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Distinctive Photography “Zoom! Flash! Cheese!” Dustin Hayes Eleventh Grade Age: 16

Distinctive Photography “Zoom! Flash! Cheese!” Dustin Hayes Eleventh Grade Age: 16

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Distinctive Photography“Zoom! Flash! Cheese!”

Dustin Hayes

Eleventh Grade

Age: 16

Business Profile

• Description: Distinctive Photography’s main objective is to capture the essence of life in an

everlasting photo that is comparable to the quality of a professional photograph but at an inexpensive price.

• Type of Business: – Manufacturing/Retail– I will satisfy the consumers’ needs by taking professional quality

photographs at inexpensive prices. I will meet with the consumer at their desired destination to take the photograph and then add the photograph to other optional memorabilia.

• Legal Structure: – Sole Proprietorship– I chose a Sole Proprietorship because I have years of experience with

photography and the necessary equipment to produce the photographs.

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Opportunity

• Opportunity– Capture the essence of life in an everlasting photo– Store the photos on CD’s for up to 10 years in the event that the

consumer loses or wants more of a particular photograph. – Create memorabilia (CD’s, Key chains, T-Shirts, Greeting Cards,

etc.)

• Qualifications– Skilled in professional photography– Experienced – Friendly, people-oriented person– Business Classes

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Consumer Profile • By Location

– School/Community of Mullins• By Population

– Age:13-19 – Middle-Class Families

• By Personality– Special Events, Festivals, Athletic

Games, School Related Activities. – Working Class w/ Limited Income

• By Behavior– Sears, JcPenney, CVS,

Walgreens, WalMart• By Income

– $12-23k

Photo of a consumer

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Competition

Competitive Advantage

• Photo back-up, Photograph Options, Edit Photos, I take the picture whereas my competition just prints them off.

Competitor Price Quantity Greatest Strength

Greatest Weakness

WalMart $ .28 1 photo Speed You take the photo

Walgreens $ .28 1 photo Speed You take the photo

CVS $ .29 1 photo Speed You take the photo

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Marketing Mix

• Price: – Economy of my Consumers, Cost of Materials

• Place: – Home

• Product: – Reasonably Priced, Comparable to Professional

Pictures• Promotion:

– Reasonably Prices, Comparable to Professional Pictures, Will Travel to Desired Destination

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Marketing Plan

Phase Method Description Cost

Awareness Flyers, Radio/Television broadcasts

Mullins.250 flyers, Commercials

$50

Purchase Sample Products I plan to give away sample products to target consumers

$150

Retention Coupons, Sales Give coupons at the end of a customer’s purchase to keep them coming back

$50

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Economics of 1 Unit

Definition of One Unit Package D

Selling Price per Unit $ 27.95

COGS Per Unit $ 4.25

Variable Costs Per Unit

(outgoing shipping, packaging, commissions)

$ 0

Total Cost of Sales $ 4.25

Gross Profit Per Unit $ 23.70

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Time Management Plan

Business Schedule for a Typical Week

Entrepreneurship Hours

School Hours (7 hr/day) 35

Work Hours (ex.part time job) 25

Free-Time Hours (willing to devote)

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Average Monthly Fixed CostsType of Fixed Cost Monthly Cost

Entrepreneurial Stipend $0

utilities $0

salaries of employees $0

advertising $25

insurance $0

interest $0

rent $0

depreciation $0

other $0

Total Monthly Fixed Costs $ 25.00 11

Sales Assumptions• What are the assumptions that inform your

projections?– 1,000

– Full capacity • 60 hours (15/week)

– Seasonality • The busiest time is around April and May because of prom and

graduation. – 2 months

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Monthly Sales Projections Month Units Sold

January 3

February 2

March 1

April 7

May 6

June 4

July 1

August 2

September 2

October 3

November 5

December 7Total =43

0

1

2

3

4

5

6

7

8

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Units sold

(Double click on chart to add information)

Monthly Break-

Even UnitsMonthly Fixed Costs/Gross Profit Per

Unit

1

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Selling Price Per Unit $ 27.95

# of Units Sold 43

Total Sales $1201.85

Total COGS $ 182.75

Other Variable Costs $ 0

Total Variable Costs $ 182.75

Gross Profit $1019.10

USAIIRDO $25.00

Other Costs/Unforeseen $0

Total Fixed Costs $25.00

Profit before Taxes $994.10

Less Estimated Taxes @25% $248.53

Net Profit $745.57

Projected Yearly Income Statement

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Start-up InvestmentEntrepreneurial hours

needed for start-up Wage I pay myself Total start-up

time investment

15 $0.00 $ 0.00

Item Where I will buy this? Cost of ItemInk Office Depot $ 25.00

Photo Paper (8.5 x 11) Sam’s Club $ 30.00

Photo Paper (4 x 6) Sam’s Club $ 20.00

CASH RESERVE covering 3 months of fixed costs $225.00

Estimated TOTAL START-UP INVESTMENT $300.00

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Return On Investment Return on Investment (ROI) Yearly Net Profit ÷ Start-up Investment X 100 248.52%

For every $1 dollar invested,

my business earned :$2.49

Investment Return

Savings 1.2 %

CD 4.0 %

Stock Market N/A

Entrepreneur 248.52 %

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Social Responsibility Plan

• Help to keep life-long memories with the financially unstable population

• Community– Donate items to Nursing Home for weekly “odd

and end” sale– Use digital cameras instead of disposable

cameras; recyclable materials (CD/CD cases, paper, Ink Cartridges)

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Business & Educational Goals

• Business- Complete Entrepreneurship

Class

- Expand Business- Buy a Professional Quality

Camera, Buy Lighting and Backdrops, Buy Props

• Educational - 4-year College

- Attend Medical University

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Distinctive Photography’s main objective is to capture the essence of life in an everlasting photo that is comparable to

the quality of a professional photograph but at an inexpensive price.

Thank you for your consideration of

Distinctive Photography

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