Bootstrap Marketing Staging Experts of Louisville

Step 1 Homebase

Home base is your website- Do you have one? WordPress and Hubspot.

Can I find you? Google is a verb.

Is in interactive? Blog, comments, forms, calls to actions, free stuff

Build your presence

Establish Twitter, Facebook (personal and business) Youtube, Flickr, LinkedIn

Use Free Services like Google Places, Google Profiles, About.me & Squidoo

Establish a Free Mail Chimp Account for email marketing— it’s not dead.

You Publishing

Get blogging. Become a thought leader and relevant expert in your field.

Buy a flip camera and start recording.

Get a smart phone like a droid or iphone and capture pictures and share them online.

Content Strategy

Blog twice per week and share them on Facebook and Twitter (Hootsuite)

Share 4-6 things per day on Twitter

Share something daily on Facebook

Share something weekly on LinkedIn

Send email newsletter weekly/ monthly

Engagement Listen to others (Listening Station using Google Reader)

Promote others first (Likes, Retweets)

Don’t be pointdexter sitting on the wall, interact, reply, comment on blogs, answer your own comments, have coffee conversations- just online