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Downtown Revitalization Initiative Jamaica Local Planning Committee Kickoff | November 9, 2016

Downtown Revitalization Initiative Jamaica - New York Revitalization Initiative Jamaica ... Ian Harris Co-Chair Jamaica NOW Leadership Council ... Vendesh Persaud Vice Chair Indo-Caribbean

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Downtown Revitalization Initiative

JamaicaLocal Planning Committee Kickoff | November 9, 2016

HR&A Advisors, Inc. Downtown Revitalization Initiative | 2

1. Welcome

2. Introductions

3. Downtown Revitalization Initiative

• Overview

• Goals & Outcomes

• LPC & Consultant Roles

4. Project Context & Goals

• Jamaica Overview

• Existing Efforts & Plans

• DRI Application Priorities

5. Work Plan

6. Community Engagement Strategy

7. Discussion & Next Steps

8. Public Comment

Agenda

HR&A Advisors, Inc. Downtown Revitalization Initiative | 3

1. Welcome

2. Introductions

3. Downtown Revitalization Initiative

• Overview

• Goals & Outcomes

• LPC & Consultant Roles

4. Project Context & Goals

• Jamaica Overview

• Existing Efforts & Plans

• DRI Application Priorities

5. Work Plan

6. Community Engagement Strategy

7. Discussion & Next Steps

8. Public Comment

Agenda

Downtown Revitalization Initiative: Overview

New York State’s Downtown Revitalization Initiative (DRI) seeks to “transform communities ripe for development into vibrant neighborhoods where the next generation of New Yorkers will want to live, work, and raise a family.”

Selection Criteria• Physical features that promote a livable, mixed-

use downtown.• Recent or impending job growth.• Ability to leverage additional public and private

investment.• Commitment from local leaders.

HR&A Advisors, Inc. Downtown Revitalization Initiative | 4

Jamaica

DRI leverages years of local planning and visioning to advance strategic investments in the downtown core.

HR&A Advisors, Inc. Downtown Revitalization Initiative | 5

DRI allocates $10 million to support the implementation of catalytic investment projects in Downtown Jamaica and the

development of a longer-term strategy that will attract additional public and private investment to support downtown

revitalization.

Technical

Support

Past Planning &

Visioning Work

Priority Project

Implementation

Plans

Downtown Assets &

Opportunities

Priority Project

Implementation

Follow-on Public & Private

InvestmentDowntown

Investment Strategy

DOWNTOWN REVITALIZATION INITIATIVE

$10M

Downtown Revitalization Initiative: Project Leadership

HR&A Advisors, Inc. Downtown Revitalization Initiative | 6

Consultant Team: HR&A Advisors + Partners

Jamaica Local Planning CommitteeFirst Name Last Name Title Organization

Melinda Katz Borough President Queens Borough President

Carol Conslato Co-Chair (REDC) Queens Chamber of Commerce

Marcia Keizs President York College

Hope Knight President & CEO Greater Jamaica Development Corp.

Cali Williams Vice President NYCEDC

Adrienne Adams Chair Community Board 12, Queens

Patrick O’Connor Pastor First Presbyterian Church in Jamaica

Cathy Hung Executive Director Jamaica Center for Arts & Learning

Dennis Walcott President & CEO Queens Library

Greg Mays Executive Director A Better Jamaica

Deepmalya Ghosh Senior VP Child Center of New York

Cedric Drew Executive Director Jamaica YMCA

Pintso Topgay Director Queens Workforce 1 Center

Rosemay Reyes Program Manager Building Community Capacity/NYC DCA

Ian Harris Co-Chair Jamaica NOW Leadership Council

Maha Syed Director of Programs CChaya Community Development Corp.

