more than 25 design events: www.dutchdesigndouble.com

Dutch Design Double

In September and October 2010, Utrecht and Amsterdam are joining forces for the third time and lots of interesting projects on Dutch design will be bundled under the umbrella of Dutch Design Double. This year‘s edition revolves around the famous and influential Dutch designer, Gerrit Thomas Rietveld (1888-1964).

Rietveld is renowned mostly for his chairs, yet his oeuvre is much broader and includes more than a hundred buildings and a variety of furniture. This diversity is also a central theme in this year‘s Dutch Design Double.

Because Utrecht has been declared 2010 ‘Rietveld Year’, the Centraal Museum is exploring Rietveld‘s life and work within the broader context of his era in the large retrospective Rietveld‘s Universe. UTRECHT MANIFEST (UM) / MoDeRnisMTODAY is organizing a symposium in De Pastoe Fabriek on the role of Rietveld in the development of social design – design from the perspective of the user.

In Amsterdam, UM / MoDeRnisMTODAY is holding lectures in the Stedelijk Museum on research carried out into Rietveld‘s aluminium chairs; there‘s a ‘Rietveld room’ at Elle Inside Design; and it‘s also possible to visit iconic Rietveld buildings in both Amsterdam and Utrecht. Plus there‘s lots more Rietveld fun to be had; details of which you‘ll find in this programme.

Asides from the Rietveld theme, there are a number of other interesting design-related projects taking place. Think DARE #5, the graduation exhibition by Masters students from the Utrecht School of the Arts (HKU) or De Woonbeurs Amsterdam at the Amsterdam RAI.

The full programme overview of which – of course – Rietveld is pivotal can be found on the following pages, interspersed with Q&As from several Dutch Design Double programmers. And for the latest updates, please visit:

www.dutchdesigndouble.com

Dutch Design Double is an initiative of Premsela – Dutch Platform for Design and Fashion, Gemeente Amsterdam, Gemeente Utrecht and Provincie Utrecht. Dutch Design Double has been realised with support from Ministerie van Economische Zaken.

EXPLORE UTRECHTEnjoy Dutch Design in Utrecht and discover the treasures of the city. Be inspired by Trajectum Lumen, a Utrecht tale of light. Explore the artistically lit locations throughout Utrecht’s historical city centre after dark.

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contentsPakhuis de Zwijger ........................................................................................................................................... 6Saved by Droog ............................................................................................................................................. 7The Temporary Stedelijk at the Stedelijk Museum .................................................................................................. 8Dare #5 Doing Dissemination ........................................................................................................................... 8Groene Honden Presents... ................................................................................................................................ 9HEMA Design Competition ................................................................................................................................ 9Modernism Today ..................................................................................................................................... 10-11gert staal .................................................................................................................................................. 11Mapping for Tourists + bas van beek ............................................................................................................ 12Ilka Helmig + Guided Tours: Rietveld Schröder House & Casco House .................................................................. 13Walkit + The Audio Tour Rietveld Academy ....................................................................................................... 14Eject 2010 + nicole bakker ........................................................................................................................ 15The Rietveld Aircraft: Utrechts Uitfeest + Nature, Materials and Achitecture: New sustainable solutions for the future .. 1610 Years Via Milano New Dutch Design + Patrick Aarts ................................................................................. 17Amsterdam Map ............................................................................................................................................ 19Programme overview (pull-out) centrefold ....................................................................................... 20-21Utrecht Map .................................................................................................................................................. 22Studium Generale: Art and Science in the Rietveld Year ................................................................................. 24-25Dutch Design Double offer + ARTemis expo ‘Zwart Wit’ ...................................................................................... 26Inside Design Amsterdam 2010 ....................................................................................................................... 27Re:Frame ...................................................................................................................................................... 28Woonbeurs Amsterdam + Via Milano New Dutch Design #10............................................................................. 29Feelosophy + HKU Design Route ...................................................................................................................... 30Rietveld Eyecatchers + Rietveld Routes on your iPhone ........................................................................................ 31C-mon & Kypski Concerts ................................................................................................................................ 32Rietveld‘s Universe + ida van Zijl .................................................................................................................. 33Taste it + ingeborg de Roode ..................................................................................................................... 34No Market ................................................................................................................................................... 35Rietveld‘s Universe Lecture ............................................................................................................................... 36

