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Business Model
Management strategiesCorporate governance
Energy Solutions Business
Allocation of Resources
Technologies and expertise
Financial base
Refi ningGasoline, kerosene, diesel oil, heavy fuel oil, petrochemicals, and LPG
Power plant operation
Synergies between assets
l tP
Electric Power Business
Procurement
orporate governance
Procurement
Oil product transportation
Oil Business
Manufacturing facilities
Management Resources and Stakeholders
Synergies between
technologies
The Showa Shell Group aims to increase corporate value by providing society with the
energy that it needs. Based on this recognition and to provide a more comprehensive view
of the Group’s management and business activities, Corporate Report 2015 includes a full
range of information regarding management policies and strategies, business conditions and
risks, and the Group’s management resources and stakeholders. The Company referenced
guidelines in compiling this report, such as the International Integrated Reporting Framework
Ver. 1.0 released by the International Integrated Reporting Council.
Editorial Policy
Human resources
Byproduct fuel
Former business facility sites
Manufactured solar modules
Business partnersBusiness part
Networks of the Shell Group and Saudi Aramco
Solar Business
Manufacturing
Managem
ent StrategiesBusiness A
ctivitiesM
anagement Resources
Corporate G
overnanceFinancial and C
orporate Data
1
Returns from Business Activities
2 Our Road8 Showa Shell’s Value Creation
Non-Financial Highlights andFinancial Highlights
12 Management Strategies12 Group CEO Interview18 Message from the Group CFO20 Business Activities20 Progress of the Medium-Term Business
Action Plan22 Oil Business30 Energy Solutions Business 32 Solar Business 38 Electric Power Business
40 Management Resources40 Strengthening Human Resources46 Safe Operation and Stable Supply49 Environmental Preservation and
R&D Activities54 Community and Social Contribution
Activities56 Corporate Governance63 Financial Section and
Corporate Data
Contents
Communities and society
Global environment
Storage
Solar module sales
Development, main-tenance, operation, and sale of solar power plants
Customers
Business Activities
power plants
Sales
Shareholders
ManufacturingLubricants and asphalt
CSR Book 2015 (available as PDF only)
CSR Book 2015 contains detailed non-
fi nancial data and information on the
corporate social responsibility (CSR) activities
conducted to the benefi t of Showa Shell’s
various stakeholders, some of which are not
included in Corporate Report 2015.
http://www.showa-shell.co.jp/english/
csr/index.html
l
rage
asphalt
1Showa Shell Sekiyu K.K. Corporate Report 2015
Our Road
1985Establishment of Showa Shell Sekiyu K.K.
Looking to the Energy ofthe FutureIn the 30 years since the establishment of Showa Shell Sekiyu,
energy demand has increased signifi cantly. This demand is
expected to continue growing into the future due to population
growth and economic development in many regions around the
world; and society will likely remain dependent on oil and other
fossil fuels.
However, this rise in energy consumption has caused higher
greenhouse gas emissions, which has led to our planet having to
face up to the serious issue of global climate change.
The Showa Shell Group has continuously evolved in response
to such energy-related issues: while we were just an “oil company”
30 years ago, we have since transformed our business portfolio,
allocating resources to developing eco-friendly energy sources.
2 Showa Shell Sekiyu K.K. Corporate Report 2015
Continually Rising Global Energy Demand and CO2 Emissions
EVER-CHANGING
ENERGYINDUSTRY
Oil
Natural gas
Nuclear power
Coal
Solar/geothermal power
Biomass
Hydropower
(Million Tons) (Billion t-CO2/Year)
1990 2012 20402020
20,000
15,000
10,000
5,000
0
40.0
30.0
20.0
10.0
0
Based on World Energy Outlook 2014 New Policies Scenario, International Energy Agency
CO2 emissions from energy usage(right axis)
Forecast
Showa Shell Sekiyu K.K. Corporate Report 2015 3
2011Oil Business: Closure of Keihin Refi nery Ohgimachi Factory
Energy Solutions Business: Start of Operations at the Kunitomi Plant,
the World’s Largest CIS Thin-Film Solar Module Factory
Our Road
Turning Point for anEnergy CompanyIn 2011, we closed the Keihin Refi nery’s Ohgimachi Factory, which
accounted for more than 20% of the Showa Shell Group’s refi ning
capacity. We decided to close the facility one step ahead of the
industry to optimize supply capacity. Clearly holding our future
business vision in mind, we shifted refi ning assets into another use
to create new value, as the domestic oil market faced declining
demand. A part of the Ohgimachi site was assigned to our electric
power business (part of the Company’s Energy Solutions Business),
and the resulting Keihin Biomass Plant is scheduled to commence
operations at the end of 2015.
It was also in 2011 when we started operations at the
world’s largest CIS thin-fi lm solar module production factory, the
Kunitomi Plant in Miyazaki Prefecture. This move signaled the full-
fl edged start of our solar business. The Energy Solutions Business
faced a diffi cult business environment at its outset, but was able to
survive and become profi table in 2013, supplying society with
eco-friendly energy.
2011 was a year in which the Showa Shell Group’s two main
businesses made leaps forward to secure future growth.
4 Showa Shell Sekiyu K.K. Corporate Report 2015
TRANSFOR-MATION TO
ENERGYCOMPANY
2010 2011 2012 20142013
80
60
40
20
0
–20
–40
(Yen Billion)
Oil Business (CCS operating income) Energy Solutions Business Other and adjustment Consolidated CCS operating income
Operating Income (Loss) by Segment
5Showa Shell Sekiyu K.K. Corporate Report 2015
2015Establishment of New Group Management Philosophy
Our Road
Group Management Philosophy
“With our energy, we energize the future.”
In 2015, the start of our new 30-year journey, we established
a new Group Management Philosophy, which embodies the
commitment of Showa Shell Group employees to enrich society
by providing the energy needed in the coming era.
The Showa Shell Group’s mission is to provide a stable supply
of energy that supports peoples’ everyday lives, and spread the
usage of new energy that addresses environmental issues on a
global scale. In working to fulfi ll this mission, we will muster all our
management resources, including strong relationships with business
partners, technologies developed in our long history, and human
resources that have grown and succeeded amidst a changing
business environment. Going forward, the Showa Shell Group will
continue to create its own unique value through an energy supply.
6 Showa Shell Sekiyu K.K. Corporate Report 2015
2012 2022
CO2 reductions from use of produced CIS thin-film solar modules*2
CO2 reduction volume
CO2 reductions from use of CIS thin-filmsolar modules equals CO2 emissions frombusiness activities (offset)
CO2 reductions from promotion of energy conservation and development of high-value-added oil products
CO2 emissions from business activities*1
Business Portfolio for Reducing CO2 Emissions
*1. Calculated using average CO2 emission volumes from operations (all activities spanning from crude oil procurement to product sales) from 2012 to 2014.
*2. Calculated based on annual production capacity of solar module plants (450 MW for 2012, 900 MW for 2013 onward) with the usable life of solar modules set at 20 years and the volume of CO2 emission reductions per module per year set at 524 g-CO2/kWh (from Voluntary Industry Rules Related to Indication (Fiscal 2014 edition), Japan Photovoltaic Energy Association).
ENERGIZINGTHE FUTURE
7Showa Shell Sekiyu K.K. Corporate Report 2015 7
8
Showa Shell’s Value CreationOn April 1, 2015, Showa Shell unveiled its new Group Management Philosophy: “With our energy,
we energize the future.” This philosophy was chosen as it paints a clear and actionable picture of the
future of the Showa Shell Group. The new philosophy is accompanied by fi ve corporate principles:
Social Responsibility, Customer Focus, Innovation, Vitality, and Sustainable Growth. These are values
that we have worked under in the past and that we will continue to leverage into the future.
The Showa Shell Group will continue to move ahead to create a sustainable society under this
new Group Management Philosophy.
Group Management Philosophy
“With our energy,we energize the future.”
Five Corporate Principles
Social Responsibility
We contribute to thriving social development through the steady
supply of energy that society needs.
Customer Focus
We aim at being trusted and appreciated by our customers at all
times, thinking and acting from their point of view.
Innovation
Through the development of innovative solutions, we constantly
challenge the improvement in the quality of our products and
services.
Vitality
By combining the energy of people working together, we are
able to deliver a corporate culture full of vitality and motivating
job opportunities.
Sustainable Growth
For all stakeholders, we manage our company with integrity and
pursue sustainable development of society and the company.
Showa Shell Sekiyu K.K. Corporate Report 20158
Managem
ent StrategiesBusiness A
ctivitiesM
anagement Resources
Corporate G
overnanceFinancial and C
orporate Data
9
Non-Financial Highlights
Group refi neries play an important role in providing a stable supply of oil products. We take steps to ensure safe and effi cient operations, and we are also investing in improving the energy effi ciency of the facilities used in orderto reduce our environmental footprint. At the same time, we also develop, manufacture, and sell eco-friendly oil products and solar modules to help our customers choose eco-friendly energy. We are working to lower the environmental impact from our operations across the supply chain. The consolidated number of employees includes employees at Showa Shell Sekiyu K.K., Oil Business consolidated subsidiaries in refi ning and other business activities, Solar Frontier K.K., and other Group companies. Employee numbers grew rapidly up until 2011 in conjunction with preparations for the start of operations at the Kunitomi Plant, Solar Frontier’s fl agship solar module manufacturing plant. We strengthened corporate governance by increasing the ratio of outside directors on the Board of Directors and appointed independent directors earlier than other Japanese companies. In June 2015, we reformed our corporate governance systems to more clearly separate management supervision and business execution functions. With these foundations and through these efforts, the Showa Shell Group is striding forward in search of higher corporate value.
Number of Employees (Consolidated / Non-Consolidated) Ratio of Outside Directors to Total Directors
The consolidated number of employees rose rapidly up until 2011 due largely to increases in employees at Solar Frontier. Safety and compliance activities target all Group employees.
The Company has increased the ratio of outside directors. In addition, it increased the number of independent directors to two in 2009 to ensure that management is transparent and that the interests of general shareholders are protected.
20102009 2011 2012 2013 2014
100
75
50
25
0
50.0 50.0 50.0 50.0
62.5
75.0
Capacity Utilization Ratios of Group Refi neries*1 /Total Recordable Case Frequency*2
Capacity utilization ratios of Group refi neries remained high due to the low occurrence of occupational accidents and unplanned shutdowns, and the Group has thus continued to meet its top priority of ensuring the safe refi nery operations and a stable product supply.
(%) (%)
*1. Total for Yokkaichi Refi nery, Keihin Refi nery, and Yamaguchi Refi nery*2. Per 1 million labor hours: Figures include Showa Shell Group companies and business partners, and
recordable cases of all occupational accidents, including those that do not result in lost work days.
20102009 2011 2012 2013 2014
8,000
6,000
4,000
2,000
0
5,4395,761 5,947 5,848 5,829 6,039
939 930 1,007 946 953 862
(People) (%)
20102009 2011 2012 2013 2014
100
75
50
25
0
86.3 84.291.6 94.6
86.64.0
3.0
2.0
1.0
0
2.11.8
1.41.0 0.8
1.7
93.2
Consolidated Non-consolidated
Domestic sales Overseas sales
Capacity utilization ratios of Group refi neries Total recordable case frequency (right axis)
Solar Module Shipment VolumesCO2 Emissions / Unit Energy Consumption (Group Refi neries)(Thousand t-CO2/Year) (Unit Energy Consumption) (MW)
20102009 2011 2012 2013 2014
6,400
4,800
3,200
1,600
0
5,641 5,673
4,754 4,845 4,820
16.0
12.0
8.0
4.0
0
7.90 7.96 7.67 7.89 7.67 7.63
5,872 1,000
750
500
250
020102009 2011 2012 2013 2014
Unit energy consumption: Energy consumption (kiloliters of crude oil equivalent) / refi ned crude oil and feedstock (megaliter)
Showa Shell is pursuing reductions in CO2 emissions across theentire supply chain. Unit energy consumption is an indicator being employed as a measure to reduce the environmental footprint of Group refi neries.
Since the start of operations at the Kunitomi Plant in 2011, solar module shipment volumes grew rapidly. Since 2012, sales have been focused on the domestic market in the wake of the feed-in tariff scheme for renewable energy.
CO2 emissions Unit energy consumption (right axis)
Years ended December 31
9Showa Shell Sekiyu K.K. Corporate Report 2015
10
Financial HighlightsShowa Shell Sekiyu K.K. and Consolidated SubsidiariesYears ended December 31
Ordinary Income (Loss) Net Income (Loss) After Taxes
Ordinary loss and net loss were recorded in 2014 largely due to the signifi cant inventory valuation losses in the Oil Business during the fourth quarter. CCS ordinary income declined year on year, but still remained positive.
(Yen Billion) (Yen Billion)
–56.4
–11.6
34.2
61.8
11.2
42.130.0
12.6
76.2
41.8
–16.7
90
45
0
–45
–9020102009 2011 2012 2013 2014
34.5
20102009 2011 2012 2013 2014
70
35
0
–35
–70–57.6
15.923.1
1.0
–9.7
60.2
Ordinary income (loss) CCS ordinary income (loss)
Crude Oil Price Foreign Exchange Rate
The price of Dubai crude oil began plummeting in September 2014 due to concerns over a supply glut stemming from the rise in shale gas production in the United States and the decision by the Organization of the Petroleum Exporting Countries (OPEC) to forgo reducing oil production, and the potential that the stagnant global economy would cause a decline in demand. While the value of the Japanese yen depreciated due to the infl uences of the additional monetary-easing measures by the Bank of Japan, the fall of the crude oil price outpaced the yen’s depreciation. As a result, the Company was forced to record signifi cant inventory valuation losses during the fourth quarter.
(USD/Barrel) (JPY–USD)
20102009 2011 2012 2013 2014
160
120
80
40
0
140
120
100
80
020102009 2011 2012 2013 2014
Net Sales
Net sales in the Oil Business, which accounts for 90% of total net sales, rose in 2014 due to year-on-year increases in oil product sales volumes. Operating income in the Oil Business (CCS operating income) decreased primarily due to lower profi t margins in the domestic oil product market in the fi rst and fourth quarters. The Energy Solutions Business continued to secure solid operating income during 2014, almost at the same level as in 2013.
(Yen Billion)
20102009 2011 2012 2013 2014
3,200
2,400
1,600
800
0
2,022.5 2,346.0
2,771.4 2,629.2
2,953.8 2,997.9
Operating Income (Loss) by Business(Yen Billion)
2010
37.7
–11.5–28.8
–15.4
17.5
55.4
26.6 21.713.8 17.6
2011 2012 2013 2014
120
80
40
0
–40
Oil Business (CCS operating income*) Energy Solutions Business
* CCS operating income (operating income on a Current Cost of Supply basis): Operating income based on costs excluding inventory valuation effects
For fi nancial and operations data,
please refer to pages 64–89.
10 Showa Shell Sekiyu K.K. Corporate Report 2015
Managem
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ctivitiesM
anagement Resources
Corporate G
overnanceFinancial and C
orporate Data
11
Return on equity was negative in 2014 due to the net loss. When deciding investments, the Company considers capital productivity and ensures returns that match investment risks.
In accordance with the basic policy of issuing stable and attractive dividends to shareholders and through periodical reviews of medium-term cash fl ows, the Company decided to raise dividend payments by ¥2 per share in 2014, following the increase in 2013.
(%)
Return on Equity (ROE) Net Income (Loss) after Taxes per Share / Dividends per Share(%) (Yen)
20102009 2011 2012 2013 2014
30
15
0
–15
–30
6.70.4
21.9
–3.4
–21.2
9.3
120
80
40
0
−4020102009 2011 2012 2013 2014
Operating cash fl ow Investing cash fl ow(Cash out basis)
Cash dividends paid(Cash out basis)
Cash Flow / Cash Dividends Paid Gearing Ratio(Yen Billion) (%)
20102009 2011 2012 2013 2014
60
45
30
15
0
53.9 53.850.7 49.8
37.739.0
Robust operating cash fl ows were once again secured in 2014 due to contributions from both businesses. Even after undertaking capital investment for operational maintenance and future growth opportunities in accordance with the Medium-Term Business Action Plan, free cash fl ow still remained positive and exceeded the amount of cash dividends paid. The gearing ratio on December 31, 2014, improved year on year following interest-bearing debt reduction.
Gearing ratio = Net interest-bearing debt / (Capital employed – Cash and deposits)
Total Assets Total Shareholders’ Equity / Shareholders’ Equity Ratio
Total assets on December 31, 2014, were down from a year earlier as the drop in crude oil price resulted in decreases in notes and accounts receivable–trade and inventories. Total shareholders’ equity declined following the payment of dividends and the net loss. Consequently, the shareholders’ equity ratio declined 0.1 percentage point year on year, to 23.1%, on December 31, 2014.
(Yen Billion) (Yen Billion)
20102009 2011 2012 2013 2014
1,600
1,200
800
400
0
1,172.7 1,193.1 1,208.4 1,233.1 1,295.81,176.2
480
360
240
120
0
24
18
12
6
0
20.1 20.1
255.8
21.2 20.3
272.0300.6
23.2 23.1
240.2 249.8235.5
20102009 2011 2012 2013 2014
20102009 2011 2012 2013 2014
200
100
0
–100
–200
40
20
0
−152.9
42.3
18
61.3
18
2.6
18160.0
36
–25.7
3836
Total shareholders’ equity
Net income (loss) after taxes per share
Shareholders’ equity ratio (right axis)
Dividends per share (right axis)
Total shareholders’ equity = Total net assets – Minority interestsShareholders’ equity ratio = Total shareholders’ equity / Total assets
(Yen)
11Showa Shell Sekiyu K.K. Corporate Report 2015
12
Group CEO Interview
Tsuyoshi KameokaRepresentative Director, President, Group CEO
Aiming to become a truly competitive group company
with a transformative mind
Brief career history
After joining Showa Shell in 1979, Tsuyoshi Kameoka
served in divisions including domestic fuel sales, human
resources, and oil product trading. He also worked in
oil product trading at Shell International Trading and
Shipping Company Limited in the United Kingdom. He
has assumed a number of senior roles over the years,
including Oil Products Division Manager in 2003,
Senior Offi cer and Kinki Area Manager in 2005,
Executive Offi cer and Kinki Area Manager in 2006,
Executive Offi cer and General Manager of the Sales
Division in 2008, and Corporate Executive Offi cer
overseeing all sales divisions in 2009. He then subse-
quently rose to the position of Oil Business Chief
Operating Offi cer (COO) in 2013. In March 2015,
he was appointed Representative Director, President,
Group CEO.
12 Showa Shell Sekiyu K.K. Corporate Report 2015
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13
Q&A with new Group CEO Tsuyoshi Kameoka on his vision and thoughts
about the business.
In 2014, the business environment changed drastically, and performance sufferedas a result. In this diffi cult environment, how did Showa Shell act, and how do you evaluate the Company’s results
Q 1
The Oil Business created results that will fuel future growth even in adverse conditions.
New regulations that came into effect on March 31, 2014*1 ,
reduced Japan’s overall refi ning capacity, signaling a turning point
for the domestic oil products market. In the fi rst quarter, prior to this
capacity reduction, we suffered from low profi t margins due to an
unfavorable supply and demand situation. In the second quarter,
price increases following the consumption tax rate hike caused a
temporary decline in demand. While the impact of these factors
began to ease during the summer, we were again placed in a
diffi cult situation by a sharp drop in crude oil prices during the fourth
quarter. As oil products sales prices fell before the fall of crude oil
costs, our profi t margins decreased substantially, leading to a year-
on-year decline in CCS operating income*2.
In response to these harsh business conditions, we continued
to drive the Dantotsu Project forward by introducing new
cutting-edge products and services and reinforcing structural cost
competitiveness from a medium-term perspective. The benefi ts of this
project became clear during 2014, and I am now confi dent that we
will be able to produce competitive results even if this harsh business
environment continues.
*1. Reduction of refi ning capacity of Japan’s oil industry on March 31, 2014: The Law for Promoting Use of Non-Fossil Energy Resources and More Effective Use of Fossil Energy Resources by Energy Providers (Sophisticated Methods of Energy Supply Structures Law) required domestic oil refi ners to bring their oil refi ning facilities into compliance with specifi c technical standards by March 31, 2014. The aim of this requirement was to improve the competitiveness of Japanese refi neries on the global stage.
*2. CCS operating income (operating income on a Current Cost of Supply basis): This is an operating income fi gure based on costs excluding inventory valuation effects, and is an important management indicator for the Company that refl ects substantive underlying earnings.
The Energy Solutions Business performed solidly in the face of adversity.
The current feed-in tariff (FIT) scheme for renewable energy
continues to stimulate demand in the domestic solar market. While
the purchase price of solar power under this scheme is subject to a
phased reduction, the impact on the Group’s earnings was limited
through to the end of 2014, and as a result our margins remained
high, even when compared to our international peers. However,
power companies have not been able to issue permissions for grid
connections at a pace that can keep up with solar power
installations, and there have also been issues with grid capacity
limitations. These issues have consequently impacted the construction
of solar power plants. As a result, our subsidiary, Solar Frontier,
recorded a year-on-year decrease in shipment volumes in 2014,
as the Japanese market is currently this company’s main target.
Despite this, Solar Frontier was able to maintain the same level of
income as in the previous year. This accomplishment was a result
of Solar Frontier’s continuous effort to reduce production costs,
despite being a latecomer to the market. In this harsh environment,
I am pleased that Solar Frontier continued to move forward,
determining what actions it could take in the situation it faced.
In the electric power business, as we were relatively quick to
construct generation and sales systems, we had accumulated a
signifi cant amount of expertise in this area, which we were then able
to utilize in order to secure stable earnings in 2014. The stable
earnings of this business supported the Group in the wake of
diffi culties faced by the Oil Business and the solar business.
(Yen Billion)
Operating Income (Loss) by Business
2011–28.8
–15.4
17.5
55.4
26.6 21.713.8 17.6
56.0
–3.0
2012 2013 2014 2015 (Forecast)*
120
80
40
0
–40
Oil Business (CCS operating income) Energy Solutions Business
* Based on performance forecast released on May 14, 2015
13Showa Shell Sekiyu K.K. Corporate Report 2015
14
Showa Shell formulated its new Group Management Philosophy as the Company marked its 30th anniversary. Could you please explain the background of this new philosophy and the steps leading up to its creation
The new Group Management Philosophy leveraged input from all Group employees.
The Showa Shell of today was born in 1985 through the merger of
Showa Oil Co., Ltd. and Shell Sekiyu K.K. When the companies
merged 30 years ago, domestic oil demand was rising rapidly,
presenting a very different environment from today. In formulating the
new Group Management Philosophy, we received input from over
5,000 Showa Shell Group employees about the values we have
held over these 30 years, the ones we should preserve over the
years to come, and new values that we should take on going
forward into the next 30 years.
This input was compiled into the new Group Management
Philosophy: “With our energy, we energize the future.” When we
say “our energy,” we mean both the literal energy generated through
Showa Shell Group’s business and the fi gurative “energy” generated
by Group employees.
We will keep our focus of business on creating value through energy.
When Shell entered Japan in 1900, it was in the business of selling
candles and kerosene. Over the years, it continued to evolve its
business, always keeping an eye on social change and remaining
a step ahead of the times. No matter how the Company has
changed, though, “energy” always remained a central part of its
business. Providing society with the type of energy it needs has
always been our reason for existence, and will continue to be so into
our future.
The oil business is not a high-tech business like the solar
business, which is characterized by the constant evolution of
technology. Oil refi ning technology today is basically the same as
it was 20 or even 30 years ago, and it is more challenging for oil
companies to tangibly differentiate their products. The value of
Showa Shell Group’s oil business lies in our ability to bring together
expertise from across the supply chain, refi ne each drop of oil in
the most effi cient way possible, and deliver this to customers safely
and stably.
When Showa Shell was founded 30 years ago, it was an “oil
company.” Since then, however, the Company has transformed into
an “energy company” that covers solar, power generation, and oil,
and we may even be engaged in different businesses 30 years from
now. Going forward, I want the Showa Shell Group to continue to
be a company whose employees care about our values and help
resolve social issues through providing a supply of energy that
matches the needs of society at any given time.
Q 2
The Medium-Term Business Action Plan continues to move forward. How do you evaluate the progress of the plan and what challenges do you expect to encounter going forward
We will develop the most profi table oil business in Japan.
To begin with, we are strengthening our existing businesses in the
pursuit of organic growth. We are taking steps to better match our
current services to customer needs while also nurturing our people,
including employees of our contract dealers. This has enabled us to
drive forward strategies to secure stable sales even amidst declining
demand, manifested in our strong sales volumes. We are also
continuing to push forward with our Dantotsu Project, which targets
structural improvements in cost competitiveness. This project has set
the goal of improvements of ¥26.0 billion or more over a three-year
period from 2013, and we successfully achieved this goal a year
early. This all points to steady progress in terms of organic growth.
We are also incorporating new types of earnings
opportunities through what we call “Step Changes.” One signifi cant
project we have completed in this area is the integration of our
liquefi ed petroleum gas (LPG) operations with those of a group of
industry peers. Approximately 80% of the LPG we sell is imported.
The Middle East has traditionally been the primary source for LPG,
but in recent years we have seen substantial change in the
circumstances surrounding global LPG supply. A prominent factor
behind such change is the rise in LPG produced from shale gas in
North America. In this changing environment, we integrated our LPG
operations with three of our peers with the aim of boosting
profi tability by enabling us to leverage economies of scale while
diversifying procurement sources. This project was completed in just
over a year, and I commend all those involved for successfully
completing this example of a Step Change.
In the Oil Business, while we cannot stop the decline in domestic
oil product demand, we can change the type of oil products we
manufacture by fully utilizing our refi neries. For example, gasoline
components can be used to manufacture petrochemicals. Given the
Q 3
14 Showa Shell Sekiyu K.K. Corporate Report 2015
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We aim to become a global leader in the solar business.
ongoing rise in petrochemical demand in Asia, we decided
investments to install additional facilities in our refi neries to convert
gasoline components into petrochemical production.
We are also forming business alliances with other companies.
The Group’s Keihin Refi nery has been linked via pipeline to
TonenGeneral Sekiyu’s Kawasaki Refi nery, for example. By
expanding usage of this pipeline, feedstock will be shared between
the two facilities in the event that either fi nds itself lacking, which will
allow for improved profi tability.
In addition, in May 2015, we reached an agreement with
Cosmo Oil Co., Ltd. to form a business alliance between our
respective refi neries in Yokkaichi. Through this alliance, synergies
will be maximized between the two facilities in order to become
more competitive in the global market. While domestic oil product
demand continues to decline, it will still be important to secure a
stable supply of oil products going forward. That means we will
need to fi nd ways to further improve operational effi ciency, and this
needs to be done by thinking beyond Showa Shell’s current business
framework. For this reason, we are always searching for the best
possible answer to how Showa Shell should move forward in the
future. We are considering alliances with other companies on a
regional, businesses line, and corporate basis.
Japan introduced the current FIT scheme for renewable energy in July
2012, and demand for solar power remains strong today. However,
the purchase price for renewables is being reduced in phases and
the rules of the scheme itself have also been revised, raising hurdles
for operators looking to construct new solar power plants. Despite
this, solar module demand is expected to remain strong for at least
three or four years. This is because the capacity of all the solar
power plant projects currently approved to use the FIT scheme is
roughly 70 GW. Even if only half of these projects are actually
carried out, it will still create strong solar module demand. Overseas,
meanwhile, demand is projected to keep growing. For this reason,
Solar Frontier is developing its business area more into the global
market, while also focusing on the Japanese market. Cost
competitiveness is of the utmost importance to succeed on the global
stage. Currently, Solar Frontier’s costs are around the same level as
those of Chinese and U.S. manufacturers. In other words, we can
compete on the global stage, but we are not the unrivaled market
leader. To help boost Solar Frontier’s cost competitiveness, we
constructed the Tohoku Plant. While this plant is much smaller than
the fl agship Kunitomi Plant, it has been positioned as a model plant
to achieve the levels of cost competitiveness that will be essential for
our full-fl edged expansion into the global market. We aim to reduce
unit production cost by 30% compared to the Kunitomi Plant. Once
we achieve this level of cost competitiveness, we plan to start
manufacturing our products in the demand-rich regions where they
will be sold, namely North America, Asia, and Europe.
Profi t from panel production and sales alone can be limited, so
some international manufacturers have developed a build, operate,
and transfer (BOT) business model to build and sell solar power
plants themselves, and thereby increase profi tability. Conversely,
some international manufacturers, which tend to specialize in
manufacturing and sales, are seeing low profi ts. Solar Frontier
stands between these two business models. With the aim of
improving profi tability, Solar Frontier has successfully started on a
BOT path by selling a solar power plant it had built and operated in
Miyazaki Prefecture.
While it continues to accumulate know-how in Japan, it is
simultaneously expanding operations overseas. Solar Frontier
acquired solar power projects of 280 MW in the United States, and
plans to build-out and sell those plants. I believe these initiatives
represent steady progress in the Medium-Term Business Action Plan,
which is designed to guide us to becoming a global leader in the
solar business.
15Showa Shell Sekiyu K.K. Corporate Report 2015
16
We have continued to effi ciently expand the electric power business.
In the electric power business, Showa Shell has the advantage of
being able to utilize idle land where oil-related facilities used to
stand. Former sites of oil terminals and refi neries in the Keihin area
are suited to the construction of large-scale power plants thanks to
their location near the Tokyo metropolitan area (the most energy-
hungry area in Japan), their harbor facilities, which can receive fuel
shipments, as well as having facilities to store this fuel. The Ohgishima
Power Station, a natural gas-fi red thermal power plant built in
collaboration with Tokyo Gas Co., Ltd., on a former oil storage site
in this area, is highly effi cient thanks to its sophisticated equipment
and its scale.
April 2016 will see the complete deregulation of the electricity
retail market in Japan. The electric power business entails going
directly to the homes or offi ces of potential customers, and so it is
fundamentally different from our oil business in which customers visit
our service stations to purchase fuel. For this reason, we intend to
utilize the sales network of our LPG business, which involves
delivering products directly to customer homes, to strengthen retail
sales in the electric power business.
We have also been accumulating knowledge about how to
balance supply and demand since the Ohgishima Power Station
started operations in 2010, and this knowledge is now also one of
our strengths.
Looking to the future, we will start up a biomass power plant in
2015, and the capacity increase at the Ohgishima Power Station will
be completed in early 2016. With these moves, we are developing
unique power resources, and are steadily putting into action the
measures outlined in the Medium-Term Business Action Plan.
What do you believe is the secret behind Showa Shell’s steady progress
We make fast decisions and are transforming our corporate culture.
One reason behind our steady progress is the speed at which we
make decisions. In the Oil Business, for example, only fi ve corporate
executive offi cers related to business lines are involved in making
decisions, and we can communicate easily, which makes for fast
decision making. We employ a similar approach to form executive
management teams for other businesses as well. Another reason for
our success is our corporate culture. We are working to transform
our corporate culture as we also strengthen our various businesses.
A major initiative in this regard is the Dantotsu Project. While this
project may seem like it is merely aimed at cutting costs, it is much
more than that. The goal of the Dantotsu Project is to transform
Showa Shell into a corporate group unrivaled in terms of competitiveness.
To this end, we are working to foster a corporate culture of
pursuing effi ciency and acting from the perspective of ensuring
success for the entire company. I believe that this type of culture
is crucial to realizing medium- to long-term improvements in
competitiveness. In determining what areas need improvement, we
analyzed our annual employee opinion survey*3 conducted in
2012. The survey contains around 80 areas, and in 2012 four
areas in particular were indicated as requiring the most improvement:
collaboration that spreads across departmental boundaries;
learning from the successes of other employees and companies;
improvement of workfl ow processes; and elimination of unnecessary
work procedures, which both relate to our constant quest to boost
work procedure effi ciency. These areas were designated as key
indicators for the improvement of our corporate culture, and
initiatives that show these traits were prioritized when implementing
the Dantotsu Project.
Q 4
16 Showa Shell Sekiyu K.K. Corporate Report 2015
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What are your thoughts on the Company’s corporate governance system
We have developed a corporate governance system with both “braking” and “accelerating” functions.
Five of our eight directors are outside directors, so we have excellent
oversight. But oversight is not the only function of the Board. We
receive a wealth of advice from our outside directors to improve
corporate value. For example, our outside directors that have
experience in the Shell Group and Saudi Aramco have a great deal
of global experience, and are therefore able to provide knowledge
about the practices of different countries and regions around the
world. While their advice comes from different perspectives, it is an
invaluable asset in our business in dealing with a global product, oil.
The Board of Directors also has two independent directors that
make meaningful contributions by providing us with business advice
while fulfi lling their duty of protecting the interests of general
shareholders. Mr. Masuda, one of the independent directors, offers
opinions and advice grounded in the wealth of experience
accumulated during his many years in the energy business. Mr.
Nakamura, our other independent director, has an abundance of HR
experience at a durable goods manufacturer, giving us a different
world view than we are used to. As Showa Shell has devoted most
of its history to manufacturing oil products, a form of consumable
good, his suggestions have been a great help due to the
applicability of his manufacturer’s perspective to our solar business.
Mr. Nakamura also provides advice on HR strategies.
Participating in meetings with an international perspective
means nothing if you do not voice your opinion. Our Board of
Director meetings, however, are always very lively. If you think of the
supervisory functions of the Board of Directors that arise from its
membership as the “brakes” of management, then lively discussions
would have to be the “accelerator.” Our governance system has
both the “braking” and the “accelerating” functions.
On June 1, 2015, we further strengthened our corporate
governance system by separating the position of Group CEO, the
highest authority on business execution, from the position of
chairman of the Board of Directors, which holds responsibility for
supervising management. I believe this system will allow for more-
effective supervision coupled with fast and aggressive business
execution.
