power of digital marketing, are able to make decisions quickly and are happy to let us do our thing.

We also have to get on, maybe even laugh at my bad jokes! We are after all blazing a trail together, and from my experience the fun journeys are always the best journeys.

Richard WoodsManaging Director

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The Digital TrailBlazer Lead Generation System

Weekly Video Episodes

Weekly EmailCampaigns

Weekly ThoughtLeadership Blogs

Daily Social Posts

Search EngineOptimisation

PPC, Google Adwords,Facebook, Retargeting,

YouTube & Display Network

Video SEO & Engagement

Over-arching Campaign Strategy1

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3Lead Magnet / Info Swap

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Strategy & ROI

Home Page Conversion

Lead Magnet / Info Swap

A Pop-Up

Video Marketing

Video SEO, Engagement Advertising

Blogging

Email Marketing

Social Media

SEO

Paid Advertising


step 1...Your Campaign Strategy and ROI Tracking

Every campaign kicks off with a full blown marketing strategy session that sets you up for growth.

This is the fun bit, where we start the ball rolling and your Digital Trailblazer Lead Generation Campaign comes to life. From your boardroom session we will already know your current turnover and the turnover you would like to achieve in 12 months’ time. We then work out how many sales you need, and in turn how many enquiries you will need to hit that sales target.

It is a revealing and valuable session.

You will then have a Kick-Off meeting with our campaign team, where they will spec out your Lead Magnet/InfoSwap, your content calendar, your video episodes and taken on all your passwords and logins for email marketing and social media. Return on Investment (ROI) Tracking

Management thinker Peter Drucker is often quoted as saying “If you can’t measure it, you can’t improve it.”You can never fully understand whether or not you are successful, unless success is defined and tracked. Our team will work with you to clearly established the metric for success and how a ‘lead’ is defined and then followed up into a sale.

To do this we will add our three Trail Trackers to all your marketing so that we can report back to you on telephone, email, visitors and form conversions.

As a Snapshot...Meet your Campaign TeamConfirm the themes of the 3-month content calendarConfirm your video episode themesConfirm your InfoSwap StrategyBook Video Shoot datesPrep you for the video shootGain access to your CRM and Social accounts

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step 2...Home Page Conversion Optimisation

The home page is the first place 80% of clients will visit. It has to be the most effective at converting traffic to prospects. We therefore optimise it using our lead generation system.

Let’s say your marketing is doing brilliantly in many areas. Traffic is coming your way via an effective SEO, paid search, social or content strategy. However, the people visiting your site are not enquiring about your product or service - They’re just not converting. At Yomp we don’t want our clients to receive a large increase in traffic but no leads, so we make a number of changes to maximise the number of enquiries you receive, and in turn the number of sales generated.

We do this by adding more calls to action

Creating ways for visitors to ‘Request a Call Back’ or ‘Download Our Price List’ or ‘Read Our Prospectus’ is vital on a website, but so many businesses don’t do it enough or in an appealing way. We audit your website and add as many call to action forms and downloads as we feel are required, to generate more leads. We also create a video for your home page

65% of us are visual learners. Why not explain your offering in a way that speaks to the majority? From working with 100’s of clients and testing video vs non-video landing pages, we have seen conversion rates go up by an average of 27%. When done right, videos keep us engaged and can inspire us to take action.

As a Snapshot...Review the content of your home pageAdd a home page videoAdd more calls to actionPromote the services better and more clearly


step 3...Lead Magnet / Info Swap

An Info Swap is currency in the online world. As a supplier of a service you are the holder of specialist information in your industry.

You are an expert in what you do and therefore need to share your thought leadership.

To help you do this we work with you to publish something that your target audience want, and will value. This might be a how-to-guide, service demo, infopack or an online tutorial. This piece of online content is available for all to access as long as they do one simple thing:

Leave their name and a method of contact (usually telephone number and email) so you can see how they got on.

