DOOR BELL

COMPANY LTD

BA PROJECT 

14013-SUREKHA HULLAIR14014- ANKESH JAIN

14015- JIBU JOY14016- MANZOOR

14017- KANAGA14018 - KANNAN

  

SUBMITTED – VINOD SIR

INTRODUCTIONA doorbell is a signaling device commonly found near a door.

It commonly emits a ringing sound to alert the occupant of the building to a visitor's presence. In most wired systems, a button, located around the height of the doorknob, activates a signaling device (usually a chime, bell, alarm or buzzer) inside the building.

This single-pole, single-throw (SPST) switch momentarily closes the doorbells circuit. One terminal of this button is wired to a terminal on a transformer.

QUALIFICATIONS OF BOARD OF DIRECTORS

NAME POST QUALIFICATION EXP REMUNERATION

Surekha Hullair

Marketing Manager

M.B.A in Marketing 4-5 yrs

50,000/pm

Ankesh Jain

Legal LLB 4-5 yrs

35000/pm

Jibu Joy CFO M.B.A in Finance 7-8 yrs

100000/pm

Manzoor CEO M.B.A in any field 7-8 yrs

150000/pm

Kanaga Secretary CS with Graduate 2-3 yrs

30000/pm

Kannan HR M.B.A in HR 5-6 yrs

50000/pm

•MEMORANDUM OF ASSOCIATION

•NAME CLAUSE: DOOR BELLS COMPANY LTD

•OBJECT CLAUSE: TO PRODUCE AND SELL A ECO-FRIENDLY PRODUCT AND QUALITY GOODS

•DOMICILE CLAUSE: DOOR BELLS COMPANY LTD AGGARWAL TRADE CENTRE, A-WING,SECTOR 11, VASHI NAVI MUMBAI •CAPITAL CLAUSE: 1 CRORES.

•INCORPORATION CERTIFICATE:- SUBMITTED TO REGISTRAR OF COMPANIES (ROC) ON 14/8/2009

LEGAL DOCUMENTS AND PROCEDURE

•COMMENCEMENT CERTIFICATE:- COMMENCEMENT CERTIFICATE WAS RECEIVED BY REGISTRAR OF COMPANIES AFTER THE EXAMINING THE LEGAL DOCUMENTS

Steps to Make a Door Bell

Materials

The Electromagnet

The Rest of the Circuit

What is Going On?

HOW DOES A DOOR BELL WORKS?

Working Principle

The most important part of a door bell is its magnetic motor. The magnetic motor constitutes a conventional electromagnet.

We know that an electromagnet is an arrangement in which a coil of wire is wrapped around a magnetic material which produces magnetic field when electricity is passed through the coil.

Greater the coiling of the wire, higher the amplification of magnetic field. This magnetic field produces a substantial effect on any magnetic substance when brought in the vicinity of its magnetic field.

This means that when an iron object is placed in this magnetic field, it will be attracted towards the magnetic field due to polar orientation generated by the electromagnetism

Process

When the door bell button is pressed, an electrical circuit is closed, which leads to the flowing of electric current through the electromagnet.

This current passes through a transformer which turns the 120 V current into usable 10 V current.

The current then passes through the electromagnetic wire winding. A magnetic field is generated as a result, which is used to drive a sound making mechanism.

Different types of sound making mechanisms are used to generate different sorts of noises.

The three main types of sound making mechanisms are as follows.

The three main types of sound making mechanisms are as follows.

•Buzzer

The simplest kind of door bell mechanism, a buzzer, works with the help of an electromagnet whose two ends of the winding are connected to the electrical circuit.

One end of the winding is connected directly to the electrical circuit while the other end of the wire is connected to a metal contact placed adjacent to a moving contact arm.

The contact arm is a light thin metal arm, whose one end rests against the contact point, while the other end is anchored and connected to the electrical circuit.

When the door bell button is pressed, the electrical circuits closes and results in the generation of an electromagnetic field.

•Bell

The bell also runs on the same principle with the only difference that the moving arm is connected to a clapper which rests against a circular metal plate.

The process takes place in the same way as in Buzzer, with the arm moving back and forth and the clapper hitting the bell repeatedly

The magnetic field attracts the iron bar, which pulls the contact arm away from the metal contact.

