29
Copyright © 2012, SAS Institute Inc. All rights reserved. DM FOR INSURANCE

DM FOR INSURANCE - SAS · EBCDIC VSAM COBOL CSV Text Informix ODBC EXCEL MS SQL Server IBM DB2 Oracle Teradata Greenplum CA-Datacom MySQL ADABAS Peoplesoft ... Data Management for

  • Upload
    vanthu

  • View
    219

  • Download
    0

Embed Size (px)

Citation preview

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

DM FOR INSURANCE

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

INTRODUCTION

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

DATA MANAGEMENT FOR ANALYTICS

Copyr i g ht © 2016, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

DATA MANAGEMENT FOR ANALYTICS

Purpose Built

• Support Analytical Methods

Built in Governance

• Auditability, traceability, automation

Productivity

• Iterative, data, models

Data Management for Analytics

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Data Management for Analytics

0

IoT

Operational

Unstructured

Integration with Open Source

Streaming Analytics

Approachable Analytics

Advanced AnalyticsData Sources

Web Decisions at Scale

DATA MANAGEMENT FOR ANALYTICS

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

DATA MANAGEMENT FOR ANALYTICS

IT

EDW

ETL

OperationalData Management

Data Management for Analytics

Data mart

Advanced

Analytics

Single Version of the “Truth”

Operational

data

sources

Business

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

DATA MANAGEMENT FOR ANALYTICS

IT

Streaming data

HDP

EDW

ETL

OperationalData Management

Data Management for Analytics

Data mart

Advanced

Analytics

Single Version of the “Truth”

Operational

data

sources

In-Hadoop Data Management

& Analytics

Business

Accessible data discovery

and preparation

Business

Unstructured

data

Sensors,

smart

meters, IoT

Web &

social media

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

DATA MANAGEMENT FOR ANALYTICS

Traditional Approach

Rigid & Repetitive Analysis

Business users

determine what

question to ask

IT structures the

data to answer

that question

New Approach

Iterative & Exploratory Analysis

Monthly sales reports

Profitability analysis

Customer surveys

Brand sentiment

Product strategy

Maximum asset utilization

IT delivers a

platform to enable

creative discovery

Business users

explore what questions

could be asked

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

DATA QUALITY

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

METODOLOGIA

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

PROFILING

Pattern

Recognition

Visualization

Metadata

Analysis

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

DATA QUALITY

Parsing

Identification

Standardization Casing

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

DATA MONITORING

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

DATA INTEGRATION

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

ENTERPRISE DATA

ACCESSGRANDE VARIEDADE DE FONTES E FORMATOS

DelimitedXML

EBCDIC VSAM COBOL

CSV Text

Informix

EXCELODBC

MS SQL Server

IBM DB2

GreenplumTeradataOracle

CA-Datacom

MySQL

ADABAS

Peoplesoft

Oracle Apps

SFDCSiebelSAP R3SAP BW

HADOOP

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

SAS DATA

INTEGRATIONDI STUDIO

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

SAS DATA

INTEGRATIONINTEGRAÇÃO ANALÍTICA: SCORING INTEGRADO

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

DATA LOADER FOR HADOOP

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

SAS DATA

MANAGEMENTPALAVRA DOS ANALISTAS DE MERCADO

RECOMENDAÇÃO

“O uso de ferramentas interativas (self-service) para preparação de dados aumenta a produtividade dos

analistas” e “melhora a qualidade de dados”

– Gartner, “Data Preparation Is Not an Afterthought”

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Manage data inside

Hadoop

Reduce Complexity of Hadoop

Accelerate User

adoption

SAS ENABLES ORGANIZATIONS TO…

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

SAS DATA LOADER

FOR HADOOP

Ferramenta

“Self-service” para

preparação de

dados (Big Data)

para usuários de

negócio

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

STREAMING ANALYTICS

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

… it is about applying analytics while the data is in motion

STREAMING ANALYTICS

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Edge

Analytics

In-Motion

Analytics

At-Rest

Analytics

Network Systems, Surveillance

Monitor equipment on the

platform for failures and safety

issues, and take action.

Identify fraudulent

transactions and be

alerted in real-time.

Intelligently integrate customer

information with real-time

streaming data

Strategic Data IntegrationTransactions, Logs, Clickstreams

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

STREAMING ANALYTICS • Complementing SAS® SOLUTIONS WITH

• STREAMING analytics

SAS® Customer Intelligence

SAS® Fraud Framework

SAS®

Decision Management

SAS® Security Intelligence

SAS® Data Management

SAS®

Asset Performance

Analytics

SAS® Visual Analytics

SAS® Risk Management

…and other SAS Solutions

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

CASOS DE ESTUDO

TRANSFORMANDO AS EMPRESAS

Desafio #1:

Criar novas oportunidades de ganhos :

Utilizar melhor a informação já existentes

Aumentar a assertividade dos projetos

Otimizar o tempo de resposta dos projetos

Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

ZENITH INSURANCE

DESAFIOS DE NEGÓCIO

• Integração de cinco sistemas de informação diferentes em

um única plataforma amigável.

• Precisava expandir o suporte atual de 80 para 300 pessoas

de negócio.

• Informações com menor latência e com maior acurácia

para que os usuários de negócio tomem decisões mais

rápidas e assertivas.

Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

ZENITH SEGURADORA INSURANCE

RESULTADOS

• Quase que 4X mais usuários sendo suportados realizando

mais analises e relatórios.

• Times com mais autonomia com self-service analises e

relatórios.

• O negócio pode tomar melhores decisões de como lidar

com as reclamações. Ex. Uma reclamação pode ser

aprovada mais rapidamente para aumentar a satisfação do

cliente como também pode requerer uma investigação mais

profunda?

“SAS is instrumental in helping us achieve a more accurate view of our data – allowing us to move faster and be more competitive.”

Jason Cabral

Group Head of Pricing and Management Information

Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d . www.SAS.com

OBRIGADO

RODRIGO AFRICANI

[email protected]