Q 5
What are your policies with regard to shareholder returns
We issue stable and attractive dividends while also advancing the Medium-Term Business Action Plan.
Showa Shell has long continued to practice the basic policy of
increasing the value of the capital entrusted in the Company by its
shareholders, and then returning this increased value to these
shareholders in the form of stable and attractive dividends. In
deciding dividend levels, we do not merely consider earnings from
a single fi scal year. Rather, we also look at Medium-Term Business
Action Plans and cash fl ow as well as the need to maintain a robust
fi nancial position going forward. Based on a comprehensive
evaluation of these factors, we determine a dividend level that is
attractive and can also be paid sustainably.
Going forward, we will advance the Medium-Term Business
Action Plan in order to maintain a robust fi nancial position and
generate strong cash fl ow, thereby enabling us to continue to issue
stable and attractive dividends.
Q 6
It is important to act from the perspective of optimizing the
operations of the entire company. Should the manufacturing, supply,
and sales divisions of the Oil Business focus only on their own
individual performance, it is possible that they will fail to think and
act in the best interest of the entire company. They may fail to see
that, for example, even if costs of the distribution division increase,
the sales division may be able to create profi ts that exceed the
incremental rise in costs by achieving higher sales volumes. Through
our various projects, we have succeeded in constructing the
foundations necessary for resolving issues from a company-wide
perspective, and the results are indicated by the improvement of all
four prioritized items on the 2014 employee opinion survey.
I led the Dantotsu Project in my previous position as the COO
of the Oil Business. Now that I am the Group CEO, I want to extend
this project to the solar business and the electric power business, and
eventually to affi liates and business partners. An example of this
extension is the practice of targeting LPG customers in making retail
electricity sales as I previously mentioned.
*3. Employee opinion surveys are instituted each year and administered to all Showa Shell Group employees. For further details, please refer to page 44.
17Showa Shell Sekiyu K.K. Corporate Report 2015
18
Financial Position for Supporting Growth StrategiesProfi ts were secured in both the Oil Business on a CCS basis*1 and
the Energy Solutions Business in 2014. We focus on CCS operating
income as an important income performance indicator for which
management is held responsible, as it refl ects the Company’s
substantive underlying earnings. While underlying profi tability was
positive on this basis, on a headline consolidated profi t basis, we
posted a net loss in 2014. This outcome was mainly due to the
substantial inventory valuation losses that occurred in the Oil
Business as a result of the steep crude oil price decline throughout the
fourth quarter. Cash fl ow from operations, another of our fi nancial
key performance indicators, remained at a very healthy level,
including a signifi cant contribution from the Energy Solutions
Business. This enabled us to fund all our planned expenditure for
future growth and an increase in the dividend. In addition, free cash
fl ow was once again positive, resulting in an improvement in the
gearing ratio*2 to approximately 38% compared to the previous
year-end. Therefore, we are confi dent that our fi nancial position is
currently robust enough to cope with unexpected impacts from
changes in the business environment and to support additional
funding for new growth investments or other purposes. We also
retained our strong credit ratings, and it is a priority to maintain these
sound ratings for the future.
Message from theGroup CFO
Douglas WoodRepresentative Director,Chief Financial Offi cer
We seek to achieve robust,
sustainable growth through
the balanced allocation of
management resources and
investment strategies based
on sound fi nancial discipline.
20102005 2006 2007 2008 2009 2011 2012 2013 2014
100
50
0
–50
–100
60
45
30
15
0
(%)(Yen Billion)
Cash Flow / Gearing Ratio
Operating cash fl ow Investing cash fl ow Gearing ratio (right axis)
Rating andInvestment Information, Inc.
Japan Credit Rating Agency, Ltd.
Long-term ratings A– A
Short-term ratings a–1 J–1
Credit Ratings (As of December 31, 2014)
*1. CCS basis (operating income on a Current Cost of Supply basis): Profi t on an income fi gure based on costs excluding inventory valuation effects, an important management indicator for the Company that refl ects substantive underlying earnings
*2. Gearing ratio = (Interest-bearing debt – Cash and deposits)/(Total shareholders’ equity + Interest-bearing debt – Cash and deposits)
This displays fi nancial soundness by showing the ratio of net interest-bearing debt to used capital.
18 Showa Shell Sekiyu K.K. Corporate Report 201518
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In 2015, we expect the stabilization of both crude oil prices
and domestic oil product margins in the Oil Business and a further
incremental contribution from our ongoing structural cost
competitiveness improvement projects. Such factors are expected to
lead to a year-on-year increase in CCS operating income.
Performance in the Energy Solutions Business, meanwhile, will likely
be impacted mainly in the solar business from once-off start-up costs
of the new Tohoku Plant as well as a reduction in solar module selling
prices in Japan. We expect these factors to cause a year-on-year
decrease in operating income. Overall, we anticipate another year
of healthy operating cash fl ow generation with contributions from both
businesses.
Financial Risk Management for Ensuring Continuous Energy SupplyThe Company maintains revolving credit contracts (commitment lines)
totaling up to ¥160.0 billion with various fi nancial institutions as part
of a contingency plan to ensure the liquidity of capital under
extraordinary circumstances. Of this amount, ¥150.0 billion is
committed for the purpose of disaster response. As such, in the event
that a major earthquake, tsunami, or storm surge were to damage
our core production facilities, we will have ready access to suffi cient
fi nancing to resume any operations that may have been halted and
thereby minimize any impact to our ability to ensure the stable supply
of energy.
The Group has secured property and casualty insurance for its
manufacturing facilities. In addition, we have established guidelines
for managing fi nancial risks, including foreign exchange risks and
counterparty credit risks.
Shareholder ReturnsShowa Shell’s basic policy on shareholder returns is to distribute
stable, attractive dividends. When determining the dividend, we
consider our assessment of current and forecast business performance
and underlying cash fl ow, taking into account a range of factors
including the external macro environment, current balance sheet,
and future investment plans.
Based on this policy, we decided to raise annual dividends for
2014 by ¥2 per share, or 5%, to ¥38 per share. Going forward,
we will maintain our focus on disciplined cash management in order
to continue to distribute stable, attractive dividends, as well as to
maintain our sound fi nancial position and implement the strategies of
the Medium-Term Business Action Plan.
Financial Management under the Medium-Term Business Action PlanThe Medium-Term Business Action Plan calls for operating cash fl ow
generated during the planning period to be allocated in a balanced
manner under a framework of three key areas: (1) Capital investment
to maintain our operations and implement our future growth
strategies, (2) Maintaining a strong balance sheet, and (3) Providing
returns to shareholders. To date, operating cash fl ow has been
consistently robust, and we have been able to strengthen our
fi nancial position while conducting planned capital investments.
Accordingly, we are confi dent to say that the Medium-Term Business
Action Plan is progressing smoothly from the perspective of our
fi nancial framework as well as operationally.
Investment decisions are made with emphasis on sound
fi nancial discipline. In this process, we stringently and carefully
evaluate the strategic benefi ts, expected risks, and appropriate
returns of the investment cases in accordance with our internal rules.
All investments outlined in the Medium-Term Business Action Plan
have been or will be subject to this process. Additional growth
investments and increased shareholder returns will depend on
business performance and the status of operating cash fl ow.
In 2014, we conducted investments to maintain the operations
of each business while also implementing growth investments, such
as the Tohoku Plant in the solar business, and biomass and solar
power plants as well as the third unit of the Ohgishima Power Station
in the electric power business. Furthermore, we approved an
investment to construct a toluene disproportionation process (TDP)
unit at the Yokkaichi Refi nery to boost production of petrochemicals.
These all represent signifi cant steps forward to the next growth stage.
Operating cashflow from EnergySolutions Business
Operating cashflow from Oil
Business Dividend
Care & maintenance
Strategic investmentfor future growth
Additional dividend,further strengtheningfinancial position,additional strategic
investment
500
400
300
200
100
0Cash in Cash out
(Yen Billion)
Five-Year Operating Cash Flow Forecast and Fund Allocation Plan
Framework for Capital Allocation
Financial base
Cash fl ow from operating activities
Dividends Investment
For details, please refer to the section on Business Activities
from page 20 to 39.
19Showa Shell Sekiyu K.K. Corporate Report 2015
Progress of the Medium-TermBusiness Action PlanIn 2013, Showa Shell formulated the Medium-Term Business Action Plan. Setting forward medium-term targets for each business and
the action plans for meeting these targets, this plan was designed to help us effi ciently provide society with the necessary energy
under the prevailing energy business environment. In these two years, from 2013 to 2014, the plan has progressed smoothly,
despite the highly volatile crude oil and solar markets.
Framework of Medium-Term Business Action Plan
Organic Growth—Growing Existing Businesses• Sustaining domestic sales size
• Increasing margins through value creation
• Cost reduction including supply chain improvements
Step Change—Growing through Structural Business Transformations• Expand petrochemical business
• Partnerships with other companies
Goal: Become the most profi table oil company in Japan
Framework of Medium-Term Business Action Plan
• Winning in Japan
• High-added-value business model
• Technology development for growth
• CIS global platform
• Business scale expansion to 1 GW class • Diversify sources of power generation
Solar business goal: Become a global leader
Electric power business goal: Expand business scale and sources of power generation
Oil Business
Energy Solutions Business
We offered a sophisticated line-ups of high-value-added products and services
and advanced the Dantotsu Project, and these efforts have subsequently begun
producing results. Projects related to Step Changes are also progressing
smoothly.
The expansion of domestic operations in the solar business proceeded as planned, effectively solidifying its earnings base. We are in the process of advancing measures to further strengthen this earnings base. In the electric power business, we are developing a diverse range of power sources, and new power plants are sequentially coming on-stream.
Progressprior to2015
Progressprior to2015
Business Activities
20 Showa Shell Sekiyu K.K. Corporate Report 2015
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Progress of Major Projects
Structural cost competitiveness improvement measures were completed ahead of schedule in existing businesses, and smooth progress was
seen in the rationalization of operations and improvement of value through business alliances. In addition, investments for increasing
petrochemical production capacity were approved to expand new earnings bases.
Project 2013 2014 2015 2016 2017
Structural cost competitiveness improvements(target of ¥26.0 billion) / Dantotsu Project
Integration of LPG operations
Mixed xylene production capacity increases
Overseas petrochemical operations feasibility examination
Business alliances to rationalize supply systems
Progress of Major Projects
We strengthened the cost competitiveness of the solar business as a core element of its overall competitiveness. In addition, the Tohoku
Plant, which will form the foundation for developing overseas manufacturing sites in this business, was completed on schedule. In the
electric power business, we decided to invest in new power plants, and the construction of these plants is progressing on schedule.
Project 2013 2014 2015 2016 2017
Solar: Tohoku Plant
Electric power: 3rd unit of OhgishimaPower Station
Electric power: Biomass plant
¥34.5 billion achieved, exceeding the target ahead of schedule
OperationConstruction
Surveys and examination
Evaluation and implementation
Agreement to examine reached
Agreement to examine reached
Surveys and examination completed
Investment approved
Integration agreement concluded
Joint-venture company established, businesses integrated
Investment approved
Investment approved
Construction
Construction
Construction
Operation
Operation
Operation
21Showa Shell Sekiyu K.K. Corporate Report 2015
Oil Business Value Chain
Sales
Lubricants and asphaltManufacturing
Storage
Transportation
Gasoline, kerosene, diesel oil, heavy fuel oil, petrochemicals, and LPG
Refi ning
At its three Group refi neries*, the Showa Shell Group refi nes crude oil to produce fuels such as gasoline, kerosene, diesel oil, heavy fuel oil, and jet and marine fuels, as well as petrochemical products such as mixed xylene, benzene, and propylene. In addition, we purchase petroleum products from Fuji Oil Co., Ltd., a business alliance partner.
* Showa Shell Group Refi neriesKeihin Refi nery of Toa Oil Co., Ltd. (Kawasaki, Kanagawa Prefecture; capacity of 70,000 barrels per day)Yokkaichi Refi nery of Showa Yokkaichi Sekiyu Co., Ltd. (Yokkaichi, Mie Prefecture; capacity of 255,000 barrels per day)Yamaguchi Refi nery of Seibu Oil Co., Ltd. (Ube, Yamaguchi Prefecture; capacity of 120,000 barrels per day)
Showa Shell sells fuels and lubricants mainly through its contract dealers. In addition to customers purchasing our products at 3,339 Showa Shell branded service stations (as of December 31, 2014) located across Japan, we supply petroleum products to industrial users in the manufacturing, transportation, electricity, agriculture, forestry, fi shing, air travel, and shipping industries.
Showa Shell acts fl exibly and responsively by importing the crude oil that will deliver the highest performance at Group refi neries. This oil comes primarily from major shareholders the Shell Group and Saudi Aramco. As the state-owned oil company of Saudi Arabia, one of the world’s most dominant producers of oil, Saudi Aramco provides a wide range of crude oil from which Showa Shell is able to choose multiple oils, and receive them all in a single shipment.Crude oil procurement
Masayuki KobayashiExecutive Offi cerOil Business COO
The Oil Business is facing an increasingly diffi cult business environment in
which quick and decisive action is crucial to staying competitive. By steadily
moving forward year after year and completing the objectives of the
Medium-Term Business Action Plan, we will establish the most profi table oil
business in Japan.
Oil products are transported safely and effi ciently.
Transportation
Customers
Oil Business
22 Showa Shell Sekiyu K.K. Corporate Report 2015
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Showa Shell’s Oil Business primarily operates in the domestic market, which is projected to experience a yearly decline in fuel demand of 1–2% over the foreseeable future. At the same time, Japan’s refi ning capacity has declined due to the introduction of the Sophisticated Methods of Energy Supply Structures Law*, which is helping to alleviate the supply glut that has continued to plague Japan, but fi erce competition within the oil industry is expected to continue. It is also possible that the high volatility of natural resource prices seen in 2014 could also occur in the future. In addition, state-of-the-art refi neries with a high capacity for exporting oil products will keep popping up throughout Asia, meaning that Japanese oil companies will be forced to compete with products from overseas in both importing and exporting. To improve profi tability and achieve sustainable growth, the Showa Shell Group will need to continue to understand changes in current operating conditions while remaining future-focused to implement strategies prior to such changes. We have a history of making such signifi cant decisions before the rest of the market. We decided to close the Keihin Refi nery’s Ohgimachi Factory, which had a refi ning capacity of 120,000 barrels per day, before the legal mandate to reduce production capacity was imposed by the Sophisticated Methods of Energy Supply Structures Law. Building on our current competitive position achieved through rationalization measures we have already implemented, we are currently driving forward with the Medium-Term Business Action Plan by pursuing further effi ciencies and adding value to existing operations, strengthening alliances with business partners, and expanding the range of revenue opportunities we have access to. Through these efforts, we are aiming to develop business structures that can maintain their competitive edge in any operating environment that may come. To date, our efforts have led to enhanced value through differentiated strategies fusing our capabilities in products, services, and human resources as well as heightened cost effi ciency through radical measures to improve
structural cost competitiveness across the supply chain. We have also undertaken strategic initiatives with other companies, such as supply and distribution area coordination in partnership with TonenGeneral Sekiyu K.K. Collectively, these efforts have helped improve the profi tability of Showa Shell’s existing businesses. In addition, in May 2015, we reached an agreement with Cosmo Oil Co., Ltd., to form a business alliance between our respective refi neries in Yokkaichi. Through this alliance, we will optimize facilities at both refi neries to improve competitiveness for Cosmo Oil and Showa Shell. We have also been installing additional facilities for manufacturing xylene and other petrochemicals in the Yokkaichi Refi nery to respond to the growing demand for these chemicals in Asia, for expanding our earnings base by addressing demand trends around the world. Meanwhile, the Company’s liquefi ed petroleum gas (LPG) operations were integrated with those of Cosmo Oil Co., Ltd., Sumitomo Corporation, and TonenGeneral Sekiyu to boost effi ciency and reinforce our earnings base. Gyxis Corporation was established through this integration on April 1, 2015. These are all examples of how we are pushing forward with the best strategies based on the individual characteristics of each business fi eld and in accordance with the Medium-Term Business Action Plan, and I believe we have made smooth progress to date. Going forward, we will remain vigilant and responsive to changes in the operating environment as we work to bring the Medium-Term Business Action Plan to a successful conclusion. At the same time, I will help facilitate the innovative aspirations of our employees as we move forward in our quest to become the most profi table oil company in Japan.
Aim of Becoming the Most Profi table Oil Company in Japan
(Yen Billion)
Operating Income (Loss)
2010 2011 2012 2013 2014
3,000
2,250
1,500
750
0
2,304
2,695 2,539
2,803 2,850
2010 2011 2012 2013 2014
120
80
40
0
–40
45.5 37.7
87.2
55.4
28.1
56.1
–37.3
13.821.726.6
Operating income (loss) CCS operating income
* Sophisticated Methods of Energy Supply Structures Law: The law’s full name translates to the “Law for Promoting Use of Non-Fossil Energy Resources and More Effective Use of Fossil Energy Resources by Energy Providers.” In 2010, this law required oil companies in Japan to bring their oil refi ning facilities in compliance with certain technical standards by March 31, 2014.
(Yen Billion)
Net Sales
23Showa Shell Sekiyu K.K. Corporate Report 2015
Faced with a structural decline in demand, Japan’s oil industry continued to suffer due to excessive refi ning capacity. To address this issue, in 2010, the Sophisticated Methods of Energy Supply Structures Law required Japanese oil companies to meet a mandated installment ratio for heavy oil cracking units capable of creating high-value-added petroleum products from relatively low-value heavy oil. Domestic oil companies proceeded to reduce their refi ning capacity in accordance with this law, and the overall capacity of the Japanese oil industry on March 31, 2014, was 20% lower than the level seen in April 2008, which was the peak of the last decade. While the supply and demand balance in the oil industry temporarily improved thereafter, there is now the possibility of another refi ning capacity glut resulting from declining demand. In light of this, oil companies are now required to improve their cracking unit installment ratio again by March 31, 2017*1. When all domestic oil companies decrease their refi ning capacity in line with the new requirement, the overall refi ning capacity of Japan’s oil industry is expected to decline by an additional 10%.
Refi ning Capacity of Japan’s Oil Industry
Refi ning and Supply
Characteristics of Group Refi neries
Taking into account projected changes in the operating environment, the Showa Shell Group took strategic steps including the installation of additional heavy oil cracking units and closing a refi nery. As a result, Group refi neries are now the most competitive in Japan, and we have production facility structures that are capable of producing relatively large quantities of high-value-added petroleum products from low-priced crude oil. In addition, accurately matching our refi ning capacity to the scale of sales not only allows us to limit fi xed costs, but also helps us maintain capacity utilization ratios that greatly exceed the industry ones. Another source of competitiveness for Group refi neries is their safe and stable operation. Unplanned shut-downs in operations due to facility malfunctions or human error have a signifi cant impact on overall business plans, and worsen fi nancial performance as a result. Furthermore, accidents can result in lost trust from local communities, which can endanger the continuity of facility operations. To constantly pursue further improvements in safety, Group refi neries employ the best practices that the Shell Group implements at their refi neries around the world. Thanks to this, Showa Shell has been able to keep unplanned shut-downs at an industry low.
By not holding excessive assets, Showa Shell prioritizes stability and effi ciency in its refi nery operations, constantly
working to improve refi nery competitiveness by fl exibly supplying products in response to the ever-changing needs of
domestic and overseas markets.
2008 2014 2017 (Forecast)
6,000
4,500
3,000
1,500
0
320
240
160
80
0
Domestic Refi ning Capacity and Fuel DemandRefi ning Capacity (Thousand Barrels/Day) Fuel Demand (Million KL)
Fuel demandTotalTonenGeneral GroupJX Group
Refi ning capacityIdemitsu Kosan
Showa Shell Group Fuji Oil Other TotalCosmo Oil
Source: Showa Shell Sekiyu K.K. (based on documents disclosed by the Agency for Natural Resources and Energy, Ministry of Economy, Trade and Industry)
(%)
Capacity Utilization Ratio of Domestic Refi neries
2010 2011 2012 2013 2014
100
90
80
70
60
0
80.8
86.6
77.0
94.6
75.7
91.6
75.3
93.2
77.0
84.2
Group refi neries (Yokkaichi Refi nery, Keihin Refi nery, and Yamaguchi Refi nery)Industry Source: Petroleum Association of Japan
*1. The installation ratio requirement for heavy oil cracking units was revised and a new installation ratio requirement was defi ned for residual oil processing units.
Showa Shell Sekiyu K.K. Corporate Report 201524
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Supply and demand in domestic and overseas petroleum markets are changing all the time, affected by factors such as political and economic conditions, energy trends, and the weather. At Showa Shell, we have developed a system that enables us to ensure a stable and effi cient supply of petroleum products no matter how the market environment may change. Based on market conditions, we determine the optimal mix of petroleum products to be produced, and then select crude oils to be refi ned accordingly. When transporting these crude oils, we realize effi cient operations through coordination with major shareholders the Shell Group and Saudi Aramco. As a result, we are able to keep refi neries operating as planned. We also work to maintain a stable supply to our customers throughout Japan by ensuring safety and effi ciency when transporting petroleum products by sea and over land as well as at storage facilities. While ensuring a stable supply to the domestic market, Showa Shell also exports its products to take advantage of revenue
opportunities overseas. By leveraging the Shell Group’s world-leading global trading network, we are able to export the right products in a quick and fl exible way. Our ability to export was limited after the closure of the Keihin Refi nery’s Ohgimachi Factory. However, in February 2014, the refi ning capacity of the Yokkaichi Refi nery was raised by 45,000 barrels per day, meaning that we are now geared for fl exible exports in response to market trends.
Stable and Effi cient Supply System
30,000
22,500
15,000
7,500
0
23,040
26,952 25,397
28,030 28,502
Expansion of Petrochemical Operations to Boost Refi nery Competitiveness and Strengthen Earnings Base
In the 1990s, when the rising motorization trend drove an increase in gasoline demand, we were quick to respond to the resulting social need by refi tting our refi neries to realize high levels of gasoline production. However, the high ratio of gasoline production recently became an issue due to a continuous decline in gasoline demand that began in the late 2000s. Inverse to this trend, demand for petrochemicals is on the rise in China and other parts of Asia, particularly with regard to paraxylene, a raw material used in producing polyester fi bers and PET bottles, and mixed xylene, from which paraxylene is produced. Looking to boost earnings, Showa Shell is maximizing production of high-value-added mixed xylene by utilizing gasoline distillates. In addition, we approved the construction of toluene disproportionation process (TDP) facilities*2 at the Yokkaichi Refi nery in March 2014 as part of our attempt to provide a more structural response to such fundamental changes in product demand. The TDP facilities will be built by renovating existing facilities at the Yokkaichi Refi nery, allowing us to limit initial investment and realize high investment effi ciency. Scheduled to be operational in 2016, these facilities will increase the total annual
production volume of mixed xylene at Group refi neries by approximately 30%, or 200,000 tons. Through this project, we will boost the international competitiveness of the Yokkaichi Refi nery while strengthening the Group’s earnings base.
Improvement of Refi ning and Supply System Competitiveness through Business Alliances
With the aim of improving the global competitiveness of Group refi neries and increasing the Group’s profi tability, we are forming business alliances with other companies to rationalize refi ning and supply operations prior to demand declines. We formed an alliance with TonenGeneral Sekiyu for oil product supply in 2013. TonenGeneral Sekiyu owns a refi nery in the city of Kawasaki, which neighbors the Group’s Keihin Refi nery. These facilities are currently linked via underground pipelines, which allow for feedstock to be supplied between the two refi neries to maximize the effi ciency of both of their refi ning processes. The scope of this alliance is being expanded to include the operation of crude vessels, depots, and terminals as well as distribution area coordination with the aim of improving supply effi ciency for both parties. In addition, in May 2015, we reached an agreement with Cosmo Oil to form a business alliance for our respective refi neries in
Yokkaichi, and we will start joint operations by March 2017. This alliance entails halting operations at one of the crude oil distillation units at Cosmo Oil’s refi nery, and, at the same time, supplying Cosmo Oil with petroleum products and feedstock to optimize the facilities of both companies in the Yokkaichi region and subsequently increase competitiveness for both refi neries. We are also working to maximize the benefi ts of this alliance by expanding the scope of coordination to include not only refi ning facilities, but also offsite facilities, such as storage tanks. The Yokkaichi Refi nery has also been linked to the adjacent Yokkaichi Plant of Mitsubishi Chemical Corporation. By better utilizing the current facilities of both companies as well as residue fl uid, a byproduct of the refi ning process, we have reduced our own energy consumption while increasing production of high-value-added products.
Shell Group’s Global Trading Network
Calgary
Houston
Barbados
LondonRotterdam
Tokyo
Singapore
Dubai
Moscow
40,000
30,000
20,000
10,000
02009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 20242023
(KT/Year)
Forecast of Northeast Asian Demand for Paraxylene
Forecast
Source: Showa Shell Sekiyu K.K. (based on think-tank data)
*2. Toluene disproportionation process (TDP) facilities: Facilities for producing mixed xylene and benzene using aromatic compounds such as toluene
25Showa Shell Sekiyu K.K. Corporate Report 2015
We are expanding our customer base by responding to evolving customer needs with the superior products, services,
and human capabilities born out of Group union.
Sales
In Japan, Showa Shell sells fuels including gasoline, kerosene,
diesel oil, heavy fuel oil, jet fuel, and marine fuel mainly through its
contract dealers. In Japan’s shrinking oil product market, we
believe that to improve profi tability we must expand our customer
base by increasing the number of customers that always choose
Showa Shell products. To expand our customer base in this
manner, we are developing an even deeper understanding of the
needs of consumers and industrial users, based on which we
provide
more-refi ned responses to these needs.
We respond to the needs of consumers through offering
attractive service stations, Shell V-Power and other appealing
products, and a lineup of affordable and convenient services
including Shell Starlex Card, Ponta joint point cards, Shell-Ponta
credit cards, and Shell EasyPay. These efforts have resulted in
praise from visiting customers.
Industrial users in the manufacturing, transportation, electricity,
agriculture, forestry, fi shing, air travel, and shipping industries are
served primarily through contract dealers. In addition, overseas
supply networks belonging to the Shell Group are utilized to
provide fueling services on a global scale. We are working
together with contract dealers to capture customers even in the
midst of decreasing demand resulting from energy conservation
efforts and shifts toward different fuel sources, and have expanded
sales channels focused on middle distillates, such as kerosene,
diesel oil, and fuel oil A.
Going forward, Showa Shell will continue to build stronger
relationships with contract dealers and its various other business
partners. Leveraging the collective human capabilities of the Group
and its partners, we will provide consumers and industrial users
with high-value-added products and services with the aim of
expanding our customer base.
Domestic Fuel Sales
—Expanding Our Customer Base by Providing
Services that Respond to Customer Needs
26 Showa Shell Sekiyu K.K. Corporate Report 2015
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Shell EasyPayShell EasyPay is a system launched in response to customer
requests for a means of making fueling and credit card payments
at service stations quicker and easier. This system employs a
device that fi ts on a key ring and is equipped with a contactless
IC chip containing information on fueling patterns and payment
methods. Fueling and payment can be completed simply by
touching this device to specialized readers at service stations.
In addition to the Shell Starlex Card and Shell-Ponta credit
cards, this system is also compatible with other types of credit
cards. With Shell EasyPay, customers only have to grab their car
key, get out of their car, and touch the device to the reader. This
convenience is appealing to customers, and the number of
customers using this system is growing rapidly.
Apr. 2012 Dec. 2014
120
0
(10,000 Registrations)
Number of Shell EasyPay Registrations
Shell V-PowerIn July 2014, we launched the new premium gasoline Shell V-Power to
respond to the desire of drivers to keep their highly valued vehicles
running as long as possible and in top condition. Shell V-Power employs
the Shell Group’s unique “Clean & Protect Technology,” which has been
cultivated through its technical partnership with Ferrari S.p.A. This
technology helps bring out the full potential of automobiles by effectively
removing the deposits inside engines that cause lower performance,
thereby cleaning and protecting engines the more automobiles are driven.
Shell V-Power has been exceptionally well-received since its release, and
its sales performance is among the best in the premium gasoline market.
Moreover, Shell V-Power is now available in 46 prefectures throughout
Japan, an increase from the 40 prefectures at launch.
Approximately 60% ofusers said yes.*
* Responses from 2014 customer feedback survey
Principal Retail Measures
Ponta Joint Point Cards and Shell-Ponta Credit CardsAs of December 31, 2014, user numbers of the Ponta joint
point card had grown to 67.4 million, meaning that roughly
half of the Japanese population is carrying a Ponta card. This
reward point system allows users to collect and use points at
affi liated stores in a wide variety of different industries, all with
just one card. Winning customer favor by offering high
convenience, Ponta cards have proven incredibly effective at
drawing cash-paying customers to our service stations.
In April 2015, we began issuing Shell-Ponta credit cards,
which combine the convenience of credit card payments with a
reward point return rate that is even higher than that of standard
Ponta cards. The point return rate is one of the highest for any
joint-point card, and Shell-Ponta credit cards have therefore
become immensely popular
among carriers of standard
Ponta cards as well as new
users picking up their fi rst
Ponta card.
Dec. 2013 Dec. 2014
130
100
(10,000 Cardholders)
Number of Shell Starlex Cardholders
Shell-Ponta credit card
Shell Starlex CardThe Shell Starlex Card is a credit card equipped with a cashback
feature that provides returns on gasoline purchases. Currently,
more than 1.2 million customers are carrying this card, and a
signifi cant number of them also tend to purchase large quantities
of fuel. In April 2014, the Shell Starlex Card program was
redesigned to enhance its benefi ts for cardholders by raising the
rate of cashback to one of the highest levels in the industry, and
cardholder numbers have increased rapidly as a result.
Yes61%
No39%
Did you feel the difference when using Shell V-Power
Most Commonly Felt Benefi ts
No. 1 Increased power54%
No. 2 Higher fuel effi ciency53%
No. 3 Faster acceleration51%
No. 4 Improved responsiveness48%
27Showa Shell Sekiyu K.K. Corporate Report 2015
Lubricants and Asphalt—Expanding Lineup of High-Value-Added Products in Response to Customer and
Social Needs
Showa Shell sells lubricants mainly for transportation and industrial
applications. Production activities at factories and logistics trends
in Japan have a major impact on the demand for lubricants.
However, we have been witnessing a gradual rise in customer and
social needs for the means of improving the effi ciency of factory
operations and increasing energy savings. To respond to such
needs, Showa Shell is working to develop and expand sales of
products such as lubricants that extend the interval between oil
changes and help extend the lifespan of machinery and engines.
As one such product, we introduced a synthesized base oil for
lubricants that uses gas to liquids (GTL)*1 technologies in 2013.
This base oil takes advantage of the resilience to degeneration that
is characteristic of oil made with GTL technologies. We have also
launched new long-lasting, energy-effi cient products for industrial
machinery and automobiles. Sales of these highly functional, high-
value-added products have been solid.
In ship lubricants, more-stringent restrictions on sulfur
emissions in exhaust gas have stimulated a rise in demand for
ultralow-sulfur heavy fuel oil and diesel distillates along certain sea
routes around Europe and the United States. The Shell Group
launched Alexia S3, a cylinder oil for use with low-sulfur fuel, and
we will utilize the Shell Group’s supply network to respond to
customer demand for this product.
Showa Shell has a diverse lineup of lubricants with different
applications and functions. For this reason, it is crucial to ensure
sales staff at contract dealers can effectively explain and propose
products that best meet customers’ diverse needs. Showa Shell is
trying to cultivate this type of human resources, and has introduced
COLUMN
Business Process Re-Engineering ActivitiesBusiness process re-engineering activities are being conducted in the Oil Business as part of the Dantotsu Project, with the aim of
realizing structural competitiveness improvements though enhanced business process effi ciency. Over the years, Showa Shell has
instituted a number of reform programs that have increased effi ciency. However, current business process re-engineering activities differ
from past efforts in that they spread beyond the boundaries of business divisions to improve and integrate business processes on a more
overarching level. By quickly addressing various issues, these activities have successfully resulted in an improvement in operating
effi ciencies and customer service.
Project Case Study: Consolidation of Call CentersPreviously, the Company positioned call centers in each business division to provide specialized responses to customer inquiries, such as
those regarding Shell EasyPay and general questions related to oil products or service stations. However, as we push forward with efforts
to enhance our services, we reached the conclusion that offering one single, integrated venue for inquiries about Showa Shell’s products
and services would contribute to improved customer convenience, and so we started a call center consolidation project.
There was a risk that consolidating call centers could result in less specifi c responses to specialized questions. However, by
identifying and addressing risks and issues in this regard, we succeeded in rationalizing the allocation of resources previously dispersed
throughout different call centers while maintaining the same high level of service
quality and boosting customer satisfaction. The results of the consolidation were
impressive, with incoming call response rates, response speeds, and customer
satisfaction all improving to a degree that exceeded initial targets.
After the project’s completion, we have continued to pursue higher levels of
customer satisfaction by entrenching an improvement cycle for addressing issues
uncovered in operations.
Overview of Consolidation
Call center
Responsible division Division A Division B
Inquiry response
Shell EasyPay Fuel / Service stations
Division A Division B
Call center 1 Call center 2 Consolidated call center
EasyPay / Fuel / Service stations
28 Showa Shell Sekiyu K.K. Corporate Report 2015
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its unique Lubricant Expert Program as part of this undertaking. By
developing products that match customer needs and fostering sales
staff exceptionally capable of making viable proposals, we aim to
further increase sales, particularly those of high-value-added
products.