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Every month around 500 business in the Netherlands go bankrupt. But where do their products go? For the project Saved by Droog, the Droog Design Foundation challenged designers to create new products out of handkerchiefs, dog baskets, wallets and other items seized during liquidations. During this year‘s Milan Design Week, a leading international furniture and interior design fair, the Centraal Museum acquired 19 products from this enormous collection. In doing so, the museum addresses the critical reflection on consumer society. This acquisition is an important addition to the Droog collection, already held by the Centraal Museum.

sAveD by DRoog Until 10 October 2010, Tue-Sun 11:00-17:00, €9 (Museum Card holders: free entrance)

PAkhuis De ZwijgeR1 September – 31 October 2010Pakhuis de Zwijger is a platform for creation and innovation.

bno tAlkshow: iteMs live1 September, 20:00-22:00, free entrance, register via zwijger@itemsmagazine.com

Items Live presents the new issue of Items magazine, marking the launch of Dutch Design Double. During this edition of Items Live, curators Ida van Zijl and Ingeborg de Roode discuss the importance of Rietveld, while Richard Hutten will show how he has been inspired by the old master. Rietveld‘s grandson Egbert Rietveld will also be there to demonstrate how modern the furniture of his grandfather still is. What‘s more, Items Live will introduce ‘The Green Quote’, an initiative by Arjan Hilgersom, Autobahn and the BNO to make expertise on sustainable design – by and for designers – available, as well as to stimulate the exchange of knowledge.BNO‘s regular columnist, graphic designer Joost Overbeek, will once more be among the guests.

whAt‘s uP? #257 September, 20:15-22:00, free entrance

What‘s Up? Every first Tuesday of the month, ‘Show & Talk’ about the best Amsterdam has to offer on fashion and industrial design to film and photography, advertising and music to architecture, graphic design and gaming. Two famous creatives from Amsterdam‘s creative industries talk about specific projects and show off their current assignments. With music by DJ Woes.

25 yeARs hollAnDse hoogte1 – 2 October, 14:00-02:00, free entrance

A two day event for photography lovers, brought to you by Hollandse Hoogte. In the past 25 years this agency has represented more than 300 Dutch press and documentary photographers. The first day (October 1st) is meant for professionals, the second day (October 2nd) focusses on a wider audience, combined with a special nrc.next photo annex and several online activities. Expect 200 photos in a series by Hollandse Hoogte‘s best photographers, who made shots of people that also celebrate their 25th anniversary this year.

gAMelAb #521 October, 20:00-23:00, free entrance

Gamelab is a live talkshow that explores creative possibilities within the game industry. Notable speakers will spark a public debate about the creative, technical, design and bussiness challenges that game developers face today.

beAMlAb #2027 October, 20:00-23:00, free entrance

Beamlab is a night about the moving image. Every two months, people meet, share and gain inspiration in the field of media art. The evenings focusses on media art, video artists, vj‘s, filmmakers, game developers, advertisers and manufacturers. For professionals, talents and students.

1 Pakhuis De ZwijgerPiet heinkade 1791019 hc Amsterdamwww.dezwijger.nl

2 centraal Museumnicolaaskerkhof 10 3512 Xc utrecht www.centraalmuseum.nl

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gRoene honDen PResents…1 September – 1 October 2010, Mon-Fri 09:00-17:00, and Cultural Sunday 12 September, free entrance

heMA Design coMPetition Until 31 October 2010, Mon-Fr 10:00-22:00, free entrance

7 stadhuis utrechtkorte Minrebroederstraat 23512 gg utrecht www.groenehonden.nl

The Groene Honden (Green Dogs) are returning to their homebase of Utrecht to present the work of young designers from the city. Groene Honden Presents… explores the relationship between Utrecht and her designers during the first ever design exhibition to be held in the Stadhuis (City Hall). From table to lamp and from jewellery to cabinet, the show conveys an image of the current developments in product design of Utrecht. Participants are Rosalie Bak, Jana Flohr, Jonas Samson, Lola Hesp, Manon de Bruijn, Sam van Veluw and Suzanne Rietdijk.