Once a website visitor does this, they go from anonymous website visitor to a potential customer, effectively they become a lead.

You then phone the lead and convert it into an appointment, event attendee, or directly into a sale. Seems simple enough, right?

The fact is, 80% of companies do not take enough advantage of this way of building a database of interested, targeted, motivated potential clients. One way we have found that works really well is offering your prices.

InfoSwap your Price List

When looking for a new supplier we all tend to want to know ‘who’ they are ‘what’ they do and ‘how’ much they cost. Most websites only do the first two and are too concerned about their competition to do number three. For some clients when it is appropriate, we change that by offering an Info Pack with a price guide to visitors who exchange their contact details. This simple method has seen great results.

step 4...The notorious pop-up!

As a Snapshot...We work with you to confirm your InfoSwap StrategyWe interview you to get the best content for the InfoSwapWe write the content for youYou give amendments and changes then sign offOur Graphic Designer creates the Info Pack styleWe add the InfoSwap to your website

After months of testing we have now added Pop-up’s to our TrailBlazer strategy for ALL clients. – Yes that annoying thing that pops up asking if you would like to access the eBook after you have been on a web site for 10 seconds.

I know people do find it slightly irritating, but we simply could not argue with the results. Across the board for our clients it has created a 20% uplift in lead generation, which if you add that to the 27% for the on page video’s, we are seeing a great return from a few small changes.

To back up using this tool, in a case study on the AWeber blog, a niche website tested a sidebar form verses a pop-up signup form. Over the course of seven months, the pop-up collected 1,375% more subscribers. When used in smart ways, like giving away a free report, tip sheet or price list, pop-ups can radically accelerate the number of leads your website generates. We make sure they stay smart and not annoying by installing cookies so that it does not pop up again after someone says no thanks.

As a Snapshot...We work with you to confirm an InfoSwap for the pop upWe design the pop up formWe install it into the relevant pages upon your websiteAdd a cookies functionality with tailored rulesWe code the form to submit straight into the email marketing CRMWe create the email autoresponder sequence to follow up conversions

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step 5...Video Marketing

Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn.

Video is changing the face of the internet, in fact its shifting our focus away from the television set and into our phones. Think about the last time you were in a room and either your spouse, a friend or a family member was watching ‘their program’ on television. If you are not as into the program as the other, where is your attention? – It’s on your phone, looking at content and watching video. Now with the dawn of the connected TV, you may well be like me and watch hours and hours of YouTube content directly through your flat screen. One of the strongest pieces of evidence to support the notion that video is the future of the internet is the impact it’s having on some of the most popular online services that, unlike YouTube, didn’t start out with a video focus. For example, when Instagram, which rose to prominence as a social photo sharing app, announced a new 60-second video limit, the company revealed that the time its users spend watching videos has increased by more than 40% in six months. The impact of video is even more apparent when looking at Instagram’s owner, Facebook. The world’s largest social network is now one of the most popular platforms for sharing video, and a real threat to YouTube. Live video is not a fad

The biggest trend in online video recently has been live video. Numerous brands have embraced Meerkat and Twitter-owned Periscope, as well as Facebook Live. Facebook is investing heavily in Live, and it appears to be paying off. From working with clients and our own tests Facebook’s Live video has been a bigger, faster phenomenon than anyone (including Facebook) expected, and engagement on Live videos is much higher, with Live videos receiving ten times as many comments as pre-recorded videos.

What we do

Through 1,000’s of client tests and using simple human psychology we know that video is the best way to tell stories in the online world. For this reason, we start every TrailBlazer Campaign with a ½ day video shoot, from which we direct and shoot a minimum of 10 individual episodes. Each episode will be part of your story, be it the history of your company, an introduction to one of your services, or a thought leadership piece on the goings on within your industry or niche. During the shoot we will also be streaming some of the ‘behind the scene’ content LIVE on Facebook and Periscope which will be shared across all social media channels, which will start to warm your audience up to the upcoming video content. Once edited, the videos will be launched once a week on a specific day to allow for consistency and engagement with your audience. They will be uploaded separately to YouTube and Facebook as the two platform prefer content that is ‘native’ to them and not just links videos hosted away from their platforms.