Vendesh Persaud Vice Chair Indo-Caribbean Alliance

State of New York

Office of the Governor

Hersh Parekh

Department of State

Stephen Ridler

David Ashton

Fred Landa

Empire State

Development

Joseph Tazewell

Lauren Racusin

Homes and Community

Renewal

Greg Watson

Advisory Committee

Elected Representatives

Congressman Gregory Meeks

State Senator Leroy Comrie

State Senator James Sanders

State Assemblywoman Alicia Hyndman

State Assemblywoman Vivian Cook

Councilman Rory Lancman

Councilman I. Daneek Miller

Councilman Ruben Wills

City and Civic Partners

Stephen Everett (NYC DCP)

Pierina Ana Sanchez (Regional Plan Association)

Martha Taylor (Community Board 8)

Seth Bornstein (Queens Economic Development)

Thomas Grech (Queens Chamber of Commerce)

Isa Abdur-Rahman (Farmers Boulevard CDC)

Clare Dwyer (Y Roads)

Rhonda Binda (Jamaica Center BID)

Glenn Greenidge (Sutphin Blvd. BID)

Derek Irby (165th Street Mall Improvement)

Mohammed Fakrul Islam (Jamaica Muslim Center)

Downtown Revitalization Initiative: Consulting Team

HR&A Advisors, Inc. Downtown Revitalization Initiative | 7

State of New YorkState of New YorkJamaica Local Planning Committee

Project Management, Economic Analysis

& Implementation Strategy

Kate Collignon, Partner-in-Charge

Bret Nolan Collazzi, Project Manager

Community

EngagementArnie Bloch

Planning &

DesignNeil Kittredge

Additional

Technical

ExpertsAs Needed

HR&A and our partners specialize in priming revitalization concepts for implementation through planning and analysis.

New York Rising: Community Reconstruction ProgramRockaway, Howard Beach, Broad Channel

CUNY Innovation Study

Downtown Far Rockaway

Neighborhood Planning Initiative

HR&A Advisors, Inc. Downtown Revitalization Initiative | 8

Community Plan for Southpoint Open Space Roosevelt Island

1. Welcome

2. Introductions

3. Downtown Revitalization Initiative

• Overview

• Goals & Outcomes

• LPC & Consultant Roles

4. Project Context & Goals

• Jamaica Overview

• Existing Efforts & Plans

• DRI Application Priorities

5. Work Plan

6. Community Engagement Strategy

7. Discussion & Next Steps

8. Public Comment

Agenda

Downtown Revitalization Initiative | 9HR&A Advisors, Inc.

368 blocks rezoned in 2007

$153 million in investments committed by the City

through the Jamaica NOW Action Plan

At least 3 major hotel developments and 5 major

residential developments underway or in planning

Selected as a focus area for the Regional Plan

Association’s 4th Regional Plan

150,000+ residents (22% growth since 1990)

430,000+ commuters passing through daily

8,000+ students attending CUNY York College

14% unemployment rate (2014)

The People

Recent Activity

Spurred by a recent rezoning, Jamaica has seen renewed interest in its core downtown and attracted significant public and private investment.

HR&A Advisors, Inc.

Jamaica

Downtown Revitalization Initiative | 10

Jamaica

Recent planning studies lay the groundwork for continued investment.

HR&A Advisors, Inc. Downtown Revitalization Initiative | 11

Jamaica Brownfield Opportunity

Area Implementation Strategy

Jamaica Brownfield Opportunity

Area Nomination Study

Nov 20152010

DRI Application

RPA Fourth Regional

Plan (2017)

NYCDOT Studies

2016Feb 2015

Jamaica NOW

Action Plan

Through these studies, the Jamaica community has articulated a set of strategies to catalyze downtown revitalization and local economic development.

Improved Transportation

Connections & Infrastructure

Downtown Branding & MarketingVibrant Commercial Districts that

Promote Fashion, Arts & Culture

HR&A Advisors, Inc. Downtown Revitalization Initiative | 12

Quality Jobs & EntrepreneurshipImproved Public Spaces

& Streetscapes

Strong Educational

& Youth Resources

Jamaica is exploring a list of potential projects to advance through DRI.

HR&A Advisors, Inc.