The moving away of the contact arm breaks the circuit and thus turns off the electromagnet.

The contact arm snaps back to its original position .

The sound is generated due to the contact arm hitting rapidly to the magnet and the stationary contact, several times in a second

The metal piston hits the tone bar located on both the sides of the arrangement.

When the door bell button is released, the spring snaps the piston back to its original position and the piston hits the tone bar on the other side of the arrangement.

The two tone bars are made and arranged in such a way that the hitting action produces a ding-dong sound.

•Chime

The chime door bell uses a solenoid to generate the noise. Solenoid is an electromagnet with wire winding and a small metal piston inside it. The piston is attached to a spring assembly inside the wire winding

. When electric current flows through the wire,electromagnetic field is generated which pulls the metal piston towards it.

HR STRATEGY

RECRUITMENT & SELECTION PROCEDURE

MANPOWER PLANNING

JOB ANALYSIS & JOB SATISFACTION

ADVT

COLLECTION OF APPLICATION/APP BLANK

SCRUTINY OF APP

TRADE/WRITTEN TEST

PSYCHOLOGY TESTS

PERSONAL INTERVIEW

MEDICAL EXAMINATION

REFERENCE CHECK

FINAL SELECTION OF SALESMEN FOR APPLICATION

REJECT

Human resource management (HRM), also called personnel management, consists of all the activities undertaken by an enterprise to ensure the effective utilization of employees toward the attainment of individual, group, and organizational goals.

An organization's HRM function focuses on the people side of management.

It consists of practices that help the organization to deal effectively with its people during the various phases of the employment cycle, including pre-hire, staffing, and post-hire.

The pre-hire phase involves planning practices. The organization must decide what types of job openings will exist in the upcoming period and determine the necessary qualifications for performing these jobs.

During the hire phase, the organization selects its employees. Selection practices include recruiting applicants, assessing their qualifications, and ultimately selecting those who are deemed to be the most qualified.

In the post-hire phase, the organization develops HRM practices for effectively managing people once they have "come through the door."

HR professionals typically decide (subject to upper-management approval) what procedures to follow when implementing an HRM practice.

For example, HR professionals may decide that the selection process should include having all candidates (1)complete an application,(2)take an employment test, and then (3)be interviewed by an HR professional and line manager. Usually the HR professionals develop or choose specific methods to implement a firm's HRM practices.

HRM practices and providing HR professionals with necessary input for developing effective practices. Managers carry out many procedures and methods devised by HR professionals

.For instance, line managers:

•Interview job applicants •Provide orientation, coaching, and on-the-job training •Provide and communicate job performance ratings •Recommend salary increases •Carry out disciplinary procedures •Investigate accidents Settle grievance issues

EMPLOYEE MOTIVATION

EMPLOYEE HEALTH POLICIES

EMPLOYEE EDUCATION, TRAINING AND DEVELOPMENT POLICIESFORMULATION OF HUMAN RESOURCE POLICIES

The process of policy formulation involves the following steps:-Identifying the need: - All the areas requiring personnel policies are identified.Gathering information: - The next step is to collect necessary facts for its formulation.Examining policy alternatives: - On the basis of data collected, alternatives are appraised in terms of their contributions to the organizational objectives.Getting approval: - Top management has the final authority to decide whether a policy adequately represents the organization’s objectives.Evaluating policy: - From time to time policies should be evaluated to ensure best use.

FORMULATION OF HUMAN RESOURCE POLICIES

The process of policy formulation involves the following steps:-Identifying the need:

- All the areas requiring personnel policies are identified.Gathering information:

-The next step is to collect necessary facts for its formulation.

Examining policy alternatives:

- On the basis of data collected, alternatives are appraised in terms of their contributions to the organizational objectives.Getting approval:

- Top management has the final authority to decide whether a policy adequately represents the organization’s objectives.Evaluating policy: - From time to time policies should be evaluated to ensure best use.

RECRUITMENT AND SELECTION

OF EMPLOYEES

Recruitment of staff should be preceded by:

An analysis of the job to be done (i.e. an analytical study of the tasks to be performed to determine their essential factors) written into a job description so that the selectors know what physical and mental characteristics applicants must possess, what qualities and attitudes are desirable and what characteristics are a decided disadvantage;

• In the case of replacement staff a critical questioning of the need to recruit at all (replacement should rarely be an automatic process).