Demand for asphalt is infl uenced by trends in government
spending and private-sector capital investment. We expect that
demand will be strong going forward in light of the replacement of
aging infrastructure as part of national resilience improvement
plans as well as the need to install infrastructure in preparation for
the 2020 Tokyo Olympic and Paralympic Games. A stable supply
of asphalt will be required to meet this demand. Showa Shell has
a prestigious position as Japan’s only integrated asphalt
manufacturer. We have developed a vast product lineup ranging
from straight asphalt for streets, blown asphalt for use in building
materials and roof waterproofi ng materials, and high-value-added
asphalt with superior durability, environmental performance, and
other features. In addition to maintaining a stable supply of existing
products, we are taking steps to develop and subsequently expand
sales of new products that help resolve specifi c issues. Examples of
such products include highly durable asphalt able to withstand
heavy traffi c conditions as well as eco-friendly and improved-
installing-process asphalts that can be applied at lower
temperatures.
Aiming to respond to customer needs with proposals
grounded in accurate technical knowledge, Showa Shell has been
focusing on human resource development. As part of this effort, in
2012, we established the Bitumen Academy.
LPG—Integrating Operations to Pursue Further Growth
Since the Great East Japan Earthquake, people have re-acknowledged
the benefi ts of eco-friendly LPG as an independent source of energy that
is useful in the case of disaster. However, domestic demand for LPG is
declining, and this energy source is facing intense competition in the
energy market due to the trend toward all-electricity-powered homes
and the switch to city gas, making for a diffi cult operating environment
in the LPG business. In addition, as the LPG produced through oil
refi ning processes only provides a portion of the Company’s total LPG
sales, we are heavily dependent on imports, and the business model for
our LPG operations therefore varies signifi cantly from those for other Oil
Business products. Looking at supply circumstances from a global
perspective, shale gas production and the expansion of the Panama
Canal have increased the feasibility of procuring LPG from North
America, which has now joined the ranks of the Middle East as a
leading LPG supplier. This has led to a changing business environment
for LPG.
Under these circumstances, Showa Shell,
Cosmo Oil, Sumitomo Corporation, and
TonenGeneral Sekiyu established Gyxis
Corporation*2 on April 1, 2015, through the
integration of their LPG import and wholesale
operations. The aim of this integration was to
leverage economies of scale in the LPG business in order to boost
effi ciency and profi tability. Taking advantage of this scale, Gyxis will
pursue sustainable growth as an LPG import and wholesale company.
This endeavor will include rationalizing wholesale and distribution
networks, diversifying procurement sources, increasing purchasing
power, and expanding overseas trading.
LPG retail operations are handled by Enessance Holdings Co.,
Ltd.*3, a company formed by integrating the operations of Showa Shell,
Cosmo Oil, and Sumitomo Corporation. This company strives to boost
profi tability while also reinforcing its systems for ensuring the safe and
secure supply of its products. To these ends, it is rationalizing its retail
and distribution networks, expanding its customer base, and stepping
up its efforts to provide high-value-added proposals in its home solutions
and energy solutions operations.
*2. Gyxis Corporation: 25% investments by Cosmo Oil Co., Ltd.; Sumitomo Corporation; TonenGeneral Sekiyu K.K.; and Showa Shell Sekiyu K.K.
*3. Enessance Holdings Co., Ltd.: 47.7% investment by Showa Shell Sekiyu K.K.; 45.9% investment by Sumitomo Corporation; and 6.4% investment by Cosmo Oil Co., Ltd.
*1. Gas to liquids (GTL) is a refi ning process that converts natural gas into liquid fuel. This method is gaining attention for its ability to create next-generation fuel that features less sulfur and fewer odors than petroleum fuels.
New Products Using GTL Synthesized Base Oil
Shell Tellus S3 VE
This ultra-functional hydraulic oil is categorized as an energy-saving, long-lasting combustible oil.It contributes to fewer equipment troubles, lower maintenance costs, and a reduced environment footprint.
Shell RIMULA R6 LME-J5W-30
This diesel engine oil protects engines from wear and tear while lengthening their lifespan.
29Showa Shell Sekiyu K.K. Corporate Report 2015
Energy Solutions Business
Energy Solutions Business Value Chain
Tsuyoshi KameokaRepresentative DirectorChief Executive Offi cerEnergy Solutions Business COO
Customers
Solar module sales
Development, maintenance, operation, and sale of solar power plants
Electric Power Business
Solar Business Raw material procurement
Manufactured solar modules
Manufacturing
Power plant operations
Byproduct fuelFormer business facility sites
Asset synergies
Oil Business
Solar Frontier’s proprietary CIS thin-fi lm solar modules can be produced using fewer raw materials and through a shorter manufacturing process than crystalline silicon modules, currently prevailing in the market. These modules are primarily made at the Kunitomi Plant, our fl agship solar module manufacturing plant boasting a world-leading production capacity, and are then shipped throughout Japan and around the world. In addition, our newest solar module manufacturing plant, the Tohoku Plant, was completed in March 2015.
Solar Frontier’s Solar Module Manufacturing Plants• First Miyazaki Plant (Miyazaki Prefecture; annual production capacity: 20 MW)• Second Miyazaki Plant (Miyazaki Prefecture; annual production capacity: 60 MW)• Kunitomi Plant (Miyazaki Prefecture; annual production capacity: 900 MW)• Tohoku Plant (Miyagi Prefecture; annual production capacity: 150 MW)
Solar Frontier solar modules are used in developing large-scale solar power plant projects. We handle all aspects of these projects from funding to procurement of materials and construction. Completed projects are owned, maintained, and operated in-house or sold to third-party operators.
We are also operating power plants on land no longer used by the Oil Business, and collaborating with other companies. The electricity we generate is sold through retail sales to consumers or through wholesale sales to corporate clients or traded on the Japan Electric Power Exchange.
Solar modules are sold to various customers around the world (primarily through sales agents) to be used at residences or solar power plants.
Technological synergies
Changes in the energy landscape represent opportunities for the future
growth of the Energy Solutions Business. We are steadily expanding our
solar business overseas and increasing retail sales in the electric power
business by utilizing the resources from the Oil Business, while also
generating synergies between the two businesses.
30 Showa Shell Sekiyu K.K. Corporate Report 2015
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orporate Data
Renewable energy is expected to play a signifi cant role in responding to the issue of global climate change, which needs to be addressed on a worldwide basis. Of particular note among renewable energy sources is solar power, which is anticipated to see demand grow in regions across the globe, due to its ease of installation and functionality as an independent power source. In addition, future reductions in system costs have the potential to further stimulate demand. In July 2012, Japan introduced its feed-in tariff (FIT) scheme for renewable energy. The goal of this scheme is to promote the spread of renewable energy and quickly reduce the associated costs. The introduction of this scheme resulted in a rapid rise in demand for solar modules, and this brisk demand is expected to continue over the next three to four years. After this period, demand for large-scale solar power plants will likely decline as the purchase price of solar-power-generated electricity undergoes a phased reduction in accordance with the FIT scheme. Nevertheless, demand for solar systems to be used for self-consumption purposes is anticipated to remain robust, particularly in market segments for which electricity prices are relatively high, such as the residential sector. Demand in this area will be driven by dropping solar system costs and technological innovation related to peripheral equipment. Based on this outlook for the market, Solar Frontier will maintain its
Competition in the domestic electricity retail market is expected to intensify due to an infl ux of new players following the complete deregulation of the market in 2016. At the same time, Japan continues to struggle with the challenging energy issues that appeared subsequent to the Great East Japan Earthquake. On one hand, there has been concern with regard to the country’s ability to supply electricity. On the other hand, Japan is experiencing a rise in CO2 emissions stemming from the increased use of thermal power to compensate for the decline in nuclear power generation. In this environment, electricity providers are charged with the task of securing a stable supply of power while at the same time reducing their environmental footprint to the greatest extent possible, and this must be done amidst fi erce competition. Over the years, Showa Shell expanded its electric power business by effectively utilizing Company assets and generating synergies with other businesses. Some characteristics of this
focus on domestic sales, remaining responsive to changes in demand structures. At the same time, it will institute measures to boost competitiveness over the medium term as it strives to become a global leader. Cost reductions will be an important part of this endeavor, and we are thus working to lower production costs at the Kunitomi Plant. In addition, March 2015 saw the completion of the Tohoku Plant, which is designed to serve as a model for future overseas production sites, and verifi cation testing for new technologies commenced subsequently. We are aiming for lower production costs at the Tohoku Plant than at the Kunitomi Plant, making for a best-in-class level of costs. The Tohoku Plant will also play a pivotal role in achieving our medium-term goal of expanding the total production capacity of our domestic and overseas operations to 2 GW. Furthermore, Solar Frontier is branching out to expand its earnings base by developing a build, own, and transfer (BOT) business to undertake all aspects of solar power plant projects, including development, maintenance, operation, and sale. We are already making steady progress in our BOT operations in 2015, as evidenced by the conclusion of our fi rst sale of a Company-owned power plant in Japan and the acquisition of solar power plant development projects in the United States.
business include the large-scale, highly effi cient power plants we have been able to construct on idle Company land already equipped with the necessary infrastructure and located close to the Tokyo metropolitan area, which boasts the largest amount of energy demand in Japan. Another characteristic is an expanding range of eco-friendly power sources, which include liquefi ed natural gas (LNG), solar power, and biomass. Over the medium term, we will work to expand generation capacity to around 1 GW, primarily using eco-friendly power sources while carefully monitoring market trends. In addition, the complete deregulation of the retail market will be used as an opportunity to strengthen our earnings base by expanding retail sales to residential and other users. To this end, we will utilize Group resources to maximize inter-business synergies, such as using our network of Liquefi ed petroleum gas (LPG) contract dealers to conduct door-to-door electricity sales.
Solar Business: Becoming a Global Leader
Electric Power: Expanding Scale, Diversifying Power Sources
(Yen Billion)
Net Sales(Yen Billion)
Operating Income (Loss)
2010 2011 2012 2013 2014
160
120
80
40
0
28.8
65.778.2
141.2 138.6
2010 2011 2012 2013 2014
30.0
15.0
0
–15.0
–30.0
–11.5
–28.8
–15.4
17.5 17.6
31Showa Shell Sekiyu K.K. Corporate Report 2015
What is CIS and what are its ecological benefi ts
CIS is an eco-friendly thin-fi lm solar module technology that uses key ingredients copper (C), indium (I), and selenium (S) to generate electricity.
Solar Frontier’s CIS thin-fi lm solar modules differ from standard
crystalline silicon modules in both their material makeup and
manufacturing process. While most solar modules use crystal-
line silicon to generate electricity, Solar Frontier’s modules use
a proprietary copper, indium, and selenium-based compound.
With a semiconductor layer about one hundredth of the
thickness of a crystalline silicon solar cell, Solar Frontier’s CIS
solar modules require fewer resources to produce. Combined
with fewer production steps and a less energy-intensive
production process, Solar Frontier’s modules offer a shorter
energy payback time (EPT)*1 than crystalline silicon modules.
Solar Frontier’s modules are also cadmium- and lead-
free*2. Our eco-friendly modules give our customers greater
peace of mind when developing both rooftop and ground-
mounted installations.
*1. Energy payback time (EPT): The time required for a module to generate the same amount of energy spent in its production.
*2. As defi ned by the Restriction of Hazardous Substances (RoHS) Directive
QCIS thin-fi lm solar module Q&A
Solar BusinessSolar Frontier K.K. develops, manufactures, and sells CIS thin-film solar modules. Our
proprietary technology delivers compelling economic and ecological benefits. Solar Frontier
is growing by “creating the most economical and ecological solar solutions on Earth.”
EPT Comparison
(Years)2.0
1.0
0Crystalline silicon
solar module
EPT=approx. 1.5 yrs.
EPT=approx. 1.1 yrs.
Amorphous silicon
CIS thin-fi lm solar module
Signifi cant reduction
EPT=approx. 0.9 yrs.
Voluntarily Meeting High Standards
Does not contain cadmium
Solar Frontier’s CIS thin-fi lm solar
modules
CIS (CIGS)
Cadmium telluride
Amorphous silicon
Microcrystalline
Hybrid
Monocrystalline
Polycrystalline
HIT(Heterojunction with intrinsic thin layer)
Spherical
Silicon
Compound
Silicon
Dye sensitization
Organic thin-fi lm
Crystalline
Thin-fi lm
Organic
Contains cadmium
(When annual production volume is approximately 100 MW)
Source: Investigation on Solar Power System Generation, New Energy and Industrial Technology Development Organization (NEDO)
32 Showa Shell Sekiyu K.K. Corporate Report 2015
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Temperature Performance of CIS Thin-fi lm Solar Modules*3
Mod
ule
Out
put (
Rate
d ou
tput
= 1
)
Module Temperature ( C)
1.2
1.1
1.0
0.9
0.8
0.70 25 50 75 100
*3. Diagram compares a CIS (SF170-S) module with a temperature coeffi cient of –0.31%/ and a standard crystalline silicon module with a temperature coeffi cient of –0.41%/ when using a light source intensity of 1000 W/m2.
How well do Solar Frontier’s CIS thin-fi lm modules perform compared to other solar modulesQ
Solar Frontier’s modules not only pass standard certification tests, but they also undergo strenuous internal tests, ensuring our modules will hold up under almost any conditions.
One of the tests conducted at Solar Frontier is the hailstorm test
in which specifi ed areas of a module are bombarded with hail
to test impact resistance. Another test involves exposing
modules to various stresses under actual operating conditions
to confi rm their ability to function stably over extended periods
of time. Solar Frontier conducts tests that are designed to
evaluate the ability of products to maintain performance levels
over the long term when exposed to conditions that are more
strenuous than those experienced in normal usage.
Solar Frontier’s CIS thin-fi lm solar modules also demonstrate
signifi cant resistance to potential induced degradation (PID)*5.
Our modules showed no loss in conversion effi ciency in the
PID tests conducted by independent third-party verifi cation
company TÜV Rheinland Japan Ltd.
Solar Frontier was also the fi rst company in Japan to
acquire the JETPVm certifi cation mark, which guarantees the
long-term reliability of solar modules and the warranty systems
of their manufacturer. We have been recognized not only for
the quality of the warranties on our products, but also for the
service systems backing these warranties.
How reliable are Solar Frontier’s CIS thin-fi lm solar modules in the long termQ
2. Better Shadow ToleranceWhen a standard crystalline silicon module is partially shaded, output drops signifi cantly. CIS thin-fi lm solar modules are able to
maintain stable output even when partially shaded thanks to their circuitry design.
3. Light Soaking EffectExposure tests have shown that the output of CIS thin-fi lm solar
modules rises above initial output fi gures following exposure to light.
*4. Based on data from tests conducted at Solar Frontier’s Kunitomi Plant in 2014
“Light Soaking” Effect of CIS Thin-Film Solar Modules*4
Exposure Test Period (Days)Cha
nge
in M
axim
um O
utpu
t
100
1.0
20 30 40 50
Crystalline silicon solar module
When a cell in the module ceases to generate electricity, the overall output of the modules drops signifi cantly.
Shade may cause a temporary drop in output but has only a limited effect on the entire module.
CIS thin-fi lm solar module
Shade ShadeFlow of electricity
Flow of electricity
Solar Frontier’s CIS thin-fi lm modules are more economical due to the higher amount of electricity generated under actual operating conditions.
This high output is primarily due to the following
three factors:
1. Better Performance at Higher TemperaturesOn a sunny summer day, solar modules installed on roofs can
reach temperatures of 60–80°C, which can adversely affect
output. CIS thin-fi lm solar modules have a lower temperature
coeffi cient than standard crystalline silicon modules, meaning
energy output is less affected by high temperatures.
Crystalline silicon modulesCIS modules
When looking at rated output, the output loss of a CIS thin-fi lm solar module heated to 75 is approximately 5% less than the loss of a standard crystalline silicon module under the same conditions.
*5. PID is a phenomenon in which module generation capacity drops signifi cantly due to degradation from being used under high-voltage conditions, such as in large-scale solar power plants.
33Showa Shell Sekiyu K.K. Corporate Report 2015
The performance of solar modules is primarily measured in terms of energy conversion effi ciency*. Solar
Frontier’s proprietary CIS thin-fi lm solar modules got off to a late start compared to crystalline silicon
modules, which are the current market standard and utilize more mature technologies. Nonetheless, our
technology has great theoretical potential for further improvements in energy conversion effi ciency.
Solar module research and development is generally conducted using small 1cm x 1cm cells. At the
Atsugi Research Center (ARC) of Solar Frontier, however, research is based on larger 30 cm x 30 cm
research-use submodules, and also employs the same equipment that is used for commercial
manufacturing. Conducting research on these larger submodules better ensures that the results of R&D
efforts will be applicable to actual manufacturing lines. Through successful research at ARC, we set the
world record for CIS thin-fi lm cell conversion effi ciency by realizing an effi ciency of 19.7% on a 0.5
cm2 cell in 2013. We later rewrote this record in 2014 with an effi ciency of 20.9%. The 0.5 cm2 cells
used to achieve these records were cut from 30 cm x 30 cm research-use submodules.* Energy conversion effi ciency: This indicator represents the per area effi ciency at which a solar module can convert solar energy into
electricity. However, this fi gure displays nominal output (catalog fi gure) measured under controlled conditions, and the performance of modules under actual operating conditions may vary as a result.
Solar Module Development
Technological Development
Manufacturing Technology Development
ARC undertakes the development of unique production technologies to ensure that the results of its R&D
efforts can be quickly transferred to commercial production lines in order to realize increases in yield
rates and module conversion effi ciencies. At the same time, ARC works in close coordination with
existing plants to pursue daily improvements in manufacturing effi ciency.
Completed in March 2015, the Tohoku Plant is equipped with ARC’s latest technologies. These
technologies will enable the plant to more quickly and accurately control precision manufacturing
processes, such as those related to creating the absorbing layer of solar modules, a core technology,
and forming the electrodes used to extract generated electricity. In this manner, ARC’s technologies will
be used to shorten manufacturing processes and boost product performance.
The solar business is characterized by rapid technological innovation. Solar Frontier is rapidly enhancing its
technologies to provide power sources with higher economic benefi ts by reducing the costs of individual solar modules
as well as the overall solar power system.
15%
14%
13%
12%
Energy Conversion Effi ciency
AA 17.8%AA 19.7%
AA 20.9%
AA 15.7%
150W 12.2% AA 13.3%
160W 13.0% AA 14.2%
165W 13.4% AA 14.6%
170W 13.8% AA 15.0%
180W 14.7% AA 15.9%
AA: Aperture Area30cm x 30cm
submodule
0.5cm2 cell taken from 30cm x 30cm submodule
Transfer of technology to
products
AtsugiResearch Center
CIS Thin-Film Solar Module Energy Conversion Improvement Roadmap
2010 2011 2012 2013 2014 2016
34 Showa Shell Sekiyu K.K. Corporate Report 2015
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overnanceFinancial and C
orporate Data
Production System
Ongoing Evolution of the Kunitomi Plant
The Kunitomi Plant commenced production in February 2011. With an annual production capacity of
900 MW, it is one of the largest solar module manufacturing plants in the world. In order to meet robust
demand in Japan, the plant operated at full capacity throughout 2014, as was also the case in 2013.
Since operations began, the Kunitomi Plant has continued to increase the output of the modules it
manufactures while also boosting productivity by introducing research milestones from ARC and an
improving effi ciency onsite. At the beginning of 2014, the plant was primarily producing modules with
an output of 165 W (energy conversion effi ciency of 13.4%). However, by the second half of the year,
170 W (energy conversion effi ciency of 13.8%)
modules came to represent a larger portion. As the
crowning achievement from 2014, we succeeded in
creating a module with output of 180.2 W (equivalent
to a conversion effi ciency of 14.7%). This constant
evolution has driven product cost reductions, and the
Kunitomi Plant is now operating at one of the lowest
cost levels among its global peers. In 2015, we will
strive to further cut costs at the Kunitomi Plant.
Solar Frontier’s fl agship Kunitomi Plant, one of the world’s largest solar module manufacturing plants, continues to
operate stably while constantly pursuing production cost reductions. The new Tohoku Plant was completed in March
2015, moving us one step forward on the path to full-fl edged overseas expansion.
COLUMN
Feasibility Study with the State University of New YorkTogether with the State University of New York College of Nanoscale Science and Engineering
(SUNY CNSE), Solar Frontier began conducting a technical and economic feasibility study for
possible joint R&D and manufacturing of CIS thin-fi lm modules in April 2014. We will continue to
investigate and verify the potential for adapting the fi ndings of this study to overseas production sites.
Completion of Tohoku Plant and Verifi cation Testing of New Technologies
for Development Overseas
For Solar Frontier to commence full-fl edged overseas expansion, it will need to secure a production
capacity that is suffi cient for supplying the global market together with world-leading levels of cost
competitiveness. The Tohoku Plant, which was completed in March 2015 (annual production capacity
of 150 MW), will play a pivotal role in achieving these objectives.
By fusing the latest technologies developed by ARC with the production technologies forged at the
Kunitomi Plant, we aim to reduce unit production costs
by 30% compared to Kunitomi. This means that the
Tohoku Plant will produce modules with output
exceeding previous offerings with world-leading levels
of cost competitiveness. Furthermore, after verifying
these technologies at the Tohoku Plant, the plant itself
will be used as a model when establishing overseas
production sites to help us realize our goal of 1 GW in
overseas production capacity in the medium term. Tohoku Plant
Kunitomi Plant
35Showa Shell Sekiyu K.K. Corporate Report 2015
The adoption of renewable energy is currently progressing on a worldwide scale in response to the rise
in energy demand and the accompanying advance of global warming. Among renewable energy
sources, solar power is garnering particular attention. Solar power systems are expected to spread
rapidly due to their ease of installation, fewer limitations in terms of installation location, and functionality
as independent power sources.
In Europe and North America, governments were quick to institute measures to promote the
introduction of renewable energy, and these measures have driven global solar module demand.
Currently, demand expansion is
centered on Japan, China, and
other parts of Asia that have recently
launched their own renewable
energy promotion measures. As
ongoing technological innovation
reduces costs, solar power systems
are expected to spread in emerging
countries over the medium to long
term due to their functionality as
independent power sources in areas
lacking power lines.
Solar Module Demand in JapanThe total capacity of all projects approved under the FIT scheme for renewable energy introduced in
Japan in July 2012 is approximately 70 GW. However, as of December 31, 2014, around 55 GW
worth of projects were yet to be completed. While it is possible that various factors may cause a part of
these projects to never come to fruition, it can still be expected that the number of installation projects
conducted over the next three to four years will be in line with levels seen in 2013 and 2014.
The purchase price of solar power under this scheme is subject to a phased reduction. Accordingly,
the number of new solar power plants is expected to decline over the medium term, especially in the
large-scale solar power plant segment. Conversely, as the development of solar power system
technologies progresses, the cost of
introducing systems will continue to
decrease. For this reason, grid
parity—when an alternative energy
source is cost competitive when
compared with the retail rate for
electricity from the grid—is expected
to be achieved for solar power in
the residential sector in the near
future as the electricity purchase
price is relatively high. We can
therefore anticipate strong demand
in this sector over the medium term.
Globally Growing Solar Module Demand
Source: IHS
Global Solar Module Demand Forecast (By Region)(GW)
2010 2011 2012 2013 2014 2015 20172016 20192018
80
60
40
20
0
Forecast
EuropeJapan
Middle East & Africa North America Asia (excluding Japan)
Sales
In addition to providing solar modules for use in a wide range of applications in Japan and overseas, Solar Frontier is
expanding its business scope to include sales of systems that utilize its solar modules as well as electricity generation
operations as it strives to offer high-value-added energy solutions.
Showa Shell Sekiyu K.K. Corporate Report 201536
Source: Showa Shell Sekiyu K.K. (based on documents disclosed by the Japan Photovoltaic Energy Association on February 19, 2015)
Domestic Solar Module Demand Forecast(GW)
2012 2013 2014 2015 20172016 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 20302018
10.0
7.5
5.0
2.5
0
Above 10kW Below 10kW (primarily residential)
Forecast
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ctivitiesM
anagement Resources
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overnanceFinancial and C
orporate Data
Solar Frontier’s Sales Strategies
Solar Frontier practices the highest levels of quality management when manufacturing its CIS thin-fi lm solar modules, which therefore feature outstanding quality. These modules are used around the world for a wide range of applications, including residential and industrial uses. When the Kunitomi Plant commenced operations in 2011, roughly 70% of Solar Frontier’s products were shipped to Europe, the United States, and other overseas markets. However, Solar Frontier later shifted its focus toward the growing demand in Japan that resulted from the introduction of the FIT scheme. As solar systems have become more common place in Europe and the United States, sales prices for solar modules have started to decline. Conversely, these products are still relatively profi table in
the domestic market. Accordingly, approximately 90% of the total volume of modules shipped by Solar Frontier in 2013 and 2014 was sold in Japan. While Solar Frontier will maintain its focus on the domestic market, it will also set its sights on a future full-fl edged expansion into overseas markets. To build the foundations for this expansion, beginning in 2015, we plan to gradually expand the ratio of exports in order to facilitate the development of overseas sales networks. At the same time, Solar Frontier will accelerate operations based on the BOT business model to expand its earnings base by building, owning, and transferring power plants using its CIS thin-fi lm solar modules.
Domestic Sales
In the short term, Solar Frontier will primarily supply solar modules to solar power plants in Japan by taking advantage of the FIT scheme. At the same time, the company is also strengthening its ability to sell to residential customers in order to secure the volume of sales necessary to cement its position as a leading Japanese solar module manufacturer over the medium term. As part of this undertaking, Solar Frontier is reinforcing its network of sales agents throughout Japan. In addition to contract dealers in the Oil Business, which have close ties to local communities, Solar Frontier is expanding its network to include home renovation specialists and building contractors. It is also forming ties with housing developers to provide solutions such as embedding solar modules into energy-saving housing units. In addition, Solar Frontier is exploring new business models, such as developing solar power plants using its solar modules. Large-scale solar power projects must undergo a number of steps before being completed, which include fi nancing, design, and construction, and this process also requires a signifi cant time investment. Solar Frontier is able to cover this entire process. Moreover, once plants have been constructed, we have the option to retain ownership to
collect income from electricity sales or to sell these facilities to investors. Encompassing the building, owning, and transferring of power plants, this BOT model is both highly profi table and capable of providing buyers with additional value. To further develop its operations based on this model, Solar Frontier established a joint venture company with the Development Bank of Japan named SF Solar Power K.K. to fi nance solar power plant development projects. In the fi eld of plant construction, Solar Frontier has formed strategic alliances with Germany’s BELECTRIC, a global contractor of solar power plant construction, as well as Shoseki Engineering & Construction Co., Ltd, a Showa Shell Group company. As such, Solar Frontier is now poised to handle a wide range of BOT projects. In February 2015, an agreement was concluded with Mitsubishi UFJ Trust and Banking Corporation regarding the saleof the Kunitomi Solar Power Plant, which has a power generation capacity of approximately 2 MW and was the fi rst power plant developed by Solar Frontier under the BOT model. After this plant was sold, Solar Frontier continued to participate in the operation of the facility by conducting maintenance on a contract basis.
Overseas Expansion
We are implementing sales strategies custom-tailored to match the trends of specifi c regional markets in order to build sales networks that can support our future full-fl edged overseas expansion. In countries that have already experienced a period of rapid demand growth fueled by government measures, such as Germany and Italy, we expect to see stable demand for solar systems for self-consumption purposes. In these countries, we provide PowerSet, a high-value-added offering that packages small-scale generation-use solar modules with peripheral equipment. Elsewhere, we supplied a complete set of modules and peripheral equipment for an 8.1 MW solar power plant in the United Kingdom in 2014, which continues to witness strong demand thanks to its FIT scheme. Solar Frontier’s CIS thin-fi lm solar modules are capable of absorbing and generating electricity from a wide spectrum of light, and this feature won great praise in the United Kingdom, where daylight hours are relatively short. The market of the United States features large demand for completed power plants stimulated by federal and state measures.
Solar Frontier already has a strong track record of delivering solar modules to the United States. In the future, we plan to push forward with more profi table businesses centered on the BOT model. As one facet of these efforts, in March 2015, we acquired 10 U.S. solar power plant development projects, staff and all, with a combined generation capacity of 280 MW from Spanish company Gestamp Solar SL. This move has enabled us to establish a foothold from which the solar business can be expanded in the United States and in the Americas as a whole. Asia is a promising market that is expected to drive growth in global demand going forward. India, for example, is promoting the introduction of clean and economically sound renewable energy systems, and has defi ned the target of securing solar power generation capacity of 100 GW by 2022. In March 2015, Solar Frontier concluded an agreement with Welspun Renewables Energy Ltd., a solar power company with operations throughout India, to supply 100 MW of solar modules. This agreement is anticipated to serve as a foothold for future business development in India.
37Showa Shell Sekiyu K.K. Corporate Report 2015
In Japan, the partial deregulation of the electricity market has opened the door for users under contracts calling for the supply of over 50 kW to purchase electricity from utility companies, such as Tokyo Electric Power Company, Incorporated, or from new power suppliers, such as Showa Shell, which are designated as “Specifi ed-Scale Electricity Utilities.” While electricity sales by new power suppliers only accounted for 8% of the total amount of electricity sold in the deregulated domestic market as of April 2015, this still represents a year-on-year increase of 3%. In this manner, the share of the market serviced by new power suppliers is gradually expanding as we approach the complete deregulation of the market scheduled for April 2016. Companies from various industries are preparing to enter the market in light of impending deregulation. In addition to companies that possess their own power plants, business operators that are directly connected to fi nal consumers, such as residential households and corporations, are also actively looking to expand their operations in the electricity market. The Showa Shell Group has been steadily building its track record in the electric power business since 2003, and it has continued to grow these operations into a third central business pillar. Over the years, we have persistently expanded our generation capacity, primarily by utilizing idle land once used for Oil Business facilities. In 2010, we entered into the retail electricity market after operations commenced at the Ohgishima Power Station. The Medium-Term Business Action Plan calls for us to expand the scale of our power generation capacity to around 1 GW, double the Company’s generation capacity of approximately 500,000 kW as of December 31, 2014. Utilizing idle land will remain at the heart of expansion efforts, and we will also focus mainly on acquiring eco-friendly power sources as we quickly develop highly competitive power plants. Specifi c ventures scheduled on this front include commencing operations at the Keihin Biomass Plant during 2015 and the third unit of the Ohgishima Power Station in early 2016. In sales, we are expanding our operations in the highly profi table electricity retail market. As the deregulation coming in April 2016 will also apply to low-voltage users, we plan to ramp up sales activities geared toward residential households and other such retail users. Our approach toward residential users will mainly be conducted through collaboration with the contract dealers that are in daily contact with such users through LPG sales activities. We will also examine other possible forms of collaboration through which to approach residential users more effi ciently and effectively.
The Ohgishima Power Station is a highly effi cient natural gas-fi red thermal power plant with a total output of approximately 800,000 kW established in partnership with Tokyo Gas Co., Ltd. Located in Yokohama, Kanagawa Prefecture, the fi rst and second units of this power station are currently operational. The Ohgishima Power Station boasts superior levels of cost competitiveness thanks to its large-scale generation facilities that utilize highly effi cient combined cycle gas turbines, as well as the fact that the plant makes effective use of a former crude oil storage site. The plant also has signifi cant geographical advantages. Natural gas is supplied by the adjacent natural gas terminal belonging to Tokyo Gas, and transmission losses are minimized by the plant’s proximity to the Tokyo metropolitan area, which boasts the highest energy demand in Japan. Showa Shell currently receives approximately 200,000 kW of the Ohgishima Power Station’s output in refl ection of its 25% stake in this facility. This output is primarily sold to customers in Tokyo Electric Power Company’s supply area. The third unit, with an output of approximately 400,000 kW, is scheduled to commence operations in early 2016 at the Ohgishima Power Station on a plot of land adjacent to the fi rst and second units. Excluding the emergency power supply set up by Tokyo Electric Power Company, the third unit will be the fi rst large-scale thermal power plant installed in Japan since the 2011 Great East Japan Earthquake. With the third unit on-stream, the Ohgishima Power Station will continue to provide a stable supply of electricity to the Japanese market as a highly effi cient, large-scale power supplier.
Japan’s Electricity Market and Showa Shell’s Strategies
Highly Effi cient Natural Gas-Fired Thermal Power Plant
—Ohgishima Power Station
Electric Power Business
In Showa Shell’s electric power business, we are contributing to providing Japan with a stable supply of electricity
while expanding our line-up of eco-friendly power supplies, effectively utilizing Group assets, and generating inter-
business synergies.
Showa Shell Sekiyu K.K. Corporate Report 201538
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Showa Shell subsidiary Genex Co., Ltd., operates the Mizue Power Station, which is located on the site of the Keihin Refi nery and has an output of 270,000 kW. This power station is fueled by the off-gas and residue fuel resulting from petroleum refi ning processes at the Keihin Refi nery. Moreover, the Mizue Power Station employs a cogeneration system that delivers high energy effi ciency. This system is operated through optimal coordination
between Genex and the Keihin Refi nery. The electricity generated by this system is sold to Tokyo Electric Power Company, helping contribute to a stable supply of electricity.
Genex’s Mizue Power Station, Located on Keihin Refi nery Site
Showa Shell constructs and operates a number of solar power plants that utilize Solar Frontier’s CIS thin-fi lm solar modules on land previously used for Oil Business facilities. We are also collaborating with other companies to develop power plants that merge our strengths with those of our partners. Currently, operational solar power plants are generating an average of 10% more power than initially expected, a testament to the high generation capacity of Solar Frontier’s solar modules. As of March 31, 2015, we had either commenced operations at or approved investment for a total of 17 solar power plants located throughout Japan in which Showa Shell’s share of generated power will total 33 MW.
