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BY,

SV.Ramanathan @ Sivaganesh

1413051

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PES 2016: 

  Pro Evolution Soccer 2016 (abbreviated to PES 2016 and known as Winning Eleven 2016

in Japan) is a football simulation game developed by PES Productions and published by

Konami for Microsoft Windows, PlayStation 3, PlayStation 4, Xbox 360, and Xbox One.

 

It is the fifteenth edition of the Pro Evolution Soccer series. The cover of the game featuresNeymar of Barcelona (seen wearing his Brazil national team kit).

  PES 2016 is also PES productions' 20th anniversary in making football games. The name

of the game has been renamed from "World Soccer: Winning Eleven" to "Pro Evolution

Soccer" in Asia (except Japan) and "Winning Eleven" in Japan and respectively.

Game ratings and Review scores:

FIFA 16:

  FIFA 16 is an upcoming association football simulation video game published by EA Sports

for Microsoft Windows, PlayStation 3, PlayStation 4, Xbox 360, Xbox One, Android and

iOS.

  The game is the first in the FIFA series to include female players. It is also the first in which

the players on the covers were chosen by popular vote, including the first women to

appear on the cover.

 

Game release date is September 22,2015 So no ratings for the game yet  In today’s world, they are the two brands under which football games is delivered to the

virtual gamers in PC, PlayStation-BOX, and PSP. They play monopoly in this market.

Aggregate scores

Aggregator Score

Game Rankings   90%

Metacritic 87%

Review scores

Publication Score

Game Spot   9 / 10

Games Radar   4.5 Stars

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Information about PES and FIFA and Various platforms:

PES (KONAMI)FIFA (EA SPORTS)

Developer(s)  PES ProductionsDeveloper(s)  EA Canada

Publisher(s)  KonamiPublisher(s)  EA Sports

Series  Pro Evolution Soccer  Series  FIFA 

Engine Fox EngineEngine  Ignite

Platform(s)

Microsoft Windows

PlayStation 3PlayStation 4

Xbox 360

Xbox One

Platform(s) 

Microsoft Windows

PlayStation 3

PlayStation 4

Xbox 360

Xbox One

Android

iOS

Release date(s) 

NA September 15, 2015BR September 15, 2015EU September 17, 2015WW September 17,

2015UK September 18, 2015JP October 1, 2015

Release date(s) 

NA September 22, 2015

EU September 24, 2015

Genre(s)   SportsGenre(s)  Sports (Association football) 

Mode(s) Single-

player, multiplayer Mode(s)  Single-player, multiplayer

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SEVEN STEPS TO BE USED FOR DIGITAL MARKETING OF GAMES:

1. Make your video game fans into rock stars : Your fans are both your customers and your

biggest marketing asset, so promote them! Create situations in which your fans can share their

talents and passion for your video games. Run contests where fans are encouraged to create

videos, art, photos and even essays.

2. Match the video game’s personality with its social media voice: Social media is the outlet that

gives your games a voice. You decide whether that voice will be the voice of the game or the

voice of the publisher. The game itself lives in a fantasy land, where zombies get shot in the face

and pimps and hookers get run over with trucks.

3. Promote your social media campaign with paid advertising: Even if you’re starting a new

campaign with millions of likes, followers and subscribers, you still have to reach new audiences.

Existing fans can’t be trusted to do that kind of heavy lifting. Say for instance you’re running a

contest. That’s up to you. Paid banners, Facebook ads, video seeding and blog and publication

outreach are all very important, especially at the start of a campaign, to raise awareness and get

people involved.

4. Remember that you sell video games: This may seem obvious, but developing and launching

digital marketing campaigns that involve videos, contests, interactive Facebook tabs, mobile

games and apps can easily distract from the end, which is selling games. We’re creating digital

playgrounds and amazing events for fans to interact with, leading up to the launch of the game.

5. Don’t get hung up on which social media platforms to use : To make your video game title

ubiquitous, develop digital marketing strategies, creative and tactics that engage fans

everywhere. Facebook, Twitter and YouTube aren’t the only games in town. Truly innovative

digital campaigns are integrating social media platforms, mobile, outdoor, broadcast and newer

tactics like augmented reality to create cross-media marketing experiences for their fans.