Every year, hundreds of Belgian and Dutch students take on the challenge of creating a winning design for HEMA. This year is the 23rd time that the HEMA Design Competition has been organised with the brief: design an authentic HEMA product, which makes it easier and more fun for people to get out and about. More than 280 creative ideas were submitted by young design talent, a selection of which can be seen in the display cases of Openbare Bibliotheek Amsterdam (Amsterdam Public Library). They include the ‘vrachtpatser’ by René Bijsterveld, which was awarded first prize by the jury, as well as the nominations for the public prize. By staging the annual design competition, HEMA wants to contribute to the practical experience of students. Many up-and-coming talents have taken part in the competition in recent years – and the best designs became real HEMA heroes.

DARe #5: Doing DisseminationUntil 12 September 2010

DARE (Dutch Artistic Research Event) is an annual event based on artistic research organised by the Utrecht Graduate School of Visual Art and Design (maHKU) as part of the Ma Degree show (maHKU-platform). Over two weeks, visitors can enjoy a series of exhibitions, debates and lectures. For this fifth edition, the theme is Doing Dissemination, focusing on the ways in which research-based practices can be communicated in the most adequate and effective way.

the teMPoRARy steDelijkAt the steDelijk MuseuMUntil 9 January 2010, see www.stedelijk.nl for more information

3 stedelijk MuseumPaulus Potterstraat 131071 cX Amsterdam www.stedelijk.nl

While work continues on the expansion of the Stedelijk, the museum is hosting a unique programme in the restored, historical building: The Temporary Stedelijk presents several exhibitions of contemporary art. In Taking Place, artists make use of the building in an experimental way; through newly-commissioned site-specific works, architectural interventions and performances. On the wall opposite Karel Appel‘s mural, a new work by Lawrence Weiner is featured; a gift from the Association of Friends of the Stedelijk Museum. Another highlight is the exhibition Monumentalism – History and National Identity in Contemporary Art featuring the work of 19 artists, including Yael Bartana, Hala Elkoussy, Iris Kensmil, Job Koelewijn, Gert Jan Kocken, Renzo Martens, and Barbara Visser. Some of the works will be presented for the first time.

coMMunicAtion Design by thoMAs cleveRUntil 12 September, Wed-Sat (and Cultural Sunday 12 September) 13:00-18:00, free entrance

4 Academiegalerie Minrebroederstraat 163512 gt utrechtwww.hku.nl

sPAtiAl Design by ARjen oosteRMAnUntil 12 September, Wed-Sat (and Cultural Sunday 12 September) 13:00-18:00, free entrance

5 Architectencentrum Aorta Achter de Dom 143512 jP utrechtwww.aorta.nu

Fine ARt by MikA hAnnulAUntil 12 September, Mon-Fr (and Cultural Sunday 12 September) 10:00-17:00, free entrance

6 expodiumkrugerstraat 113531 Al utrechtwww.expodium.nl

8 openbare bibliotheek Amsterdam (obA)oosterdokskade 1431011 Dl Amsterdam www.hemaontwerpwedstrijd.nl

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MoDeRnisM toDaY4 September – 22 October 2010

From the beginning of the twentieth century, followers of Modernism have strived for the creation of ‘a new world for new people‘. The initiative MoDeRnisMTODAY concentrates on the role that Modernism has always played in present-day art and culture. Out of a sense of urgency that is currently felt in design disciplines, its roots are being looked at again – especially from a perspective that can be termed ‘Social Design’. The initiative wants to contribute to the actual discussion about this subject with a number of lectures.