• Effectively, selection is 'buying' an employee hence bad buys can be very expensive. For that reason some firms (and some firms for particular jobs)use external expert consultants for recruitment and selection.

• Equally some small organizations exist to 'head hunt‘

i.e. to attract staff with high reputations from existing employers to the recruiting employer.

However, the 'cost' of poor selection is such that, even for the mundane day-to-day jobs, those who recruit and select should be well trained to judge the suitability of applicants.

The Main Sources Of Recruitment Are:

• Internal promotion and internal introductions (at times desirable for morale purposes).

• Careers officers (and careers masters at schools).

• University appointment boards.

• Agencies for the unemployed.

• Advertising (often via agents for specialist posts) or the use of other local media (e.g. commercial radio).

Interviewing can be carried out by individuals, by panels of interviewers or in the form of sequential interviews by different experts and can vary from a five minute 'chat' to a process of several days.

Ultimately personal skills in judgment are probably the most important, but techniques to aid judgment include selection testing for:

• Aptitudes (particularly useful for school leavers).

• Attainments.

• General intelligence.

LOGISTICTS

Operations & Logistics

Handle Orders and Invoicing

Price QuotationAcknowledgment and Acceptance of OrderPurchase OrderPacking List of OrderBill of LadingSales ReceiptSales InvoiceReceipt for Goods or Services

Sell or Lease Equipment

Equipment Lease AgreementChecklist - Equipment LeaseEquipment Sales AgreementBill of SaleEquipment Maintenance AgreemetService Level AgreementLimited WarrantyChecklist - Leasing vs Purchasing

Manage Shipping & Receiving Activities

Packing SlipBill of LadingRequisition SlipAgreement between Carrier and ShipperAcknowledgment and Acceptance of OrderReturn AuthorizationNotice of Delayed ShipmentRequest for Replacement of Damaged MerchandiseNotice to Suspend Deliveries and Request for ReleaseNotice for Return of GoodsNotice of Receipt on Incomplete ShipmentVendor EvaluationPossible Production & Operations Management Strategies

MARKETING STRATEGY

PRODUCT PRICE PLACE PROMOTION

BRAND QUALITY

PRICING STRATEGY

CHANNELS OF DISTRIBUTION

PERSONAL SELLING

STYLING FUNCTIONALITY

DISCOUNTS WAREHOUSING ADVT

SAFETY PRICE DISCRIMINATION

TRANSPORTATION

PUBLICITY

PACKAGING

WARRANTY

WHOLESALE & RETAIL PRICE

STORING PUBLIC RELATIONS

REPAIRS TERMS OF CREDIT

MARKET COVERAGE

SALES PROMOTION

AFTER SALES SERVICE

PERIOD OF PAYMENT

INVENTORY PROMOTIONAL STRATEGY

CLASSIFICATION OF MARKETING FUNCTIONS

FUNCTIONS RELATED TO-

Transfer goods Handling of Performed R&D Handling of physical performed by goods service agency

Transfer goods R&D

•Transfer goods –

•i) Buying & Assemblingii) Selling

•Handling of physical goods

-i) Packing & Packaging ii) Transportation iii) Storage & warehousing

iv) Inventory control

Performed by service agencyi)standadisation & grading

ii) branding

•Pricing• Financing

•Risk-taking•Promotion

Sources Of Recruitment For Sales Force

INTERNAL SOURCE EXTERNAL SOURCE

•PROMOTION 1) CAMPUS RECRUITMENT•TRANSFERS 2) PRESS ADVT•INTERNAL 3) MGT CONSULTANCYNOTIFICATION SERVICES & PVT (ADVT) EMPLOYMENT •RECALLS EXCHANGES •FORMER 4) WALK-INS,EMPLOPYEES WRITE-INS, TALK-INS

MARKETING STRATEGY

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Promotion Strategies

A successful product or service means nothing unless the benefit of such a service can be communicated

clearly to the target market.

A business' total marketing communications programme is called the "promotional mix" and consists of a blend of advertising, personal selling, sales promotion and public relations tools.