Niigata Yukigunigata Megasolar Power PlantIn 2010, the Niigata Yukigunigata Megasolar Power Plant, the fi rst commercial-use megasolar plant in Japan, began operations with an output of approximately 1 MW at the former site of the Niigata Refi nery in Niigata Prefecture. We employed special construction methods and installed the modules at specifi c angles to ensure the plant could function even in the heavy snowfall area that is Niigata Prefecture. At a neighboring site, the Niigata Second Megasolar Plant commenced operations in April 2014, with a generation capacity of approximately 7 MW. In constructing the Niigata Second Megasolar Plant, we not only employed the technologies used in its predecessor, but also utilized installation technologies from Germany’s BELECTRIC to complete the plant quickly and at low cost.
CSD SolarIn partnership with Cosmo Oil Co., Ltd, and the Development Bank of Japan, we established CSD Solar LLC (35% investment by the Company), a joint venture company established to construct and operate solar power plants. CSD Solar has constructed solar power facilities at eight locations throughout Japan on former sites of oil terminals and depots belonging to Cosmo Oil and Showa Shell affi liates. The eight sites will boast a total generation capacity of 24 MW when all are on-stream, and CSD Solar has been gradually commencing operation at these sites since June 2014.
US Power Megasolar PlantA joint venture company between Ube Industries, Ltd., and Showa Shell, US Power Co., Ltd. (50% investment by the Company), was established to construct and operate a solar power plant. Utilizing idle land in Yamaguchi Prefecture belonging to Ube Industries, this company constructed a megasolar power plant that came on-stream in July 2014, with a generation capacity of approximately 21 MW. All electricity generated at this plant is sold to The Chugoku Electric Power Co., Inc., through the FIT scheme.
Solar Power Plants Using CIS Thin-Film Solar Modules
In 2013, the Company decided to construct the Keihin Biomass Plant, which is slated to have a generation capacity of approximately 50,000 kW. The construction of this plant will serve as a means of utilizing the former site of the Keihin Refi nery’s Ohgimachi Factory, which was closed in September 2011, and of expanding our range of eco-friendly power sources. The plant will also be able to take advantage of the FIT scheme. The site for this plant comes with a number of advantages, such as access to the infrastructure previously used by the Ohgimachi Factory, including harbor and other fuel discharge facilities. It is also located close to a major consumption center, the Tokyo metropolitan area. The primary fuel source for the plant will be wood pellets, which
will mainly be procured from North American manufacturers certifi ed by the Forest Stewardship Council. We are also examining the possibility of using palm kernel shells procured from Southeast Asia. The biomass power plant is scheduled to be operational by the end of 2015, after which it will help provide Japan with a stable supply of electricity through its ability to generate eco-friendly power 24 hours a day.
Keihin Biomass Plant Located on Former Site of Ohgimachi Factory
Artist rendition of Keihin Biomass Plant
39Showa Shell Sekiyu K.K. Corporate Report 2015
Strengthening Human Resources
Talent Vision and Education SystemsShowa Shell established the Talent Vision in 2011, which defi nes
the type of human resources needed by Showa Shell, and we are
constantly working to strengthen human resources in accordance
with this vision. Specifi cally, we have restructured our employee
education systems and revised employee evaluation frameworks.
The three pillars of the Talent Vision are Initiative, Outbound,
and Team Spirit. These are the characteristics we intend for our
employees to share, regardless of age, qualifi cations, or position.
Aiming to cultivate the type of employees described by the
Talent Vision, we have developed education systems based on the
following three development areas: development of competency
and way of thinking, development of professional talent, and
improvement of adaptability to a global business environment. The
education systems contain a variety of programs designed to help
employees more actively work to acquire the skills that will be
necessary for their individual career paths. Programs include
seminars for specifi c business fi elds, such as crude oil procurement,
refi ning, logistics, legal affairs, and IT, which are held on a
Groupwide basis, spreading across division boundaries to allow
any employee to develop specialized skills. We also offer training
arranged based on the number of years worked and current
position, such as junior employees in their fi rst three years, mid-level
employees, and managers, as well as voluntary training.
Furthermore, in 2014, we launched a new training program
designed to improve the leadership capabilities of managers. This
program aims to instill an understanding with regard to Showa
Shell’s leadership model into all managers, and help them to
develop and display consistent leadership behaviour.
The people that implement management strategies are an invaluable resource in
Showa Shell’s ongoing quest to respond to society’s energy needs as a pioneer in its
fi eld. Showa Shell’s Talent Vision defi nes the credo and behavioral guidelines to
which we expect employees to adhere. Based on this vision, we are strengthening
human resources and developing a comfortable workplace environment with the
aim of maximizing the potential of all employees, who possess a diverse range of
skills and capabilities.
Initiative
Outbound Team spirit
2010 2011 2012 2013 2014
200
150
100
50
0
(Yen Million)
Investment in Training (Non-Consolidated Basis)
Talent Vision
40 Showa Shell Sekiyu K.K. Corporate Report 201540
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Showa Shell’s Code of Conduct requires us to conduct business
as a responsible member of society, observe laws, and respect
fundamental human rights. We respect the human rights of our
employees and of all our other stakeholders. We adhere to
international labor standards, such as those forbidding child labor,
and promote initiatives to create opportunities for fair and impartial
treatment eliminating discrimination, on many fronts: from hiring,
transfers, treatment, and educational opportunities to retirement.
As a hiring initiative and in accordance with the Policy for
Diversity and Inclusiveness, we hire employees based on their
compatibility with the Talent Vision, regardless of their nationality,
gender, or disability status.
Employment Statistics (Non-Consolidated Basis)As of December 31, 2014
Number of employees 862
Percentage of employees that are female 22.7%
Percentage of employees with disabilities 2.02%
Number of managers (including executives) 207
Percentage of managers that are female 2.9%
Average age 44.1 years old
Average length of employment 19.9 years
Hiring Statistics (Non-Consolidated Basis)As of December 31, 2014
Number of new graduates hired in 2014 25
Women among new graduates hired over past 5 years 32.8%
Non-Japanese among new graduates hired over past 5 years 6.0%New graduate retention rate (percentage of new graduates hired in April 2011 that were still employed in April 2014)
95.7%
Number of mid-career personnel hired in 2014 4
The Company is committed to establishing a workplace environment
that enables all employees to fully utilize their skills, and we supply
a range of support programs that exceeds legally required levels.
In 2008, we introduced a telecommuting system. In 2014, we
expanded the scope of our fl extime system to make it available to
employees working shortened hours for childcare or nursing care
purposes in addition to standard employees. The goal of this change
was to provide an environment that facilitates more-fl exible work
styles. To promote the usage of under-used programs going forward,
we will continue to improve the programs themselves while also
cultivating a corporate culture that is conducive to their use.
Showa Shell also aims to empower female employees. To this
end, we conducted a survey of female employees in October 2014,
and 95.3% of applicable employees responded. Based on the results
of this survey, we plan to develop measures to support female
employees in their medium- to long-term career development efforts
and in establishing a good work-life balance, with possible measures
being considered including discussion forums for female employees.
Work-Life Balance Support Systems and Usage NumbersFigures in parentheses indicate number of men
2012 2013 2014
Childcare or nursing care leave 11 (1) 23 (3) 20 (2)
Shortened working hours for childcare or nursing care 3 (0) 9 (1) 13 (1)
Leave to care for a sick child 27 (16) 35 (19) 41 (22)
Family care leave of absence 15 (8) 23 (11) 20 (13)
Telecommuting 5 (1) 4 (0) 4 (0)
Self-development leave of absence 2 (1) 3 (0) 2 (0)
Respect for Human Rights
Systems to Promote a Work-Life Balance
Realizationof the Talent
Vision
Education Systems
GMs
Development of Competency and Way of Thinking
HR Division
Training Programs of General Managers
Basic Management Training
Leadership Training
Training before Joining
Advanced Courses by Business Segment
Basic Courses by HR Division
Studying Abroad Program
Basic Leadership Training
Training Programs of New Managers, MBO, and
Managers
Training Programs of New Graduates and Based on Number of Years at the
Company
Business Segments HR Division & Business Segments Test Support for
Self-Education
Development of Professional Talent Improvement of Adaptability to Global Business Environment Other
Managers
Mid-Level Employees
Junior Employees (1–3 Years)
Pre-Employment
Elective Domestic Off-Site Training Specialized
Skill Development Courses by Business Segment
Support for Specialized
Skill Development
Courses Outside of the
Company
Shell Overseas Training
Elective Overseas Off-Site Training
TOEIC Test (Offered
Companywide)
Correspondence Education /
English Trainingby Schooling
Information on other initiatives can be found in the Together with
Our Employees section of CSR Book 2015, which is available
on the Company’s website.
41Showa Shell Sekiyu K.K. Corporate Report 2015
Roundtable Employee DiscussionThe Showa Shell Group’s Human Resources and Spirit of Innovation
Suzuki: Showa Shell’s operating environment has changed
substantially, as evidenced by the decline in domestic oil demand
following the peak in 2009 and appearance of new refi neries
overseas. These circumstances mean we must think and act
differently from the way we have done in the past. It is therefore now
crucial for companies to tell their employees in plain terms what type
of human resources are needed, and action must be taken to ensure
that this information is thoroughly communicated throughout the
organization. It was for this reason that we established the Talent
Vision—consisting of the three pillars of Initiative, Outbound, and
Team Spirit—in 2011, and restructured education systems to give
form to this vision.
Iwamatsu: In the past, it seemed that on-the-job training was the
main form of education, and that each employee was somehow
expected to act in a leadership role. With the establishment of the
Talent Vision, however, I think it has become easier for employees to
know what type of professional they should strive to become.
Sakamoto: I was recently transferred to a new department.
Charged with different duties, the clarity of the Talent Vision was
most helpful. The clarity of this vision has fostered a shared
Shindome: To quote Showa Shell’s senior management,
“A company can only grow as much as its employees.” Taking
this message to heart, we believe human resources are our most
important asset. We therefore hope to refl ect the input of employees
in our human resource systems—and into the operation of these
systems—to the greatest degree possible. For this reason, I would
like to ask for your honest opinions.
understanding among employees from all positions and divisions.
For this reason, there is no fear of employees losing focus or not
having the appropriate mindset.
Ootsu: Employee evaluation frameworks have also been revised
based on the Talent Vision. With evaluation categories like, “How is
the employee taking the initiative?” and “Does the employee exhibit
team spirit?,” it is much easier to perform such evaluations.
Suzuki: As the Talent Vision has become a common thread binding
us together as Showa Shell, many people have started expressing
the vision in their own words. I think this is a success in and of itself.
Rank-based training was previously conducted mainly for employees
in their fi rst three years at the Company, meaning that the next
opportunity for formal training was new manager training. The gap
was fi lled by on-site education initiatives aimed at developing
specialized skills. However, this meant there was no program for
teaching the type of conduct and thought processes that were
expected of new and mid-level employees. Conversely, the new
education systems clearly defi ne the expectations for each employee
rank with regard to the ideals of the Talent Vision. This has led to a
rise in systematic training programs for mid-level employees
Over the fi ve years since the establishment of the Talent Vision and the restructuring of education systems, what have been the benefi ts of these measures
42 Showa Shell Sekiyu K.K. Corporate Report 2015
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designed to get employees up to the expected level. The aim of
education programs instituted by human resource divisions,
meanwhile, is to spread and entrench understanding of the Talent
Vision. For this reason, these programs include training for improving
logical thinking and problem solving skills in addition to leadership
trainings. We have also developed a range of courses conducted
by specifi c business segments, made possible by the cooperation of
people in these segments.
Shindome: In 2011, Showa Shell began to rapidly increase the
amount of investment it conducted in training. This shift in focus was
a result of the Company adopting a basic stance of incorporating
whatever new innovations were needed for its business. The
environment around us is always changing. As a company, we have
to be able to determine the best way to respond to such changes at
any given time, and this means that all employees should be able to
think and act of their own accord. At the moment, Showa Shell is in
the process of incorporating training designed to make this type of
autonomy common place in everyday operations and then utilize it
for further business development. With regard to training
participants, it is important to gain the understanding of their
supervisors, and then work to facilitate the development of ambitious
employees as an entire company.
Ootsu: In the past, it was often the case that employees had to be
selected to participate in training. Today, however, Showa Shell has
more training programs than employees can participate in of their
own volition. Moreover, the training sessions themselves are
stimulating, and it is becoming more common to hear employees
recommend certain training to their colleagues.
Iwamatsu: I participated in Leadership Training in 2014. During
this training, I was told that I had room for improvement when it
comes to taking the initiative to address issues. This inspired me to
play a more central role in my workplace, encouraging other
employees to follow my lead. The training served as a good
opportunity for me to think about whether or not I was acting in
accordance with the spirit of initiative defi ned as a pillar of the
Talent Vision.
Sakamoto: Previously, I had the opportunity to study at a business
school in the United States for two years through the Company’s
open application study abroad program. In addition to the
curriculum I studied over these two years, I also had the opportunity
to work in teams with various non-Japanese colleagues. Forced to
keep pace with these highly ambitious individuals, who all had
different sensibilities, I became mentally stronger, and was able to
install a wider-ranging perspective into my own sense of values. I am
putting this new sense of scope to good use in the workplace.
Ide: In the past, I have taken part in holding a business segment
course. In determining the content of the course, senior employees in
the segment sat down with newer employees to discuss the matter,
taking a different perspective from their normal work. In these
discussions, it became clear just to what extent the knowledge of the
older employees was being replaced with that of the new. This
experience also made me feel that there could be a real advantage
to transmitting my knowledge as an instructor.
Suzuki: I think that Mr. Ide’s experience with the business segment
course is characteristic of these courses. Rather than management-
rank employees, it is usually mid-level or younger employees that
teach these courses. As such, these courses are also helping cultivate
a corporate culture in which employees are encouraged to actively
teach and train the employees that joined after them.
Kondo: Last year, there was a training I wanted to participate in,
but it took place at an external facility, and would have required
several nights staying at a hotel. Unfortunately, I had to give up on
attending the training. For employees raising young children, the
hurdle for participating in trainings can be high. It would be helpful
if, in the future, such trainings could be held at the Showa Shell head
offi ce or perhaps split over several days.
Shindome: Ms. Kondo brings up an incredibly good point. In the
future, we will try to develop more-fl exible training programs to make
these learning opportunities available to all employees.
The clarity of the Talent Vision was most helpful. The clarity of this vision has fostered a shared understanding among employees from all positions and divisions. For this reason, there is no fear of employees losing focus or not having the appropriate mindset.
Toshifumi IwamatsuEmployee seconded to Showa Shell Business & IT Solutions Ltd. from the Integrated Finance & Control Division
Mai OotsuManager, Public Affairs Division
Katsuaki ShindomeCorporate Executive Offi cer
Yoriko SakamotoLubricants & Bitumen Division
43Showa Shell Sekiyu K.K. Corporate Report 2015
Roundtable Employee Discussion The Showa Shell Group’s Human Resources and Spirit of Innovation
Nobuhiro OkabeManager, Research & Development Division
Hiroaki IdeSupply Division
Has Showa Shell Sekiyu’s spirit of innovation taken root in its employees, and how is innovationbeing pursued
*1. Employee opinion survey response rates: 96.0% in 2012, 95.3% in 2014*2. Increase in ratio of employees choosing “conditions favorable” from three
response choices (“conditions favorable,” “no strong feeling,” and “conditions unfavorable”)
(1) Collaboration that spreads across departmental boundaries
55%44%20142012
+11 percentage points*2
(3) Improvement of workflow processes
57%47%20142012
+10 percentage points*2
(2) Learning from the successes of other employees and companies
48%42%20142012
+6 percentage points*2
(4) Elimination of unnecessary work procedures
54%50%20142012
+4 percentage points*2
Employee Opinion Survey: Improvement in Prioritized Items
Okabe: In the Oil Business, we are advancing the Dantotsu Project with the aim of achieving structural improvements in cost competitiveness over the medium term. I took part in cutting costs by reorganizing our line-up of fuels as part of this project. The Dantotsu Project spreads across the entire supply chain to link divisions throughout the Oil Business. Each division has its own desires and a different perspective. It was by turning my ear toward the front lines of operations that I was able to understand the actual condition of operations and the needs of operating sites, and thereby help fi nd resolutions to the issues they faced. In this process, a lot of different ideas were presented by the various divisions, including the Sales Division, Supply Division, Manufacturing Division, and Distribution & Operations Division. By shifting the focus of conversation from what is best for individual divisions to what is best for the entire Company, I was able to gain the understanding needed to complete my part of the project.Ide: I was involved in a similar project, this one aimed at improving the profi tability of refi neries. Looking at refi neries, there were a lot of areas in which operations were still continuing in the same manner as always, despite changes in the operating environment. At the same time, there were cases when we had good ideas for improvement, but were unable to move into action. I set about advancing reforms in areas where these two issues had been preventing us from even taking the fi rst step forward. In the project team in which these reforms were studied and conducted, the specialized knowledge of the team members assembled from various divisions was incredibly helpful in this undertaking. To achieve the goals of our project, we formulated and implemented plans for crude oil selection, refi nery operations, and other factors. In overseeing this process, I honestly felt that the members involved were functioning as an effective team, which had a comfortable and unrestrained atmosphere, despite the members being from different divisions.Kondo: In my division, we hold quarterly meetings that are attended by representatives from all departments under the jurisdiction of the managing executive offi cer. These serve as an opportunity to share information regarding the initiatives being implemented in each department. Last year, representatives from the electric power business and the solar business of the Energy Solutions Business were given the opportunity to explain their operations. In response,
employees from other departments offered suggestions about where solar modules could be installed or how electricity proposals could be made and presented other business ideas, making the meeting into a synergy-building event.Yamaguchi: Business conditions for Solar Frontier are always changing, and, for us too, a spirit of innovation is imperative to success. To cultivate such a spirit, it is crucial to establish a shared focus on employee initiative. Based on this recognition, we undertook a branding project in 2014, and we were engaged in the process of redefi ning our corporate vision and code of conduct up until April 2015. The design elements of our brand were reinvented as part of this process. At a recent sales division summit, the president as well as senior managers from technology and production divisions expressed that they too shared the same focus, and I truly felt that we were all aligned along a common vector with a sense of unity throughout the Company and beyond divisional boundaries.Ootsu: Ms. Yamaguchi spoke of a common vector. Showa Shell also is working to align employees along a common vector. The Town Hall Meetings designed to provide employees with an opportunity to communicate directly with the Company’s senior management team are playing a role in establishing this vector. These meetings now take place periodically, and include sessions for all employees and those for managers and are even held at various operating sites.Suzuki: I think you are right about that. We have recently been prioritizing improvements with regard to the following four items on annual employee opinion surveys: (1) collaboration that spreads across departmental boundaries, (2) learning from the successes of other employees and companies, (3) improvement of workfl ow processes, and (4) elimination of unnecessary work procedures. In the 2014 survey, all of these items showed improvement over the 2012 survey, when they were identifi ed as needing improvement. For example, items (1) and (3) improved 11 percentage points and 10 percentage points, respectively. However, only about half of the Company responded that conditions were favorable in relation to any of the items, and it is clear that we must pursue further improvements in these areas.
44 Showa Shell Sekiyu K.K. Corporate Report 2015
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Yuri YamaguchiSolar Frontier K.K.Seconded from the Energy Solutions Business Center
Hitomi KondoCommercial Sales Division
Has Showa Shell been successful in improving the workplace environment in order to leverage a diverse range of human resources and allow individual employees to realize their full potential
Shindome: Our basic human resource policy is to offer all
employees equal opportunities to develop their skills and provide fair
and impartial evaluations of their performance. In addition, we
realize that empowering female employees is also necessary to live
up to the expectations of society, and that clear and objective
numerical goals must be defi ned in this regard. We plan to step up
efforts to address this matter going forward.
Suzuki: To defi ne its view on diversity, Showa Shell established the
Policy for Diversity and Inclusiveness in 2004. The Company has
pushed forward with training related to this policy since its
introduction in addition to other measures geared toward raising
awareness. In hiring, as well, our policy is to select capable
individuals regardless of gender, nationality, or other factors. In
addition, Showa Shell has long been active in the advancement of
work-life balance measures. Expanding upon these measures, we
instituted our fi rst Company-wide survey of female employees in
2014 as one facet of our efforts to further empower these
employees. We are in the process of developing specifi c initiatives
based on the results of this survey.
Kondo: I have two children, a nine-year-old and a two-year-old.
Between childbirth and childcare leave, I took two years off from
work for each child. Upon my return, balancing my work and
childcare was a struggle. Today, I am able to take advantage of
Showa Shell’s superior work-life balance support systems, such as
the one that provides leave to care for sick children. However, the
biggest support came in the form of the understanding and
cooperation of my supervisors and coworkers. The conditions
relating to one’s family and work differ from person to person, and
the situation waiting for them when they return from leave is also, of
course, different. Being able to sit down with one’s supervisor
immediately after coming back to work to discuss the future course
of one’s career is a form of aid that is of monumental importance to
employees using leave systems.
Yamaguchi: For me, the period after returning from childcare
leave was a time of searching for a way of balancing my work life
with my home life. To support
people also seeking their own
answer to this quandary, I think
it would be most helpful if there
was a framework for
introducing such employees to
a network of other working
mothers that had previously
found themselves in the same
position. Furthermore, my
husband works at the same
Group company as me. Using
the fl extime system, he is able
to take our child to the nursery,
and he is able to manage his
work in a way that allows him
to return home at a reasonable hour to help with raising our child.
Understanding and supporting men’s involvement in childrearing is
the same as giving support to women, and this recognition is
incredibly important.
Iwamatsu: Just as you say, it is important to create a corporate
culture in which it is natural for people to help colleagues that fi nd
themselves struggling after returning from childcare leave or when
taking care of sick children, and this support must be provided
regardless of gender. At the same time, however, employees raising
young children must not come to rely on this support, but rather
should focus on generating the greatest results possible in their
limited time at work.
Ide: I once took three months off from work for childcare leave.
I, of course, realized the importance of working even more effi ciently
than before after returning to work. However, at the same time I
believe that if more people become more aware of the fact, like
women, men also have various different ways of taking part in
childrearing, I think it will be even easier for employees raising
children to make greater contributions in the workplace.
Shindome: In the future, it will be more important than ever to
realize that raising children, caring for family members, and other
life events affect both men and women. As a company, we must
create a workplace environment in which people striving to balance
their work and home lives can still use their skills to the fullest at work.
Today, a number of important issues were brought up in various
areas, and I hope to use the knowledge gained today to further
entrench Showa Shell’s Talent Vision and improve the workplace
environment. With an ambitious spirit for pursuing higher goals and
a forward-looking perspective, I plan to advance further innovation
in response to future changes. In closing, I would like to thank you all
for participating today.
Dan SuzukiManager, Integrated Human Resources Division
45Showa Shell Sekiyu K.K. Corporate Report 2015
Safe Operation and Stable Supply
HSSE Promotion SystemWe established the Risk Management Committee to serve as the
highest HSSE decision-making body. This committee is responsible
for all aspects of internal control, including HSSE and compliance.
Matters discussed by the Risk Management Committee are all top
priorities for our business activities, which is why Group CEO
Tsuyoshi Kameoka chairs this committee and reports important
matters discussed to the Board of Directors. Under the Risk
Management Committee, there are three subcommittees devoted to
specifi c areas of discussion, and members of these subcommittees
include leaders of departments in the Showa Shell head offi ce. In
addition, there are site-level teams at individual work sites and
divisions.
Oil products are indispensable to our daily lives. To maintain a consistent supply, it is essential to procure a stable
supply of crude oil, manufacture quality products safely at refi neries, and then ensure these products are transported
securely by tankers, trucks, and other means. Ensuring safe operations and a stable supply of oil products is our top
priority. We pursue excellence in health, safety, security, and the environment (HSSE), and employ a HSSE
management system (HSSE-MS) built on the expertise of the Shell Group. We also conduct emergency response drills
and other initiatives.
Company level
Site level
Risk Manage-ment CommitteeChair:Group CEO
Product Safety Sub-Committee
Discusses the overall safety of products, from development to disposal, to ensure that the Company’s products do not have a negative impact on users, their property, or the environment, either in their handling, use, or after use.
Showa Shell Group HSSE Conference
Follows the Basic Policy for HSSE and discusses matters pertaining to the formulation of HSSE plans, progress monitoring, and performance reviews for the entire Showa Shell Group.
Security Liaison Committee Meeting (SLCM)
Discusses guidelines, policies, and proposals regarding security (crisis management).
Safety and Hygiene Committees (At all work sites)
HSSE Conference(Each workplace / offi ce)
Reports
Showa Shell Sekiyu K.K. Corporate Report 201546
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The Shell Group has developed the HSSE Management System
(HSSE-MS) as a system to track and continuously improve HSSE
performance. The system is also employed by the Showa Shell Group
to help comprehensively manage risks related to HSSE. Investigations
are conducted at individual work sites in accordance with the HSSE-MS
to identify hazardous or environmental risks at relevant facilities. The
potential impact of these risks is measured based on the chance of
occurrence and projected damage or environment impact. The scores
are then used to prioritize the facilities and hazards for which responses
are needed. Response measures for high-priority hazards are developed
through the Hazard and Effects Management Process (HEMP)*1, and
corrective plans are formulated. Group refi neries and other principal
operating sites have acquired certifi cation under the ISO 14001
international environmental management standard, and we have
instituted an environmental management system based on this standard.
HSSE Management System (HSSE-MS)
Showa Shell has been holding the Safety Awards since 1992 as a
means of raising safety awareness at all Group companies and
increasing the overall level of safety throughout the Group. At the
award ceremony held in March 2014, a total of 34 work sites were
presented with the Safety Excellence Award for being free of
accidents and other incidents for a whole year, while 20 work sites
received the Special Safety Award for going a specifi ed amount of
time without experiencing any incidents.
Safety Awards
*1. Hazard and Effects Management Process (HEMP): A process used to confi rm the disaster potential (hazards) related to tasks and equipment, and to envision the damage those hazards might cause. The risks of a hypothetical disaster are then assessed using a Risk Assessment Matrix (RAM), and the highest risks are analyzed using a HEMP Worksheet. Once an area for improvement is confi rmed, a correction plan is formulated.
*2. TRIPOD: An accident analysis technique used by the Shell Group. *3. Risk Assessment Matrix (RAM): A management table for assessing the effects and incidence
probability of risks by person, capital, environment, and popularity categories.
Correction Plan / Recurrent Prevention Policy
Act
HSSE Inspection / Self-Review
Check
Management Risk Review Management Committee
Do
Safe Operation and Stable Supply
HSSE Priority Strategy Risk Management Committee
HSSE Action Plan
Plan
Hazard and Effects Manage-
ment Process (HEMP*1)
Risk Assessment Matrix (RAM*3)
Accident(Accident report)
Causal Analysis(TRIPOD*2)
We realize the extreme importance of preventing serious accidents
that result in lost work time, as this is absolutely crucial to fulfi lling our
mission of providing a stable supply of products and earning
customer trust. We approach this from both hard and soft
perspectives. Hard initiatives include improving facilities and
developing accident prevention guidelines and procedures. Soft
initiatives include spreading safety awareness, and one initiative in
this area is the Goal Zero Movement. Since its launch in 2011, we
have continued to advance the Goal Zero Movement with the aim
of reducing accidents that result in lost work days and other
accidents to zero. In 2014, a plethora of activities were undertaken
as part of this movement during the period from June to August.
Activities included the distribution of safety messages from all
executives and safety-related discussion forums held at all work sites.
In addition, employees prepared declarations about their activities
and initiatives geared toward accomplishing Goal Zero, and these
declarations were displayed for view by other employees. These
efforts have resulted in a decline in the total recordable case
frequency for occupational accidents.
Goal Zero Movement
0.81.0
1.4
1.71.8
2010 2011 2012 2013 2014
2.0
1.5
1.0
0.5
0
(%)
Total Recordable Case Frequency
Incident rates (%) per 1 million labor hours
Figures include Showa Shell Group companies and business partners, and recordable cases of all occupational accidents, including those that do not result in lost work days.
Goal Zero
47Showa Shell Sekiyu K.K. Corporate Report 2015
Since 2006, all Showa Shell executives have participated in site visits to our refi neries, our oil depots, and other work sites to examine working conditions, as well as exchange opinions and share awareness regarding issues with onsite staff, to improve overall HSSE performance. In 2014, these visits were focused on encouraging employees to hold “Tool Box Meetings,” onsite safety meetings conducted before the start of work to confi rm what tasks need to be accomplished that day and the potential dangers that should be addressed. All executives took part in visiting a total of 62 work sites during 2014.
HSSE Site Visits by Executives
We hold comprehensive disaster drills at our refi neries and other workplaces in cooperation with business partners and government organizations. These drills prepare employees for large-scale earthquakes, tsunamis, and other disasters. In addition, oil clean-up
drills are used to train employees how to respond in the event of a major oil leak. Conducting such drills on an ongoing basis enhances employees’ response skills, and enables us to periodically revise and improve our systems to assure the safety of operations.
Disaster Drills at Refi neries
Showa Shell has formulated a crisis management plan (CMP) and a business continuity plan (BCP) to prepare for crises. These plans include provisions to guarantee that products can be ordered and shipped anywhere in Japan even if an earthquake strikes directly below the Tokyo metropolitan area or in the Nankai Trough, if there is an outbreak of a new strain of infl uenza, or if some other disruption occurs. The plans also provide for the continuation of business activities in the event that the head offi ce ceases to function due to such disruptions. We conduct yearly drills based on these plans. In May 2014, we instituted a drill in which employees responded to a simulated earthquake in the Nankai Trough (magnitude 9). This drill included disruptions to the refi ning capabilities of Group refi neries and to product shipping functions. The drill also assumed that the earthquake had damaged electricity, communications, and transportation infrastructure used by work sites in a wide-ranging area centered on the Tokai, Kinki, and Chugoku regions. This drill was conducted twice, and none of the participants were informed of the scenario prior to training. The fi rst drill was conducted in accordance with the Company’s CMP. After the outbreak of the simulated earthquake, employees set about establishing a Disaster Control Headquarters, performing mock procedures for assessing the
damage inside and outside of the Company, formulating response measures, and verifying timetables for the head offi ce taskforce. In addition, we simultaneously tested the safety confi rmation email system in which all Group employees are enrolled and drilled procedures for confi rming the safety of head offi ce staff. The second drill tested our BCP. This drill entailed developing the procedures necessary for recovering the shipping functions of principal Group refi neries and continuing oil product supply from the day following the simulated earthquake. To this end, employee representatives responsible for related manufacturing, supply, distribution, and sales functions were assembled to discuss the matter. Based on issues uncovered during both of these drills, we instituted improvements to both the CMP and the BCP.
Comprehensive Disaster Response Drills
As we operate potentially hazardous facilities that face the possible risk of complex, large-scale fi re incidents, employees must be able to accurately predict how a fi re will react to given circumstances and how to fi ght fi res strategically. The Niigata Disaster Control Training Center serves as a place for cultivating fl exible and profi cient fi re-fi ghting capabilities. At this facility, trainees face actual fi res, allowing them to develop an understanding of how fi res act, and are included in team drills where their decisiveness is put to the test. Since opening in 1993, the center has been a site for fi re drills not only for Company employees, but also for companies in and outside of Niigata, thereby helping Showa Shell fulfi ll its social responsibility by coexisting with and contributing to the community. It is also used by local fi re-fi ghting
brigades and schools. In addition, the center dispatched lecturers to the Tokyo Fire Department in 2014. These lecturers were highly evaluated for their specialized knowledge. In the 21 years since the center fi rst opened, 5,805 people have undergone training there.
Fire-Fighting Drills
Group CEO Tsuyoshi Kameoka visiting Yamaguchi Refi nery of Seibu Oil Co., Ltd.
48 Showa Shell Sekiyu K.K. Corporate Report 2015
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Environmental Preservation and R&D Ventures
As an energy company, we have two responsibilities with regard to the environment. One is to maintain a clear
understanding of how our business activities impact the environment, and use this understanding to work toward
reducing our environmental footprint by investing in energy-saving and environmental preservation measures. Showa
Shell also develops energy sources and products that help prevent damage to the environment, and provides society
with a stable supply of these products.
Showa Shell has formulated its Environmental Preservation Guidelines
in accordance with the Basic Policy for Health, Safety, Security and
Environment. Based on these guidelines and the guidance of the
HSSE Division, we operate an HSSE-MS (management system) to
improve our environmental performance on a continuous basis
through a process of determining, evaluating, and managing
environmental risks. In addition, our refi neries and other principal
work sites have acquired certifi cation under the ISO 14001
international environmental management standard. With regard to
environmental initiatives, we have formulated the Medium-Term
Environmental Action Plan out of recognition for the need to manage
such activities in a focused and systematic manner, and have
defi ned medium-term environmental targets based largely on
ensuring compliance. In 2014, managers and employees
responsible for waste management were gathered from various work
sites to participate in a seminar on the Waste Management and
Public Cleansing Act as part of our efforts to ensure strict compliance
with this law.
Structure for Promoting Environmental Preservation
and Medium-Term Environmental Action Plan
Information on the acquisition status of ISO certifi cation and the
Medium-Term Environmental Action Plan can be found in the
HSSE section of CSR Book 2015.
The majority of the environmental impacts from Showa Shell’s business
can be attributed to either the oil product manufacturing processes at
Group refi neries or the consumption of oil products by customers.
