Duck® brand Duck Tape®

University of Oregon™ Marks

• University Of Oregon™

• Oregon Ducks™

• Go Ducks®

• Oregon Football™

• Oregon Basketball™

• Oregon Track And Field™

• Track Town®

• Hayward Field, Autzen Stadium, Mac Court, And Howe Field

Tinker Hatfield

GoGo Sports Inc v. Major League Baseball Properties Inc et al (2011)

• Case Brief

Trademark Searches

• USTPO search

– Only federal marks....

• State of Oregon trademark

• Oregon state search form

– Only marks registered in the state

• No common law search available

Territoriality

• Once trademark rights are established in a particular jurisdiction, these rights are generally only enforceable in that jurisdiction.

• Madrid Protocol:

– International application, 84 countries

– File once

– 10 year renewals

– Part of WIPO

Anti-Cybersquatting Consumer Protection Act of 1999

• 15 U.S.C. § 1125(d)

• Prevents people from buying domain names featuring famous trademarks with NO INTENTION of using them but SELLING them

• Cannot use domain name that “dilutes” a known trademark

Infringing on Ma®ks

• Dilution:

– Use lessens distinctiveness of usually FAMOUS marks; high potential for consumer confusion

• 1) Blur: Use a famous mark or similar mark in different market. Sony Beer, Disney Rolling Papers. “Whittling away” of distinctiveness

• 2) Tarnishment: unflattering association that weakens the mark, reflects poorly of product's owner (Moral right?)

• Easier to dilute famous marks: Nike or Coca-Cola

Starbucks v. Dwyer (2001)

Kieron Dwyer “Lowest

Common Denominator” Trademark parody? Tarnished, confusing, dilution Settlement Restricted use to web

Coca-Cola Co. v. Gemini Rising (1972)

Mosely v. V. Secret Catalogue, Inc. (2003)

• Supreme Court decision

• Victor's Secret, then Victor's Little Secret

• Dilution of Victoria's Secret trademark

• First test of Fed. Trademark Dilution Act (1995)

• Ruling: in favor of Mosely

• Sig: must prove actual harm

• Trademark Dilution Revision Act (2006)

Fair and Balanced®

• “It is ironic that a media company that should seek to protect the First Amendment is instead seeking to undermine it.” ~Judge Chin

Swoosh

Designed by Carolyn Davidson, 1971, $35 ®egistered 1974 Nike Brand=$15B 90% of $19B=Logo

Cease & Desist