Dreamworld LimitedDreamworld Limited• Alhamdulillah Dreamworld is 100% equity

based blue chip company standing among top 10 heavy weights in KSE-100 Index.

• Established in 1996, after a journey of 13 years Dreamworld is now praised on international level. It is the only club in Pakistan to have won International Excellence Award, Quality Award & Golden Pony Award.

• Dreamworld wears the crown of being the most innovative club in Pakistan. Spread over 150 acres, Dreamworld offers more than 150 facilities to its members.

• Dreamworld has been arranging annual Treasure Hunt Car Rallies since last 10 YEARS without a break!

• It is the BIGGEST rally of its kind in the WORLD!

• A time controlled Treasure Hunt riddled with puzzles & surprises. Participants’ ages range from few months to 70 years old!

• 80km lap through streets of Karachi touching most of well to do and populated areas

• Alhamdolillah there has been not a single accident in past 10 Years!

Treasure Hunt Car Rally The MEGA Marketing StuntThe MEGA Marketing Stunt

Previous Main Sponsors

• 2001 McDonald• 2002 Coca Cola• 2003 Samsung• 2004 Pakistan State Oil• 2005 Pakistan State Oil• 2006 Pakistan State Oil• 2007 Pakistan State Oil• 2008 Pakistan State Oil• 2009 Pakistan State Oil• 2010 YOUR BRAND!

Last Year’s HighlightsLast Year’s Highlights

• 254254 families participated which is a world record for rallies of this nature!

• PSOPSO was the Main Sponsor• NandosNandos was the Food Sponsor• Coca ColaCoca Cola was the Official Drink

• OOther Partnering Brands included Red Bull, Red Bull, ARY Jewelers, Super Dreams, Sky ARY Jewelers, Super Dreams, Sky Vision Vision && Nelson Paint Nelson Paint

• TTreasure Hunt Family Car Rally was aired on ATVATV in 2 episodes of 40 minutes each.

• Discount vouchers worth Rs. 58,420,000 were distributed in participants

• EVERY CAR got FREE Lunch, Cold Drinks & Energy Drinks worth Rs. 1,780 (Participation fee was Rs. 950 only)

• EVERY CAR got gift hampers containing various items

• Cash prizes of Rs. 150,000• A fun filled day full of joy, energy and

healthy activities for all family!

Benefits for ParticipantsBenefits for Participants

Last Year’s PrizesLast Year’s Prizes

• 7 cash prizes were given in following categories– Best Driver– Runner Up– Best Lady Driver – Oldest Model Car – Newest Car on the Road– Youngest Driver– Best Decorated Car

Starting Arena – Hill Park Host - Umar Saleem

1 Car every 30 seconds Time Control Booth # 1

Free Lunch @ Nandos Dinner Arrangement @ Resort

Participants waiting for Results And the Winner is…

Why should YOUYOU participate?

Because of Never Seen Before BRAND VISIBILITY!

Because of Never Seen Before BRAND VISIBILITY!

Marketing Media Covered!!!Marketing Media Covered!!!

• The whole event will be transformed into a MEGA Family Entertainment Show– Show will be aired on TVONE on Saturday

Nights at 10:30 PM– There will be a total of 2 episodes (two

weeks) of 40 minutes each

• This TV Show will be an excellent opportunity for you to promote your brand in the masses by showing product usage, on screen logo and brand recall by the host.

TV ShowTV Show

• There will be a very renowned host

• 3 of the participating cars will have renowned celebrities with friends/families

• These cars will be the focus of Treasure Hunt Rally attracting hundreds of thousands of fans to the TV program

Please call for details of host and guests

TV Show - ContinuedTV Show - Continued

• Guinness Book of World Records will be invited to witness this event as the BIGGEST Urban Family Car Rally of the World!

• You can claim to have organized this world record setting attempt in your marketing efforts

± Optional: Expected additional Cost Rs. 2.07 million & subject to availability of GWR adjudicator

WORLD RECORD!WORLD RECORD!

• Hundreds of competing cars would be roaming around the city all simultaneously shouting Your Brand’s Name to millions of Karachites throughout the big day.

• Rally has 80 km lap. It means 254 cars can give you running mileage of more than 20,000 km in a single day! – Its more than the distance between Islamabad

and Dhaka!– It is more than the distance between Karachi

and Suadi Arabian capital Riyadh!