Potential Priority Projects (from application):

• Implement workforce training programs for local

residents in growing employment sectors

• Develop physical and technological infrastructure

to help visitors navigate Downtown Jamaica

• Develop underused sites on York College campus

to support business attraction and retention

• Create a co-working space for local

entrepreneurs

• Create a supportive infrastructure for small

businesses

• Expand the boundaries of unified Jamaica BIDs

• Improve programmatic connections among local

not-for-profits, businesses, stakeholders, and

cultural institutions

Draft Primary Study Area

Downtown Revitalization Initiative | 13

Other projects will be considered by the LPC

HR&A Advisors, Inc.

1. Welcome

2. Introductions

3. Downtown Revitalization Initiative

• Overview

• Goals & Outcomes

• LPC & Consultant Roles

4. Project Context & Goals

• Jamaica Overview

• Existing Efforts & Plans

• DRI Application Priorities

5. Work Plan

6. Community Engagement Strategy

7. Discussion & Next Steps

8. Public Comment

Agenda

Downtown Revitalization Initiative | 14

Phases OCT NOV DEC JAN FEB MAR

Kick-Off & Community Engagement Plan

Existing Conditions & Opportunities

Strategy & Implementation Plan

Strategic Investment Plan

DRI Work Plan & Timeline

Local Planning Committee Meetings & Work Sessions

Key Work Product

HR&A Advisors, Inc. Downtown Revitalization Initiative | 15

Phases OCT NOV DEC JAN FEB MAR

Kick-Off & Community Engagement Plan

Existing Conditions & Opportunities

Strategy & Implementation Plan

Strategic Investment Plan

DRI Work Plan & Timeline

Meeting #1: Kickoff

Work Products:

• Kickoff meeting notes

• Community Engagement Strategy to specify format of public input

HR&A Advisors, Inc. Downtown Revitalization Initiative | 16

Local Planning Committee Meetings & Work Sessions

Key Work Product

Phases OCT NOV DEC JAN FEB MAR

Kick-Off & Community Engagement Plan

Existing Conditions & Opportunities

Strategy & Implementation Plan

Strategic Investment Plan

DRI Work Plan & Timeline

Meeting #2: Visioning and goal-setting work session

Work Products:

• Downtown profile

• Draft vision, goals, and strategies for DRI investment

• Preliminary project list

Local Planning Committee Meetings & Work Sessions

Key Work Product

HR&A Advisors, Inc. Downtown Revitalization Initiative | 17

Phases OCT NOV DEC JAN FEB MAR

Kick-Off & Community Engagement Plan

Existing Conditions & Opportunities

Strategy & Implementation Plan

Strategic Investment Plan

DRI Work Plan & Timeline

Meeting #3: Review of core strategies and Priority Project prioritization

Meeting #4: Review of draft Priority Project Profiles and implementation strategy

Work Products:

• Strategy and Action Plan outlining potential Priority Projects in greater detail

• Priority Project profiles, including project description, design, funding plan, and benefits summary

• Implementation strategy, outlining phasing plan and required actions to implementation

• Draft management report, including a framework for project tracking and performance evaluation

Local Planning Committee Meetings & Work Sessions

Key Work Product

DRI Work Plan & Timeline

Meeting #5: Presentation of Draft Strategic Investment Plan

Work Product:

• DRI Strategic Investment Plan

Local Planning Committee Meetings & Work Sessions

Key Work Product

HR&A Advisors, Inc. Downtown Revitalization Initiative | 19

Phases OCT NOV DEC JAN FEB MAR

Kick-Off & Community Engagement Plan

Existing Conditions & Opportunities

Strategy & Implementation Plan

Strategic Investment Plan

HR&A Advisors, Inc.