These two areas are therefore important in reducing our environmental
footprint. To lower the impact from Group refi neries, we are making
capital investment related to environmental preservation and instituting
energy-saving measures. In regard to consumption, we are reducing
the environmental impact by promoting the use of eco-friendly oil
products and solar modules. In addition, we have introduced a
cloud database service to help us maintain an understanding of the
quantitative effects of our environmental preservation initiatives. This
system enables environmental performance fi gures from refi neries,
work sites, branch offi ces, and other bases to be managed in an
integrated manner via the Internet.
Important Areas for Reducing Environmental
Footprint
49Showa Shell Sekiyu K.K. Corporate Report 2015
Atmospheric Pollution PreventionSulfur oxides (SOx) and nitrogen oxides (NOx) are produced by fuel
oils and gases in refi nery furnaces and boilers. The Group strictly
maintains SOx emissions below regulated levels by using low-sulfur
fuel oil and sulfur-free fuel gas treated with gas-cleaning equipment.
Efforts to prevent atmospheric pollution by NOx emissions include
improved combustion methods achieved through the introduction of
low NOx burners and the installation of fl ue gas denitration
equipment. Through these efforts, we are working to prevent
atmospheric pollution.
Water Usage and Water Pollution PreventionGroup refi neries use water in large quantities, primarily for cooling
purposes or to generate high-pressure steam for refi ning processes.
The water used at oil refi neries is strictly managed so that it meets
environmental regulations related to chemical oxygen demand
(COD) and oil content. Coolant water is confi rmed to have no oil
content before it is discharged into the ocean. Water quality is
managed through wastewater purifi cation, either via oil separators,
chemical treatment using fl occulating agents, or the use of activated
sludge treatment equipment.
Industrial Waste ReductionThe petroleum refi ning process generates industrial waste, including
sludge and disposable catalysts. The Group is building a
Company-wide waste management system to ensure the optimum
disposal of industrial waste and reuse of resources. In 2014, fi nal
waste output by refi neries amounted to 0.05% of the total amount
of waste generated, or 24 tons. Accordingly, the Group has
continued to meet its zero-emissions goal (emissions of 1% or less)
since 2008, and also successfully achieved the goal set forth in the
Petroleum Industry’s Action Plan for a Low-Carbon Society released
by the Petroleum Association of Japan of realizing an 89%
reduction in the fi nal output of industrial waste from the level in
2000 by 2015.
Initiatives at Group Refi neries
Initiatives at Group Refi neriesThe Company conducts the in-house generation of electricity by
utilizing certain intermediary products created through the refi ning
process used to manufacture oil products, and this results in a
substantial amount of greenhouse gas emissions. For this reason, it is
incredibly important for us to conserve energy as a means of
preventing global climate change.
In 2010, the Petroleum Association of Japan launched its
“Petroleum Industry’s Action Plan for a Low-Carbon Society”. This
plan targets a total reduction in energy use among all companies
in the association of 530,000 KL (crude oil equivalent) by fi scal
2020, and efforts to meet this goal are primarily taking the form of
energy-saving measures at refi neries. Group refi neries are also
participating in these activities. We are investing in equipment
such as heat exchangers, waste heat recovery boilers, and exhaust
gas recycling equipment while also pursuing the optimization of
Energy Conservation and Climate Change Prevention
Showa Shell Total Adverse Environmental Impact for 2014
*2. Total is for Yokkaichi Refi nery, Keihin Refi nery, and Yamaguchi Refi nery.
*3. From 2013, fi gures are displayed for intake volumes of general-use water, seawater, and tap water and discharged volumes of wastewater.
*1. Fuel calculations are in terajoules (1 TJ = 1012 J).
•CO2 emissions 506 Thousand t-CO2
OUT
Procurement and transport(primarily crude oil)
IN
•Energy 7,085 TJ*1
(crude oil equivalent) 183 Thousand KL
•CO2 emissions 201 Thousand t-CO2
•Total waste 10,716 t•Wastewater*3 4,497 Thousand t
OUT
Other manufacturing plants(for asphalt, lubricant, LPG, petrochemical
products, solar modules, etc.)
IN
•Energy 3,231 TJ (crude oil equivalent) 83 Thousand KL•General-use water*3 2,052 Thousand KL•Seawater*3 2,248 Thousand KL•Tap water*3 197 Thousand KL
•CO2 emissions 4,820 Thousand t-CO2
•Total waste 46,009 t•Sulfur oxides (SOx) 2,902 t•Nitrogen oxides (NOx) 2,125 t•Soot dust 80 t• Wastewater*3 168,374 Thousand t
OUT
Manufacturing plants(refi neries)*2
IN
•Energy 69,164 TJ (crude oil equivalent) 1,784 Thousand KL•General-use water*3 32,718 Thousand KL•Seawater*3 135,472 Thousand KL•Tap water*3 184 Thousand KL
50 Showa Shell Sekiyu K.K. Corporate Report 2015
Managem
ent StrategiesBusiness A
ctivitiesM
anagement Resources
Corporate G
overnanceFinancial and C
orporate Data
•CO2 emissions 69,390 Thousand t-CO2
OUT
Consumption(usage of oil products by customers)
IN
•Gasoline 8,694 Thousand KL•Jet fuel 1,791 Thousand KL•Kerosene 2,681 Thousand KL•Diesel oil 5,395 Thousand KL•Heavy fuel oil 3,099 Thousand KL•Other petroleum products 6,085 Thousand KL
*5. Calculated based on annual production capacity of solar module plants (450 MW for 2012, 900 MW for 2013 onward) with the usable life of solar modules set at 20 years and the volume of CO2 emission reductions per module per year set at 524 g-CO2/kWh (from Voluntary Industry Rules Related to Indication (Fiscal 2014 edition), Japan Photovoltaic Energy Association).
OFFSET2014 carbon offset volume of aggregate total of solar modules produced as of December 31, 2014
Approx.1,400,000 t-CO2*5
*4. From 2013, fi gures are included for environmental impact of domestic solar module transport.
•CO2 emissions 55 Thousand t-CO2
OUT
MarketingService stations
(approx. 3,400 stations)
IN
•Energy 1,669 TJ (crude oil equivalent) 43 Thousand KL
•CO2 emissions 175 Thousand t-CO2
OUT
Product transportation and storageOil depots, ground and sea transport of oil
products and solar modules, etc.*4
IN
•Energy 2,514 TJ (crude oil equivalent) 65 Thousand KL
Showa Shell recognizes the importance of protecting biodiversity,
and is taking action to this end. For example, we have defi ned our
basic stance on the subject in the Basic Policy for Biodiversity,
became a promotion partner for the “The Declaration of Biodiversity
by Keidanren” issued by the Japan Business Federation (Keidanren),
and provide donations to The Nature Conservation Society of
Japan. In addition, we conduct environmental assessments and take
other steps to protect biodiversity when utilizing or developing land,
and are also instituting measures to reduce the impact of production
sites on biodiversity with regard to the amount of wastewater
discharge, the quality of this water, and the release of chemicals.
Furthermore, employees at the Yokkaichi Refi nery of Showa
Yokkaichi Sekiyu Co., Ltd. frequently participate in the activities of a
local organization that aims to preserve the green sea turtle
(Chelonia mydas). This organization conducts cleanup activities
around green sea turtle breeding grounds on the Yoshizaki Coast,
which serves as an estuary for the Suzuka River, which fl ows
alongside the Yokkaichi Refi nery.
At other work sites as well, employees periodically conduct
cleanup activities along coasts and riversides to help preserve the
natural environment. Showa Shell is also a participant in the
Tokyo-Bay PP Forum, and is taking part in this organization’s efforts
to restore the biodiversity of the Tokyo Bay area.
Biodiversity Protection Initiatives
15,000
12,000
9,000
6,000
3,000
0
12.00
10.00
8.00
6.00
4.00
1990 2007 2008 2009 2010 2011 2012 2013 2014
4,820
7.63
8.60
3,965
10.19
9.45
CO2 Emissions and Unit Energy Consumption at Group Refi neriesrefi ning facility operations.
Furthermore, the Medium-Term Environmental Action Plan
prescribes measures targeting reductions in unit energy
consumption*6 of more than 1% annually on average over the
medium to long term, as mandated by the Act on the Rational Use of
Energy. In 2014, energy consumption at Group refi neries was
7.63, down 19% from 1990 levels. Improvements have been
particularly pronounced at the Keihin Refi nery of Toa Oil Co., Ltd.,
which met all of the energy benchmarks*7 defi ned for fi scal 2013
based on the Act on the Rational Use of Energy. The refi nery was
therefore included in the list of benchmark-meeting facilities released
by the Agency for Natural Resources and Energy.
(Kilotons/Year) (Unit Energy Consumption*6)
CO2 emissions Unit energy consumption (Industrywide) (Right axis)Unit energy consumption (Showa Shell) (Right axis)
*6. Unit energy consumption: Energy consumption (kiloliters of crude oil equivalent) / refi ned crude oil and feedstock (megaliter)
*7. Energy benchmarks: Energy benchmarks are part of a system designed to promote energy conservation measures by publicizing lists of business operators with superior performance with regard to various benchmarks. These benchmarks are set for specifi c industries and fi elds in order to allow operators from these industries and fi elds to compare their energy conservation performance with that of their peers.
51Showa Shell Sekiyu K.K. Corporate Report 2015
COLUMN
High-Value-Added Lubricant ProductsLubricants are used in automobiles, factory machinery, and other
pieces of equipment. Showa Shell has a robust line-up of high-
value-added lubricant products tailored to meet customer needs.
Our automobile engine lubricants utilize the Company’s low-
viscosity and specialty additive technologies to pursue higher
levels of fuel effi ciency while also lengthening the replacement
cycles for engine and gear oil to reduce maintenance costs.
Moreover, Showa Shell’s lubricants excel at protecting the
equipment in which they are used. This feature provides a
response to the recently rising demand for means of extending
automobile lifespans, and has won much customer acclaim for
this reason. Our factory machinery lubricants, meanwhile, deliver
energy-saving performance by reducing the amount of electricity
required to operate lubricated equipment. Furthermore, we are
developing a number of specialty products aimed at helping
customers reduce factory management costs, such as high-fl ash-
point lubricants developed to facilitate compliance with the
Fire Service Act.
The high-value-added products Showa Shell supplies to
customers attain even-higher performance by utilizing a
synthesized base oil for lubricants manufactured by the Shell
Group using gas-to-liquids (GTL)*7 technologies.
High-Value-Added Asphalt ProductsAsphalt is used for a wide variety of applications, such as for
roadway paving materials and building materials. Different
applications require different levels of durability and safety as well
as environmental performance. As Japan’s only integrated
manufacturer of asphalt, Showa Shell is devoted to developing
high-value-added asphalt products that provide the functionality
required for various applications.
Showa Shell has developed an asphalt product that can
be applied at lower temperatures, effectively reducing the
amount of time needed to open roads and cutting CO2
emissions during asphalt production. This asphalt is being used
in expressways and other applications. We are also working to
commercialize colorable asphalt, which will enable pavements
to be made to better match the surrounding scenery.
Furthermore, the Company has developed an asphalt
recycling technology that can create recycled asphalt with
performance equivalent to regular asphalt, and we are
promoting use of this recycled asphalt on standard roads.
*7. Gas-to-liquids (GTL) is a refi ning process that converts natural gas into liquid fuel. This method is gaining attention for its ability to create next-generation fuel that features less sulfur and fewer odors than petroleum fuels.
Pavement using colorable asphalt (Todaiji Temple)
R&D Activities in the Oil BusinessR&D activities in the Oil Business are based out of our Central
Research Laboratory, located in Kanagawa Prefecture, where we
conduct research and development geared toward creating
products that match customer needs and cultivating innovation for
future growth.
Creation of Products Matched to Customer NeedsShowa Shell is developing systems for creating cutting-edge
products by exchanging human resources and conducting joint-
development with Shell Group R&D centers in the United States, the
Netherlands, and Germany. While pursuing coordination between
refi ning, supply, distribution, and sales divisions, the Company is
fully leveraging the technologies it has created through collaboration
with the Shell Group to develop and commercialize fuel, lubricant,
grease, and asphalt products that respond to customer needs and
provide superior environmental performance.
Central Research Laboratory
52 Showa Shell Sekiyu K.K. Corporate Report 2015
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ent StrategiesBusiness A
ctivitiesM
anagement Resources
Corporate G
overnanceFinancial and C
orporate Data
Cultivation of New Innovation for Future GrowthWe are actively allocating management resources to R&D ventures
aimed at developing next-generation energy sources and new
materials. In these ventures, emphasis is being placed on social
issues, such as those related to the environment, and the future needs
of customers. In the fi eld of next-generation energy sources, we are
collaborating with universities and exchanging information with the
Shell Group with the goal of developing a technology for using non-
edible biomass to manufacture low-cost biofuel that emits minimal
amounts of CO2. In regard to new materials, the Company is
advancing joint research with universities in the fi eld of artifi cial
photosynthesis, which involves technologies for effectively utilizing
CO2. Artifi cial photosynthesis is a clean process that uses sunlight to
create benefi cial chemical substances from water and CO2. Moving
ahead, Showa Shell will push forward with the development of new
materials that contribute to higher energy conversion effi ciency.
High-Value-Added Products Utilizing CIS Thin-Film
Solar Module TechnologiesCIS thin-fi lm solar modules differ from crystalline silicon modules in
terms of their structure and production process. As a result, CIS solar
module technologies can be adapted to various applications that
are diffi cult to achieve with crystalline silicon modules.
One such application can be seen in the slim, lightweight
“Solacis neo” modules launched in 2013. One of the advantages
of thin-fi lm over crystalline silicon is its fl ex-resistance. This enables
CIS modules to be built without a metal frame. We also launched the
Cross One mounting system, a new mounting method that simplifi es
the installation processes while ensuring durability. Combined with
the Cross One mounting system, Solacis neo can be installed on
roofs with strict weight or structural limitations that would otherwise
have been diffi cult to address. Due to the benefi ts of these slim,
lightweight modules, Solacis neo is being utilized by housing
developers, and can be found embedded in newly built homes.
We are now working to develop light-permeable CIS thin-
fi lm modules as well as modules that can be installed on curved
surfaces. By raising the value of solar modules in this way, we aim
to expand the potential for solar power system installation to create
new demand.
Highly Economical New TechnologyThe Company will continue to drive forward R&D ventures focused
on CIS technologies in the future. At the same time, we will also
develop new technologies that contribute to the further adoption of
solar power from a long-term perspective.
In 2010, Solar Frontier, IBM Corporation, and Tokyo Ohka
Kogyo Co., Ltd. commenced joint research and development on
CZTS (copper, zinc, tin, sulfur, and selenium) thin-fi lm solar modules.
These modules do not use rare metals. Conversely, they are made
from materials that are both affordable and easy to obtain. By fusing
IBM’s CZTS thin-fi lm solar module technologies and Solar Frontier’s
thin-fi lm solar module manufacturing technologies, we will work to
develop modules with superb levels of cost competitiveness.
In August 2012, a conversion effi ciency of 11.1% was
successfully achieved, setting a new world record for CZTS thin-fi lm
solar panels, and this record was rewritten in December 2013 with
an effi ciency of 12.6%. In this manner, we are steadily generating
results that are moving us forward on the path to bringing CZTS thin-
fi lm solar modules to practical application.
Photoelectrode Reducing electrode
Sunlight
O2, etc. H2, hydrocarbons, etc.
H2O CO2
R&D Activities in the Energy Solutions Business (Solar Business)In addition to developing technologies for existing product lines, the
Atsugi Research Center is working to create CIS thin-fi lm solar
modules with increased levels of value as well as next-generation
solar modules that utilize more-affordable materials.
Atsugi Research Center
53Showa Shell Sekiyu K.K. Corporate Report 2015
Community and Social Contribution Activities
Showa Shell conducts environmental preservation and international community support
activities with an emphasis on supporting the education of children and youths who will
eventually be responsible for shaping the future of society. Through these efforts, we are
working to provide a different type of “energy” to local communities and society as a
whole. Based on this policy, we conducted a robust program of community and social
contribution activities in 2014. Corporate Report 2015 describes some of our initiatives
for supporting the education of the next generation.
Shell Art Award 2014In 1956, there were almost no independent art awards aside from
those associated with group exhibitions. At that time, a non-Japanese
executive expressed their desire to provide young artists with the
opportunity to display their works. This led to the development of the
Shell Art Award, which is offered through a fully open application
system. The spirit of this award lives on today, as we continue to
accept applications from aspiring artists aged up to 40.
Shell Art Award 2014 was the 43rd time this event has been
held since its inception, and a total of 815 works were submitted by
654 artists. Of these, 52 works were selected for awards, and these
works were displayed at the Shell Art Award 2014 exhibition at the
National Art Center, Tokyo in Roppongi. A total of 6,109 people
visited the exhibition over its 13-day run during December 2014.
To offer ongoing support to aspiring artists, in conjunction with
the standard exhibition, we also displayed the Showa Shell Art Award
Artist Selection, which featured several works from four previous
award winners. In addition, a number of new initiatives are being
implemented with the hopes of increasing connections between artists
and potential patrons, such as providing an area at exhibitions where
visitors can view the art portfolios of award winners. Furthermore, in
2014, we presented a special Audience Award chosen based on
votes from people attending the exhibition.
We hope to continue holding this annual event to contribute to
the development of cultural arts in Japan.
Support education for
next generation
Environmental Environmental preservation preservation
activitiesactivities
International International communitycommunity
supportsupportactivitiesactivities
54 Showa Shell Sekiyu K.K. Corporate Report 2015
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anagement Resources
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overnanceFinancial and C
orporate Data
Energy Education Program for ChildrenAs one effort to support the education of the next generation of
children, we hold Energy Education Programs for elementary school
students. Through this educational program we help deepen children’s
understanding of global climate change issues, the importance of
energy conservation, and renewable energy. These classes are held
at elementary schools near our head offi ce in Daiba, Tokyo, and at a
training facility neighboring the Niigata Yukigunigata Megasolar
Power Plant in Niigata Prefecture. In 2014, a total of 403 students
participated in this program.
In addition, we now hold Energy Education Programs at other
Showa Shell Group facilities, such as those of Solar Frontier and the
Yokkaichi Refi nery of Showa Yokkaichi Sekiyu Co., Ltd.
Going forward, the Showa Shell Group will continue to conduct
unique energy-related classes and otherwise utilize our resources to
provide children with opportunities to think about the environment and
the energy that surrounds their daily lives.
As a Company
Together with our customers
Together with our business partners
Together with our employees
Together with communities and society
Together with our shareholders and
investors
Corporate governance
ISO 26000 Comparison Table
CSR Book 2015, available on the Company’s
website, contains detailed non-fi nancial data
and information on the CSR activities conducted
for the benefi t of Showa Shell’s various
stakeholders, some of which are not included in
Corporate Report 2015. Please refer to the
Company’s website for
details.
Principal Contents of CSR Book 2015
HSSE
HSSE Promotion and Management
System
Health
Safety
Security
The Environment
Medium-Term Environmental Action Plan
(2013–2015)
Status of ISO Certifi cation
http://www.showa-shell.co.jp/english/csr/index.html
CSR Book 2015
Information on other community and social contribution activities conducted in 2014 can be found in the Together with Communities and
Society section of CSR Book 2015, which is available on the Company’s website.
10th “Things to Preserve and Correct around Our Town” environmental photo contest
Supporteducation for next
generation
Environmentalpreservation
activities
Jointly held Energy Sustainability Forum
Environmentalpreservation
activities
Teruha no Mori Ongaeshiforest support project
Program enabling students from special-needs schools to experience our workplaces
Supporteducation for next
generation
Participation in TABLE FOR TWO cafeteria charity program
International community support
activities
Supporteducation for next
generation
Provision of offi ce space to Refugees International Japan
International community support
activities
Environmentalpreservation
activities
CSR Book 2015
Photograph provided by TABLE FOR TWO International
55Showa Shell Sekiyu K.K. Corporate Report 2015
Showa Shell aims to realize sustained growth and maximize
corporate value by promoting the separation of management
oversight and business execution functions to improve the transparency
and effi ciency of management as well as by practicing the timely
disclosure of accurate information. We also aim to earn trust from our
shareholders by treating them fairly and impartially. We actively
incorporate objectivity into management decisions through outside
opinions, while developing the optimal governance systems matched
to the Company’s goals and attributes as well as to the changing
social and legal environments. We also regularly verify that these
systems work in practice, and make improvements if necessary.
Basic Policy for Corporate Governance
1997 Number of directors reduced from 26 to 22
1999 Number of directors reduced from 18 to 11, executive offi cer system introduced
2003Executive offi cer system revised, Management Executive Committee established, number of outside directors increased by 1
2005 Number of outside directors increased by 1
2007 Retirement allowance system for directors abolished
2013
Number of outside directors increased by 1 (5 of 8 directors became outside directors)Directors’ term shortened from 2 years to 1 yearCompensation Advisory Committee established
2015 Positions of chief executive offi cer (Group CEO) and chairman of the Board of Directors separated
Efforts to Build a Corporate Governance System
Corporate Governance
Showa Shell’s corporate governance systems aim to realize sustained growth and maximize corporate value by
improving the transparency and effi ciency of management and helping the Company’s business function effectively in
changing environments.
56 Showa Shell Sekiyu K.K. Corporate Report 2015
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ent StrategiesBusiness A
ctivitiesM
anagement Resources
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overnanceFinancial and C
orporate Data
Representative Director,President, Group CEOEnergy Solutions Business COO A Tsuyoshi Kameoka
Representative Director,Group CFOB Douglas Wood Group Functions(Finance & Control, Credit & Financial RiskManagement, Procurement, IT Planning and Corporate Planning (including Corporate Governance))
DirectorsC Minoru Takeda*1
(Chairman of the Board of Directors)
D Yukio Masuda*1*2
E Takashi Nakamura*1*2
F Ahmed M. Alkhunaini*1
G Nabil A. Al-Nuaim*1
H Christopher K. Gunner
*1. Outside director*2. Independent director/Audit & Supervisory
Board member
Audit & Supervisory Board MembersI Kiyotaka YamadaJ Misao HamamotoK Midori Miyazaki*2*3
L Kenji Yamagishi*2*3
*3. External Audit & Supervisory Board member
Board of Directors and Audit & Supervisory Board Members (As of June 1, 2015)
In June 2015, the Company introduced a new, more sophisticated
operating framework for the Board of Directors by separating the
position of Group CEO, the highest authority for business execution,
from the position of chairman of the Board of Directors, which entails
responsibility for supervising management. This change will allow
for more-effective oversight coupled with more-timely business
execution. Recognizing the role the chairman of the Board of
Directors must play in supervising management, Minoru Takeda was
selected for this position because, as an outside director, he does not
take part in business execution. In addition, as part of its efforts to
further strengthen corporate governance systems, the Company
began examining the possibility of establishing a nominating
committee to function alongside the Compensation Advisory
Committee formed in 2013. The Board of Directors currently has
eight members, including fi ve outside directors as well as one
internal director that does not have business execution
responsibilities. The fi ve outside directors and one non-executive
director effectively fulfi l their role of providing supervisory functions
for management. In addition, these directors offer suggestions and
advice for maximizing corporate value from their varied and
objective standpoints. Grounded in rich global experience and
expertise in a variety of fi elds, the global perspective of the outside
directors provides invaluable guidance as we develop the Oil
Business and the Energy Solutions Business. Furthermore, two of the
fi ve outside directors are independent directors, ensuring that
management remains objective and that the interests of general
shareholders are protected.
To ensure that outside directors and other directors can fully
participate in discussions at meetings of the Board of Directors,
materials used at these meetings are distributed in advance and
pre-meeting briefi ngs conducted.
Directors and Board of Directors
Reports
Auditing
Instructions Instructions
Auditing Reports
Corporate Governance System and Internal Control System
General Shareholders’ Meeting
Compensation Advisory
Committee
[Management Supervision]Chairman of the Board of Directors
Outside Directors
[Business Execution]Representative Director,
Group CEO, Executive Directors
[Business Execution]
Information Disclosure Sub-Committee
VOPinternal
consulting service
VOPexternal
consulting service
AuditCommittee
Accounting Auditor
Audit &Supervisory Board
Board of Directors Audit &Supervisory
Board Members
Nominations Nominations NominationsReports
Reports
Reports Reports Reports
Reports
ReportsReports Notice Notice Notice
Reports
Advice
Reports
Reports
Reports
Reports
Reports
Reports
Coordi-nation
Coordination
Planning approval
Audit-ing
Auditing
Auditing
Auditing
Group Executive Committee
Group CEO
Group CFO
Compliance Committee
Showa Shell Group HSSE Conference
Business Divisions and Affi liated Companies
Executive Offi cer, Oil
Business COO
Oil BusinessExecutive Offi cers
Executive Offi cer, Energy
Solutions Business COO
Energy Solutions BusinessExecutive Offi cers
Risk Management Committee
The CEO directly supervises the Internal Audit Division and takes charge in general business principles.
G C
I
D
K L
E
J
F H
A B
Internal Audit Division
Harassment consulting service
57Showa Shell Sekiyu K.K. Corporate Report 2015
Interview with Takashi Nakamura, Outside Director
We asked Takashi Nakamura, who has been serving as an outside director
(independent director) since March 2014, what he thought of Showa Shell’s
corporate governance systems and what further improvements can be made.
When I fi rst assumed this position, I was very impressed with Showa Shell’s dedication toward providing a stable supply of energy, and how the Company was attempting to evolve into a comprehensive energy provider that deals in renewable energy in addition to oil. I believe that for a company to grow sustainably, rather than simply pursuing higher earnings, it must provide value to a diverse range of stakeholders, including shareholders, customers, employees, and society as a whole. Showa Shell is the type of company that can grow in this way. Showa Shell’s corporate governance systems rank among the best at listed Japanese companies. The Company was quick to appoint several outside directors, including independent directors, and has also adopted an executive offi cer system and established a Compensation Advisory Committee. This is representative of a well-thought-out and highly advanced governance system. Furthermore, discussions at meetings of the Board of Directors are quite active, with both directors and Audit & Supervisory Board members voicing opinions from their unique standpoints.
I believe that the Corporate Governance Code is not what a company must respond to, but what it should make the best use of an effective tool for improving upon its own corporate governance systems, as well as for communicating information about a company’s management policies and strategies. From this perspective, I felt that Showa Shell needed to more clearly separate the authority and responsibility for management supervision and business execution. In June 2015, the role of Group CEO was split from that of chairman of the Board of Directors, and I believe that this was a great step forward. The Company has also begun examining the possibility of establishing a nominating committee, and I think such a committee should be created as soon as possible. Right now, a large amount of time at meetings of the Board of Directors is being used to discuss detailed business-level execution matters. However, I believe that a greater quantity of time should be devoted to discussing fundamental management policies and long-term management strategies. Showa Shell will be able to further increase management effi ciency by delegating business execution decisions to operating divisions, encouraging quicker decisions, and rapidly putting those decisions into practice.
The oil industry has a long history of regulation, and you could say that this has protected the entire industry from the type of fi erce competition seen in other industries. In the future, however, Showa Shell will have to win out in the energy industry, under increasingly fi erce competition. To stand as a winner in this arena, the Company will need to continue creating new value, and this will require it to create more innovation while also effi ciently implementing strategies and utilizing management resources. In this endeavor, it will be important for Showa Shell to pay even more attention to its customers, while also promoting diversity in human resources, particularly in empowering female employees. Currently, Showa Shell has child-care-related work-life balance support systems in place, and I feel that female employees are playing an active role in the Company’s business. In the future, more women will need to be promoted to management and executive management positions. For this reason, I think Showa Shell should strive to develop a better understanding of the opinions and perspectives of its female employees, and create a workplace environment in which these employees can continue to fully utilize their skills. At the same time, the Company needs to cultivate more employees capable of competing on the global stage in English. My own experience has made it clear how potent English is as a business communication tool. Going forward, Showa Shell will start dealing in a wider range of energy types while serving more regions and a broader scope of customers. With such expansion, improvements in the areas I spoke of will come to play an important part in boosting corporate value. As the new management structure comes into effect, it will be more important than ever to communicate about management policies and other matters across the Group. It is my hope that Showa Shell will become an even stronger company that is capable of leading the energy industry and at which all employees go about their tasks with a sense of doing it “for the Company.” I will work to fulfi ll my capacity as an outside director and as a member of the Showa Shell Group.
Looking back at your fi rst
year as an outside
director, what has been
your impression of Showa
Shell and its governance
systems
Takashi NakamuraAppointed to the position of outside director in March 2014Mr. Nakamura worked for many years as a director at Ricoh Company, Ltd., where he was responsible for HR, and also
served as president of one of its European subsidiaries.
Q
What do you think Showa
Shell needs to do to
improve corporate value
Q
How do you think Showa
Shell should improve its
corporate governance
systems in light of Japan’s
new Corporate Governance
Code
Q
58 Showa Shell Sekiyu K.K. Corporate Report 2015
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anagement Resources
Corporate G
overnanceFinancial and C
orporate Data
Kenji YamagishiAppointed to the position of external Audit & Supervisory Board member in March 2008Mr. Yamagishi is a lawyer employed at the
Risolute Law Offi ce, and served as President of the Japan Federation of Bar Associations from May
2012 to March 2014.
Interview with Kenji Yamagishi, External Audit &Supervisory Board Member
We asked Kenji Yamagishi, who has served as an external
Audit & Supervisory Board member (independent auditor)
since March 2008, what he thought of Showa Shell’s
corporate governance systems and what further
improvements can be made.
In my seven years with Showa Shell, the business environment for energy, including oil, has changed substantially. At the same time, Showa Shell’s business has broadened into new fi elds, such as solar modules and electricity, and has become more global. In considering how to make its corporate governance systems responsive to such changes, the Company has worked to incorporate outside perspectives and values. This led to the appointment of independent outside directors with substantial professional experience, expertise, and networks. These directors have proven to be a great asset, particularly when taking new steps that carry risks. The support from outside directors, particularly independent directors, has been important not just in monitoring and supervising management, but also in ensuring the validity and speediness of management decisions. These directors have helped ensure that opportunities for improving corporate value are not missed and that the Company’s business operations are taking advantage of the times.
Energy is extremely important to Japan and its people and therefore receives a great deal of attention. Showa Shell deals in oil, which is essential to our everyday lives, and renewable energy, which will be crucial in resolving environmental issues in the future. For this reason, it would not be too much to say that Showa Shell bears a great responsibility for the future of Japan. It is important to carefully monitor global trends related to energy resources and changes in government energy policy around the world. At the same time, the Company must turn its attention toward various other issues, such as the need to advance technologies or boost profi tability, and it will need to make appropriate decisions on these fronts while conquering the challenges placed before it. The oil industry in particular requires concrete measures for rationalizing and reorganizing operations. We are currently at a turning point that will determine the future, not only of the Company but also the energy industry as a whole. For this reason, the Board of Directors will need to conduct even-more in-depth discussions in order to properly function and fulfi ll its role. Forums that complement the Board of Directors, such as pre-meeting briefi ngs and discussions outside of Board of Directors meetings, can help to install this extra element of depth into discussions. I believe that expanding the range of issues handled at these forums would be most effective.
I focus on installing internal controls and promoting thorough compliance. But beyond that I also am well aware of my monitoring and supervisory role. In this respect, I pay particular attention to making sure that decisions made at meetings of the Board of Directors—through frank exchanges of opinion between directors with diverse backgrounds—are in the best interests of the Company in terms of strengthening competitiveness. When reducing costs, for example, it is important to strike a balance among cost cuts, safety, and employee motivation. I try to make sure these factors are considered. In the future, I hope to continue supporting the rapid progress of management by limiting exposure to unforeseen risks.
The business environment is currently challenging, and shows potential for dynamic changes, such as rationalization measures or industry reorganization. It is therefore important that Showa Shell’s employees work together more closely with contract dealers and other business partners to improve corporate value. To accomplish this, Showa Shell will need to communicate its vision for the future in an easy-to-understand way. It will also have to periodically review its corporate governance systems to ensure that management can always make the best decisions to enhance corporate value. Furthermore, as the Company enters into new business fi elds and expands its operations into new regions, it will become more exposed to new legal risks. Accordingly, accuracy and timing will be more important than ever in collecting, sharing, and analyzing information, and deciding responses based on this information.
How do you assess Showa
Shell’s corporate
governance systems
Q
The operating environment for
Showa Shell is undergoing
even greater change. What
issues do you think this
environment presents for
Showa Shell
Q
What do you focus on in
your duties as an external
Audit & Supervisory Board
member
Q
What do you think Showa
Shell needs to do to improve
its corporate value
Q
59Showa Shell Sekiyu K.K. Corporate Report 2015
Showa Shell has introduced an audit system comprised of two
standing Audit & Supervisory Board members and two highly
independent external Audit & Supervisory Board members who sit
on the Audit & Supervisory Board. External Audit & Supervisory
Board members in particular are selected for their broad-based
knowledge and independence, as well as the objectivity, neutrality,
and specialized expertise that the auditing process requires. Audit &
Supervisory Board members provide a supervisory function for the
management team.
Audit & Supervisory Board members attend meetings of the
Board of Directors and other important meetings; receive reports on
the status of operations from directors and executive offi cers; and
audit divisions, offi ces, subsidiaries, and other organizations.
Audit & Supervisory Board members also receive reports from the
accounting auditor with regard to the progress of the fulfi llment of its
duties. In this manner, they conduct business audits related to
business execution by directors as well as accounting audits.
In addition, materials for Board of Directors meeting and
materials pertaining to key issues at other important meetings are
distributed to Audit & Supervisory Board members ahead of time.
If necessary, such materials are explained to Audit & Supervisory
Board members before and after such meetings. This support system
helps ensure the effectiveness of supervisory functions.