As a Snapshot...½ Day video shoot in our studio or at your officeProfessional video and sound equipment for a quality finishEditing a minimum of 10 individual episodesA home page / about us videoLinks and subscribe hotspots added to videosEpisodes launched on both YouTube and Face-bookFacebook live videos during shoot


step 6...Video SEO, Engagement and Advertising

Creating a watched and subscribed to YouTube Channel and Facebook Video Campaign takes time and persistence, it also takes experience, some tricks and a well thought out strategy for both organic growth and paid advertising.

When all put together a video channel can be launched and grown into a highly engaging sales funnel. The following elements are the essentials we implement for you to make it happen:

Creating the right titles

Successful video marketing does not have titles such as “About Us” or “My First Video” or worse: “Mov1.mp4. We take the time to create the correct balance between making sure the keyword focus is within the title, but it is also enticing enough for a viewer to watch it. Video Description / Accompanying Post

Both YouTube and Facebook allow for a description to accompany each video uploaded. It helps viewers to find out more about the video and its creators before and after playing it. Adding a well-structured description is not only professional, but it also creates further engagement and lead generation opportunities. It also allows the platform to understand the content of the videos and help to push viewers towards it.

The following are the three essential elements we add to all client video descriptions: Your target Keyword Phrase for the videoYour target URL to which you want to send your viewers.A “Mini-Blog Post” describing the contents of your video, which will help with engagement and video SEO.

#Tagging

Tags let your videos be categorised and appear on YouTube and Facebook searches easily. Both platforms have different ways of approaching this, but a well thought out set of keywords for each video are added to the tagging section on YouTube or added as #tags on Facebook.

Your Video Style and Channel Design

Once we have decided in the strategy session what you want your channel to be known for. We make sure your videos are a distinct quality and styling to make them stand out from the rest. We also make sure the name of your channel incorporates the kind of videos viewers can expect from you. Once all confirmed we create a channel logo and header artwork that is on brand and will help to attract and keep people’s attention. We embed it into your website and others

YouTube know when videos are embedded, in fact it is one of the factors it uses when deciding if your video is popular or not. Let’s face it, if a video is terrible no one will embed it. So we embed it into that week’s blog we create for you, we also embed it onto a relevant service page on your website (if it is appropriate) that we also distribute it out to our network of bloggers to see if we can get additional embeds and blogging interest around that particular video and its subject. Promote through other social media

We engage in social media to promote your YouTube channel and Facebook videos. Twitter, Linked-In, Facebook and Google+ are the primary social networks we use to let people in your circle know about your videos. More information upon our Social Media strategy is found later in this document. Video Paid Advertising

We drive views using Facebook boosted posts, we also drive traffic using Google AdWords and YouTube’s paid platform. More on this in the PPC Advertising section.

As a Snapshot...Video strategy and launch calendarBespoke titles written for engagementKeyword optimised descriptionsHyperlinks back to website from each blogYou Tube Channel Design#Tagging for keyword targetingSocial sharing and paid advertising work to promote the videos

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step 7...Blog consistently

Creating an engaging, consistent, opinionated blog upon your website is vital for showing your thought leadership and credibility. In turn, if done right it will also help generate website traffic and targeted enquiries

