©2014 QUEsocial

Driving Business Results from Employee

Engagement, Employee Advocacy and Talent

Acquisition

©2016 QUEsocial

QUEsocial: a Social Talent Acquisition platform to enable recruiters to convert social media networks into referrals, qualified candidates and quality hires

369% ROI

203,000 Avg reach/client

2,439 Avg content shared user/mo

2,488,745 Avg impressions client/mo

81% Avg adoption rate

$727 Avg cost per applicant

$3,433 Avg. cost per hire

©2016 QUEsocial

Lots of Buzz About Employee Engagement, Employee Advocacy & Talent Acquisition

Employee Engagement Employee Advocate Talent Acquisition0

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©2016 QUEsocial

But Each Still Viewed As Separate Issue

EE + EA EA + TA TA + EE0

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©2016 QUEsocial

What is the business outcome?

©2016 QUEsocial 6

Engaged employees = happy employees.Happy employees attract quality talent + customers.Talent + customers share their experiences. Their friends hear those stories, and make decisions.

Those decisions have real business implications.

©2016 QUEsocial

70%

hear about companies through friends + job boards

WOMtrust friends and family opinions above any form of marketing92%

look for people and culture fit with employers80%

believe that socially engaged employees are more likely to attract new talent to the company

58%

©2016 QUEsocial

EMPLOYEES ARE YOUR BESTADVOCATES.

200 recruiters & ambassadors X 1,000 connections

= 200,000 new, qualified people reached

©2016 QUEsocial

The new objective is to create one

employer brand which provides a seamless

experience for current employees, potential

employees and consumers.

Source: “Consumerism of HR: 10 Trends Companies Will Follow in 2016.” Forbes 1/7/16

©2016 QUEsocial

EMPL

OYEE

ENG

AGEM

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ECOS

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©2016 QUEsocial

Converting Employee Engagement into Outcome-based Employee Advocacy

©2016 QUEsocial

Activating Employee AmbassadorsExpectations of engagement

• Highly engaged employees want to advocate for the company

• Opt-in, handraiser approach removes the “paid endorsement” implied expectation

• Engagement drives advocacy, which in turn fosters even higher engagement

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©2016 QUEsocial

• Ambassador “types”– All employees– Sales & Marketing employees, product focus– Leadership/executives– Talent Acquisition– Hiring Managers– Social/Brand Community Managers

• Tools & resources• Content sources• Social Media Policy/Training & Compliance• KPIs – what does success look like, how are we telling that

story?

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What It Looks Like In Practice

©2016 QUEsocial 14

“I love all of the content that is posted! I learn things myself! Plus it

re-affirms things I tell candidates all the time!”“…is consistently

branding us in a way that attracts

candidates.”

“…my career center contacts share a lot of my content to their students. It

pertains not only to those entering the work force, but to those that are looking to update skills. Great information that

I also enjoy reading/implementing!”

89% adoption rateIncreased 93,831 people

in recruiter networksShared content 11,617

times33% of Interviews

19% of Hires 

- Volunteers- Pre-marketing / WIIFM- Started small- Trained employees - Set milestones- Provided content- Recognition & rewards- Integrated with other

programs

©2016 QUEsocial

“Someone reached out to me after I posted…content and expressed interest to be part

of HP.”- Executive buy-in- Sense of purpose / Digital

Warriors- Set milestones- Feedback loop- Recognition & rewards

Reached 784,421 people in recruiter networks

Shared content 68,012 times

590 Referrals

356 Interviews

266 Hires

“These candidates connected with me as a result of the content posted on LinkedIn.

“Add to pipeline, start a conversation, ask them to apply, submit to hiring manager for consideration.”

“Reached out to the candidate as a result of them liking my post, arranged a phone screen, they interviewed for the role and the rest is history!”

©2016 QUEsocial

Best Practices – 10 Things To Do Immediately

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1. Start somewhere 2. Partner! Identify & leverage internal allies3. Define realistic program goals 4. Leverage executive championship5. Measure, measure, measure6. Calibrate, calibrate, calibrate7. Measure again8. Don’t promise ROI (but it will be there)9. Tell your success story10.Build & expand

©2016 QUEsocial

©2014 QUEsocial

Thank you!

@Patrick1Rooneypatrick.rooney@quesocial.c

om@jmccoss

jess.mccoss@quesocial.com