MoDeRnisMTODAY is part of UTRECHT MANIFEST, biennialfor social design. DUTCH DESIGN DOUBLE, PASTOE, RIETVELD YEAR, THONET and VOLA sponsor the activities.

geRt stAAlAdvisor, utrecht Manifest biennale for social Design

what would you say is typically Rietveld? can you describe it in 5 words?Small spaces become infinitely big.

what is your favourite Rietveld design?The recording of the speech Rietveld made in 1964 when accepting his honorary doctorate from the Institute of Technology in Delft (now TU Delft). You can hear a distinctly uncomfortable Rietveld read from a text that he hardly seemed to understand at times and, in any case, wasn‘t written by him. It was a beautiful, touching attempt to garner academic recognition from Delft‘s engineering elite, while the ghostwriter (Truus Schröder?) hadn‘t taken into account a speaker whose quality didn‘t emphatically lend itself to his theoretical or rhetoric talents. By making, Rietveld developed his thinking (and not vice versa). That must be a very comforting thought for many contemporary designers.

Do you think that Rietveld contributed to the notion/development of social design?For Rietveld, design is ‘social’. That we now have to so explicitly add the word indicates to me that design has cut itself loose from its original meaning, especially in the last decade. When the composition of Rietveld‘s famous Berlin chair didn‘t quite meet the wishes of his mother who liked to knit in it, the architect was instantly prepared to rearrange the horizontal and vertical planks in such a way that the chair would support her knitting activity better. Designers try to meet people‘s needs.

how does Utrecht Manifest relate to the Rietveld theme?When Utrecht Manifest cautiously started in 2005, it was clear that we wanted to develop a biennale with a substantial agenda; an event that sought to inquire what design meant for society. Little by little, we arrived at the theme of ‘social design’, and I think we are still following in Rietveld‘s footsteps.

what programme do you have at Dutch Design Double?On 21 October, I am chairing the Transforming Rietveld symposium. The meeting is about the renewal of Rietveld‘s contribution to the Hoograven district in Utrecht – the only social housing he developed. After half a century, it‘s time to review this part of his oeuvre. Not only does it deserve to be restored as an object of art and cultural history in itself, but also on the basis of the quality that the homes and housing blocks now have in a completely changed socio-economic environ-ment. In other words, as functional living environments in a society that, for some time now, no longer has the characteristics of the resurrected Netherlands in which Rietveld situated his design.

contain social housing that Gerrit Rietveld designed. This symposium looks at the renovation and/or remodel-ling possibilities of Rietveld‘s legacy in general, in particular on his social housing project in Hoograven. Lectures by Kenneth Frampton, Hubert Jan Henket, Alfredo Brillembourg and Hubert Klumpner. Moderated by Gert Staal. In cooperation with De Pastoe Fabriek.

10 De Pastoe FabriekRotsoord 33523 cl utrechtwww.modernismtoday.nl

RietvelD’s eXPeRiMents22 October, 14:15-16:30, free entrance with a valid ticket from the Stedelijk Museum, following registration via www.modernismtoday.nl

Dutch lecture: Rietveld‘s experiments – New Perspectives on Dutch Design: Rietveld‘s aluminum chairs as a case study.

The Stedelijk Museum has a long tradition in show-ing and collecting work by Gerrit Rietveld. He was represented in group exhibitions from the end of the 1920s and, from the 1950s, prominent presentations were organized about his work and that of De Stijl. In 1950, the Stedelijk Museum bought an aluminium armchair from Rietveld himself. It is still one of the highlights from the collection that consists of more than 110 Rietveld pieces. Later on, three similar chairs were brought to light. Recently, these four chairs were extensively studied by an art historian (Rob Driessen), a restorer (Rietveld specialist, Jurjen Creman), and researchers at the Instituut Collectie Nederland (The Netherlands Insitute for Cultural Heritage). The remark-able results of this investigation will be presented during this afternoon. What can we learn from this case study for future research projects in the field of design and other disciplines? Starting from themes like the search for a chair made of one piece, the relation between unique items and mass-produced articles and experimenting with various materials, the theme will shift to design that is more contemporary. Designer Joris Laarman will go more deeply into some of these themes on the basis of his own work.Lectures by Rob Driessen, Jurjen Creman and Joris Laarman (with a proviso). Moderated by Ingeborg de Roode. In cooperation with Stedelijk Museum Amsterdam.

