8/8/2019 DMAWW Course Outline - Advertising & Graphic Design

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Context G11 Technical Vocabulary G12 Purpose: Audience and Message G13 Advertising Concepts G14 History of Graphic Design G15 Career Survey G16 Industry Proles G17 Business Trends & Practices

Color

G21 Color Psychology & Symbolism G22 Color Science G23 Color Wheel Relationships G24 Choosing Color Schemes G25 Color Reproduction

Typography G31 Type Anatomy G32 Type Classication G33 Readability & Legibility G34 Choosing Type G35 Type Effects (Illustrator/Photoshop)

Visual Elements (Illustrator) G41 Pen Tool G42 Line, Shape & Form G43 Texture G44 Value G45 3D Perspective G46 Drawing Techniques

Visual Principles G51 Balance

G52 Hierarchy, Emphasis G53 Positive & Negative Space G54 Proportion & Scale G55 Unity & Variety G56 Rhythm & Movement G57 Page Layout Principles (C.R.A.P.)

Logo & Branding (Illustrator) G61 The Design Process G62 Graphic Reduction Technique G63 Pictograms G64 Typographic Logos G65 Abstract & Symbolic Logos G66 Corporate Identity

Print Publishing (InDesign) G71 Page Anatomy G72 Formats & Grids G73 Multipage Publications G74 Pre-press Workow G75 Printing Paper Stocks & Sizes G76 Printing Processes G77 Choosing Print Services

Web Publishing (Dreamweaver)

G81 Internet and WWW Context G82 Web Site Anatomy G83 Site Design Process & Planning G84 Web Publishing Tools & Services G85 Coding with HTML & CSS G86 Page Layout & Navigation G87 Graphics & Typography G88 Domain Registration & Hosting

Imagery (Photoshop-2) G91 Artistic Selective Cropping G92 Image Combining & Compositing G93 Image Manipulation

Visual Studies Projects Color Value Scale Project Color Scheme Type Specimin Poster Candy Wrapper Type Personality Cards Type as Design Element Type Effects Projects

Corporate / Logo Design Pictogram Sign Series Business Cards Coordinated Stationery

Self Promotional Personal Business Cards Note Pads & Stationery Vinyl Stickers Mouse Pad Graphic T-Shirts Personal Tri-fold Brochure Personal Web Portfolio

Web Publishing Projects Web Site Plan Document Demo Web Site

Print Publishing Projects Photo Illustration Calendar Magazine Cover Display Advertising Magazine Article Yearbook Publishing

Imagery Projects Selective Cropping Image Reductions Gbstractions & Effects Composite Images Image Manipulation

Brand Marketing CampaignParticipate on a team to plan and design a coordi-nated brand marketing campaign for new productrelease, restaurant promotion, an event, a music,movie or video game release.

Window Promotion Poster Series Promotion Post Card Series Gdmission Tickets Graphic T-Shirts / Staff A1parel Vinyl Banner and Signage Product Packaging

Retail Collaterals (cutouts, table toppers) Gnimated Web Ad banner

Students will publish a portfolio with a variety of projects to demonstrateknowledge of principles and technical skills for effective visual communicationproblem solving using printed and electronic media.

Advertising professionals combine skills in design, writing, strategic planning andbranding to develop integrated marketing campaigns in a wide range of mediato reach and inuence specic target audiences. At the end of the course, stu-

dents will take a comprehensive exam to earn an Advertising Design Certicate.The Advertising Design Course consists of approximately 216 hours of classroominstruction over a two year period.

Professional

Knowledge

Academy of

Digital Media

ARTSAdvertising - Graphic Design

2010-2011 Course Outline (216 hours)

Hands-onCreative Projects

PROJECT STANDARDSfor critique and assessment

o Design visual composition and stylistic treatments tomeet client objectives utilizing the design process(thumbnails)

o Effectively use industry standard techniques, equip-ment and software

o Page Layouts that attract attention through creative

use of design elements and principles

o Color schemes that support the communicationsobjectives of the project

o Acquire and prepare appropriate imagery or graphicsthat enhance the message

o Select and use typography that is both functional(readability) and expressive in a style which meetsdesign goals

o Digital output les correctly prepared for publishingto print

o Web site pages formatted using correctly functioningHTML with Cascading Style Sheets