DkIT 1916 Afternoon Tea08th March 2016

Event Organisers

Rachel Curran, Christina White, Laura Woods & Roxanne Wall

The Irish Motor Neurone Disease Association (IMNDA)

Target Market • Local Community• Staff and Students of DkIT• Parents• Local Groups/Societies• People within a 20 minute drive of the

campus• People aged 35+

Relevant Planning Data

Risk Assessment & Insurance

List of Suppliers/ Sponsors

• Nathan Carter• Nevin Maguire• McM Surfacing• Ruby’s Vintage Tea Rooms• Barry's Tea• Coby Jeweller’s• Butlers Chocolates• The Kearney Family• Kerry Food Group• Haribo• Mc Brinn Prints

• The Sound Shop• The Palace, Navan• DkIT Hospitality Restaurant• Houstons • O’Neill’s Flowers• Michael Curran Consultancy Ltd• An Táin Arts Centre• Market Fresh Fruit & Veg• Oxigen Environmental• Hanley Energy Ltd• Hanlon Machinery Ltd• After Sybil

Marketing Efforts

• The Argus• The Dundalk Leader• The Dundalk Democrat• LMFM Radio Interview• Facebook• DkIT Times• Posters• Promotional Emails• Website

Facebook Reach

Catering• Group Effort• Shane’s Catering• DkIT Hospitality Restaurant• Kerry Foods• Barry's Tea

Raffle/Sponsors

Guest Speakers

• Marie Reavey – IMNDA Representative

• Tóla Collier – “Battle of Ashbourne 1916” Representative

Entertainment• Francie Duffy• DkIT Music Students• Sean Brown• Lordship Set Dancers• Slideshow Presentation

On Campus Fundraising

• Haribo Sweet Bags• Easter Chocolate Chicken Raffle

Moments of Crisis

• Initial set-up timing• Background Music• Dietary Requirements•More Volunteers

Magic Moments of Success

• Variety of Elements • Broadened Demographic• Ticket sales•Media coverage• Amount raised• Variety of Food Served• Event Itinerary Flow

Major Learning Points

• History of 1916• Know your target audiences• Finding the right date/venue/time• Itinerary Changes• Catering

Survey Feedback• Positive Results• 94% rated the event

excellent• Scheduling and Timing

was rated at 86%• The 1916 lecture and

refreshments were the majority favoured elements• Breakdown of event

exposure

Fundraising Breakdown

Total Amount Raised

€1,136.50

Personal Highlights

“My personal highlight would

have to be...Seeing everyone

at our event happy and enjoying all

elements provided. It made me realise that we

delivered a memorable

event!”Christina White

"Our chosen combination of entertainment

provided me with an enjoyable and

unforgettable experience.”Laura Woods 

“The outcome of the event was a

great achievement for us and for

doing it for such a worthy cause was

amazing and I would do it again in a heartbeat”.

Roxanne Wall

“To have the opportunity to

raise over €1,000 for such a

fantastic cause was a great experience!

 All of our planning and hard work

thankfully paid off for a successful

fundraiser!” Rachel Curran

• Communication• Effective teamwork• Include a singer/ Irish

dancer• Entertainment dress

code• Designated Photographer• Sell raffle tickets at an

earlier interval• Bucket collection by

volunteers

Key Recommendations for the Future

Conclusion