3 stedelijk Museum (Auditorium) Paulus Potterstraat 131071 cX Amsterdamwww.modernismtoday.nl

MoDeRnisM in RussiA4 September, 14:00-17:00, free entrance with a valid ticket from the Hermitage, following registration via www.modernismtoday.nl

english lecture: Modernism in Russia – How is Modernism in Russia currently being regarded by architects and designers?

The exhibition Matisse to Malevich. Pioneers of Modern Art from the Hermitage is taking place at the Hermitage until 17 September. However, Russia played not only an important role in the field of modern visual arts in the first decade of the 21st century, but also in the development within (architectural) design. In fact, similar ideas about the design of ‘a new society for new people’ existed in the Netherlands (De Stijl), Germany (Bauhaus) and Russia (Wchutemas). Through personal contributions by designers and architects, such as Mart Stam and Hannes Meyer, this body of thought spread and was transformed into tangible results. Lectures by Ivan Nevzgodin and Yuri Avvakumov. Moderated by Gert Staal. In cooperation with Hermitage Amsterdam.

9 hermitage (Auditorium)Amstel 51 1018 ej Amsterdamwww.modernismtoday.nl

tRAnsFoRMing RietvelD21 October, 14:00-17:30, €15 (students €10) Register via www.modernismtoday.nl

english symposium: Transforming Rietveld – The restoration, renovation or transformation of Rietveld‘s social housing?

Utrecht Manifest explores the development of contem-porary design from a socio-political perspective. This also applies to Modernism from the beginning of the last century – of which Utrecht-born architect/designer Gerrit Rietveld was a figurehead; a sort of leitmotif. Although the relevance of design for society and the economy over previous years is getting more attention, the link between the cultural sphere and that of everyday society is, at the moment, not obvious.An integral part of Utrecht Manifest 2009 was Hoograven Invites You, a research project on Social Urban Design under the direction of architect Alfredo Brillembourg and Hubert Klumpner. For this, an investiga-tion was carried out into the development opportunities of the Utrecht district of Hoograven; the only area to

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bAs vAn beekhead of Design, gerrit Rietveld Academie

what would you say is typically Rietveld? can you describe it in 5 words?Spartan, fumbling, IKEA… is three also OK? Spartan in that there are not many screws in them. Rietveld‘s crate furniture is pre-IKEA. And you can assemble them yourself.

Do you own anything by or about Rietveld?A few years ago, I made all his crate furniture in my backroom; by sticking high-gloss laminate onto MDF, I managed to obtain the exact thickness of the original plank that Rietveld used. While you‘re busy making them you‘re not actually aware that you can suddenly construct a highly aesthetic piece of furniture from a pile of non-descript planks.

who would you say was the contemporary Dutch, or netherlands-based, Rietveld?Certainly not Piet Hein Eek. Dick van ‘t Hoff also doesn‘t come close. In fact, now that I think about it, no one actually.

you are head of design at the Rietveld Academie. Apart from the fact that you are in a building made by him, do you also follow his design philosophy when teaching?Besides developing a nice concept, it‘s also good if this is reflected in consistent high aesthetics.

what would you say is the vision/design philosophy of the present generation of designers? Do you see a constant thread? is there something that connects them? or not?What I gather from my Dutch design colleagues is that they ‘simply want to make beautiful things‘. In doing so, you don‘t really, in fact, take any responsibility. You can’t have a debate about it: it’s good because it’s beautiful, so keep your mouth shut. You can’t really call that a philosophy, even though they do pretend to want to improve the world. Recently, I asked a designer what his intentions were. His answer? ‘To make a shitload of money.’ There‘s a strange kind of romance surrounding the self-made product. If you‘ve put 100,000 hours into the casting, sanding and polishing of a chair, it suddenly becomes beautiful and virtuous because you can see all the work that‘s gone into it. But the craftsman would just laugh in your face if you thought that it was him who had put hours and hours of monotonous work into making the chair. He wants the process to be as efficient as possible so he gets other people to do it. These new sweatshops are filled with HBO graduates who actually enjoy it. It‘s shocking, but the harsh reality.