The Company has not developed any particular standards or
policies with regard to the independence of outside directors or
external Audit & Supervisory Board members. However, we do
make reference to the independence-related items for which the
Tokyo Stock Exchange requires disclosure.
Audit & Supervisory Board and its Members
Outside Directors and External Audit & Supervisory Board Members
Outside Directors (As of June 1, 2015)Name Position / background Reason for appointment
Minoru Takeda Resigned from positions of president and representative director of Shell Japan K.K. and representative director of Shell Chemicals Japan Ltd. in May 2015
Mr. Takeda was selected for the wealth of knowledge and the extensive network he developed when working at oil companies in Japan and around the world, with the expectation that his appointment would strengthen the management supervisory function.
Yukio Masuda Independent DirectorAdvisor, Mitsubishi Corporation
With many years of experience in the energy business segment at MitsubishiCorporation, Mr. Masuda was selected for his extensive knowledge of the energy business in Japan and overseas, with the expectation that his appointment would strengthen the management supervisory function.
Takashi Nakamura Independent DirectorFormer Director and Deputy President,Ricoh Company, Ltd. (resigned in June 2012)
With many years of experience in managing human resource divisions as a director at Ricoh Company and experience managing a European subsidiary of this company, Mr. Nakamura was selected for his extensive knowledge of global management effortsof a Japanese company, with the expectation that his appointment would strengthen the management supervisory function.
Ahmed M. Alkhunaini Representative Director,Aramco Asia Japan K.K.
Mr. Alkhunaini was selected for his wealth of knowledge relating to the global oil market and his management experience in terms of strategic planning and operation of oil businesses in the United States, Saudi Arabia, and Japan, with the expectation that his appointment would strengthen the management supervisory function.
Nabil A. Al-Nuaim Manager, Environmental Protection Department, Saudi Arabian Oil Co. (Saudi Arabia)
Mr. Al-Nuaim was selected for his knowledge in a wide range of fi elds, including business analysis, strategic planning, and operation of oil refi ning, power generation projects and other areas of energy businesses, as well as his expertise in managing corporate transformation projects, with the expectation that his appointment would strengthen the management supervisory function.
Summary of Liability Limitation AgreementOutside directors (Minoru Takeda, Yukio Masuda, Takashi Nakamura, Ahmed M. Alkhunaini, and Nabil A. Al-Nuaim) and external Audit & Supervisory Board members(Midori Miyazaki and Kenji Yamagishi) entered into a liability limitation agreement with the Company in relation to the limitation of liability specifi ed in Clause 1, Article 423, of the Companies Act. Amounts of liability under this agreement shall be the higher amount of ¥10 million and the amount designated by the Companies Act.
Audit & Supervisory Board Members (External) (As of June 1, 2015)Name Position / background Reason for appointment
Midori Miyazaki Independent AuditorProfessor and DeanFaculty of Global Studies, Chiba University of Commerce
Ms. Miyazaki was selected for her multifaceted involvement at Chiba University of Commerce as a professor and in policy making as a member of a tax system research commission as well as for her broad-ranging insight, with the expectation that her perspective from outside of the oil industry would help strengthen the auditing function.
Kenji Yamagishi Independent Audit & Supervisory Board MemberAttorney
Mr. Yamagishi was selected for his experience in important posts at the Bar Association and his broad-based knowledge and deep scholarly understanding as an attorney, with the expectation that he would strengthen management supervision from the standpoints of the legality and appropriateness of business execution.
The Company has introduced the executive offi cer system and has
established the Group Executive Committee to serve as the highest
decision-making body for business execution. This committee is
composed of executive directors, the COOs of both businesses, and
executive offi cers. In addition to approving business execution policies
for each business, the committee serves to expedite the making of
decisions geared toward generating inter-business synergies and
maximizing the corporate value of the Showa Shell Group.
Executive Offi cers and Group Executive Committee
60 Showa Shell Sekiyu K.K. Corporate Report 2015
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The Compensation Advisory Committee*, comprised of independent
offi cers and specialists, and others, was established in 2013. Based
on reports by this committee, the objective, transparent, and
performance-based Basic Policy for Directors Compensation was
formulated. This policy was adopted following approval by the
Board of Directors at a meeting held on November 5, 2013. This
policy called for the portion of director remuneration linked to
business performance to be increased and the fi xed payment portion
to be reduced in order to clearly link director performance with
remuneration.
In accordance with this basic policy, the upper limit for total
fi xed remuneration paid to directors was reduced from ¥65 million
to ¥45 million per month by a resolution at the General
Shareholders’ Meeting held on March 27, 2014. Within the limit of
the total amount, monthly base remuneration to each director is
determined using a remuneration table by rank, except for Douglas
Wood, for whom base remuneration is determined by a secondment
contract with the Shell Group. Performance-linked bonuses for
directors are to be determined each year by resolution at the
General Shareholders’ Meeting in consideration of the operating
environment and performance during the applicable fi scal year.
The total remuneration to all Audit & Supervisory Board
members decided by the resolution of the General Shareholders’
Meeting held on March 28, 2008, was ¥10 million or less per
month. Within the limit of the total amount, remuneration to each
auditor is determined by the mutual agreement among all Audit &
Supervisory Board members. Bonuses for Audit & Supervisory Board
members were abolished in 2013.
Retirement allowances to directors and Audit & Supervisory
Board members were abolished as of the General Shareholders’
Meeting held on March 29, 2007.
Director and Audit & Supervisory Board Member Remuneration
Director and Audit & Supervisory Board Member Remuneration (Year Ended December 31, 2014)
Executive category Total remuneration(Yen million)
Total remuneration by category (Yen million)
Number of executives subject to bonuses(People)
Fixed remuneration
Bonuses
Directors (excluding outside directors) 315 241 74 3
Audit & Supervisory Board members (excluding external Audit & Supervisory Board members)
72 72 — 3
Outside directors and Audit & Supervisory Board members 59 58 1 10
* Compensation Advisory Committee: The Compensation Advisory Committee consists of a majority of external specialists and outside directors and external Audit & Supervisory Board members, including independent directors and auditors. The committee meets four times a year to discuss all matters regarding performance-linked remuneration, and issues needing improvement are reported to the Board of Directors. Executive directors do not take part in deciding the content of reports.
The Company has appointed PricewaterhouseCoopers Aarata as its
accounting auditor, which performs audits and is paid compensation
for these audits.
Accounting Auditor
Showa Shell(Yen million)
Consolidatedsubsidiaries(Yen million)
Compensation based on audit certifi cation activities 120 53
Compensation based on non-audit activities 3 —
Audit Compensation (Year Ended December 31, 2014)
The Company has stipulated its Code of Conduct to provide
universally applicable guidelines for the development of corporate
activities. This code expects all employees to contribute to society
with a high degree of ethics.
In May 2015, a partial revision was instituted to the
Companies Act of Japan. Based on the revision, the Company
revised the Basic Policy on Internal Control to strengthen
management of subsidiaries and improve the effectiveness of audits.
In accordance with the revised policy, we developed a Group
internal control system for subsidiaries, and this system is being
operated effectively to enhance governance at both the Company
and its subsidiaries.
ComplianceThe Showa Shell Group recognizes that compliance among all its
employees is paramount to fulfi lling its social responsibility as it
goes about its business activities. Accordingly, the Group continues
working to entrench compliance throughout all areas of the Group.
The Group has formulated a variety of compliance-related
regulations, including the Compliance Rules for the Antitrust Law,
Government Anticorruption Rules, Insider Trading Control Rule,
Environmental Preservation Guidelines, and Export Control Rule.
We have also established the General Rule for Procurement to
ensure that our procurement activities are fair, transparent, and
based on consideration for social and environmental facets,
including compliance with laws and corporate ethics, resource
protection, and environmental preservation. We also offer the
Procurement Guidelines to business partners to facilitate their
understanding of our considerations regarding procurement.
We conduct compliance training to ensure that employees
understand the importance of compliance and put into practice.
We distribute our Compliance Book, which explains policies on
specifi c actions, and also conduct e-learning programs on these
policies two times each year. In addition, we operate the Room of
Internal Control System
61Showa Shell Sekiyu K.K. Corporate Report 2015
Compliance intranet site, which enables employees to easily search
for relevant case studies and laws with regard to specifi c areas of
compliance. This site is available to employees of both the
Company and its subsidiaries. Furthermore, we conduct rank-based
training for new employees, executives, managers, and general
employees that incorporates a curriculum employing actual case
studies and includes e-learning programs. Through these efforts, we
are taking a practical approach toward promoting compliance
throughout the organization.
As a whistle-blowing system, we have introduced an
employee consultation service, Voice of People (VOP), which
encourages employees to raise compliance concerns and to offer
constructive proposals for improvement measures; this system
enables employee input both within and outside the Company. We
have formulated Rules of the Group Companies’ Help Line, “Voice
of People,” covering the system’s operation, and systems are in
place to protect the confi dentiality of people undergoing
consultation and to prevent them from adverse impacts. We have
extended the application of these systems beyond our own
employees to include employees at Group companies. In October
2014, we began posting overviews of compliance violations
occurring within the Group on the Room of Compliance intranet site
to raise awareness and prevent reoccurrence.
Showa Shell’s policy with regard to criminal organizations is
to handle them through a Company-wide approach. The
departments in charge of related matters have been designated,
and contact is maintained with the police and other external
specialist institutions.
Risk ManagementThe Company has established the Risk Management Committee as
a body for governing all corporate risks the Company faces,
including those related to internal control and HSSE. This committee
is led by the Group CEO and helps solidify corporate risk
management foundations. The results of deliberations by this
committee are reported to the Board of Directors as needed.
With regard to risks that need to be checked from a
Company-wide perspective, such as the compliance and HSSE
promotion structures and the business control structure, we have
established business control checklists to enable comprehensive
monitoring. Using these checklists, relevant executives and
division heads evaluate the risk management systems of their
divisions on a yearly basis, implementing improvement measures
as necessary. The results of these efforts are reported to the Risk
Management Committee.
For the risks that specifi c divisions face, and on an overall
corporate level, each year Showa Shell prepares a business control
matrix. We use this matrix to identify the risks associated with
business targets and ascertain the level of impact and control status
of these risks. Measures are formulated in response to identifi ed
risks, and a review of measures implemented in the previous fi scal
year is reported to the Risk Management Committee together with a
plan for measures in the current fi scal year.
The Company has formulated the Basic Policy for Information
Disclosure. Based on this policy, to promote an understanding and
fair evaluation of the Group among various stakeholders, we work
to ensure that important information is disclosed equitably, accurately,
and in a timely manner. We have set up the Information Disclosure
Sub-Committee as the body in charge of managing this process and
making judgments on the handling of information to be disclosed. To
comply with timely disclosure regulations, we publicize information via
the system for transmitting disclosure information in a timely manner
provided by the Tokyo Stock Exchange (TDnet), as well as on our
website. We also work to disclose other information quickly and
proactively, based on the judgment of the Information Disclosure
Sub-Committee.
Our investor relations (IR) activities targeting shareholders and
other investors include large meetings or telephone conferences for
securities analysts and institutional investors in Japan at every
quarterly performance announcement. We distribute presentation
materials for performance results and audio data from these
presentations (audio data available in Japanese only) on our
website. In addition to maintaining communication with institutional
investors in Japan and overseas through investor visits and
conferences, we provide individual investors with information chiefl y
via our website as we aim to enhance the range of information
available with regard to our business and business environment.
For shareholders, we distribute convocation notices for annual
shareholder meetings at an early date and have in place a system
whereby shareholders can exercise their voting rights over the
Internet. We also launched a voting rights exercise platform for
institutional investors in 2015, further improving convenience.
Furthermore, we publish a business report booklet for shareholders
(in Japanese only) and issue shareholder questionnaires in order to
enhance communication with shareholders.
Information Disclosure
For details on HSSE risk management, please refer to pages
46~47.
62 Showa Shell Sekiyu K.K. Corporate Report 2015
Financial Section and Corporate Data
64 Twelve-Year Summary of Selected Financial Data
66 Business Risks
68 Consolidated Financial Statements
73 Notes to the Consolidated Financial Statements
88 Independent Auditor’s Report
89 Operations Data
90 Network
92 Major Subsidiaries and Affi liates
93 Investor Information
For an explanation of business performance and fi nancial strategies by the
Group CFO, please refer to page 18.
63Showa Shell Sekiyu K.K. Corporate Report 2015
Twelve-Year Summary of Selected Financial Data
Showa Shell Sekiyu K.K. and Consolidated SubsidiariesYears ended December 31
2014 2013 2012 2011For the year:
Net sales ¥2,997,984 ¥2,953,808 ¥2,629,261 ¥2,771,418 Oil Business 2,850,218 2,803,041 2,539,754 2,695,278Energy Solutions Business 138,610 141,210 78,262 65,799Other 9,156 9,556 11,245 10,339
Cost of sales 2,890,430 2,744,530 2,481,144 2,582,339 Gross profi t 107,554 209,278 148,117 189,078 Selling, general and administrative expenses 125,611 133,847 133,419 128,790 Operating income (loss) (18,057) 75,430 14,697 60,288
Oil Business (37,391) 56,114 28,128 87,267CCS operating income (Oil Business)*1 13,839 21,742 26,678 55,479Energy Solutions Business 17,691 17,553 (15,435) (28,895)Other and adjustments 1,642 1,763 2,004 1,917
Ordinary income (loss) (16,723) 76,204 12,674 61,807 CCS ordinary income (loss)*1 34,507 41,832 11,224 30,020Net income (loss) after taxes (9,703) 60,295 1,013 23,110
At year-end:Total shareholders’ equity*2 ¥ 272,052 ¥ 300,618 ¥ 249,826 ¥ 255,865 Total assets 1,176,282 1,295,831 1,233,193 1,208,442Net interest-bearing debt*3 164,417 192,358 247,552 262,800 Depreciation and amortization 41,361 40,601 43,620 43,329 Capital expenditures 29,313 25,011 20,987 39,559 Capital employed*4 481,551 521,612 515,554 534,228
Cash fl ows:Cash fl ows from operating activities ¥ 72,733 ¥ 95,133 ¥ 41,922 ¥ 50,551 Cash fl ows from investing activities (28,151) (27,534) (17,747) (24,560)Free cash fl ow*5 44,581 67,598 24,174 25,991 Cash fl ows from fi nancing activities (28,148) (57,193) (21,391) (31,159)
Per share data:Net income (loss) after taxes per share (yen) ¥ (25.76) ¥ 160.09 ¥ 2.69 ¥ 61.36 Total shareholders’ equity per share (yen) 722.33 798.17 663.33 679.37 Dividends per share (yen) 38 36 18 18 Payout ratio (%)*6 — 38.3 224.9 310.3
Performance and fi nancial indicators:Return on sales (operating profi t basis) (%) (0.6)% 2.6% 0.6% 2.2%Return on sales (net income basis) (%) (0.3) 2.0 0.0 0.8 Return on assets (%) (0.8) 4.8 0.1 1.9 Return on equity (%)*2, 7 (3.4) 21.9 0.4 9.3Shareholders’ equity ratio (%)*2, 8 23.1 23.2 20.3 21.2 Current ratio (%)*9 100.1 107.0 104.3 103.2Gearing ratio (%)*10 37.7 39.0 49.8 50.7 Number of shares outstanding at year-end (thousand shares)*11 376,634 376,637 376,623 376,624
* 1. CCS ordinary income (ordinary income on a Current Cost of Supply basis): Ordinary income based on costs excluding inventory valuation effects* 2. The defi nition of “shareholders’ equity” was revised under the new Corporation Law in 2006, and “shareholders’ equity” under the new law excludes minority interests. Please note referred numbers
above are based on the new defi nition of “shareholders’ equity,” not including minority interests. “Return on equity” and “Shareholders’ equity ratio” are also calculated using these numbers.* 3. Net interest-bearing debt = Interest-bearing debt – Cash and deposits* 4. Capital employed = Total shareholders’ equity + Interest-bearing debt* 5. Free cash fl ow = Cash fl ows from operating activities + Cash fl ows from investing activities* 6. Payout ratio = Dividends per share/Net income per share (non-consolidated)* 7. Return on equity = Net income/Average total shareholders’ equity* 8. Shareholders’ equity ratio = Total shareholders’ equity/Total assets* 9. Current ratio = Total current assets/Total current liabilities*10. Gearing ratio = (Interest-bearing debt – Cash and deposits)/(Capital employed – Cash and deposits)*11. Treasury stock is excluded. The amount of treasury stock includes Showa Shell Sekiyu stock held by affi liates accounted for by the equity method.
64 Showa Shell Sekiyu K.K. Corporate Report 2015
Yen Million
2010 2009 2008 2007 2006 2005 2004 2003
¥2,346,081 ¥2,022,520 ¥3,272,801 ¥3,082,641 ¥2,921,287 ¥2,268,488 ¥1,839,445 ¥1,726,917 2,304,019 — — — — — — —
28,863 — — — — — — —13,198 — — — — — — —
2,183,535 1,956,623 3,161,950 2,874,422 2,728,137 2,056,023 1,665,978 1,570,155 162,545 65,896 110,851 208,219 193,149 212,465 173,466 156,761 125,844 123,038 123,134 119,405 118,847 114,084 113,280 120,787 36,701 (57,142) (12,283) 88,813 74,301 98,381 60,185 35,974 45,569 — — — — — — —37,707 — — — — — — —(11,581) — — — — — — —
2,713 — — — — — — —42,148 (56,455) (10,065) 92,709 77,675 100,497 61,927 38,188 34,286 (11,691) 45,697 44,271 58,074 53,279 40,426 36,33615,956 (57,619) (16,221) 43,729 46,249 58,370 2,362 21,000
¥ 240,204 ¥ 235,517 ¥ 306,813 ¥ 338,933 ¥ 309,411 ¥ 275,232 ¥ 226,955 ¥ 234,773 1,193,149 1,172,739 1,209,956 1,339,114 1,195,015 1,145,191 905,823 882,299
280,108 275,837 206,363 166,655 173,881 162,180 106,229 105,568 33,949 35,277 31,239 26,708 27,329 23,979 24,653 25,138 81,733 49,933 37,606 23,617 32,540 17,442 12,408 11,574
541,256 533,590 586,290 522,068 499,939 467,063 341,738 355,725
¥ 89,836 ¥ (7,395) ¥ 26,631 ¥ 44,796 ¥ 29,312 ¥ 25,806 ¥ 29,598 ¥ 54,704 (82,510) (47,761) (42,932) (25,687) (28,883) (28,548) (19,194) (7,874)
7,325 (55,156) (16,301) 19,108 429 (2,742) 10,403 46,830 (8,671) 4,371 72,337 (21,029) (13,712) 20,725 (17,700) (39,167)
¥ 42.37 ¥ (152.99) ¥ (43.07) ¥ 116.12 ¥ 122.95 ¥ 155.31 ¥ 6.14 ¥ 55.96 637.78 625.33 814.63 899.90 822.20 732.08 605.25 627.07
18 36 36 36 36 35 30 25 30.3 — — 29.8 32.4 24.5 355.5 46.9
1.6% (2.8)% (0.4)% 2.9% 2.5% 4.4% 3.3% 2.1%0.7 (2.8) (0.5) 1.4 1.6 2.6 0.1 1.2 1.3 (4.9) (1.3) 3.3 3.9 5.1 0.3 2.4 6.7 (21.2) (5.0) 13.5 15.8 23.2 1.0 9.2
20.1 20.1 25.4 25.3 25.9 24.0 25.1 26.6 90.2 83.0 95.4 102.3 95.9 91.0 83.8 80.5 53.8 53.9 40.2 33.0 36.0 37.1 31.9 31.0
376,625 376,627 376,630 376,633 376,323 375,863 374,868 374,303
65
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Showa Shell Sekiyu K.K. Corporate Report 2015
Domestic demand for oil products is affected by, and changes with, factors such as the economic
situation in Japan and domestic energy supply and demand. Moreover, Japan’s domestic oil product
market is affected by factors such as the demand trend, price competition with other companies in the
industry, overseas prices for oil products, and comparative price competition with other forms of energy.
The solar module market is also affected by factors such as the balance between supply and demand
as well as price competition with other companies in the industry. These fl uctuating factors also exert an
infl uence on the quantities and prices of products that the Showa Shell Group sells, and can therefore
cause changes to the Group’s earnings.
A) Impact on sales margin and working capital
Because the cost of sales on a yen basis of oil products the Group sells domestically is affected by
changes in crude oil prices and foreign exchange rates, the basic policy is to refl ect these infl uences in its
sales prices. The cost of sales on a yen basis of solar modules is also affected by changes in raw material
prices and foreign exchange rates. The basic policy is to refl ect these infl uences in its sales prices.
However, when it is diffi cult to refl ect these changes, which result from factors such as trends in the
global market environment and in sales prices, the changes will cause fl uctuations in Group earnings.
In addition, there is a possibility that the amount of required working capital will increase because of
a rise in crude oil prices or raw material prices or a drastic fl uctuation in foreign exchange rates.
B) Impact of inventory valuation
The Group mainly uses the weighted-average method to value inventories. When prices for crude oil,
raw materials, and products have declined, the Group’s cost of sales will increase by the effect of
inventory valuation that is relatively expensive at the beginning of the period, which will be a negative
factor for earnings. When prices for crude oil, raw materials, and products have risen, on the other
hand, the cost of sales will be reduced by the effect of inventory valuation that is relatively inexpensive
at the beginning of the period, which will be a positive factor for earnings.
As this illustrates, there is a possibility that changes in prices of crude oil, raw materials, and
products will affect the Group’s operating results.
The Group procures crude oil from overseas, mainly countries in the Middle East. There is a possibility
that the fi nancial position and operating results of the Group will be affected by obstacles to its supply,
such as events in which the international political climate, primarily the political climate of oil-producing
countries, is impacted, and an appropriate alternative supply source cannot be ensured. There is also a
possibility that the fi nancial position and operating results of the Group will be affected in the event that
obstacles arise impacting the procurement of the rare metals used in solar modules, for reasons such as
an unexpected event in the supplying region.
The Group is exposed to tough competition with other oil companies due to refi nery overcapacity and
excess number of service stations in addition to declining domestic oil demand. With rapid technical
innovation in the solar business, change in technical standards and our cost-competitive edge will affect
global competition. Although the Group will make efforts to maintain and improve competitiveness, there
is a possibility that its fi nancial position and business performance will be affected should effective
operation not be accomplished adequately under such a competitive environment.
The Showa Shell Group has created a system to monitor and manage business risk, and endeavors to mitigate the risks it identifi es.
The following risks are considered important risks related to the businesses of the Showa Shell Group and its fi nancial position that
might have a material effect on the decisions of investors. The risks described below are the risks evaluated to be material by the
Showa Shell Group (on a consolidated basis) at the end of the fi nancial year under review. This list is not meant to be, and should not
be construed as, a comprehensive list of every risk affecting the Group. Furthermore, the matters discussed below concerning future
circumstances are those evaluated by the Showa Shell Group at the end of the fi nancial year under review.
2. RISKS RELATED TO CHANGES IN PRICESOF CRUDE OIL AND MATERIALS, AND EXCHANGE RATES
1. RISKS RELATED TO THE EFFECTS OF ENERGY DEMAND AND MARKET CONDITIONS
3. RISKS RELATED TO SOURCES OF CRUDE OIL AND MATERIALS PROCUREMENT
Business Risks
4. RISKS CONCERNING COMPETITION WITH OTHER COMPANIESOR TECHNICALINNOVATION
66 Showa Shell Sekiyu K.K. Corporate Report 2015
In the event that new environmental regulations regarding carbon dioxide emissions or fossil fuel
consumption are introduced in the future in Japan, there is a possibility that the fi nancial position and
operating results of the Group will be affected because additional capital expenditures or incremental
costs might become necessary. Regarding the solar business, there is a possibility that the fi nancial
position and operating results of the Group will be affected in the event that changes in governmental
subsidy policies in certain countries or regions might infl uence domestic and global demand trends for
solar modules.
The Group has enacted a basic policy concerning health, safety, security, and environmental conservation
(environment) based on HSSE management rules, and strives to ensure safe operations and minimize risks
that arise in the event of a disaster or the spread of contagious diseases such as a new strain of infl uenza,
through the use of appropriate insurance, including property and casualty insurance, as well as formulation
of a risk control plan and a business continuity plan with its related discipline. There is a possibility,
however, that each offi ce and facility of the Group, including its refi neries and plants for producing solar
modules, could face obstacles beyond the anticipated scope of risk events, which might affect the Group’s
fi nancial position and operating results. There is also a possibility of being similarly affected by the
termination or restriction of its business activities as the result of an occurrence such as a serious industrial
injury, equipment accident, or information system fault.
The Group strives to enhance compliance by the means of the appointment of directors in charge of the
Code of Conduct, implementation of compliance rules for the antitrust law, establishment and operation
of risk management systems, implementation of internal audits, etc. However, when the established
internal control system does not function effectively and the Group is not able to avoid compliance risks
completely, the trust of stakeholders will be lost. Therefore, there is a possibility that the fi nancial position
and business performance of the Group will be affected.
In addition to competition in technological development, intellectual property rights strategies have
become more important. We established a dedicated department in order to strengthen the management
system for intellectual property rights, know-how, and defensive measures, but there is still a risk that
disputes over violations of intellectual property rights or the leakage of know-how will occur if inadequacies
arise in this system. Such circumstances may have an impact on the fi nancial position and business
performance of the Group.
The Group manufactures products based on strict quality control standards and obtains product liability
insurance in case a product defect occurs. However, there is a possibility that the fi nancial position and
operating results of the Group will be affected in the event that legal liability is incurred or brand image
is decreased due to an unexpected large-scale recall or lawsuit.
The Group obtains and uses personal data, including information on its customers, in relation to its
businesses such as product sales, and has created in-house management systems for the administration of
this data. Although the Group strives to protect such information with extreme caution, there is a possibility
of legal liability being incurred or the Group brand image being decreased and subsequently fi nancial
position and business performance being negatively affected if such data is disclosed outside the Group
and misused for some reason.
The Group’s pension benefi t obligations and costs are computed by actuarial calculation, and basic
rates such as the discount rate and the long-term expected rate of return on pension plan assets have
been set as actuarial assumptions. In the event that the actual numerical values concerning the basic
rates differ from these assumptions, or in the event that the assumptions are revised, these changes will
affect the amount of the pension benefi t obligation and the costs recognized in the future because the
effects will be cumulative and will be recognized regularly in future periods.
7. RISKS RELATED TO THE ESTABLISHMENT OF INTERNAL CONTROL SYSTEMS
6. RISKS RELATED TO TERMINATION OR RESTRICTION OF BUSINESS ACTIVITIES AS THE RESULT OF DISASTER, ACCIDENT, ETC.
8. RISKS RELATED TO INTELLECTUAL PROPERTY RIGHTS
9. RISKS RELATED TO PRODUCT LIABILITY
5. RISKS RELATED TO ENVIRONMENTAL REGULATIONS AND TAX LEVIES
10. RISKS RELATED TO CONTROL OF PERSONAL DATA
11. RISKS RELATED TO RETIREMENT BENEFITS
67
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Consolidated Balance Sheets
Showa Shell Sekiyu K.K. and Consolidated SubsidiariesAs of December 31, 2014 and 2013
Yen Million
2014 2013
ASSETS
Current assets
Cash and deposits (Notes 11 and 15) ¥ 45,081 ¥ 28,635
Notes and accounts receivable–trade (Notes 11, 15 and 18) 300,564 391,257
Merchandise and fi nished goods 137,486 158,640
Work in process 2,968 1,622
Raw materials and supplies (Note 15) 121,871 163,347
Deferred tax assets (Note 8) 10,237 13,540
Other current assets (Notes 11 and 12) 44,129 30,683
Allowance for doubtful accounts (224) (452)
Total current assets 662,114 787,274
Noncurrent assets
Property, plant and equipment
Buildings and structures 95,161 99,767
Tanks 10,436 10,833
Machinery, equipment and vehicles 117,186 133,758
Land 154,660 155,911
Construction in progress 11,368 3,847
Other property, plant and equipment 6,848 6,973
Total property, plant and equipment (Notes 6, 14 and 15) 395,661 411,092
Intangible assets
Goodwill 1,431 1,448
Leasehold rights 3,808 3,987
Software 5,556 5,485
Other intangible assets 237 238
Total intangible assets 11,033 11,160
Investments and other assets
Investment securities (Notes 5 and 11) 40,444 40,139
Long-term loans receivable 8,888 7,255
Deferred tax assets (Note 8) 38,149 20,411
Asset for retirement benefi ts (Note 9) 115 —
Other investments and other assets 20,407 19,137
Allowance for doubtful accounts (532) (640)
Total investments and other assets 107,472 86,303
Total noncurrent assets 514,167 508,556
Total assets ¥1,176,282 ¥1,295,831
The accompanying notes are an integral part of these fi nancial statements.
68 Showa Shell Sekiyu K.K. Corporate Report 2015
Yen Million
2014 2013LIABILITIES Current liabilities Notes and accounts payable–trade (Notes 11 and 18) ¥ 284,944 ¥ 384,965 Short-term loans payable (Notes 7, 11 and 15) 109,673 89,298 Current portion of bonds (Notes 7 and 11) — 10,000 Accounts payable–other (Notes 11 and 15) 204,142 173,149 Income taxes payable 2,713 18,153 Accrued expenses 9,472 10,060 Provision for employees’ bonuses 2,202 2,146 Provision for directors’ bonuses 84 60 Other current liabilities (Notes 7 and 11) 48,374 47,746 Total current liabilities 661,607 735,580
Noncurrent liabilities Bonds payable (Notes 7 and 11) 20,000 10,000 Long-term loans payable (Notes 7, 11 and 15) 79,825 111,696 Deferred tax liabilities (Note 8) 3,669 3,055 Provision for employees’ retirement benefi ts (Note 9) — 73,005 Provision for special repairs 11,597 15,033 Liability for retirement benefi ts (Note 9) 82,097 — Other noncurrent liabilities (Notes 6 and 10) 21,168 22,107 Total noncurrent liabilities 218,357 234,897 Total liabilities 879,964 970,478
NET ASSETS Shareholders’ equity Capital stock Authorized 440,000,000 shares Issued 376,850,400 shares in 2014 and 2013 34,197 34,197 Capital surplus 22,123 22,123 Retained earnings 219,740 243,374 Treasury stock 216,116 shares as of December 31, 2014 and 213,372 shares as of December 31, 2013 (182) (180) Total shareholders’ equity 275,878 299,515 Accumulated other comprehensive income Unrealized holding gain (loss) on securities 2,093 1,613 Unrealized gain (loss) from hedging instruments 289 (510) Retirement benefi ts liability adjustment (6,209) — Total accumulated other comprehensive income (3,826) 1,102 Minority interests 24,264 24,733 Total net assets 296,317 325,352Total liabilities and net assets ¥1,176,282 ¥1,295,831
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Consolidated Statements of Income
Consolidated Statements of Comprehensive Income
Showa Shell Sekiyu K.K. and Consolidated SubsidiariesYears ended December 31, 2014 and 2013
Yen Million
2014 2013Net sales (Notes 18 and 19) ¥2,997,984 ¥2,953,808 Cost of sales (Notes 9, 18 and 19) 2,890,430 2,744,530Gross profi t 107,554 209,278Selling, general and administrative expenses (Notes 9 and 13) 125,611 133,847Operating income (loss) (18,057) 75,430 Non-operating income Interest income 139 148 Dividends income 570 531 Foreign exchange gains 708 700 Reversal of allowance for doubtful accounts 259 100 Equity in earnings of affi liates (Note 19) 873 1,496 Gain on investments in silent partnerships 1,336 1,616 Fiduciary obligation fee 687 — Other 1,880 1,314
6,456 5,909Non-operating expenses Interest expense 1,697 1,931 Sales discounts 1,665 2,065 Fiduciary obligation cost 667 — Other 1,092 1,138
5,121 5,136Ordinary income (loss) (16,723) 76,204Extraordinary income Gain on sales of property, plant and equipment 3,666 1,231 Gain on sales of investment securities and others (Note 5) 5 47 Subsidies 3,177 4,301 Other 638 883
7,487 6,462Extraordinary loss Loss on disposal of property, plant and equipment 2,053 2,623 Loss on valuation of investment securities 288 920 Impairment loss (Notes 14 and 19) 1,575 1,780 Litigation settlement 828 — Other 1,366 537
6,112 5,861Income (loss) before income taxes and minority interests (15,347) 76,805Income taxes (Note 8) Current 4,020 21,483 Deferred (10,686) (6,233)Total income taxes (6,665) 15,250Income (loss) before minority interests (8,682) 61,555Minority interests in income 1,021 1,260Net income (loss) ¥ (9,703) ¥ 60,295
Yen
2014 2013Per share data Net income (loss)–primary ¥ (25.76) ¥160.09
Net income (loss)–diluted Not prepared due to having no dilutive shares
Not prepared due to having no dilutive shares
Dividends 38.00 36.00 Net assets 722.33 798.17
The accompanying notes are an integral part of these fi nancial statements.
Showa Shell Sekiyu K.K. and Consolidated SubsidiariesYears ended December 31, 2014 and 2013
Yen Million
2014 2013Income (loss) before minority interests ¥(8,682) ¥61,555Other comprehensive income Unrealized holding gain (loss) on securities 570 1,127 Unrealized gain (loss) from hedging instruments 800 (635) Share of other comprehensive income in affi liates (77) 204 Total other comprehensive income (Note 17) 1,293 696Comprehensive income (7,388) 62,251Total comprehensive income attributable to: Owners of the parent (8,423) 60,947 Minority interests ¥ 1,034 ¥ 1,303
The accompanying notes are an integral part of these fi nancial statements.