Absolutely Unique Brand VisibilityAbsolutely Unique Brand Visibility

• Huge publicity through shared branding on Eight Hoardings / signages of 10 x 20 for 45 days

1. University Road 5. Hyderi (N. Nazimabad) 2. Gulshan Chorangi 6. Tariq Road3. Karsaz Road 7. Super Highway4. Agha Khan Road 8. Rashid Minhas Road

• 2 Backlit Vans will be dedicated to Shahrah-e-Faisal and Clifton for 45 days

• 2 Additional Backlit Vans will roam around the city promoting the event as well as all sponsors for one month

Massive Outdoor VisibilityMassive Outdoor Visibility

• Massive branding on Starting & Finishing point

• Branding on various Time Control Booths scattered all over the city

• Prize distribution arena branding

• The route will be designed with keeping in view the desired visibility for the main sponsor’s brand

• Sales/promotion space at the resort

Massive Outdoor Visibility - ContinuedMassive Outdoor Visibility - Continued

• Quarter page color advertisement will be placed in a newspaper giving credit to sponsor

• Dreamworld will promote the sponsor in a Pre-Event Press Conference

• Magazine Ad

• Flyers with Bills sent to 13,000 member families of Dreamworld

• Quarter page color advertisement will be placed in a newspaper giving credit to sponsor

• Dreamworld will promote the sponsor in a Pre-Event Press Conference

• Magazine Ad

• Flyers with Bills sent to 13,000 member families of Dreamworld

Print Media VisibilityPrint Media Visibility

• LIVE web-cast on Facebook!!! First time in Pakistan, see the event on your computer as it takes place all over Karachi!

• The event will be promoted continuously on the internet even after it is over– Dreamworld Website – Youtube.com– Facebook.com– Flickr.com

• Promotion on Radio

Online VisibilityOnline Visibility

1. The rally will be named after the Exclusive Sponsor • Sponsor-Dreamworld Car Rally 2010

2. Sponsor Branded Show, including TITLE Co-Branding!– Sponsor’s name will be shown as part of the

program name multiple times during the program– Host mic will carry program logo and sponsor name– Show host’s cap and shirt will bear sponsors name– Show host will mention Sponsor multiple times– Sponsor branding will be visible in background– Sponsor product will be shown being used

Exclusive SponsorshipExclusive Sponsorship

3. Huge publicity through 8 hoardings and 4 backlit vans

4. Quarter page advertisement for this event will be placed in a Newspaper giving full credit to the sponsor

5. None of Exclusive sponsor’s competitors will be given any sponsorship in this event

6. Exclusive sponsor will get an Official title in all promotions, e.g., Official Airline, Official Tyre, etc.

7. 25 of Your Customers/Business Partners/Managers will have an opportunity to participate in the car rally

8. 5 of the above cars can be Completely Branded!

9. Sponsor logo as Jigsaw Puzzle as part of the treasure hunt

10. Exclusive branding at starting point and finishing point

11. Exclusive branding on time control booths spread all over the city

12. Exclusive branding at Prize Distribution Arena

13. Major visibility on the Backdrop of the stage

14. Logo on shields / trophies & certificates

15. Prizes can be awarded by the hands of a top executive of the Exclusive Sponsor

16. Space at the resort for 15 days for standees & banners

17. 2 page advertisement will be featured in our monthly magazine

10. Exclusive branding at starting point and finishing point

11. Exclusive branding on time control booths spread all over the city

12. Exclusive branding at Prize Distribution Arena

13. Major visibility on the Backdrop of the stage

14. Logo on shields / trophies & certificates

15. Prizes can be awarded by the hands of a top executive of the Exclusive Sponsor

16. Space at the resort for 15 days for standees & banners

17. 2 page advertisement will be featured in our monthly magazine

18. Stickers on hundreds of participating cars will carry the Exclusive Sponsor’s logo AND name

19. Ad on the monthly bill sent to more than 13,000 Dreamworld member families

20. Flyer with monthly bill sent out to Dreamworld members

21. Prominent branding on the bill envelop22. Logo on Certificates, Time Control Cards and

forms23. Stay in Dreamworld Chalet for the family of top

executive of the sponsoring brand

The amount of Exclusive Sponsorship The amount of Exclusive Sponsorship is Rs. 2.9 million is Rs. 2.9 million + GWR Cost if opted for+ GWR Cost if opted for

Thank You!