what programme do you have at Dutch Design Double?At the moment, it‘s all a bit vague. Last year designLAB in the Van Abbe Museum examined the dynamics of Dutch Design Week. I imagine DDD is a logical follow-up to this.

11 Mediamatic bank vijzelstraat 68 1017 hl Amsterdam www.mediamatic.net

guiDeD touRs: RietvelD schRöDeR house & casco house inteRim RepoRt on a Domestic Revolution September – October 2010, www.cascoprojects.org/gdr

ilkA helMig5 – 26 September 2010, Mon-Sat 10:00-17:00, 5 September and Cultural Sunday 12 September, free entrance

12 toonkamer Rotsoord 33523 cl utrecht www.toonkamer.nl

14 casco huisbemuurde weerd oostzijde 18b3514 An utrecht

This exhibition offers an overview of the work of German graphic designer and illustrator Ilka Helmig. It consists of three-dimensional sculptures and installations from everyday material, such as textiles and wood. Helmig plays with reality to create a fictitious state. The Toonkamer is a showroom in which 35 top-notch design brands will be presenting themselves within the industrial confines of the Pastoe Fabriek, Utrecht.

Traditional cartography, as we know it, encompasses mostly geographical, economic and political informa-tion. Borders form dividing lines between areas, and inhabitants are no more than abstract group data. When we visit an unknown territory though, we experience so much more than just geographical facts. Mapping for Tourists makes visible the invisible in Amsterdam-Noord. Instead of statistical information, Mapping for Tourists puts experiences and stories on the map. The project by Mediamatic, in collaboration with national and international artists and designers, consists of an exhibition and a tourist guide that will be launched on 4 September.

MAPPing FoR touRists4 September – 31 October 2010, Mon-Fri 13:00-19:00, Sat and Sun 13:00-18:00, €3

The Casco House is an apartment that Casco (Office for Art, Design and Theory) has moved into for a two-year curatorial research project User’s Manual: The Grand Domestic Revolution. Part of Utrecht Manifest – Biennial for Social Design 2009, the project is an inquiry into how we can live differently; what kind of change is necessary in the contemporary domestic sphere; and how art and design practice can engage in this process. Several of the participating artists, designers, architects, and theorists will share their mid-term reflections on their time spent in the apartment. In experimental formats, which are a cross between a report and a guided tour, both the Rietveld Schröder House and the Casco House get a chance to be presented and are connected by a route.

13 Rietveld schröderhuisPrins henderiklaan 503512 Xc utrecht

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nicole bAkkeRPolicy Advisor at utrecht school of the Arts (hku)

what would you say is typically Rietveld? can you describe it in 5 words?Social, industrial, simple, geometric and open.

what is your favourite Rietveld design?To my great shame, I have to confess that I have never been inside the Rietveld Schröder House – even though I have lived in Utrecht for almost 20 years. However, during my education in arts policy and management, I saw a video in which you were led through the house and the open structure of the house became visible. I thought the window at the corner of the house – where the vertical frame has been replaced so the corner dis-appears when the windows open – was really special. Rietveld’s ensuing architectural designs were more natural and sober in their colour use and appeal to me more. Like the pavilion in the Kröller-Muller Museum in Otterlo, for example. That design is more in line with the work of architects such as Frank Lloyd Wright and Mies van der Rohe, of which I am a huge fan.

Do you own anything by or about Rietveld?Amongst my collection of postcards, I have one of the Rietveld

Schröder House.

who would you say was the contemporary Dutch, or netherlands-based, Rietveld?I would say furniture designer Piet Hein Eek. Just like Rietveld, Eek often opts for simple materi-als and non-fussy designs.