In spite of this, many great companies do not blog regularly or have consistent content calendars, in fact many who start out on the blogging trail give up when no results come in the first month or two. One of our clients was struggling to drive traffic and sales through traditional advertising. So they put together a content calendar for six months, blogging every single week. Six months later, organic traffic had doubled. …But remember, once you’ve built up the traffic to your blog, the job isn’t done. Your readers have self-selected as being interested in what you are writing about, but they are not yet on your list. We therefore make sure all of the blogs we write for you have calls to action upon them, such as InfoSwap downloads or links to services pages where they can request quotes, etc… We also make sure that we embed the relevant videos that we have shot for you within the blogs to allow for more engaging content, as well as increased views of the video. We also use our graphic designers to create

featured images to complement the blogs and give the reader visuals to work from. Great imagery also helps with click through rates from the blog category page to the individual blog pages. We know that you need to share your thought leader-ship consistently to build an audience and credibility, which is why we blog for you weekly, using the video content we created as the inspiration so that we can write in your voice and style.

As a Snapshot...Create a content calendar of weekly thought leadership themesWe write a weekly unique blog and post it on your websiteWe embed the related video we shoot with youWe add photography and graphics where appropriateWe Keyword Optimise it so it’s found on GoogleWe add a number of calls to action to generate leadsWe share through social media and email marketing

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step 8...Email Marketing

Unfortunately, these opinions are dramatically wrong because email marketing:

• Allows targeting• Is data driven• Drives direct sales• Enables A/B testing• Builds relationships, loyalty and trust• Supports sales through other channels

Every email campaign you send out generates so much data that can be used for instant follow ups, market tracking, refining your message, looking at product popularity, feedback, building awareness, contribute to branding, strengthen relationships, encourage trust, cement loyalty and of course the most important – generating sales. So what makes a TrailBlazing email marketing campaign?

For services sector companies, it is all about giving your sales team warm leads to follow up, not just a list of people who have received an email. To do this, we create consistent campaigns that are designed to convert potential clients from being cold, to warm, to hot.

Each week we send out engaging email content to your database with links to your videos, thought leadership blogs and also to the relevant services. Within two to three days they produce two lists: 1. All the people who opened the email – warm leads.

2. All the people who have visited your website and converted through the InfoSwaps and Pop Up’s we have built – hot leads

You then simply follow up the activity from the two lists by calling the leads, putting them into your sales process and getting busy converting them to clients.

People who do not embrace the marvels of email marketing often wonder what all the fuss is about. I often hear people say, “My spam filter stops anyone email marketing to me, so why would it work if I email out?” - and - “Isn’t email outdated given blogs, social media, SEO etc?”

As a Snapshot...We set up or take control of your email marketing softwareWe agree the 3-month email marketing content calendarWe create the email marketing designWe write a weekly email marketing campaignWe send you the opens and click through reportsWe work with you to put a follow up sales process in place to convert the leads

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step 9...Social Media

Social Media is the most talked about and least understood marketing category available, it is a minefield of bad strategy and time wasting activities. However, done well it complements everything you do within a lead generation system and drives engagement and growth.

It is also a great way of gathering feedback from a passionate community. With 68% of people saying that they trust online opinions from other consumers, it’s important for businesses to have a buoyant and consistent social presence to encourage your customers to sing your praises and share online. As an integrated TrailBlazer campaign, we don’t just jump in. We plan, listen and understand your business and market and then deploy around the agreed content calendar. Our social media campaigns make use of the major social media platform’s Twitter, Facebook, Linked-In and Google+. The content we publish upon these social channels reflects and enhances the image you want for a brand and in the crowded digital world it’s important to create social updates that stand out above all the noise, and will be shared. Reporting & measurement

With social media, there’s a whole new world of data, insights and tracking out there. Regular reporting informs future campaign strategies, ongoing activity and is central to all of our social marketing activity.

As a Snapshot...Prepare Social Media StrategyDaily Social Media managementCopywriting all content to be sentDaily posting on Facebook, LinkedIn, Twitter and Google+Support the activity on YouTube through sharing links to the videosSocial Media MonitoringFinding and sharing industry specific content with your Social NetworkCreating new content and images to share with your Social NetworkSharing your blog content


step 10...Search Engine Optimisation

We love SEO...Mainly because we are sad, unloved, geeks, sat underneath stairs, sub-letting from Harry Potter with just our laptops and google rankings for comfort.