1. Welcome

2. Introductions

3. Downtown Revitalization Initiative

• Overview

• Goals & Outcomes

• LPC & Consultant Roles

4. Project Context & Goals

• Jamaica Overview

• Existing Efforts & Plans

• DRI Application Priorities

5. Work Plan

6. Community Engagement Strategy

7. Discussion & Next Steps

8. Public Comment

Agenda

Downtown Revitalization Initiative | 20

Draft Community Engagement – Stakeholder Engagement

HR&A Advisors, Inc. Downtown Revitalization Initiative | 21

1. Local Planning Committee Meetings

with Public Participation

Monthly meetings and working sessions

2. Small Group Meetings / Interviews

Members of the LPC and Advisory Committee

and related organizations

Draft Community Engagement – Public Awareness & Input

HR&A Advisors, Inc. Downtown Revitalization Initiative | 22

4. Public Meetings and

Open Houses

Presentations to community groups, open house

during project screening, final event

3. Online Tools and Social Media

(e.g. Announcements, FAQs)

DRI official website; existing Facebook and

Twitter channels, online surveys, etc.

Draft Community Engagement Strategy

HR&A Advisors, Inc. Downtown Revitalization Initiative | 23

Local Planning Committee Meetings with Public Participation

Small Group Meetings/Interviews

Online Tools and Social Media (e.g. Announcements, FAQs)

Public Meetings and Open Houses ?

Potential Channels

Draft Community Engagement Timeline

LPC Meetings & Work Sessions

HR&A Advisors, Inc. Downtown Revitalization Initiative | 24

Phases OCT NOV DEC JAN FEB MAR

Kick-Off & Community Engagement Plan

Existing Conditions & Opportunities

Strategy & Implementation Plan

Strategic Investment Plan

Small Group Meetings

& Interviews

Public Meetings &

Open Houses

Online Tools & Social Media

Draft Community Engagement – Public Awareness & Input

HR&A Advisors, Inc. Downtown Revitalization Initiative | 25

4. Public Meetings and

Open Houses

3. Online Tools and Social Media

(e.g. Announcements, FAQs)

DRI official website; existing Facebook and

Twitter channels, online surveys, etc.

What outreach lists and social media assets can DRI

leverage to promote DRI goals and outcomes?

What events and forums can DRI leverage to provide

updates and solicit input on potential projects?

Presentations to community groups, open house

during project screening, final event

LPC Meetings & Work Sessions

Phases OCT NOV DEC JAN FEB MAR

Kick-Off & Community Engagement Plan

Existing Conditions & Opportunities

Strategy & Implementation Plan

Strategic Investment Plan

Small Group

Meetings/Interviews

Public Meetings &

Open Houses

Online Tools & Social Media

Draft Community Engagement Strategy

HR&A Advisors, Inc. Downtown Revitalization Initiative | 26

What do you think?

1. Welcome

2. Introductions

3. Downtown Revitalization Initiative

• Overview

• Goals & Outcomes

• LPC & Consultant Roles

4. Project Context & Goals

• Jamaica Overview

• Existing Efforts & Plans

• DRI Application Priorities

5. Work Plan

6. Community Engagement Strategy

7. Discussion & Next Steps

8. Public Comment

HR&A Advisors, Inc.

Agenda

Downtown Revitalization Initiative | 27

Downtown Revitalization Initiative | 28

Discussion: Needs & Opportunities

1. Are there additional key strategies we should be considering at the outset?

2. Are there additional potential projects or impending investments we should be

aware of?

3. What other goals should we be aware of as we launch this process?

HR&A Advisors, Inc.

Next Steps

Confirm dates for LPC meetings

Formalize Community Engagement Strategy

Begin existing conditions analysis and define draft DRI vision, strategies, and goals

HR&A Advisors, Inc. Downtown Revitalization Initiative | 29

1. Welcome

2. Introductions

3. Downtown Revitalization Initiative

• Overview

• Goals & Outcomes

• LPC & Consultant Roles

4. Project Context & Goals

• Jamaica Overview

• Existing Efforts & Plans

• DRI Application Priorities

5. Work Plan

6. Community Engagement Strategy

7. Discussion & Next Steps

8. Public Comment

HR&A Advisors, Inc.

Agenda

Downtown Revitalization Initiative | 30

Downtown Revitalization Initiative

JamaicaLocal Planning Committee Kickoff | November 9, 2016