6. Roll around in the mud with your fans : We recently wrapped a social media campaign for a

fighting game that included a reality show where fans competed for a spot in the house and then

competed against each other. The senior product manager for the game participated as the Dana

White-esque host -- and it was awesome! Make videos, do interviews, let your fans know how

committed you are, and they will be too.

7. Don’t mess with video gamers: If there’s one thing I’ve learned from being on the front lines

of video game social media communications, it’s that video gamers do not like to be messed with.They will reward you with their loyalty as long as you do what you say you’ll do, and be authentic

and transparent with them. They’re suspending their disbelief to enter the video game world you

create, but that suspension of disbelief only goes so far. Test their loyalty, an d they’ll digitally

tear you apart and leave bite marks that can last a long time.

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Presence of PES in social media websites:

Facebook:

R

Report of the Facebook visits made by viewers for the past week

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Twitter:

YouTube:

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Presence of FIFA in social media websites:

Facebook:

Report of the Facebook visits made by viewers for the past week:

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Twitter:

YouTube:

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Analysis:

Facebook:

From the pages on Facebook,

It is very likely that PES page has more visitors for the past week, as the game released onSeptember 15, 2015. Each posts made by them has vast reach than FIFA’s Page, rather than

posting the features of the games PES simply post the graphics in the game while players are

playing, Videos, and their improvements over the last version.

PES Page has more visitors because it was one of the trademark game made under the brand

name KONAMI but EA sports has many games so FIFA has not get much response as pes did .

Twitter:

There are many hash tags I had taken the hash tags for PES 16 and FIFA 16

From the pages on twitter,

It is seen that FIFA 16 has more engagement with the people in twitter than PES 16 more than

millions of following the FIFA 16 hash tag, It is due to the fact that the star player, Lionel Messi

has officially tweeted in FIFA 16 page, about his views on FIFA 16 game. Similarly many

football players had officially tweeted on the website regarding the game, it led the followers of

the page to increase to million.

PES used twitter to mention official dates of the game release, trailers. Which had always

hyperlinked with YouTube but FIFA 16 mentioned faces of various players, User experiences,

Players engagements than the videos and hyperlinks.

YouTube:

YouTube one of the major social media channel through which many of the people around the

world get to know about this games including me.

One of the core competitive advantage for PES series is that it’s improvement in graphics

every series. We blindly say that the graphics of this version is better than the previous version.

But that where FIFA series lags behind, rather than focusing on its graphics it shifted it position

to focus on the additional attributes. Even though attributes are vast then PES their graphics

level is getting poorer every version till now

In YouTube, trailers, gameplay experience videos of PES 16 is getting more hits than the FIFA 16

trailers and gameplay videos. As I mentioned in previous paragraph that PES 16 give the link of

videos in Twitter, Facebook, Instagram there YouTube marketing brings a huge amount in their

sales. YouTube Campaigning of PES 16 was a huge success.

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Strategy parameters for the game comparison: (My ratings)

PARAMETERS PES 2016 FIFA 2016

Graphics 5/5 3.5/5

Target age group 15-35 15-30

Ease of use 4/5 4.5/5Attributes in Gameplay 5/5 5/5

First person playing 5/5 4/5

Satisfied gamers More Less

Engagement in Social Media More Less

Webpage 5/5 3.5/5

Various platforms(mobile, pc, Xbox, PS series) 5/5 4/5

Suggestion For future plans:

 

Now PES Series had huge market in foreign countries than FIFA Series as its graphicsquality was improving every series.

Why graphics?

In order to make the gamers feel very comfortable, you have to make the game very

real and that was the thing PES really did to engage with gamers.

  FIFA is not effectively using social media websites even though they had huge presence

in the social sites. They have to give good contents, videos and good data to improve

the hits in the Social media sites

  FIFA did not have a good presence in Android apps, first person playing game so they

had to provide good quality in their gaming

 

One of the biggest advantage of FIFA is that their ease of control is better than PES so

that they are giving a better competition to them. Now PES is started trying to eradicate

it by providing ease of control.

Conclusion:

After the first round of Digital marketing it is PES 16 that rises superior to FIFA 2016.

Still FIFA 16 is not released, Actual winner of this year football is not known. As EA sports

director said that there are many hidden surprises in the game that you will never experience in

other games the viewers also expecting more from FIFA too, so the second round of promoting

is yet to happen between these two in the future.

Analytics report on intersection between Digital marketing and Gaming:

http://www.adweek.com/socialtimes/gaming-and-digital-marketing-intersection/200907