In this revision note, we describe the four key elements of the promotional mix in more detail.

It is helpful to define the four main elements of the promotional mix before considering their strengths and limitations.

Our organisations promotional strategy can consist of:

(1)Advertising

Any paid form of non-personal communication of ideas or products in the "prime media":

i.e. television, newspapers, magazines, billboard posters, radio, cinema etc. Advertising is intended to persuade and to inform.

The two basic aspects of advertising are the message (what you want your communication to say) and the medium (how you get your message across)

(2) Personal Selling

Oral communication with potential buyers of a product with the intention of making a sale.

The personal selling may focus initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to "close the sale".

(3) Sales Promotion

Providing incentives to customers or to the distribution channel to stimulate demand for a product.

(4) Publicity

The communication of a product, brand or business by placing information about it in the media without paying for the time or media space directly. otherwise known as "public relations" or PR

5).Public relations:

Involves developing positive relationships with the organisation media public. The art of good public relations is not only to obtain favorable publicity within the media, but it is also involves being able to handle successfully negative attention.

6)Direct Mail:

Is the sending of publicity material to a named person within an organisation.. 

Direct mail allows an organisation to use their resources more effectively by allowing them to send publicity material to a named person within their target segment.

By personalising advertising, response rates increase thus increasing the chance of improving sales.

Message & Media Strategy –

An effective communication campaign should comprise of a well thought out message strategy.

What message are you trying to put accross to your target audience?. How will you deliver that message? Will it be through the appropiate use of branding? logos or slogan design?.

The message should reinforce the benefit of the product and should also help the company in developing the positioning strategy of the product.

Companies with effective message strategies include:

Media strategy refers to how the organisation is going to deliver their message.

What aspects of the promotional mix will the company use to deliver their message strategy.

Push & Pull Strategies

Above a pull strategy (left) push strategy (right).

Communication by the manufacturer is not only directed towards consumers to create demand.

A push strategy is where the manufacturer concentrates some of their marketing effort on promoting their product to retailers to convince them to stock the product.

A combination of promotional mix strategies are used at this stage aimed at the retailer including personal selling, and direct

mail.

The product is pushed onto the retailer, hence the name.

A pull strategy is based around the manufacturer promoting their product amongst the target market to create demand.

Consumers pull the product through the distribution channel forcing the wholesaler and retailer to stock it, hence the name pull strategy.

Organisations tend to use both push and pull strategies to create demand from retailers and consumers.

Communication Model – AIDA

AIDA is a communication model which is used by firms to aid them in selling their product or services.

AIDA is an Acronym for Attention, Interest, Desire, Action..

When a product is launched the first goal is to grab attention.

Think, how can an organisation use it skills to do this? Use well-known personalities to sell products?

Once you grab attention how can you hold Interest, through promoting features, clearly stating the benefit the product has to offer?

The third stage is desire, how can you make the product desirable to the consumer? By demonstrating it?

The final stage is the purchase action, if the company has been successful with its strategy then the target customer should purchase the product. 

Advantages of Sales Promotion

1. Price discrimination:

2. Effect on consumer behaviour:

3. Effect on trade behaviour:

4. Regional Differences:

Promotion through the Product life cycle. -

As products move through the four stages of the product lifecycle different promotional strategies should be employed at these stages to ensure the healthy success and life of the product .

Stages and promotion strategies employed.

Introduction

When a product is new the organisations objective will be to inform the target audience of its entry. Television, radio, magazine, coupons etc may be used to push the product through the introduction stage of the lifecycle. Push and Pull Strategies will be used at this crucial stage.

Growth

As the product becomes accepted by the target market the organisation at this stage of the lifecycle the organisation works on the strategy of further increasing brand awareness to encourage loyalty.

Maturity

At this stage with increased competition the organisation take persuasive tactics to encourage the consumers to purchase their product over their rivals.

Any differential advantage will be clearly communicated to the target audience to inform of their benefit over their competitors.DeclineAs the product reaches the decline stage the organisation will use the strategy of reminding people of the product to slow the inevitable

Any differential advantage will be clearly communicated to the target audience to inform of their benefit over their competitors.

Decline

As the product reaches the decline stage the organisation will use the strategy of reminding people of the product to slow the inevitable