Rebranding St. George Tourism Events and Promotion

The Corporate Image

The Promotional Image for EventsAdvertising & Signage

August 13 - 20, 2005

Info at Dragon’s Den - Next Right

Roadside Sign

Info atThe Dragon’s Den

Info atDragon’s Den

Follow MeFollow Me

Direction Signs

Princess Petunia George and Little George Wily Willy - the Magician

The Promotional Image for EventsStoryline & Event Characters

Maggy & Davy

Storyline and Event Characters

Storyline and Event Characters

Some Visting Dragons

Old Ned, the Lake Utopia Monster. This creature has rich lure associated with it that can form the foundation of a powerful branding program similar to Ogopogo and the Loch Ness Monster

Whether it was part of an ancient temple, a relic of Norse visitors, a native sculpture, the work of Champlain’s stonemason, or a total fraud, the Utopia Stone is part of St. George’s history - a compelling mystery that should be part of the Town’s image.

Mishipizhiw the Great Serpent of the Canadian shield occurs in rivers and lakes throughout the area. Atosis is its cousin, a local water serpent of the Wabanaki Nation

Maggy & Davy - A cartoon rendering of the Lake Utopia Monster

Events

Dragon RacesChinese Dragon PuppetsDragon DanceDragon ParadeWater Dragon ParadeRe-enactmentsLongbow ContestTown CrierThemed Church ServicesCeltic DancingPeriod PlaysTravelling MinstrelsMedieval WrestlingHighland GamesJostingDueling

Morris DancingHighland DancingMummer presentations (mime)Canoe RacesBest Water Dragon ContestStreet DancesKids ContestsCostume ContestsThemed Food MarketFlag PerformancesPhotos, Art, & CrafsWine TastingSpecialty Local FoodsPuppet ShowsBest Dressed Knight and DamselShakespeare Presentations

Drumming ContestSports EventsFireworksHeraldry ExhibitsStory Telling - local & periodDragon/Monster watchTraditional English Beer GardenYorkshire Pudding Eating ContestRafflesBest Dressed BusinessAdopt-a-Pole Heraldry ContestHorse Costume ContestMock Fight - George & the DragonCeilidhs at Various VenuesDragon Kite Flying

St. George Day Activities

Marketing & Advertising

St. George, NB