70 Showa Shell Sekiyu K.K. Corporate Report 2015
Showa Shell Sekiyu K.K. and Consolidated SubsidiariesYears ended December 31, 2014 and 2013
Yen Million
2014 2013Shareholders' equity Capital stock Balance at the beginning of current period ¥ 34,197 ¥ 34,197 Changes of items during the period Total changes of items during the period — — Balance at the end of current period 34,197 34,197 Capital surplus Balance at the beginning of current period 22,123 22,113 Changes of items during the period Disposal of treasury stock 0 10 Total changes of items during the period 0 10 Balance at the end of current period 22,123 22,123 Retained earnings Balance at the beginning of current period 243,374 193,250 Changes of items during the period Dividends from surplus (13,937) (10,170) Net income (loss) (9,703) 60,295 Change in scope of consolidation 1 — Changes due to merger 5 — Total changes of items during the period (23,634) 50,124 Balance at the end of current period 219,740 243,374 Treasury stock Balance at the beginning of current period (180) (184) Changes of items during the period Purchase of treasury stock (2) (1) Disposal of treasury stock 0 6 Total changes of items during the period (2) 4 Balance at the end of current period (182) (180) Total shareholders' equity Balance at the beginning of current period 299,515 249,375 Changes of items during the period Dividends from surplus (13,937) (10,170) Net income (loss) (9,703) 60,295 Purchase of treasury stock (2) (1) Disposal of treasury stock 0 17 Change in scope of consolidation 1 — Changes due to merger 5 — Total changes of items during the period (23,636) 50,139 Balance at the end of current period 275,878 299,515Accumulated other comprehensive income Unrealized holding gain (loss) on securities Balance at the beginning of current period 1,613 325 Changes of items during the period Net changes of items other than shareholders' equity 480 1,288 Total changes of items during the period 480 1,288 Balance at the end of current period 2,093 1,613 Unrealized gain (loss) from hedging instruments Balance at the beginning of current period (510) 125 Changes of items during the period Net changes of items other than shareholders' equity 800 (635) Total changes of items during the period 800 (635) Balance at the end of current period 289 (510) Retirement benefi ts liability adjustments Balance at the beginning of current period — — Changes of items during the period Net changes of items other than shareholders' equity (6,209) — Total changes of items during the period (6,209) — Balance at the end of current period (6,209) — Total accumulated other comprehensive income Balance at the beginning of current period 1,102 450 Changes of items during the period Net changes of items other than shareholders' equity (4,929) 652 Total changes of items during the period (4,929) 652 Balance at the end of current period (3,826) 1,102Minority interests Balance at the beginning of current period 24,733 23,957 Changes of items during the period Purchase of shares of consolidated subsidiaries — 65 Net changes of items other than shareholders' equity (468) 711 Total changes of items during the period (468) 776 Balance at the end of current period 24,264 24,733Total net assets Balance at the beginning of current period 325,352 273,783 Changes of items during the period Dividends from surplus (13,937) (10,170) Net income (loss) (9,703) 60,295 Purchase of treasury stock (2) (1) Disposal of treasury stock 0 17 Change in scope of consolidation 1 — Changes due to merger 5 — Purchase of shares of consolidated subsidiaries — 65 Net changes of items other than shareholders' equity (5,398) 1,363 Total changes of items during the period (29,035) 51,568 Balance at the end of current period ¥296,317 ¥325,352
Consolidated Statements of Changes in Net Assets
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Showa Shell Sekiyu K.K. and Consolidated SubsidiariesYears ended December 31, 2014 and 2013
Yen Million
2014 2013Net cash provided by (used in) operating activities Income (loss) before income taxes and minority interests ¥(15,347) ¥ 76,805 Depreciation and amortization 41,361 40,601 Impairment loss 1,575 1,780 Loss (gain) on disposal of property, plant and equipment 2,053 2,623 Loss (gain) on sales of property, plant and equipment (3,666) (1,231) Loss (gain) on valuation of investment securities 288 920 Increase (decrease) in allowance for doubtful accounts (330) (174) Increase (decrease) in provision for employees' retirement benefi ts — (1,491) Increase (decrease) in liability for retirement benefi ts (1,657) — Decrease (increase) in asset for retirement benefi ts (32) — Increase (decrease) in provision for special repairs (3,436) (857) Interest and dividends income (709) (680) Interest expense and sales discounts 3,362 3,997 Decrease (increase) in notes and accounts receivable–trade 91,532 (13,482) Decrease (increase) in inventories 61,299 (46,069) Increase (decrease) in notes and accounts payable (91,459) 45,957 Other, net 10,725 653 Sub-total 95,559 109,353 Interest and dividends income 855 681 Interest expense paid (3,489) (3,997) Income taxes (paid) refunded (20,191) (10,904) Net cash provided by (used in) operating activities 72,733 95,133Net cash provided by (used in) investing activities Purchase of property, plant and equipment (26,950) (25,028) Purchase of intangible assets (2,358) (2,842) Proceeds from sales of property, plant and equipment 4,920 2,421 Purchase of investment securities (9) (136) Proceeds from sales of investment securities 49 109 Net decrease (increase) in short-term loans receivable 1,287 2,809 Payments for long-term loans receivable (2,389) (2,506) Collection of long-term loans receivable 8 2 Other, net (2,710) (2,365) Net cash provided by (used in) investing activities (28,151) (27,534)Net cash provided by (used in) fi nancing activities Net increase (decrease) in short-term loans payable (2,135) (2,399) Net increase (decrease) in commercial paper — (26,000) Proceeds from long-term loans payable 15,000 1,300 Repayments of long-term loans payable (24,360) (2,795) Proceeds from bonds 10,000 — Redemption of bonds (10,000) (15,000) Purchase of treasury stock (2) (1) Proceeds from sales of treasury stock 0 17 Repayments of lease obligations (1,526) (1,551) Cash dividends paid (13,937) (10,170) Cash dividends paid to minority shareholders (683) (592) Other, net (502) — Net cash provided by (used in) fi nancing activities (28,148) (57,193)Net increase (decrease) in cash and cash equivalents 16,433 10,405Cash and cash equivalents at beginning of period 27,428 16,979Increase due to inclusion in consolidation 1 —Increase (decrease) in cash and cash equivalents resulting from merger of subsidiaries 13 43Cash and cash equivalents at end of period ¥ 43,877 ¥ 27,428
Reconciliation between cash and cash equivalents at year-end and cash and deposits on the balance sheets
Yen Million
2014 2013Cash and deposits on the balance sheets ¥ 45,081 ¥ 28,635Time deposit exceeding 3 months (1,204) (1,206)Cash and cash equivalents ¥ 43,877 ¥ 27,428
Consolidated Statements of Cash Flows
72 Showa Shell Sekiyu K.K. Corporate Report 2015
Notes to the Consolidated Financial Statements
1. BASIS OF PRESENTATION
The accompanying consolidated fi nancial statements of Showa Shell
Sekiyu K.K. (the “Company”) and its consolidated subsidiaries (together,
the “Companies”) have been prepared in accordance with the
provisions set forth in the Financial Instruments and Exchange Act of
Japan and its related accounting regulations, and in conformity with
accounting principles and practices generally accepted in Japan,
which are different in certain respects from the application and
disclosure requirements of International Financial Reporting Standards.
As permitted by the Financial Instruments and Exchange Act of
Japan, fractions below ¥1 million are rounded off. This causes certain
totals in the fi nancial statements to not be equivalent to the sums of
each item.
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
(1) POLICIES OF CONSOLIDATIONa) Consolidated subsidiaries as of December 31, 2014 (30 companies)
Showa Yokkaichi Sekiyu Co., Ltd. K.K. Rising SunNippon Grease Co., Ltd. Genex Co., Ltd.Leef Energy K.K. Showa Shell Business & IT Solutions Ltd.Wakamatsu Gas K.K. Showa Shell Sempaku K.K.Nissho Koyu K.K. Heiwa Kisen Kaisha, Ltd.Nagase Oil Ltd. Chuo Shell Sekiyu Hanbai K.K.Jonen Co. Tokyo Shell Pack K.K.Toa Oil Co., Ltd. Hayashi-Bussan Co., Ltd.Shoseki Kako Co., Ltd. Shoseki Engineering & Petro Star Kansai Co., Ltd. Construction Co., Ltd.Nakagawa Oil Co., Ltd. Solar Frontier K.K.
Enessance Holdings Co., Ltd.Other 8 companies
Showa Shell Business & IT Solutions Ltd. is newly included in the scope of
consolidation, because Showa Shell Business & IT Solutions has become
signifi cant for the Company as a whole.
Sun Road and On Site Power, which were consolidated subsidiaries
in the previous year, are excluded from the scope of consolidation.
Because the Company sold shares of Sun Road and On Site Power was
determined to be dissolved and commenced liquidation procedures, they
have therefore been excluded from consolidated subsidiaries.
Certain subsidiaries, such as Rekisei Kagaku K.K., are excluded
from consolidation because their infl uence is immaterial to the
consolidated fi nancial statements.
b) The end of accounting periodThe end of accounting period of the consolidated subsidiaries are as
follows.
Account closing date Number of subsidiaries
September 30 6
October 31 1
December 31 23
The consolidated fi nancial statements have been prepared by
using the accounts of the Company and other subsidiaries as of their
respective fi scal year end. Signifi cant transactions between their
respective fi scal year end and the consolidated balance sheet date are
adjusted for consolidation.
(2) EQUITY-METHOD AFFILIATESEquity-method affi liates as of December 31, 2014: (12 companies)
Seibu Oil Co., Ltd. Joyo Shell Sekiyu Hanbai K.K.Japan Oil Network Co., Ltd. Mieseki Shoji K.K.Central Sekiyu Gas Co., Ltd. Dia shoseki Co. Ltd.Shell Tokuhatsu K.K. Niigata Joint Oil Stockpiling Co., Ltd.Ohgishima Power Co., Ltd. Marubeni Energy CorporationToyotsu Petrotex Corporation Shell Sekiyu Osaka Hatsubaisho K.K.
Certain 20%- to 50%-owned companies, such as Kyoudo Gas
K.K., are excluded from equity-method affi liates because their infl uence
is immaterial to the consolidated fi nancial statements.
(3) VALUATION METHOD FOR MAJOR ASSETSa) SecuritiesMarketable securities are carried at fair value with changes in
unrealized holding gain or loss, net of the applicable income taxes,
included directly in net assets.
Non-marketable securities are stated at cost, determined by the
moving average method. Cost of securities sold is calculated primarily
by the moving average method.
b) Derivatives and hedging activitiesThe Company and certain consolidated subsidiaries enter into various
derivative transactions in order to manage certain risks arising from
adverse fl uctuations in foreign currency exchange rates, interest rates,
and commodity prices. Derivative fi nancial instruments are carried at
fair value with changes in unrealized gain or loss charged or credited
to operations, except for those which meet the criteria for deferral hedge
accounting under which unrealized gain or loss is deferred as a
component of net assets.
Deferral hedge accounting is adopted for derivatives which qualify
as hedges, under which unrealized gain or loss is deferred. Hedging
instruments are derivative transactions and hedged items are primarily
forecast sales denominated in foreign currencies, and receivables and
payables denominated in foreign currencies. Hedge effectiveness is not
assessed if the substantial terms and conditions of the hedge instruments
and the hedged forecasted transactions are the same.
The interest rate swaps which qualify for hedge accounting and
meet specifi c matching criteria are not remeasured at fair value but the
differential paid or received under the swap agreements are recognized
and included in interest expense or income.
The Companies manage their derivative transactions in accordance
with the internal management policies.
c) InventoriesInventories are stated principally at the lower of cost or market, cost
being determined by the weighted average method.
(4) DEPRECIATION AND AMORTIZATION OF MAJOR ASSETSa) Property, plant and equipment (Excluding lease assets)The straight-line method has been adopted. The same standard as
stipulated in the Corporate Tax Law is applied to the useful economic
lives and the residual values. The main refi ning facilities at the Yokkaichi
Refi nery of Showa Yokkaichi Sekiyu Co., Ltd., are depreciated with
estimated useful economic lives of 20 years.
b) Intangible assets (Excluding lease assets)The straight-line method has been adopted. Software for in-house use is
amortized by the straight-line method over the expected useful economic
life of 5 years.
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c) Lease assetsLease assets are depreciated using the straight-line method over the
lease terms without the residual value.
Financial lease transactions that do not transfer ownership and
whose commencement day falls prior to December 31, 2008, are
accounted for in a similar manner with ordinary rental transactions.
(5) BASIS OF PROVISIONSa) Allowance for doubtful accountsAllowance for doubtful debts are calculated based on an estimate of
the collectability of receivables from companies in fi nancial diffi culty.
For normal receivables, provisions are calculated based on the actual
ratio of the past doubtful debt losses.
b) Provision for employees’ bonusesProvision for employees’ bonuses is provided based on the estimated
bonuses to be paid in respect of service rendered by employees in the
current fi scal year.
c) Provision for directors’ bonusesProvision for directors’ bonuses is calculated based on the estimated
bonuses to be paid in respect of service rendered by directors in the
current fi scal year.
d ) Provision for special repairsEstimated accrued expenses on inspections and maintenance on refi ning
machinery and oil tanks are provided. Periodical inspections on oil tanks
are required under the Fire Service Act.
(6) ACCOUNTING METHOD RELATED TO RETIREMENT BENEFITS
Accrued retirement benefi ts for employees have been recorded mainly
at the amount calculated based on the retirement benefi t obligation and
the fair value of the pension plan assets as of balance sheet date.
The retirement benefi t obligation for employees is attributed to each
period by the straight-line method over the estimated years of service of
the eligible employees.
Actuarial gain or loss is amortized in the year following the year
in which the gain or loss is recognized primarily by the straight-line
method over periods (mainly 10 years through 14 years), which are
shorter than the average remaining years of service of the employees.
Prior service cost is being amortized as incurred by the straight-line
method over periods (mainly 10 years through 14 years), which are
shorter than the average remaining years of service of the employees.
Transition differences due to accounting changes are amortized as
incurred by the straight-line methods over period (15 years), which are
shorter than the average remaining years of service of the employees.
(7) CONSUMPTION TAXTransactions subject to consumption taxes are recorded at amounts
exclusive of consumption taxes.
(8) AMORTIZATION OF GOODWILLGoodwill is amortized by the straight-line method over periods not
exceeding 20 years, which is determined in consideration of its causes.
Immaterial amount of goodwill is charged in the year of acquisition.
(9) APPROPRIATION OF RETAINED EARNINGSUnder the Companies Act of Japan, the appropriation of retained
earnings in the current fi scal year is determined by resolution of the
shareholders’ meeting held after the fi scal year-end. Therefore, the
appropriation of the retained earnings for the current fi scal year is
not refl ected in these fi nancial statements.
(10) CASH AND CASH EQUIVALENTSCash and cash equivalents in the consolidated statements of cash fl ows
consists of cash on hand, cash in banks which can be withdrawn at
any time, and short-term investments with a maturity of 3 months or less
when purchased which can easily be converted to cash and are
subject to little risk of change in value.
(11) RECLASSIFICATIONCertain comparative accounts in the consolidated fi nancial statements
for the year ended December 31, 2013 have been classifi ed to conform
to the 2014 presentation.
3. ACCOUNTING CHANGES
The Company adopted “Accounting Standard for Retirement Benefi ts”
(ASBJ Statement No.26 of May17, 2012) and “Guidance on
Accounting Standard for Retirement Benefi ts” (ASBJ Guidance No.25 of
May17, 2012) (except for certain provisions described in the main
clause of Section 35 of the standard and in the main clause of Section
67 of the guidance) as of the end of the fi scal year ended December
31, 2014. These accounting standards require entities to apply a
revised method for recording the retirement benefi t obligation, after
deducting pension plan assets, as a liability for retirement benefi ts. In
addition, unrecognized actuarial differences and unrecognized prior
service costs are recorded as a liability for retirement benefi ts.
Concerning the application of the Accounting Standard for
Retirement Benefi ts, based on the provisional treatment set out in Clause
37 of the standard, the effects of such changes in the current fi scal year
have been recorded in retirement benefi ts liability adjustments through
accumulated other comprehensive income.
As a result of this change, a liability for retirement benefi ts was
recognized in the amount of ¥82,097 million and accumulated other
comprehensive income decreased by ¥6,209 million as of December
31, 2014. In addition, net assets per share decreased by ¥16.49.
4. STANDARDS ISSUED BUT NOT YET EFFECTIVE
Accounting standards for retirement benefi tsOn May 17, 2012, the ASBJ issued “Accounting Standard for
Retirement Benefi ts“ (ASBJ Statement No.26) and “Guidance on
Accounting Standard for Retirement Benefi ts“ (ASBJ Guidance No.25),
which replaced the Accounting Standard for Retirement Benefi ts that
had been issued by the Business Accounting Council in 1998 with an
effective date of April 1, 2000 and the other related practical
guidance, being followed by partial amendments from time to time
through 2009.
(1) OVERVIEWThe standard provides guidance for the accounting for unrecognized
Notes to the Consolidated Financial Statements
74 Showa Shell Sekiyu K.K. Corporate Report 2015
5. SECURITIES
(1) INVESTMENT SECURITIESYen Million
2014 2013
Investment securities ¥ 9,516 ¥ 8,828Investment in unconsolidated subsidiaries and affi liates 30,927 31,310
¥40,444 ¥40,139
(2) MARKETABLE SECURITIESYen Million
2014
Acquisition cost Carrying amount Unrealized gain (loss)
Securities whose carrying value exceeds their acquisition cost: Equity securities ¥3,188 ¥6,187 ¥2,999Securities whose carrying value does not exceed their acquisition cost: Equity securities 1 1 (0)
Yen Million
2013
Acquisition cost Carrying amount Unrealized gain (loss)
Securities whose carrying value exceeds their acquisition cost: Equity securities ¥1,414 ¥3,630 ¥2,215Securities whose carrying value does not exceed their acquisition cost: Equity securities 1,811 1,803 (7)
(3) SECURITIES SOLDYen Million
2014 2013
Proceeds from sales of securities during the year ¥49 ¥47Realized gains 5 21Realized losses 4 0
(4) NON-MARKETABLE SECURITIESYen Million
2014 2013
Securities for which it is extremely diffi cult to determine the fair value: Unlisted securities ¥3,326 ¥3,395
6. INVESTMENT AND RENTAL PROPERTY
The Company and certain subsidiaries own some rental properties,
such as offi ce buildings and commercial facilities including land in
Tokyo and other areas. The net of rental income and operating
expenses for those rental properties for the years ended December 31,
2014 and 2013 were ¥1,293 million and ¥1,379 million, and the
net gains (loss) on sales and disposal of those properties for the years
ended December 31, 2014 and 2013 were ¥2,836 million and
¥849 million, respectively. An impairment loss for the years ended
December 31, 2014 and 2013 were ¥149 million and ¥115
million, respectively.
actuarial differences and unrecognized prior service costs, the calculation
methods for retirement benefi t obligation and service costs, and
enhancement of disclosures taking into consideration improvements to
fi nancial reporting and international trends.
(2) SCHEDULED DATE OF ADOPTION The revised accounting standard and guidance were adopted as of the
end of the fi scal year ended December 31, 2014. However, revisions
to the calculation methods for the retirement benefi t obligation and
service costs are scheduled to be adopted from the beginning of the
fi scal year ending December 31, 2015. (3) IMPACT OF ADOPTING REVISED ACCOUNTING
STANDARD AND GUIDANCEThe Companies are currently in the process of determining the effects of
the revised standard on the consolidated fi nancial statements.
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The carrying amounts, changes in such balances, and fair values of such properties are as follows.Yen Million
Carrying amount Fair valueDecember 31, 2013 Increase (Decrease) December 31, 2014 December 31, 2014
¥24,713 ¥(926) ¥23,786 ¥47,325
Yen Million
Carrying amount Fair valueDecember 31, 2012 Increase (Decrease) December 31, 2013 December 31, 2013
¥24,736 ¥(23) ¥24,713 ¥64,116
Notes: 1. The carrying amount recognized in the balance sheet is net of accumulated depreciation and accumulated impairment losses, if any. 2. The increase during the fi scal year ended December 31, 2014 primarily represents the properties becoming idle of ¥2,640 million, and the decrease primarily represents sales and
disposals of ¥2,400 million and depreciation of ¥966 million and impairment loss of ¥149 million. 3. The increase during the fi scal year ended December 31, 2013 primarily represents properties becoming idle of ¥2,300 million, and the decrease primarily represents sales and disposals
of ¥1,859 million, depreciation of ¥348 million and impairment loss of ¥115 million. 4. The fair value of properties is measured by the Company based mainly on real estate appraisal standards.
7. SHORT-TERM AND LONG-TERM DEBTS
(1) SHORT-TERM DEBTSYen Million
2014 2013
Short-term loans payable ¥58,862 ¥60,997Short-term lease obligations 1,119 1,355
¥59,981 ¥62,353
Note: The weighted average interest rates on short-term loans payable at the year-end were as follows;
%
2014 2013
Short-term loans payable 0.10 0.13
(2) LONG-TERM DEBTSYen Million
2014 2013
Loans from banks, other fi nancial institutions, etc. ¥130,636 ¥139,996Long-term lease obligations 2,105 2,2560.52 percent unsecured straight bond due in 2014 — 10,0000.97 percent unsecured straight bond due in 2017 10,000 10,0000.29 percent unsecured straight bond due in 2019 10,000 —
¥152,741 ¥162,253Less: Long-term bonds due within one year — 10,000Less: Long-term loans due within one year 50,811 28,300
¥101,930 ¥123,952
Note: The weighted average interest rates on long-term loans payable (excluding the balance due within 1 year) as of December 31, 2014 and 2013 were 1.14% and 1.06%, respectively.
Annual maturities of bondsYen Million
2014 2013
Within one year — ¥10,000More than one year and less than two years — —More than two years and less than three years ¥10,000 —More than three years and less than four years — 10,000More than four years and less than fi ve years 10,000 —More than fi ve years — —
¥20,000 ¥20,000
Annual maturities of long-term debts (Excluding bonds)Yen Million
2014 2013
Within one year ¥ 50,811 ¥ 28,300More than one year and less than two years 1,444 51,737More than two years and less than three years 9,178 1,231More than three years and less than four years 31,077 8,977More than four years and less than fi ve years 40,158 21,947More than fi ve years 71 30,058
¥132,741 ¥142,253
Notes to the Consolidated Financial Statements
76 Showa Shell Sekiyu K.K. Corporate Report 2015
(3) COMMITMENT-LINE CONTRACTSThe Company maintains a revolving credit contract available up to ¥150 billion with a banking syndicate and an overdraft contract up to ¥10 billion
with Mizuho Bank Ltd.
There was no balance as of December 31, 2014 under these contracts.
8. DEFERRED TAXATION
(1) SIGNIFICANT COMPONENTS OF DEFERRED TAX ASSETS AND DEFERRED TAX LIABILITIESYen Million
2014 2013
Deferred tax assets: Provision for employees’ retirement benefi ts — ¥ 26,374 Liability for retirement benefi ts ¥ 25,584 — Impairment loss 14,753 16,718 Loss on liquidation of business 2,111 2,380 Loss on valuation of investment securities 1,114 1,066 Allowance for doubtful accounts 496 399 Net loss carried forward 29,813 18,958 Other 16,062 13,145 Sub-total 89,936 79,044 Valuation allowance (29,132) (33,798) Total deferred tax assets ¥ 60,804 ¥ 45,246 Deferred tax liabilities: Reserve for advanced depreciation on property, plant and equipment transaction ¥ (11,077) ¥(10,057) Unrealized gain (loss) on securities (933) (711) Other (4,077) (3,582) Total deferred tax liabilities (16,087) (14,351) Net deferred tax assets (liabilities) ¥ 44,716 ¥ 30,895
(2) RECONCILIATION BETWEEN THE EFFECTIVE STATUTORY TAX RATE AND THE ACTUAL TAX RATE%
2014 2013
Effective statutory tax rate 38.0(Adjustments)Entertainment expense and others that are not deductible permanently 1.0Dividends income and others that are not taxable permanently (Note) (0.3)Changes in valuation allowance (17.6)Inhabitant tax on per capita basis 0.2Other (1.4)Actual tax rate 19.9Note: Disclosures are abbreviated because loss before income taxes was recorded for the year ended December 2014.
(3) AMENDMENTS TO DEFERRED TAX ASSETS AND DEFERRED TAX LIABILITIES DUE TO THE CHANGE IN THE RATE OF CORPORATION TAX AND OTHERS
In accordance with the Act for Partial Amendment of the Income Tax Act
(Act No.10, 2014) promulgated on March 31, 2014, the Special
Reconstruction Corporation Tax will not be imposed, effective from the
fi scal year beginning on or after April 1, 2014. Accordingly, the
effective statutory tax rate used for calculating deferred tax assets and
liabilities, has been changed from 38.0% for the previous fi scal year to
35.6% for the temporary differences to be eliminated in the fi scal year
beginning on January 1, 2015.
This tax rate change results in a decrease of ¥3,832 million in
deferred tax assets (after deducting deferred tax liabilities), and an
increase of the same amount in income tax-deferred recognized in the
current fi scal year.
9. RETIREMENT BENEFITS
The Companies have both defi ned benefi t plans (including defi ned
benefi t corporate pensions, corporate pension fund and lump-sum
retirement plans) and defi ned contribution plans (defi ned contribution
corporate pensions, Smaller Enterprise Retirement Allowance Mutual Aid
System, and specifi c mutual aid) included as part of the total retirement
allowance.
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For the year ended December 31, 2014
1. Defi ned benefi t plan
(1) The changes in the retirement benefi t obligation during the year ended December 31, 2014 (except for subsidiaries adopting a simplifi ed method) Yen Million
Retirement benefi t obligation at January 1, 2014 ¥102,113 Service cost 1,707 Interest cost 1,509 Actuarial loss 982 Retirement benefi t paid (6,429)Retirement benefi t obligation at December 31, 2014 ¥ 99,884
(2) The changes in plan assets during the year ended December 31, 2014 (except for subsidiaries adopting a simplifi ed method)Yen Million
Plan assets at January 1, 2014 ¥18,674 Expected return on plan assets 871 Actuarial loss 491 Contributions by the Company 1,194 Retirement benefi ts paid (1,439)Plan assets at December 31, 2014 ¥19,791
(3) The changes in liabilities for retirement benefi ts adopting a simplifi ed method during the year ended December 2014Yen Million
Liabilities for retirement benefi ts at January 1, 2014 ¥1,529 Retirement benefi t expenses 415 Retirement benefi ts paid (111) Contributions by the Company (383) Increase due to new consolidation 439Liabilities for retirement benefi ts at December 31, 2014 ¥1,890
(4) The funded status of the plans and the amounts recognized in the consolidated balance sheet as of December 31, 2014Yen Million
Funded retirement benefi t obligation ¥103,418Plan assets at fair value (22,349)
81,069Unfunded retirement benefi t obligation 912Net liability for retirement benefi ts in the balance sheet 81,982Liability for retirement benefi ts 82,097Asset for retirement benefi ts (115)Net liability for retirement benefi ts in the balance sheet ¥ 81,982
(5) The components of retirement benefi t expense for the year ended December 31, 2014Yen Million
Service cost ¥1,707Interest cost 1,509Expected return on plan assets (871)Amortization of actuarial loss 2,238Amortization of prior service cost (118)Amortization of transition difference due to accounting changes 117Retirement benefi t expense adopting a simplifi ed method 415Retirement benefi t expense for defi ned benefi t plan ¥4,999
(6) The components of retirement benefi ts liability adjustments (before tax effect) for the year ended December 31, 2014Yen Million
Unrecognized actuarial loss ¥11,126Unrecognized prior service cost (801)Unrecognized transition difference due to accounting changes 29Total ¥10,354
(7) Plan assets
(i) The fair value of plan assets, by major category, as a percentage of total plan assets as of December 31, 2014 is as follows:Securities 64%Stocks 27%General account 1%Cash on hand and in banks 3%Others 5%Total 100%
(ii) Method for determining the long-term expected return on plan assets
The long-term expected return on plan assets has been estimated based on the present and anticipated allocation to each asset class and the expected
long-term return on assets held in each category.
Notes to the Consolidated Financial Statements
78 Showa Shell Sekiyu K.K. Corporate Report 2015
(8) The assumptions used in accounting for the above plans are as follows:Discount rates Principally 1.5%Expected long-term rates of return on plan assets Principally 3.7%
2. Defi ned contribution plan
Contributions by the Companies totalled ¥68 million for the year ended December 31, 2014.
For the year ended December 31, 2013
(1) PROVISION FOR EMPLOYEES’ RETIREMENT BENEFITSYen Million
2013
Retirement benefi t obligations ¥(106,025)Pension assets 21,004Unfunded retirement benefi t obligations (85,021)Unrecognized actuarial loss 12,872Unrecognized prior service cost (reduction in obligations) (919)Unrecognized transition differences due to accounting changes 146Sub-total (72,922)Prepaid pension expenses 83Provision for employees’ retirement benefi ts ¥ (73,005)
Notes: 1. The discount rate determined using the yield of bonds at the end of the current fi nancial year. 2. The Company’s retirement benefi t scheme includes two consolidated subsidiaries. 3. Except for the Company and three of the consolidated subsidiaries, a simplifi ed method is applied for calculating retirement benefi t obligations. 4. Corporate pension fund plans are mainly those in which employees retiring at retirement age or voluntarily at above the age of 55 contribute 50% of their retirement benefi ts to their
company, which then pays it out over 180 months or until the death of the pensioners. 5. The Company has introduced a retirement benefi t system in which employees choose from a scheme for advance cash payment of retirement allowance and pension (full payment
of retirement allowance and pension equivalent amount included in salary), and a lump-sum retirement benefi t scheme; the benefi t obligations of employees choosing the lump-sum retirement scheme are also included.
6. An employee pension trust has been set.
(2) THE NET PERIODIC PENSION EXPENSE RELATED TO THE RETIREMENT BENEFITSYen Million
2013
Service cost (Note 1) ¥1,783 Interest cost 1,925 Expected return on pension assets (727)Amortization of unrecognized actuarial loss 1,943Amortization of unrecognized prior service costs (118)Amortization of unrecognized transition differences due to accounting changes 117 Other (Note 2) 266
¥5,190
Notes: 1. The retirement benefi t costs of the consolidated subsidiaries that use a simplifi ed method are included in “Service cost.” 2. This amount mainly represents payments for defi ned contribution pension plans.
(3) ASSUMPTIONS USED IN CALCULATION OF THE ABOVE INFORMATIONAs of December 31, 2013
Allocation method for retirement benefi t expenses Periodical straight lineDiscount rate 1.5%Expected rate of return 3.7%Period for amortization of prior service cost 10–14 yearsPeriod for amortization of actuarial loss 10–14 yearsPeriod for amortization of transition differences due to accounting changes 15 years
Note: The calculation of the discount rate is based on yield rates at the end of the fi scal year.
10. ASSET RETIREMENT OBLIGATIONS
(1) OVERVIEW OF ASSET RETIREMENT OBLIGATIONSThe Companies estimate obligations of restoration under the lease agreements of real estate in connection with land for service station facilities
and offi ces.
(2) CALCULATION METHOD OF ASSET RETIREMENT OBLIGATIONSThe discount rates used for calculating asset retirement obligations range from 0.648% to 1.94%, corresponding with estimated useful lives of
10 to 50 years from the acquisition date.
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(3) CHANGES IN THE TOTAL AMOUNT OF ASSET RETIREMENT OBLIGATIONSYen Million
2014 2013
Balance at beginning of year ¥3,636 ¥3,586Additional provisions associated with the acquisition of property, plant and equipment 190 101Reconciliation associated with passage of time 58 57Increase due to changes in estimation 22 —Reduction associated with settlement of asset retirement obligations (86) (107)Balance at end of year ¥3,821 ¥3,636
11. FINANCIAL INSTRUMENTS AND RELATED DISCLOSURES
(1) GROUP POLICY FOR FINANCIAL INSTRUMENTSThe Companies, based on their capital investment plans, raise necessary
funds through bank loans, issues of corporate bonds, and other sources.
In addition, to obtain short-term working capital, the Companies raise
funds through bank loans, issues of commercial paper (CP), and other
sources. The Companies use derivatives to reduce the risk of fl uctuations
in commodity prices, foreign exchange rates, and interest rates.
Derivatives are not used for speculative purposes.
(2) NATURE AND EXTENT OF RISKS ARISING FROM FINANCIAL INSTRUMENTS
Receivables, such as trade notes and trade accounts, are exposed to
customer credit risk. Investment securities are mainly equity instruments
of customers and suppliers of the Companies.
Payment terms of payables, such as trade notes and trade accounts,
are less than three months. Moreover, payables in foreign currencies
are exposed to the market risk of fl uctuation in foreign currency
exchange rates.
Maturities of bank loans, commercial paper, and bonds, which
are for the purpose of capital investment and working capital, are less
than seven years after the balance sheet date. Moreover, variable
interest rate debt is exposed to market risks from changes in variable
interest rates.
In addition to foreign currency forward contracts and interest rate
swaps, derivatives mainly include options, which are used to hedge
foreign exchange risk associated with receivables and payables in
foreign currencies, and swaps, which are used to hedge market price
fl uctuations risk associated with crude oil and petrochemical products.
(3) RISK MANAGEMENT FOR FINANCIAL INSTRUMENTSCredit risk management Credit risk is the risk of economic loss arising from a counterparty’s
failure to repay or service debt according to the contractual terms.
The Companies manage their credit risk from receivables by
monitoring of payment terms and balances of each customer and
recognizing credit standing of major customers to identify the default
risk of customers at an early stage.
