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An Introduction to Design Thinking Corey Ford [email protected] Friday, April 24, 2009

d.school Intro to Design Thinking

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Page 1: d.school Intro to Design Thinking

An Introduction to Design Thinking

Corey [email protected]

Friday, April 24, 2009

Page 2: d.school Intro to Design Thinking

TODAY: ONE QUARTER IN ONE CLASS

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what is design?

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DESIGN IS NOT AESTHETIC

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DESIGN IS NOT AN EVENT

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DESIGN IS NOT A PRODUCT

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DESIGN IS NOT AN EXPERIENCE

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DESIGN IS A PROCESS...

synthesize

stoke

select

show

iterate

accept

EMPATHY

DEFINE

IDEATEPROTOTYPE

TEST

collaborate

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...WITH VARIOUS VISUALIZATIONS.

synthesize

stoke

select

show

iterate

accept

EMPATHY

DEFINE

IDEATEPROTOTYPE

TEST

collaborate

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11...USING THESE OF MINDSETS.Friday, April 24, 2009

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synthesize

stoke

select

show

iterate

accept

EMPATHY

DEFINE

IDEATEPROTOTYPE

TEST

collaborate

DesignProcess

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what is THE d.school?

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DESIGN! design thinking!

teams!

experiences!

tech! biz!

human!

individuals!

products!

eng! art!

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Innovations! Innovators!

teams!

organizations!

individuals!

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ONE EXAMPLE...

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ENOUGH TALK...

...LEt’s EXPERIENCE DESIGN THINKING!

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Page 32: d.school Intro to Design Thinking

An Introduction to Design Thinking

Corey [email protected]

Friday, April 24, 2009