It pays to look under the hood before buying a point-of-sale (POS) terminal.

Retailers can save a lot of money over the long term when POS terminals are

designed to lower total cost of ownership (TCO). This is because the acquisition

cost of a POS terminal is only a small part of the total lifetime cost. The rest of

the cost hinges on other key factors like long-term performance, manageability,

scalability, reliability and power consumption.

Can the latest POS technologies actually pay for themselves? Absolutely, espe-

cially those that take a bite out of TCO. For example, the Fujitsu TeamPoS* 3600

series incorporates innovative technologies that help prevent early obsolescence,

minimize on-site repair calls and save energy. These POS terminals, equipped with

the most powerful Intel® Core™2 Duo processors, reduce TCO by offering excep-

tional performance headroom, remote manageability, tool-free serviceability and

power-saving features. By lowering power consumption, the TeamPoS 3600

series dissipates less heat and has a cooler operating environment, which typically

increases system stability and reliability. This solution brief outlines some of the

features and technologies retailers need to include on their “must-have” list to

maximize their return on investment.

Driving Down Total Cost of OwnershipReducing POS terminal lifetime costs with cutting-edge performance, manageability and power efficiency

Solution BriefIntel® Multi-core Processors Fujitsu TeamPoS* 3600 Series

Retail Solutions

“ Fujitsu’s primary

goal is developing

technology that

positively impacts a

retailer’s operations,

customer service, and

bottom line, while

providing efficient and

eco-friendly service.”

– Marc Janssens, VP of Technical Sales and Retail Business Development, Fujitsu America, Inc.

Stretching Out POS Terminal Lifetimes

In the past, it has been demonstrated that the longer a POS solution

can be used, the greater its return on investment (ROI). As a result,

retailers typically hold on to their POS equipment for seven to 10 years

and well over 10 years in some cases. But there may be a downside

to keeping aging equipment, like forgoing the latest retailing innova-

tions and cost-cutting technologies.

It would take a crystal ball to see the retail storefront of the future.

So how do retailers decide which POS terminal features they’ll need

in the coming decade? Who could have predicted all of the changes to

the cash-out line over the past ten years, like the advent of wireless

technologies, advertising at registers, electronic signage, self-check-

out systems and specialty kiosks, just to name a few?

Undoubtedly, new applications and peripherals that better serve and

attract customers will emerge in the coming years. Since it’s difficult

to anticipate these new developments, it’s important to have POS

terminals that can be easily upgraded to satisfy new requirements

out in time. No business wants to have legacy equipment curb busi-

ness opportunities like adding a gift registry or maintaining customer

receipt histories.

Finding Cost-Saving Opportunities

POS systems are delivering new capabilities and technologies that can

help retailers recoup as much as $400 (USD) per year per POS terminal,

according to Global Retail Insights. They developed a quantification

model that calculates potential business value and cost directed at a

broad list of TCO-oriented metrics. They looked closely at three major

benefit categories: performance, energy efficiency and manageability,

as shown in Figure 1.

Leslie Hand of IDC says, “The $401 annual TCO benefits per POS

terminal reflects major improvements in all major operational cost

areas, with over half ($205) of the annual benefits coming from

improved automated management that reduces service calls, staff

requirements for software updates, deployment costs, asset tracking

and the ability to ensure systems are powered down during the hours

a store is closed. Energy efficiency benefits derive from both lower

CPU wattage (72 percent less compared with the average legacy POS

system deployed) and lower overall cooling requirements for newly

deployed POS systems.”

These savings are possible by selecting POS terminals designed to lower

TCO, such as those that provide exceptional performance headroom,

scalability, manageability and energy efficiency. These features can help

extend POS lifetime, enhance the customer experience and reduce

operating and service costs, as shown in Table 1 on the next page.

Annual TCO Benefitsper POS Terminal (USD)

Performance ($55)

Manageability ($205)

Energy Efficiency ($141)

Figure 1. TCO Benefit per POS Terminal. Source: Global Retail Insights, 2008.

2

Factors: Total Cost of Ownership Benefit

Computing Headroom • Extend POS terminal useful lifetime with spare processor computing power for future application functionality.

• Enhance the customer experience with more compelling multimedia, like digital signage and attractive video displays.

Manageability • Save service costs by reducing on-site service calls.

• Simplify system inventory and software distribution by controlling terminal from a centralized location.

POS Terminal Scalability • Protect POS investments with an upgrade path: memory, peripherals, and application integration.

