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Donald Russell Gourmet Beef

Dri 09.04.09

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Page 1: Dri 09.04.09

Donald Russell Gourmet Beef

Page 2: Dri 09.04.09

Donald Russell – History

visit www.donaldrussell.ie

Founded in 1974 by John Stone and William Donald.John founder of Russell Meats in London and author of Meat Buyers Guide. William an Angus farmer and abattoir owner.

Creation of Donald Russell to serve the finest beef to hotels and Restaurants of London and Europe

A brief history

Page 3: Dri 09.04.09

Donald Russell – History

visit www.donaldrussell.ie

A brief history

Donald Russell The Gourmet beef suppliersworldwide.

BSE outbreak 1995

All exports from UK banned, Loss of all major international partners.

Migros- Switzerland,

Euro Disney- Paris,

Raffles -Singapore

Page 4: Dri 09.04.09

Donald Russell –Ireland

visit www.donaldrussell.ie

Page 5: Dri 09.04.09

Donald Russell – Ireland

visit www.donaldrussell.ie

A brief historyDonald Russell Brand still intact!

Donald Russell Look to the gastronomy market in the UK

Mail Order Beef to the consumer (a Crazy Idea takes off)

Re establish and build the business back up from the ground

2002 seek to re establish links with old customer base

but from Ireland….

Page 6: Dri 09.04.09

Donald Russell – Ireland

visit www.donaldrussell.ie

A brief history

Page 7: Dri 09.04.09

Donald Russell – Ireland

visit www.donaldrussell.ie

Donald Russell & Kepak Group

Donald Russell look to Ireland’s unspoilt country and record of food safety and innovation.

A partnership with Kepak Group is formed

Using the resources of the group’s scale for beef procurement and processing, Donald Russell is able to select from the cream of Irish Beef.

Page 8: Dri 09.04.09

Donald Russell – Why?

visit www.donaldrussell.ie

The selection

Page 9: Dri 09.04.09

Donald Russell – Why?

visit www.donaldrussell.ie

The selection

Beef loins are selected by Donald Russell experts at the plant by weight and fat conformation along with natural marbling.

Donald Russell only selects the roasting, or the prime steak loins from the carcass. The balance of the carcass is used within the factory by Kepak before maturation.

At this point the loins are quality checked again against customer and Donald Russell selection criteria before maturation begins

Page 10: Dri 09.04.09

Donald Russell – Ireland

visit www.donaldrussell.ie

The process

After Beef loins have passed selection by Donald Russell expertsthey are then transferred to the maturation chill.

The loins are matured for up to three weeks depending on the customer requirements. During this process the loins lose moisture, as this happens the natural flavours are concentrated to give a distinct flavour and texture.

This process changes the meat to a more rich deep purple colour,combined with the natural marbling gives the ultimate steak cut.

Page 11: Dri 09.04.09

Donald Russell – Why?

visit www.donaldrussell.ie

The selection

Page 12: Dri 09.04.09

Donald Russell – Ireland

visit www.donaldrussell.ie

The selectionThe process of maturing creates a thick hard outside crust.

This crust protects the meat underneath and allows the natural flavours and tenderness develop.

After the period of maturation the outside crust is removed to reveal a rich deep ruby beef colour.

Page 13: Dri 09.04.09

Donald Russell – Ireland

visit www.donaldrussell.ie

The selection & production

The process from selection to maturation is costly compared to standard beef processing but its one cost we feel is worth it due to the high quality end product

Page 14: Dri 09.04.09

Donald Russell – Ireland

visit www.donaldrussell.ie

The beef

Page 15: Dri 09.04.09

Donald Russell – Ireland

visit www.donaldrussell.ie

The beef

Our standard trim is Kitchen Ready, this means the product can be sliced straight from the vacuum pouch with no further trimming required.

We have the flexibility to offer our customers specific cuts andtrim levels for their business.

We understand our customers high demands and deliver accordingly

Page 16: Dri 09.04.09

The supply of over 5000 restaurants over the years is your guarantee of quality and consistency…not

everyone has the reliability and quality of Beef from Donald Russell