You however, will only find ‘FUN’ from SEO the day you complete a google search for the product or service you sell and find your website at the top of the search engine rankings. That exact moment is where our two worlds collide and we understand each other in a moment we like to call ‘The SEO Geek / SEO Client Singularity!’ …wow! That is a lot of geek speak, anyway every week we get to that singularity for our clients. How do we do this? We optimise your website for the keywords that we know will drive targeted traffic. Once we have that flow of traffic we will work with you to use our on-page website conversion tactics to make sure that you generate qualified business enquiries from your website. Search Engine Optimisation (SEO) is based on being more vocal, smart, cunning and experienced than your competitors.Getting noticed by Google is the biggest popularity contest you will embark upon. There are so many variations and just keeping up with Google’s updates is a full time job. - We know this because it is in fact our full time job! …But, the top positions on Google are worth £1,000’s to the companies who hold them and producing sales through web traffic is tremendously rewarding.

As a Snapshot...Keyword research and selectionTitle, Image & Alt tag optimisation of home, blog and services pagesSitemap creation and submissionInternal link building into services pages from blogs and secondary pagesSubmission to local and international search engines directoriesLink building upon external websitesSocial signals through our social media and video work

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step 11...Paid Advertising

Now that we are rocking and rolling upon all your content and your brand is spread across the main social platforms, we want to drive the volume of engaged audience members towards it.

Our PPC service includes much more than just managing AdWords. It encompasses all the networks you would expect, from paid search to paid social. Our focus is to deliver leads through whichever platform yields the best return on investment (ROI), from boosting Facebook posts to remarketing, from AdWords to YouTube, we are all about creating enquires that convert into sales. Paid search marketing is the quickest and most controllable way to get your business in front of people who are looking for your products or services. You only pay for qualified traffic and it is therefore easy to control the budget and return on investment for your campaign. Your PPC Strategy

To tailor a pay-per-click (PPC) campaign that’s right for you, we will get to know your business, industry sector and competitors. We can then work with you to develop a strategy that’s going to deliver the results you need. We then build out your existing campaigns, or establish accounts upon new networks. It’s important to us that you own the accounts so you will always have access to all the backend work we do. Once the campaign is up and running we will ensure you’re targeting the most appropriate keywords and not wasting spend. We also ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing, we can be sure you’re getting the right traffic at the lowest cost you could pay.

Tracking and Reporting

Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimise the accounts going forward. We then continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click through rate in this Ad group, a slightly lower cost per click on this keyword – it all adds up to make a massive difference. Each month we produce reports which provide meaningful insights into what’s happening with your PPC campaign. What we’ve been working on, what we’ve noticed your competitors doing and how your paid search is performing against the key metrics you’re most interested in.

As a Snapshot...Keyword research and selectionCompetition research and bench markingDaily monitoring, management and improvementsWrite multiple engaging adverts and postsDesign social, display and banner advertsAdd pixels and codes to your website to track conversionsSet up remarketing campaigns through Facebook and GoogleFull return on investment reporting


READY TO GET STARTED WITH YOMP?You’ll need to know these 19 things before we begin

It’s ALL about Leads

We work every day to generate high volumes of quality enquiries for our clients. We know that its why you have come to us and it is the most important part of marketing. This is why we start by making sure we’re all on the same page – by agreeing that lead generation is the campaign goal, we can all then ensure that nothing else distracts us from that goal

Your customers are on Facebook

With 1.65 billion active users, your customers will be on Facebook regardless of the industry sector you are in. Our clients are always shocked at how targeted Facebook can be. Investing in this platform to boost posts so your target audience sees them is vital for lead generation.

You need to have videos (don’t worry, we’ll help you with that!)