• Avoid having legacy equipment hold back new storefront functionality (e.g., gift registry, loyalty programs).

Energy Efficiency • Lower utility costs with terminals using the latest CPUs that go to “sleep” during off-peak hours and consume less power than earlier CPUs.

• Decrease energy consumption by allowing IT personnel to remotely power terminals off and on during after-hours.

Reliability • Keep service costs down with terminals designed and built to endure the harsh retail environment.

• Minimize the risk of overheating with terminals that eliminate ventilation requirements.

Table 1. Key Total Cost of Ownership Factors

TCO-Lowering Technologies

Fujitsu’s TeamPoS 3600, pictured in Figure 2, features state-of-the-

art Intel Core 2 Duo processor-based technology and a host of other

features designed to drive down TCO. This system was designed to

meet the needs of demanding retail environments, from stand-alone

point-of-sale to mission-critical applications such as loyalty, merchan-

dising and customer relationship management.

Computing Headroom: Enhancing the Customer Experience

Retailers don’t want to be limited by their POS terminals and storefront

equipment. They need to leave the door open for new multimedia,

advertising, digital signage and rich video options like TV programs at

the checkout counter. With computing headroom, terminals have the

ability to run new and different applications and perhaps most impor-

tant, improve the customer experience.

Capable of running multiple applications simultaneously, TeamPoS 3600

is equipped with Intel® processors, which are continually offering

greater performance. This can be seen with the Spec CINT2006 Rate

(www.spec.org) benchmark results for three Intel processors that

significantly improve over a period of three years. Spec CINT2006

Rate is an industry-standardized, CPU-intensive benchmark suite,

stressing a system’s processor, memory subsystem and compiler.

Figure 2. Fujitsu TeamPoS* 3600 Series

“The TeamPoS 3600 utilizes the latest technology from

Intel, ensuring high performance and long product life.”

Marc Janssens, VP of Technical Sales and Retail Business Development, Fujitsu America, Inc.

“Fujitsu is taking advantage of the powerful

performance and energy efficiency of the Intel Core 2

Duo processor to help enable the TeamPoS 3600

to meet the evolving demands of retailers.”

Rose Schooler, General Manager of the Performance Products Division, Intel Embedded Computing Group

3

The Spec CINT2006 Rate performance of the Intel Core 2 Duo proces-

sor is about 2.5 times faster than the Intel® Pentium® D processor 805,

as shown by the bars labeled ‘Spec CINT2006 Rate’ in Figure 3. The

performance per watt of the Intel Core 2 Duo processor is increasing

even faster and it is about 3.5 times better than the Intel Pentium D

processor 805, as shown by the bars labeled “Power Efficiency.” This

increase in performance and performance per watt provides tremendous

product lifetime and form factor advantages. Note: The benchmark

data is normalized to the Intel Pentium D processor 805 results.1

POS Scalability: Extending POS Useful Lifetime

Scalability protects POS investments by enabling systems to be

configured as needed and easily upgraded. Such flexibility allows

retailers to extend the useful life of POS terminals through incremen-

tal modifications that address changing storefront requirements.

The TeamPoS 3600 open architecture platform, compatible with

new and existing systems and industry-standard operating systems,

helps maximize system scalability and flexibility. “The scalability of

the TeamPoS 3600 delivers an optimized mix of competitive price and

extremely high performance, from mid-range to highest performance

available,” says Jack Noble, Executive Vice President of IT Services at

Fujitsu Computer Services. He adds, “Our POS terminals can be config-

ured to arrive at the right price performance mix for most retailers.”

The TeamPoS 3600 series supports the following scalability features:

• A number of Intel processors, ranging from single-core to dual-core, as shown in Table 2.

• A wide range of system memory options, up to 8 GB.

• Hard disk drives that can be upgraded to a higher capacity.

• A variety of I/O board modules (up to 4 RS232 and 12 USB ports) and a total of 4 PCI* and PCI Express* expansion slots, allowing retailers to upgrade easily as requirements become more demanding.

• An extensive set of peripheral options.

