TVadvertising

spend

$64.54 billion

$68.54 billion

$75+ billion

DO TV ADS STILL MATTER?

Cable

Satellite

Spot TV

Syndication

Broadcast Networks

NATI

ONAL

NATIONAL or LOCAL

LOCAL

DRTV

2012

20142017

Current TV Landscape 101

BKV Does DRTV

Delivering Success

Rina Cook404.233.0332 x177

Rina.Cook@bkv.com

FRONTEND BACKEND

Tracking &

Reporting

Use commercial detection technology to monitor all campaigns

Upload response data and source to airings for reporting and optimization

By comparison, US advertisers will spend only $47.80 billion on digital advertising in 2014.

direct. digital. driven.direct. digital. driven.

What’s changed? With new cable networks, digital channels and emerging technology, the ad environment is more complicated and fragmented than ever. Confused? Relax. BKV can put TV to work to build your brand and guarantee sales.

The % of US households with a television has grown tremendously over past decades with only 9% penetration in 1950 compared to 97% today.

• National networks (ABC, CBS, NBC, FOX & CW) + smaller, highly targeted digital broadcast networks.

• All households have the ability to receive broadcast networks.

• Includes new programs and licensed programs originally run on network TV.

• Sale of the right to broadcast programs by multiple stations.

• Same stations as Broadcast Networks category (ABC, CBS, NBC, etc) but purchased locally in one of the 210 DMAs.

• Approximately 60% of U.S. homes subscribe.

• Networks can be purchased locally or nationally.

• Sold nationally through Direct TV or Dish; locally through cable operators and NCC.

• Approximately 30% of U.S. homes subscribe.

BKV monitors TV advertising closely and analyze campaigns by market, station, creative, offer, daypart, spot length and programming.

Our ability to process and interpret data quickly sets BKV apart from other advertising agencies, and our proprietary reporting tools ensure accurate and timely reporting.

To drive more successful campaigns, we make optimizations shifting spend to top performing variables.

The Future is HereNew technologies have emerged, enabling additional opportunities to advertise

with your video assets.

Addressable & Data Driven TV Target TV ads using consumer data and subscriber information; currently available with DirecTV & Dish though an expansion in late 2014 will include Comcast

VOD: RFI Overlay functionality on a TV spot that prompts viewers to interact with a brand and receive offers, coupons, product information, free samples

VOD:Telescoping Engage consumers by directly linking them from a commercial to long form content; an overlay on the spot promotes an On Demand video, which viewers can link to

VOD: Ad Insertion

Commercials air after the live+7 original air date in the VOD space; spots can run pre, mid or post roll

Repurposing TV assets to run online Advertisers can utilize TV assets to interact with their target audience online through an in- banner or instream campaign

5 hrs 4 min per dayPeople spend more time with TV than with any other major medium

50% of adults

say a TV ad prompted them to go online and find out more

Available in approximately 85% of cable householdsApproximately 20 billion video ad views per month

Available in 21MM satellite homes

88% reach of Americans 18+ whereas Internet reaches only 73%

85% of video viewing is live television

88% of tablet owners and 86% of smartphone owners said they used their device while watching TV at least once during a 30- day period (Source: Nielsen); 45% said it’s a daily event

An estimated 40% of Twitter traffic during the prime time period are tweets talking about something happening on television (Source: Wired Magazine)

While traditional TV viewing has grown year-over-year among the total U.S. population, so has the act of “second screening.”