Using only images and text is a classic digital marketing error. Video is one of the best ways to increase conversion rates, plus it is one of the most viewed mediums online. By embracing the videos and giving them your all, you will get better results and help your message to really resonate with your audience.

Prolific beats Perfect

The content packs give you a consistent baseline level of communication into your market. A common misconception is that all content must be a masterpiece. The truth is, regular posting should be the priority

– that’s why we’ll make sure it happens weekly and even daily on the social channels. Instead of breaking the momentum, it is better to release ‘great’ content now rather than ‘perfect’ content later.

Fast feedback and sign off

We create a LOT of video and written content for you in the first 3 weeks, so it’s important that you set aside time to sign it off within a week. Once this is done you’ll have 2 months and 2 weeks of peace and quiet, but in those initial 2 weeks of intensive content creation we do need you to help by confirming that the message is 100% right.

One tried and tested system

We have a system which is truly tried and tested. However, it is not all-encompassing! There are always the latest new techniques or social media platforms that everyone is raving about. We move our clients on to these when appropriate, but only after many private tests. Trends come and go, but we have distilled the most successful techniques into one system, with one clear set of tasks. This will generate the enquiries you need for your business, which is why any additional tasks are not included in the scope of the campaign.

We need your permission for success

Literally! We need full admin permissions for your social media channels (including Facebook and YouTube), website hosting and Google Analytics. Full admin rights are vital for quickly and effectively sharing your exciting

new content, and for setting up the lead tracking system.

Get the most out of your Info Pack

The Info Pack we’ll create for you is a quick and easy guide to your business, rather than a full scale corporate brochure. Usually this is taken from your website text with a small amount of editing. To be productive it will include your price guide – which is only a guide, not a binding pricing contract! – as we’ve found this to be a great lead generation tool.

We only work with WordPress websites

They are the best in class, the easiest for you to use going forward and the most flexible way to implement our proven conversion-optimising tactics. If you are not on WordPress, we are happy to offer our WordPress conversion service, or alternatively we can build you a new TrailBlazing website – both are separate packages we offer.

We only work with Active Campaign or MailChimp for Email Marketing and CRM

Active Campaign and MailChimp are the best business email marketing and CRM service for their functionality set. We plug them into client websites as it helps us to create complex follow up email chains. Because Yomp focus only on two providers we have become expert, and are able to give a fast and intelligent service to you because of it.

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We distribute your message via 4 Social Platforms

We love social media and the attention it can bring you, we also love pushing your message across multiple platforms every day. We therefore post daily on your behalf to Twitter, Facebook, LinkedIn and Google+. At this stage these four platforms are the most practical for us to manage on your behalf. We do love Instagram, Periscope and Snapchat, but unless we are stalking you every day with our phones taking video and pictures of you, these are not as feasible as the other four and are therefore not included in our current package.

We are a team when it comes to Social Media

The social part of the campaign pushes content out to your audience via Twitter, Facebook, LinkedIn and YouTube. This is done organically and through paid boosted posts in Facebook. All of this work (which will happen daily) demonstrates your thought leadership and shares your message. However, we cannot also monitor and join in with all conversation happening about you and your company on all of these networks. When we see strong engagement levels we will tell you so you can join in with it, but our job is to get leads by driving traffic back to your landing pages and websites. Therefore, we do not join in with the conversation on your behalf.

There are a few small 3rd party costs

Whenever possible, we will source free resources for you. But when we cannot, you will have to pay for stock images if used (circa £10 per photo), and music if used on videos (circa £48 for audio). The costs which apply to every campaign are

tracking telephone numbers (£10 per number, per month x 3 numbers: social – email - web).

We meet each month

We either meet in person or over Skype every month to discuss progress, challenges and wins. This is vital for both sides and is when you will be presented with your results and the monthly report. We spend as much time as needed at these meetings and intend to give great value at your monthly marketing department meeting. Because of this, we do keep the frequencies of all reports and meetings to monthly, as the rest of the month our time is spent getting you leads.