Fujitsu POS Terminal Intel® Processor Processor Cores

TeamPoS 3604 Intel® Celeron® Processor 440 Family (512 KB L2 Cache, 2.0 GHz, 800 MHz FSB) 1

TeamPoS 3625 Intel® Pentium® Dual-Core Processor E5300 (2 MB L2 Cache, 2.6 GHz, 800 MHz FSB) 2

TeamPoS 3627 Intel® Core™2 Duo Processor E7400 (3 MB L2 Cache, 2.8 GHz, 1066 MHz FSB) 2

TeamPoS 3628 Intel® Core™2 Duo Processor E8400 (6 MB L2 Cache, 3.0 GHz, 1333 MHz FSB) 2

Table 2. Fujitsu TeamPoS* 3600 Series Platforms

0.0

3.5

4.0

3.0

2.5

2.0

1.5

1.0

0.5

SPEC CINT2006 RatesRelative Benchmark Performance

Intel® Pentium® D Processor 805

(2M Cache, 2.66 GHz, 533 MHz FSB)

Launch Date: Q2 2005

Intel® Pentium® Dual-Core Processor E2160(1M Cache, 1.80 GHz,

800 MHz FSB)Launch Date: Q2 2007

Intel® Core™2 Duo Processor E8400

(6M Cache, 3.00 GHz, 1333 MHz FSB)

Launch Date: Q1 2008

SPEC CINT2006 Rate

Power Efficiency

Higher is Better

Figure 3. Intel® Processor Benchmarks. Data Source: http://www.spec.org/cpu2006/results/rint2006.html

4

Dedicated, Secure Communications Link

POS Terminal with Remote Management

IT Console with Browseror Management Tool

Benefits of Remote Control• Save Power: IT console automatically turns POS terminals off at night.

• Save Time: IT console performs hardware and software inventory.

• Reduce Service Calls: IT console diagnoses and repairs software issues.

• Minimize Downtime: IT console instantly loads latest security patches.

Figure 4. Intel® Active Management Technology Examples

POS Manageability: Reducing Support Costs

Retailers can realize higher system availability while lowering the overall

cost of support with the enhanced manageability available on the latest

POS terminals. Manageability is far reaching and comprises various

equipment support activities, including inventory, repair and security.

The TeamPoS 3600 series incorporates powerful Intel® Active

Management Technology2 (Intel® AMT), making it possible to utilize Intel®

vPro™ technology. Intel vPro technology provides enhanced security,

remote manageability and industry-leading performance. Intel AMT and

Intel vPro technology allow IT to better discover installed components,

heal and protect networked computing assets. It provides out-of-band

manageability, meaning there’s a dedicated secure communications link

between the POS terminal and the IT control console, as shown in Figure

4. Even if the unit is powered off or does not have a functioning disk

drive or operating system, diagnostics and repairs can be accomplished

remotely. This technology can significantly decrease downtime and

service personnel time. In most cases, repair will not require an on-site

service technician and when a service technician is required, he or she

will know the parts they need before being dispatched.

Complementing Intel AMT, Fujitsu’s SmartPoS* Manager (SPM) focuses

on POS peripheral support. SPM is a suite of programs that enables

remote system monitoring, device estimated useful life alerting, failure

prediction, advanced diagnostics (including detailed device performance

logs) and asset tracking. It can lower the TCO of POS systems with real-

time notice of peripheral failures and advanced notice of maintenance

requirements. The software monitors nodes, like displays, keyboards,

printers, scanners and scales, and identifies failures and poor perfor-

mance, such as magnetic stripe reader (MSR) misreads that could be

caused by a dirty MSR, and automatically sends an alert.

Energy Efficiency: Lowering Utility Costs

With utility costs soaring, POS terminals can help the bottom line by

consuming less power and automatically turning off after hours. Using

Intel AMT, IT personnel can easily power down systems at night and

bring them back up in the morning, conserving a significant amount

of electricity. If a software update needs to be pushed at night,

Intel AMT can turn POS terminals back on, install the patch and then

turn the machines off again. Application software can also put Intel

processors into a low power “sleep” state during off-peak hours, which

further saves energy. “We are working to entice owners of thousands

of POS terminals to invest in higher-efficiency solutions in order to

save on their energy costs,” says Joe Jensen, general manager of the

Embedded Computing Division at Intel.

The Intel Core 2 Duo processors incorporate a number of technolo-

gies that contribute to a tremendous advance in energy efficiency,

as demonstrated in Figure 3, on page 4.

• Intel® Intelligent Power Capability: Individual processor logic subsystems are turned on only when they are needed.

• Intel® Smart Cache Technology: Unused sections of the processor’s cache memory are dynamically powered down to save power.

• Advanced Transistor Technology: Intel manufacturing improve-ments are reducing transistor power consumption.

