Capability Heat Map

Driving Social Innovations Towards An Innovation Society:Smart+Connected CommunitiesAnil MenonPresidentGlobalisation and Smart+Connected Communities 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID#

Biggest Economic & Social Shifts in HistoryAging

Elderly (65+ yrs.) 20002050World 6.8%16.2%USA12.4%21.6%China 6.8% 23.3%Sweden17.2%24.1%Canada 12.6%25.5%Netherlands 13.6%25.6%Switzerland15.4%26.0%Europe14.8%27.4%Poland12.2%29.9%Singapore7.2%32.6%Germany16.4%32.5%Italy18.4%33.3%S. Korea 7.3%34.2%Japan17.2%37.8%Shrinking

2050 Estimatemillion% Decline from 2000Portugal 10.0 (2%)Europe691.0 (5%)S. Korea 44.0 (5%)Slovakia 4.9 (9%)Hungary 8.9 (13%)Germany 70.5 (14%)Poland32.0 (17%)Japan101.6 (20%)Russia116.0 (21%)Romania17.2 (22%)Ukraine35.0 (28%)Bulgaria 5.3 (33%)* World Population Prospects: The 2008 Revision, United Nations Population DivisionHypergrowth

2050 Estimatemillion% Growth from 2000World9,149.9 50%India1,613.8 55%Bangladesh 222.4 58%Egypt 129.5 85%Philippines 146.1 88%Saudi Arabia 43.6 110%Pakistan 335.1 126%Nigeria 289.0 132%Iraq 63.9 160%Ethiopia 173.8 165%Congo 147.5 190%Yemen53.6195%Afghanistan73.9260%Niger 58.2 428% 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID#2

Four Megatrends That Will Change The WorldEconomic Power Shifts to Developing Nations

Population Growth Increasingly Concentrated in Emerging Countries

Source: Council on Foreign Relations, Jan.- Feb. 2010Developed Countries Labor Forces Substantially Ageand Decline

Worlds Population Becomes Urbanized

2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID#3

The strategic and economic policies of the 20th century are obsolete, and it is time to find new ones.Council on Foreign Relations, Jan.- Feb. 2010This is the Urban Century. Ban Ki-moon, Secretary-General, United NationsA rebalancing of the worlds social and economic powers is accelerating at an unprecedented rate.Wim ElfrinkTechnology has become the engine of globalisation.World Bank 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID#4Drivers of Economic and Social Transformation

HypergrowthAging / ShrinkingS+CCMobility will be the platformNew business models & ecosystems700+ million urbanized

3 billion will be connectedAffordable and scalable capacity planningRevitalization of cities, states, countriesConnected LifeEverything As A ServiceThe Network as the Transformational Platform 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID#5

Sustainability Services Delivered by Technology Protecting the worldfor future generationsEnvironmentalSocialEnhanced quality of life for citizensContinuous job and business growthEconomicRunning a Village, City, Community, Country, the World on Networked Information

2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID#

2001200620022003200420052008200920102007

300 Million

Internet of Things: Magnitudes Bigger

Source: Forrester Research14 Billion 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID#Transition: Whats different, whats driving these changes? Much of it being driven by the global network everything is becoming connectedIn 2001 300 million devices connected Primarily what youd expect computers, cell phones, PDAsBy 2010, in just two years predicted that 14 billion things will be connectedNot just talking cell phones anymoreCars, buildings, security cameras toilets (nutrition example)

The Industrialization of the InternetInternet of Things2011201320091%5%2%3%4%199720072005200320011999Productivity BusinessPhase 1ConsumerPhase 2

IndustrialPhase 3

Internet of Things

The Network as the PlatformCollaborationVideoVirtualization/Data Center 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID#8

IndustrialPhysical InternetReal EstatePhysical SecurityTransportationSportsUtilities (Energy)HealthcareEducationGovernment

Network Increasingly the Platformfor Many Different TechnologiesBusinessConsumer

Video

Security

Storage

NetworkedHomeWireless

VoiceVirtual InternetThe Network as the PlatformPhysical Internet 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID#9

DampersCamerasAirFiltersIndoorAir QualityServicesAir HandlingUnit ControllersCoolingCoilsFansAccessManagementControllersExhaustFansSmokeDetectorsCoolingTowersElevatorsZoneControlPanelsHeatingUnitsHalon SystemVAVUnitsDiffusersCamerasIntrusionDetectorsCardReadersChemicalWater ControlChillers &BoilersPumpsOperatorsStationFire AlarmPanelsThermostats/HumidistatsParking GarageWater SystemsVending MachinesElectric, Gas, HeatingComputer Room Air HandlersLighting

SolarPV

Rack/Server IDFPDUEquipment Vintages from15 Years to Present is CommonExample: One Building Multiple Industries, Technologies

Dozens of Building SystemsManaged on One IP NetworkLower Operating CostsNew Services Revenues Less Environmental Impact 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID#10

The Banyan Building: Built for SustainabilityEnvironmentalEconomic25% above for lighting energy27% above for water consumption31% above for cooling energy Enhanced air quality by 30% Above LEED Standards:OpEx savings of -15%Employee productivity of +9% Energy efficiency of +30%Annual Payback of:

Social

Child Care CentreCollaboration AreasCafeteria

2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID#

Songdo IBD - One of the Worlds Greenest Cities100 million square foot new city on 1,500 acres

Commercial 40 million SFResidential 35 million SFRetail 10 million SFHospitality 5 million SFPublic Space 10 million SFSix design goals for sustainabilityMandate for LEED Certification on all new buildingsEED-ND Pilot Program focused on neighborhood connectivity, access to transit, energy efficiency in building design, efficient infrastructure

2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID#

Technology Will Be Consumed As Services1.2.3.Service Delivery Platform 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID#

Services Delivered Directly to the Homevia Interactive, Hi-Def TelePresence

2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID#Delivering New Services To Citizens in New Ways

2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID#

$15$10$10$5$15$5$10$10$50 per month

Services Create New Revenue Streams

2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID#

One Common Infrastructure to Address Many Different Issues 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID# 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID#Community Exchange Centre17

Safety &Security

Energy Management

Learning

ConnectedHealth

Sports &EntertainmentServices create new revenue, employment and environmental sustainability

ChildDay CareConnected Neighborhoodof the Future

CloudComputingInnovation

2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID#

Amsterdam: Smart Working Centres

Seoul: Personal Travel Assistant

NYC: Yankee Stadium

Singapore: EPIC

Cisco on Cisco

Qatar: Gate Building

Greenfield Cities

China: ChongqingIndia: Lavasa

South Korea: Songdo

Abu Dhabi:Masdar

RevitalisationHolyoke

Toronto

San Francisco

Barcelona

Kuwait: Al Hamra Tower

Colorado: Connected Communities Initiative

Proof of ConceptSmart+Connected Communities Worldwide 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID#http://www.twitter.com/Anil_Cisco

2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID#20