Quarterly video shoot

Based on your choices after the first quarter, we book in a video shoot to create a minimum of 12 high quality informative videos to keep your campaign fresh.

It is OK to email weekly – trust us!

Our clients’ databases have usually been sitting on a CRM gathering dust with the odd monthly communication. Sometimes it can be easy to forget that if your product is relevant for someone, they do want to hear from you! In this busy online world you won’t annoy people by emailing them weekly, and if they’d have no interest anyway they would never convert into a lead (our only objective). If you have specific clients you don’t want to upset then you can remove them from the database, but trust us when we say ‘the money is always in the list’ – the best leads are already sitting on your database. They just haven’t been made ready to buy from you yet – we will help change that!

Pop-ups are back!

After months of testing we have now re-added pop-ups to our TrailBlazer strategy for ALL clients. That’s right… that annoying thing that pops up asking if you’d like to access the eBook after you’ve been on a web site for 10 seconds. We know they can be a little irritating, but we simply could not argue with the results – across the board for our clients they have created a 20% uplift in lead generation, so we do need to use them on your website.

We only redesign your home page

We will add a few more Call to Action sections across your website, but the home page is the only page we re-design as part of the Digital TrailBlazer. This needs to be done because it is the highest converting page and thus requires the most attention from conversion optimising techniques. If you do want a whole new website we can create a completely new design for you, but this would be a separate package.

We’ll keep you informed

Although our monthly meetings will cover all essential reports and a comprehensive progress update, we will also set you up with a project page on Basecamp which will contain full details of any outstanding tasks plus copies of campaign documents. We will set up a content calendar for your campaign with all the social media topics and publication dates so you’ll always know what is happening and when, and you can check this any time you like.

1. Strategy and ROIEvery campaign kicks off with a full blown marketing strategy session that sets you up for 12 months growth. We also add our 3 Trail Trackers to all your marketing to report back to you on telephone, email, visitors and form conversions.

2. Home page conversionThe home page is the first place 80% of clients will visit, so we make a number of changes to convert website traffic into prospects.

3. Lead Magnet / InfoSwapWe create a form and download that we feel is of value to your website visitors, and in turn they exchange their contact details to receive it.

4. A pop-up!Across the board, our clients have seen a 20% uplift in lead generation from adding a pop up to their website.

5. Video MarketingYou will receive a minimum of 10 videos about you, your business and your opinions within your Industry/Niche. We release an episode a week over the course of 3 months.

6. Video SEO, Engagement and AdvertisingAll videos will receive a tailor-made, keyword optimised title and description. They will also be tagged and shared, plus embedded on a number of external websites, including your own.

7. BloggingEvery week a relevant blog post demonstrating your thought leadership or promoting a service will be created. The blog will incorporate your specified keywords to help generate as much traffic as possible.

8. Email MarketingEach week an email will be created specifically to promote that week’s video and blog. Send it to your database to engage, promote and establish you as a thought leader.

9. Social MediaDaily tailor made social media updates promoting your brand, services, video’s, blog’s, lead magnets, and your thought leadership. One post a day across Facebook, Twitter, Google+ and LinkedIn.

10. SEOUsing the most relevant keywords for your company and for each of your service pages, we optimise each page individually. We then conduct monthly link building to move your site up the listings.

11. Paid AdvertisingWe add created adverts and retargeting across, Google, Facebook and YouTube to boost posts, views and traffic to your website, from which the website converts that traffic into leads.

The Digital TrailBlazerLEAD GENERATION SYSTEMAs a Snapshot...

Yomp Marketing Ltd

Romalco House,

49 Guildford Road

Bagshot

Surrey

GU19 5NG

T: 020 3137 1698

W: www.yompmarketing.com

E: [email protected]

Documents

Digital TrailBlazer Discovery Pack