“The latest version of Intel Active Management

Technology serves as a key component of the

TeamPoS 3600, providing out-of-band manageability

to reduce downtime for retailers; even if the unit

is powered off, diagnostics and many repairs can

be accomplished remotely.”

Joe Jensen, General Manager, Intel Embedded Computing Division

5

Fujitsu’s Green Initiatives

“ Protecting and preserving the environment is very important, and as a company — from our parent Fujitsu Ltd. to our sister

companies — we’ve taken steps to improve our products and manufacturing processes in a way that will positively impact the

environment. We want environmental responsibility to reach all parts of the retailing industry, and will develop and promote

retail technology products that not only improve a retailer’s operations and bottom line, but improve its environmental

footprint as well.” Jack Noble, Executive Vice President of IT Services at Fujitsu Computer Services

In a research study published by Gartner and World Wide Fund for Nature in November 2008, Fujitsu was called out as a leading

information communications technology (ICT) company tackling climate change through its strategic environmental programs.

Among a group of 24 leading ICT providers, the report called Fujitsu “a market leader” for its initiatives, including:

• ISO 14001-2004 Certification: An international standard for establishing, implementing and operating an environmental management system.

• RoHS/WEEE Compliance: Directives that restrict the use of certain hazardous substances.

• Product Recycling Program: A service offered to Fujitsu customers to take back used IT products.

• Green Infrastructure Solution: A program that promotes energy efficiency across the facilities of Fujitsu Ltd. subsidiaries that house customers’ IT equipment.

Fujitsu also introduced a U-Scan Carousel self-checkout system that was modified to support the gradual elimination of plastic bags.

The carousel rack was redesigned with a special holding area to support customers who use reusable bags instead of plastic bags.

Improved Reliability through Advanced Retail Hardening

The TeamPoS 3600 is designed and built to endure the harsh retail

environment. Systems incorporate high reliability and long life cycle

components, including built-in temperature sensors, fan rotational

speed controls, security lock, spill-proof enclosure, corrosion-resistant

chassis and UV-resistant plastics. To help keep service costs down,

terminal components are easy to replace and upgrade because they

can be accessed tool-free.

All Fujitsu systems undergo rigorous environment testing that

includes temperature and humidity; shock and vibration; drop; power

drop-out/cycling; surges and sags; voltage and frequency margins;

noise immunity; electrostatic discharge susceptibility; and electro-

magnetic interference.

The TeamPoS 3600 chassis was specially designed to reduce ventila-

tion requirements, a feature called “zero side ventilation clearance.”

The back ventilation panel is recessed and there are no side ventilation

panels, so the POS terminal can be pushed snug with the counter side

and back to save counter space without the risk of overheating.

Lowering POS Lifetime Costs

The initial purchase price of a POS terminal represents a fraction of

the lifetime cost of the system. There are many factors that impact the

TCO, like long-term performance, scalability, reliability, manageability

and power consumption. Fujitsu’s new TeamPoS 3600 POS terminal,

featuring powerful Intel Core 2 Duo processors, pro actively addresses

these factors with TCO-lowering technology from Fujitsu and Intel.

The TeamPoS 3600 series helps reduce TCO expenditures, which

could be as much as $400 (USD) per system annually. Before buying

new POS terminals, retailers should be on the lookout for new tech-

nologies and features that drive down TCO.

6

1Performancetestsandratingsaremeasuredusingspecificcomputersystemsand/orcomponentsandreflectapproximateperformanceofIntel®productsasmeasuredbythosetests.Anydifferenceinsystemhardwareorsoftwaredesignorconfigurationmayaffectactualperformance.Buyersshouldconsultothersourcesofinformationtoevaluatetheperformanceofsystemsorcomponentstheyareconsideringpurchasing.FormoreinformationonperformancetestsandontheperformanceofIntelproducts,visithttp://www.intel.com/performance/resources/benchmark_limitations.htm.

2Intel®ActiveManagementTechnology(Intel®AMT)requiresthecomputersystemtohaveanIntelAMT-enabledchipset,networkhardwareandsoftware,aswellasconnectionwithapowersourceandacorporatenetworkconnection.Setuprequiresconfigurationbythepurchaserandmayrequirescriptingwiththemanagementconsoleorfurtherintegrationintoexistingsecurityframeworkstoenablecertainfunctionality.Itmayalsorequiremodificationsofimplemen-tationofnewbusinessprocesses.Formoreinformation,seewww.intel.com/technology/platform-technology/intel-amt/.

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