Market risk management (Foreign exchange risk and interest rate risk) Foreign currency trade payables are exposed to market risk resulting from
fl uctuations in foreign currency exchange rates. Such foreign exchange
risk is hedged principally by foreign currency forward contracts.
Interest rate swaps are used to manage exposure to market risks
from changes in interest rates of loan payables. Investment securities
are managed by monitoring the market values and fi nancial positions
of issuers on a regular basis. To manage the risk of derivatives, the
Companies have prepared a set of internal rules and implemented them
in line with only real demand.
(4) SUPPLEMENTARY EXPLANATION OF THE ESTIMATED FAIR VALUE OF FINANCIAL INSTRUMENTS
The fair value of fi nancial instruments is based on their quoted market
prices, if available. When there is no quoted market price available,
fair value is reasonably estimated. Since various assumptions and
factors are refl ected in estimating the fair value, different assumptions
and factors could result in different fair value. In addition, the notional
amounts of derivatives in Note 12, Derivatives – Supplemental
Explanation on Quantitative Information, are not necessarily indicative
of the actual market risk involved in derivative transactions.
(5) FAIR VALUES OF FINANCIAL INSTRUMENTSFair values of fi nancial instruments are based on the quoted price in active markets. If the quoted price is not available, other rational valuation
techniques are used.
(a) Fair value of fi nancial instrumentsYen Million
December 31, 2014 Carrying amount Fair value Unrealized gain (loss)
Cash and deposits ¥ 45,081 ¥ 45,081 ¥ —Notes and accounts receivable-trade 300,564 300,564 —Investment securities 6,189 6,189 —Total assets ¥351,835 ¥351,835 ¥ —Notes and accounts payable-trade ¥284,944 ¥284,944 ¥ —Accounts payable-other 204,142 204,142 —Short-term loans payable (Note 1) 58,862 58,862 —Bonds payable (Note 2) 20,000 20,299 299Long-term loans payable (Note 1) 130,636 133,232 2,596Total Liabilities ¥698,585 ¥701,481 ¥2,895Derivative transactions (Note 3) ¥ 307 ¥ 307 ¥ —
Notes: 1. Current portion of long-term loans payable is included in long-term loans payable. 2. Current portion of bonds is included in bonds payable. 3. The value of assets and liabilities arising from derivatives is shown at net value, and with the amount in parentheses representing liability position.
Notes to the Consolidated Financial Statements
80 Showa Shell Sekiyu K.K. Corporate Report 2015
Yen MillionDecember 31, 2013 Carrying amount Fair value Unrealized gain (loss)
Cash and deposits ¥ 28,635 ¥ 28,635 ¥ —Notes and accounts receivable–trade 391,257 391,257 —Investment securities 5,434 5,434 —Total ¥425,326 ¥425,326 ¥ —Notes and accounts payable–trade ¥384,965 ¥384,965 ¥ —Accounts payable–other 173,149 173,149 —Short-term loans payable (Note 1) 60,997 60,997 —Bonds payable (Note 2) 20,000 20,186 186 Long-term loans payable (Note 1) 139,996 142,426 2,430 Total ¥779,109 ¥781,726 ¥2,616 Derivatives (Note 3) ¥ 84 ¥ 84 ¥ —
Notes: 1. Current portion of long-term loans payable is included in long-term loans payable. 2. Current portion of bonds payable is included in bonds payable. 3. The value of assets and liabilities arising from derivatives is shown at net value, and with the amount in parentheses representing liability position.
ASSETSCash and deposits and Notes and accountsreceivable-tradeTheir carrying values approximate fair value because of their short
maturities.
Investment securitiesThe fair value of investment stocks is measured at their quoted market
price of the stock exchange for the equity instruments. The information
of the fair value for the investment securities by classifi cation is included
in Note 5.
LIABILITIESNotes and accounts payable-trade, Accounts payable-other, and Short-term loans payable Their carrying values approximate fair value because of their short
maturities.
Bonds payableThe fair value of bonds payable is based on the present value of
principal and interest discounted by the interest rates determined taking
into account the remaining period of each bond and current credit risk.
Long-term loans payableThe fair value of long-term loans payable is based on the present value
of the total of principal and interest discounted by the interest rates to
be applied if similar new borrowings were entered into.
DERIVATIVESThe information of the fair value for derivatives is included in Note 12.
(b) Financial instruments whose fair value cannot be reliably determined Yen Million
2014 2013
Investments in equity instruments that do not have a quoted market price in an active market ¥34,254 ¥34,705
(6) MATURITY ANALYSIS FOR FINANCIAL ASSETS Yen Million
December 31, 2014 Due in one year or lessDue after one year through fi ve years
Due after fi ve years through ten years Due after ten years
Cash and deposits ¥ 45,081 ¥— ¥— ¥—Notes and accounts receivable-trade 300,564 — — —Total ¥345,646 ¥— ¥— ¥—
Yen Million
December 31, 2013 Due in one year or lessDue after one year through fi ve years
Due after fi ve years through ten years Due after ten years
Cash and deposits ¥ 28,635 ¥— ¥— ¥—Notes and accounts receivable–trade 391,257 — — —Total ¥419,892 ¥— ¥— ¥—
Please see Note 7 for annual maturities of long-term debts and obligations under leases, respectively.
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12. DERIVATIVES
(1) CONDITIONS OF TRANSACTIONSIn the normal course of business, the Companies use derivatives to manage their exposures to market risks in compliance with their internal policies. The Companies do not use derivatives for speculative purposes. These instruments include foreign exchange contracts, foreign currency options, interest rate swaps, futures, forward contracts, and options of crude oil and oil products. All such derivatives involve risks, including the credit risk of nonperformance by counterparties. In order to minimize the credit risk of nonperformance by counterparties, the Companies enter into derivative contracts with major fi nancial institutions and trading companies that have a high credit rating.
(2) SUPPLEMENTAL EXPLANATION ON QUANTITATIVE INFORMATION
The fair value and unrealized gain or loss on derivative transactions are estimates considered appropriate based on the market at the balance sheet date and, thus, fair value isnot necessarily indicative of the actual amounts that may be realized or settled in the future. The notional amounts of the swaps are not direct measures of the Company’s risk exposure in connection with its swap transactions.
(3) CURRENT VALUE OF DERIVATIVESDerivative transactions to which hedge accounting is not applied as of December 31, 2014 and 2013
Yen Million
December 31, 2014
Notional amountNotional amount due
after one year Fair value Unrealized gain (loss)
Foreign currency forward contracts To buy (US$) ¥46,942 ¥ — ¥303 ¥303 To sell (US$) 7,269 — (82) (82)
¥221 ¥221Commodity-related transactions—Crude oil futures contracts To sell 427 — 87 87Commodity-related transactions—Oil products futures contracts To buy ¥ 537 ¥ — (84) (84)
¥ 3 ¥ 3
Yen Million
December 31, 2013
Notional amountNotional amount
due after one year Fair value Unrealized gain (loss)
Foreign currency forward contracts To buy (US$) ¥79,432 ¥ — ¥1,076 ¥1,076 To sell (US$) 4,331 — (94) (94)
¥ 982 ¥ 982Commodity-related transactions—Crude oil futures contracts To buy ¥ 495 ¥ — ¥ 20 ¥ 20 To sell 478 — (22) (22)Commodity-related transactions—Oil products futures contracts To buy ¥ 564 ¥ — ¥ 29 ¥ 29 To sell 582 — (19) (19)
¥ 8 ¥ 8
Notes to the Consolidated Financial Statements
82 Showa Shell Sekiyu K.K. Corporate Report 2015
Derivative transactions to which hedge accounting is applied as of December 31, 2014Yen Million
December 31, 2014 Hedge accounting method Hedged item Notional amountNotional amount due
after one year Fair value
Foreign currency forward contractsTo buy (US$) Deferral hedge
accounting Foreign forecasted transactions
¥ 8,213 ¥ — ¥ 221
To sell (US$) Deferral hedge accounting
Foreign forecasted transactions
23,108 — (626)
¥ (405)Interest rate swap (fi xed rate payment, fl oating rate receipt)
Special hedge accounting treatment
Interest of long-term loans payable
¥11,000 ¥7,000 ¥ (57)
¥ (57)Commodity-related transactions—Crude oil forward contracts To buy Deferral hedge
accounting Crude oil ¥ 9,787 ¥ — ¥(1,011)
To sell Deferral hedge accounting
Crude oil 3,879 — 524
Commodity-related transactions—Oil products forward contracts To sell Deferral hedge
accounting Oil products ¥11,506 ¥ — ¥ 975
¥ 488
Derivative transactions to which hedge accounting is applied as of December 31, 2013Yen Million
December 31, 2013 Hedge accounting method Hedged item Notional amountNotional amount due
after one year Fair value
Foreign currency forward contracts To buy (US$) Deferral hedge
accounting Foreign forecasted transactions
¥12,027 ¥ — ¥ 406
To sell Deferral hedge accounting
Foreign forecasted transactions
15,101 ¥ — (491)
¥ (84)Interest rate swap (fi xed rate payment, fl oating rate receipt)
Special hedge accounting treatment
Interest of long-term loans payable
¥16,000 ¥16,000 ¥ (64)
¥ (64)Commodity-related transactions—Crude oil forward contracts To buy Deferral hedge
accounting Crude oil ¥24,903 ¥ — ¥ 916
To sell Deferral hedge accounting
Crude oil 20,438 — (740)
Commodity-related transactions—Oil products forward contracts To buy Deferral hedge
accounting Oil products ¥ 1,601 ¥ — ¥ 46
To sell Deferral hedge accounting
Oil products 30,067 — (1,043)
¥ (820)
13. SELLING, GENERAL AND ADMINISTRATIVE EXPENSES
Major elements of selling, general and administrative expenses for the years ended December 31, 2014 and 2013Yen Million
2014 2013
Transportation ¥ 37,473 ¥ 40,373Salaries 34,142 34,972Rents 5,403 5,286Depreciation 6,658 6,847Research and development expenses 4,632 4,374Other 37,301 41,992
¥125,611 ¥133,847
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14. IMPAIRMENT LOSS
As a minimum unit for generating cash fl ows, service stations were
assessed for impairment individually, and other property, plant and
equipment were grouped by segments of management accounting.
Assets used for rent and idle assets were assessed individually.
Recoverable value was assessed by comparing the net realizable
value and value in use. The realizable value was mainly adopted for
idle assets and value in use for other assets.
Material assets were estimated in accordance with real estate
appraisal standards.
To calculate value in use, future cash fl ows were discounted by
6.0% (4.0% in 2013).
Impairment loss was recorded at the amount by which the carrying
amount of each asset group exceeded its recoverable value.
For the year ended December 31, 2014, the Companies recognized
an impairment loss of ¥1,575 million on 71 groups (¥1,780 million
on 54 groups in 2013) of impaired property, plant and equipment,
which was accounted for as an extraordinary loss. Impairment loss
recorded primarily related to the signifi cant decrease in the market
value of the Companies’ land as well as to the overall deterioration
of their business environment. Impaired asset groups consisted of the
following:
Yen Million
2014Land Others Total
Service stations (65 groups) ¥ 64 ¥1,295 ¥1,360Idle assets (6 groups) 129 85 214
¥1,575
Yen Million
2013Land Others Total
Service stations (27 groups) ¥845 ¥103 ¥ 948Idle assets (27 groups) 465 365 831
¥1,780
15. COLLATERAL ASSETS
(1) COLLATERAL ASSETSYen Million
2014 2013
Cash and deposits ¥ 3,396 ¥ 4,988Notes and accounts receivable–trade 1,640 1,496Raw materials and supplies 89 85Buildings and structures 12,749 13,379Tanks 4,701 4,812Machinery, equipment and vehicles 41,996 48,489Land 23,154 21,394Other 12 26
¥87,740 ¥94,672
(2) SECURED DEBTSYen Million
2014 2013
Long-term loans payable ¥ 1,749 ¥ 3,603Short-term loans payable 1,457 1,188Accounts payable–other 65,625 53,066
¥68,831 ¥57,858
16. CONTINGENT LIABILITIES
The Companies had the following contingent liabilities as of December 31, 2014 and 2013.Yen Million
2014 2013
Guarantees for: Non-consolidated subsidiaries, affi liates, and other companies ¥2,782 ¥2,422 Employees (housing loan) 515 590
¥3,298 ¥3,013
Notes to the Consolidated Financial Statements
84 Showa Shell Sekiyu K.K. Corporate Report 2015
The Company is subject to legal proceedings claims and liabilities
which arise in the ordinary course of business. In the opinion of
management, the amount of the ultimate liability with respect to those
actions will not materially affect the Companies’ fi nancial position or
results of operations and cash fl ows.
17. COMPREHENSIVE INCOME
The components of other comprehensive income for the year ended December 31, 2014 and 2013 were as follows:Yen Million
2014 2013
Unrealized gain (loss) on securities: Amount arising during the year ¥ 789 ¥ 639 Reclassifi cation adjustments for gains and losses included in net income 2 761 Amount before tax effect 791 1,400 Tax effect (221) (274) Total ¥ 570 ¥1,127Unrealized gain (loss) from hedging instruments: Amount arising during the year ¥ 449 ¥ (823) Reclassifi cation adjustments for gains and losses included in net income 823 (201) Amount before tax effect 1,273 (1,025) Tax effects (473) 389 Total ¥ 800 ¥ (635) Share of other comprehensive income in affi liates Amount arising during the year ¥ (77) ¥ 213 Reclassifi cation adjustments for gains and losses included in net income 0 (9) Total ¥ (77) ¥ 204Total other comprehensive income ¥1,293 ¥ 696
18. RELATED PARTY TRANSACTIONS
When transactions of the Company with its related parties are more
than 10% of the consolidated sales proceeds, or 10% of the total
amount of the consolidated cost of sales and selling, general and
administrative expenses, they are disclosed.
The Company discloses material balances and transactions with
related parties when such balances and transactions represent more
than 1% of the consolidated total assets.
(1) RELATED PARTIES–CORPORATIONSFor the year ended December 31, 2014
Capital (Million)
Voting right share owing (Shares owned)
Yen Million
Name Transactions Closing balances
Saudi Arabian Oil Co., Ltd. ¥ — (Indirect 15.0%) Purchases of crude oil and oil products
¥946,770 Accounts payable (trade) ¥50,273
Seibu Oil Co., Ltd. ¥8,000 Direct 38.0% Purchase of oil products 571,378 Accounts payable (trade) 53,283Advanced purchase of crude oil
— Accounts receivable (trade) 13,992
Marubeni Energy Corporation ¥2,350 Direct 33.4% Sale of oil products 169,680 Accounts receivable (trade) 14,870Shell Chemicals Japan Ltd. ¥ 250 NA Sales of oil products and
petrochemicals266,179 Accounts receivable (trade) 22,715
Shell Eastern Trading (Pte) Ltd. US$714 NA Purchases of crude oil and oil products
247,684 Accounts payable (trade) 11,719
For the year ended December 31, 2013
Capital (Million)
Voting right share owing (Shares owned)
Yen Million
Name Transactions Closing balances
Saudi Arabian Oil Co., Ltd. ¥ — (Indirect 15.0%) Purchases of crude oil and oil products
¥954,614 Accounts payable (trade) ¥63,499
Seibu Oil Co., Ltd. ¥8,000 Direct 38.0% Purchase of oil products 583,723 Accounts payable (trade) 57,816Advanced purchase of crude oil
— Accounts receivable (trade) 36,345
Marubeni Energy Corporation ¥2,350 Direct 33.4% Sale of oil products 162,471 Accounts receivable (trade) 19,896Shell Chemicals Japan Ltd. ¥ 250 NA Sales of oil products and
petrochemicals234,899 Accounts receivable (trade) 26,049
Shell Eastern Trading (Pte) Ltd. US$714 NA Purchases of crude oil and oil products
224,030 Accounts payable (trade) 25,329
(2) RELATED PARTIES–INDIVIDUALSThere are no material transactions and balances of the Companies with related individuals, including shareholders and directors, representing more
than ¥10 million for the years ended December 31, 2014 and 2013.
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(3) INFORMATION ABOUT SALES, PROFIT (LOSS), ASSETS, LIABILITIES, AND OTHER ITEMSFor the year ended December 31, 2014
Yen Million
Reportable segment
Oil businessEnergy solutions
business Sub-total Other Total Adjustments Consolidated
Sales Sales to customers ¥2,850,218 ¥138,610 ¥2,988,828 ¥ 9,156 ¥2,997,984 ¥ — ¥2,997,984 Inter-segment sales and transfers 10,241 9,579 19,821 6,479 26,300 (26,300) — Total ¥2,860,460 ¥148,190 ¥3,008,650 ¥15,635 ¥3,024,285 ¥(26,300) ¥2,997,984Segment profi t (loss) (37,391) 17,691 (19,700) 1,619 (18,080) 22 (18,057)Segment assets ¥ 993,525 ¥159,435 ¥1,152,961 ¥35,832 ¥1,188,793 ¥(12,511) ¥1,176,282Other: Depreciation and amortization ¥ 23,585 ¥ 17,268 ¥ 40,854 ¥ 507 ¥ 41,361 — ¥ 41,361 Amortization of goodwill and
negative goodwill(162) (28) (191) 2 (188) — (188)
Equity in losses of affi liates 875 (2) 873 — 873 — 873 Impairment loss 1,575 — 1,575 — 1,575 — 1,575 Balance of goodwill (94) (28) (123) 107 (16) — (16) Capital expenditures 17,336 13,581 30,917 182 31,099 — 31,099
Notes: 1. The segment “Others” refers to the total of other business segments that are not included in the reportable segments, including real estate, construction works, sale of automobile accessories, etc. 2. The adjustment of segment profi t (loss) ¥22 million mainly represents elimination of inter-segment receivables. 3. The adjustment of segment assets of (¥12,511) million mainly represents elimination of inter-segment receivables. 4. Segment profi t (loss) is reconciled to operating income (loss) in the accompanying consolidated statements of income.
19. SEGMENT INFORMATION
(1) OVERVIEW OF REPORTABLE SEGMENTSThe Companies’ reportable segments are those for which separately
fi nancial information is available and the Board of Directors carries out
periodic review to allocate management resources and evaluate
business performance.
The Companies are mainly engaged in the manufacture and sale
of energy-related products including oil products, solar cells, and
electricity. The Company and its subsidiaries, serving as independent
management units of each business, create comprehensive strategies
and implement business activities about its products and services.
The Companies activities are composed of two reportable
segments, “Oil business” and “Energy solutions business,” each of
which is involved in the sale of products and services. The businesses
which are not included in reportable segments are shown in “Other.”
The “Oil business” manufactures and sells gasoline, naphtha,
kerosene, diesel oil, fuel oil, lubricants, LP gas, asphalt, and petrochemical
products. The “Energy solutions business” incorporates the manufacture
and sale of solar cells modules and wholesale supplies of electricity.
(2) METHODS OF MEASUREMENT FOR THE AMOUNTS OF SALES, PROFIT (LOSS), ASSETS, LIABILITIES, AND OTHER ITEMS FOR EACH REPORTABLE SEGMENT
The accounting policies of each operating segment are consistent with
those disclosed in Note 2, “SUMMARY OF SIGNIFICANT
ACCOUNTING POLICIES.”
Segment profi t (loss) is stated on an operating income basis. Inter-
segment sales and transfers are recorded at the same prices used in
transactions with third parties.
Notes to the Consolidated Financial Statements
86 Showa Shell Sekiyu K.K. Corporate Report 2015
For the year ended December 31, 2013Yen Million
Reportable segment
Oil businessEnergy solutions
business Sub-total Other Total Adjustments Consolidated
Sales Sales to customers ¥2,803,041 ¥141,210 ¥2,944,252 ¥ 9,556 ¥2,953,808 ¥ — ¥2,953,808 Inter-segment sales and transfers 10,313 16,008 26,322 3,031 29,354 (29,354) — Total ¥2,813,355 ¥157,219 ¥2,970,574 ¥12,587 ¥2,983,162 ¥(29,354) ¥2,953,808 Segment profi t (loss) ¥ 56,114 ¥ 17,553 ¥ 73,667 ¥ 1,793 ¥ 75,461 (30) 75,430Segment assets ¥1,117,978 ¥156,375 ¥1,274,353 ¥34,902 ¥1,309,256 ¥(13,425) ¥1,295,831 Other: Depreciation and amortization ¥ 23,229 ¥ 16,952 ¥ 40,182 ¥ 419 ¥ 40,601 ¥ — ¥ 40,601 Amortization of goodwill and
negative goodwill 90 (28) 61 — 61 — 61 Equity in losses of affi liates 1,508 (11) 1,496 — 1,496 — 1,496 Impairment loss 1,780 — 1,780 — 1,780 — 1,780 Balance of goodwill (257) (57) (314) — (314) — (314) Capital expenditures 22,702 5,232 27,935 241 28,177 — 28,177
Notes: 1. The segment “Other” refers to the total of other business segments that are not included in the reportable segments, including real estate, construction works, sale of automobile accessories, etc. 2. The adjustments of segment profi t ¥(30) million mainly represents elimination of inter-segment transactions. 3. The adjustments of segment assets ¥(13,425) million mainly represents elimination of inter-segment receivables. 4. Segment profi t (loss) is reconciled to operating income (loss) in the accompanying consolidated statements of income.
(4) RELATED INFORMATIONa) Information for each product and serviceDisclosure of this information is not presented since similar information is included in segment information.
b) Geographic segment information1) Sales
Disclosure of this information is not presented since domestic sales make up more than 90% of consolidated sales.
2) Property, plant and equipment
Disclosure of this information is not presented since property, plant and equipment located in Japan makes up more than 90% of consolidated net
book value.
c) Information by major customerFor the years ended December 31, 2014 and 2013
Disclosure on this information is not presented since there were no customers that accounted for 10% or more of net sales to third parties recorded in the
consolidated statements of income.
20. BUSINESS COMBINATIONS
JOINT CONTROLLED ENTITYAbsorption-type Company Split regarding LP (Liquid Petroleum) gas import and wholesale operation:
On December 16, 2014, the Board of Directors has approved an absorption-type company split (“Company Split”), which caused Cosmo Petroleum
Gas Co., Ltd. (“Cosmo Petroleum Gas”) to succeed to the LP gas import and wholesale operations. The Company entered into an absorption-type
company split agreement with Cosmo Petroleum Gas as of December 18, 2014.
Overview of the Company Split:
a. Contents of the Business to Be Split:
The LP gas import and wholesales operations
b. Purpose of the Company Split:
The Company, the Cosmo Oil Co. Ltd., Sumitomo Corporation and Tonen General Sekiyu K.K. (the “Four Corporate Group”) concluded in the Busi-
ness Integration as to the LP gas import and wholesale operations as of August 5, 2014. The Four Corporate Group aimed to create one of Japan’s
top-class LP gas import and wholesale companies, by the integration of the LP gas import and wholesale operations, including the importing of LP
gas, the management of shipping, logistics and wholesales in domestic market, and overseas trading operation by four corporate groups.
The Company Split will be carried out as a part of the Business Integration.
c. Effective date:
April 1, 2015 (scheduled)
d. Company Split Method
This is as absorption-type split in which the Company is the splitting company and Cosmo Petroleum Gas is the successor company.
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Operations Data
Years ended December 31
2014 2013 2012 2011 2010
Refi nery data:
Crude oil refi ned (thousand kl)*1 22,182 21,782 21,053 26,212 25,168
Group refi nery capacity utilization rate (%)*1 86.6 94.6 91.6 93.2 84.2
Sales data:
Oil product sales volume (thousand kl)
Gasoline 8,694 8,952 9,060 9,494 9,089
Jet fuel 1,791 1,856 2,158 2,077 2,105
Kerosene 2,681 2,710 2,830 2,816 2,407
Diesel oil 5,395 5,264 4,999 4,952 4,377
Fuel oil A 1,836 1,720 1,634 1,610 1,433
Fuel oil C 1,263 1,325 1,928 1,769 1,424
Others*2 4,022 4,157 4,042 4,195 4,196
Domestic sales total 25,681 25,985 26,649 26,914 25,031
Exports 2,063 1,558 574 3,548 4,606
Total (thousand kl) 27,744 27,543 27,223 30,462 29,637
Gasoline market share (%)*3 16.1 15.6 15.5 15.5 15.0
High-octane gasoline market share (%)*3 18.3 16.9 16.6 16.6 16.4
Number of service stations 3,339 3,464 3,633 3,782 3,948
Number of self-service stations 993 990 978 963 960
*1. Total for Yokkaichi Refi nery, Keihin Refi nery, and Yamaguchi Refi nery*2. Includes naphtha, LPG, lubricants, asphalt, bitumen, and coal, excludes cargo trade*3. Source: Showa Shell
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Solar FrontierFirst Miyazaki PlantSecond Miyazaki PlantKunitomi Plant
Kyushu Branch
Yamaguchi Refi nery of Seibu Oil Co., Ltd.
Keihin Refi nery of Toa Oil Co., Ltd.Mizue Power Station of Genex Co., Ltd.Ohgishima Power Station of Ohgishima
Power Co., Ltd.
Head Offi ceMetropolitan BranchKanto BranchSolar Frontier K.K. Head Offi ce
Hokkaido Branch
Chugoku Branch
Kinki Branch
Central Research LaboratoryAtsugi Research Center
Ishioka Training Center
Yokkaichi Refi nery of Showa Yokkaichi Sekiyu Co., Ltd.
Chubu Branch
Niigata Petroleum Import TerminalNiigata Yukigunigata Megasolar Power Plant and
Niigata Second Megasolar Plant
Internal Audit DivisionTransformation TeamOil Business Center• Commercial Sales Division• Crude Oil & Marine Division• Distribution & Operations Division• Health, Safety, Security and Environment
(HSSE) Division• Lubricants & Bitumen Division• Manufacturing Division• Marketing Planning Division• New Business Promotion Division• Oil Products Division• Petro Chemical Business Promotion Team• Research & Development Division• Retail EPOCH Project Team• Retail Sales Division• Sales Division• Supply Division
Energy Solutions Business Center• Power Business Division• Solar Frontier K.K.
Group Functions• Credit & Financial
Risk Management Team• General Affairs Division• Integrated Corporate Planning
Division• Internal Control Promotion Division• IT Planning Department• Integrated Finance &
Control Division• Integrated Legal Division• Integrated Human Resources Division• Procurement Team• Public Affairs Division• Secretariat Department
(As of April 1, 2015)
Network
Head Offi ce
Solar Frontier Tohoku Plant
Tohoku Branch
1,8
10
9
90 Showa Shell Sekiyu K.K. Corporate Report 2015
Solar Frontier Alcobar Offi ce (Saudi Arabia) Solar Frontier Americas (United States)
Saudi Aramco(Saudi Arabia)
Solar Frontier Europe (Germany)
Royal Dutch Shell plc (Netherlands)
Abu Dhabi Representative Offi ce (UAE)
* Photographs: Provided by Royal Dutch Shell plc and Saudi Aramco
Refi neries, import terminals, and power plants
Offi ces, depots, and asphalt terminals
Head Offi ce, branches, R&D center, and other business locations*
*
• Kushiro Nishiko• Shiogama• Sado• Hiroshima• Karatsu
Ishioka Training Center
Central Research Laboratory
Branches• Hokkaido Branch• Tohoku Branch• Metropolitan Branch• Kanto Branch• Chubu Branch• Kinki Branch• Chugoku Branch• Kyushu Branch
Niigata Petroleum Import Terminal
Lubricants Blending Plants
• Yokohama• Kobe
Depots Solar Module Plants andResearch Center• Atsugi Research Center• First Miyazaki Plant• Second Miyazaki Plant• Kunitomi Plant• Tohoku Plant
Power Plants
• Mizue Power Station ofGenex Co., Ltd.
• Ohgishima Power Station of Ohgishima Power Co., Ltd.
• Niigata Yukigunigata Megasolar Power Plant and Niigata Second Megasolar Plant
Group Refi neries
• Yokkaichi Refi nery of Showa Yokkaichi Sekiyu Co., Ltd.
• Keihin Refi nery of Toa Oil Co., Ltd.• Yamaguchi Refi nery of Seibu Oil Co., Ltd.
Asphalt Terminals
• Yokohama• Takamatsu• Mie
8
9
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92 Showa Shell Sekiyu K.K. Corporate Report 2015
Company name Major businesses
Consolidated subsidiaries (30 companies)
Showa Yokkaichi Sekiyu Co., Ltd. Oil refi ning
Toa Oil Co., Ltd. Oil refi ning
Showa Shell Sempaku K.K. Domestic and international shipping operations
Heiwa Kisen Kaisha, Ltd. Depots operationShipping brokerage
Shoseki Engineering & Construction Co., Ltd. Design and construction of mainly oil-related industrial facilities and service stations
Nippon Grease Co., Ltd. Grease and lubricant sales
Solar Frontier K.K. Development, manufacture, and sales of solar panels and systems
Shoseki Kako Co., Ltd. Manufacture, sales, and installation of waterproofi ng materialsManufacture and sales of oil products and bitumen paving materials
K.K. Rising Sun Automobile parts salesEquipment leaseInsurance agent
Wakamatsu Gas K.K. Sales of oil productsCity gas business
Genex Co., Ltd. Power generation
Leef Energy K.K. Oil products sales
Jonen Co. Oil products sales
Hayashi-Bussan Co., Ltd. Oil products sales
Chuo Shell Sekiyu Hanbai K.K. Oil products sales
Tokyo Shell Pack K.K. Oil products sales
Nakagawa Oil Co., Ltd. Oil products sales
Petro Star Kansai Co., Ltd. Oil products sales
Nissho Koyu K.K. Oil products sales
Nagase Oil Ltd. Oil products sales
Enessance Holdings Co., Ltd. Sales of liquefi ed gasConstruction related to high-pressure gas and oilSales of residential and offi ce automation equipment
Showa Shell Business & IT Solutions Ltd. Provision of IT related services
8 other companies
Equity-method affi liates (12 companies)
Seibu Oil Co., Ltd. Oil refi ning
Japan Oil Network Co., Ltd. Storing
Niigata Joint Oil Stockpiling Co., Ltd. Stockpiling
Dia Shoseki Co., Ltd. Oil products sales
Shell Sekiyu Osaka Hatsubaisho K.K. Oil products sales
Central Sekiyu Gas Co., Ltd. Oil products sales
Mieseki Shoji K.K. Oil products sales
Shell Tokuhatsu K.K. Oil products sales
Joyo Shell Sekiyu Hanbai K.K. Oil products sales
Marubeni Energy Corporation Oil products sales
Toyotsu Petrotex Corporation Oil products sales
Ohgishima Power Co., Ltd. Power generation
(As of December 31, 2014)
Major Subsidiaries and Affi liates
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Date of Establishment: January 1,1985
Authorized Number of Shares: 440,000,000 shares
Number of Shares Issued: 376,850,400 shares
Paid-in Capital: ¥34,197,585,900
Number of Employees: 862
Total Number of Service Stations: 3,339
Number of Shareholders: 50,499
Securities Listing: Tokyo Stock Exchange
Ticker Code: 5002
Transfer Agent: Sumitomo Mitsui Trust Bank, Limited2-8-4, Izumi, Suginami-ku, Tokyo 168-0063, Japan
Independent Auditors: PricewaterhouseCoopers Aarata
General Shareholders’ Meeting: March
Major shareholders Number of shares heldPercentage of total common
shares outstanding
The Shell Petroleum Co., Ltd. 125,261.2 (Thousands) 33.24%
Aramco Overseas Company B.V. 56,380.0 14.96
The Master Trust Bank of Japan, Ltd. (Trust Account) 12,533.3 3.33
Japan Trustee Services Bank, Ltd. (Trust Account) 10,913.1 2.90
The Anglo-Saxon Petroleum Co., Ltd. 6,784.0 1.80
Trust & Custody Services Bank, Ltd. (Investment Trust Collateral Account) 4,360.1 1.16
Nomura Securities Co., Ltd. 4,355.0 1.16
BNP Paribas S.A. 4,100.0 1.09
Trust & Custody Services Bank, Ltd. (Securities Investment Trust Account) 2,494.3 0.66
STATE STREET BANK WEST CLIENT-TREATY 2,329.8 0.62
Total 229,510.8 60.90
Trading Volume
Stock Price Range Stock price (left) TOPIX (right)
(Thousand Shares)
(Month)
20111 2 3 4 5 6 7 8 9 10 1112
20121 2 3 4 5 6 7 8 9 10 1112
20131 2 3 4 5 6 7 8 9 10 1112
20141 2 3 4 5 6 7 8 9 10 1112
100,000
75,000
50,000
25,000
0
(As of December 31, 2014)
Investor Information
(Yen)
1,200
900
600
300
0
1,500
1,200
900
600
(Month)
20111 2 3 4 5 6 7 8 9 10 1112
20121 2 3 4 5 6 7 8 9 10 1112
20131 2 3 4 5 6 7 8 9 10 1112
20141 2 3 4 5 6 7 8 9 10 1112
This corporate report was printed using vegetable oil ink and a waterless printing process.
June 2015Printed in Japan
Showa Shell Sekiyu has been selected for the FTSE4Good Index(a socially responsible investment index) for eleven consecutive years starting in 2004.
Inclusion in SRI Index (As of May 31, 2015)
Caution Regarding Business Forecasts and Forward-Looking StatementsBusiness forecasts and other forward-looking statements regarding Showa Shell found in this report reflect the management’s assessment based on data available to it at the time the report was published. Readers are cautioned that actual business results may differ materially from these statements due to changes in economic conditions, market trends, exchange rates and other factors.
Showa Shell Sekiyu K.K.Daiba Frontier Bldg., 2-3-2, Daiba, Minato-ku,
Tokyo 135-8074, Japan
Tel: +81-3-5531-5594
http://www.showa-shell.co.jp/english/