Do you feel that Rietveld is still relevant to the current generation of students?The current generation of students work in a different way to Rietveld and cite themes such as sustainability, materials, experimentation and research as being relevant to them. At the same time, Rietveld is – if you touch on it in conversation – an interesting subject. I would rather place Rietveld in a line of development than consider his relevance in the 21st century per se.

what programme do you have at Dutch Design Double?

We have three programmes: Eject 2010, DARE and the HKU Design Route. I am directly involved in the last one. Last year, the graduation work of the Industrial and 3D-Design departments was on display in ateliers at 20 different places in Utrecht’s city centre. This year, there’s going to be another design route – hopefully the start of a new tradition. Work by the new lighting product designers from HKU will also be shown. All the work was on display at the end of June for the graduation exhibition. It will be quite a challenge to find a beautiful place for so many great designs. On 13 October, it will be apparent whether or not we have succeeded!

eject 201010 September (15:00-21:00) – 11 September (10:00-21:00) 2010, free entrance

utrecht school of the Arts, Faculty of Art, Media & technologyoude Amersfoortseweg 1211212 AA hilversum www.hku.nl/exposure

EJECT 2010 showcases the work of graduates from the Faculty of Art, Media & Technology, part of the Utrecht School of the Arts. The faculty is located in Hilversum where its students enjoy a stimulating and state-of-the-art environment, with designers from different disciplines collaborating on innovative projects.On Friday 10 and Saturday 11 September, this hotbed of talent will be transformed from a medium-sized faculty into an outdoor festival. A cornucopia of tents and stages will form the backdrop against which the latest in games and interaction, anima-tion, sound and music, cross-media productions, documentaries – and more! – will be shown.the AuDio touR

RietvelD acaDemY6 September – 22 October 2010, Mon-Thu 08:30-21:45, Fri 08:30-18:15, Sat 11:30-17:00, free entrance

15 Rietveld AcademieFred. Roeskestraat 981076 eD Amsterdam www.gerritrietveldacademie.nl

Great buildings have their secrets. There are forgotten rooms, hidden corners and unexpected sounds; the Gerrit Rietveld Academy is no exception. The main building of the academy was completed in 1967 but since then it has undergone numerous changes. Many of the elements in the building have been replaced, altered or thrown away, leaving parts that no longer serve their original purpose and have no function at all: they remain as leftovers of the many activities that have taken place here. Every part of the building has a story, and some stories have lasted longer than others. The building’s past and the stories it has generated have all influenced one another over time – consequently blurring the boundaries between fact and fiction in the building’s own history. The Audio Tour will guide you through the academy, helping you discover and learn more about the life of this remarkable building. Get your audio tour at the reception of the Rietveld Academy. By Barbara Iwanicka and Rikke Vagner Petersen (Rietveld Academy, Department of Graphic Design).

wAlkit4 September – 31 October 2010, at various locations, see www.najdovska.com for more information

Visiting a city for the first time can be quite confusing and over-whelming. How do you find your way in a space you don’t know and determine reference points? Inspired by compass navigation and maps, walkit is a simple device that points you in the direction of the city’s central spots. It provides reference points for the user when discovering a city by foot but, rather than deciding the route for you, you can intuitively navigate, explore, and enjoy the city. By Stefanija Najdovska (Rietveld Academy, designLab)

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the RietvelD AiRcRAFt: utRecht uitfeest 12 September, 12:00-17:00, free entrance

Rietveld made several designs for aircraft interiors, including for the 1950s airliner, Fokker 27. Not one single design was ever realised, however. On 12 September, an aircraft for which Rietveld conceived a design, will be in Utrecht during the Utrecht Uitfeest 2010. Visitors will be able to see the designs that Rietveld made within the body of an old Fokker F27 Friendship. The programme has developed in collaboration with Aviodrome Lelystad.

2 centraal Museumnicolaaskerkhof 10 3512 Xc utrecht www.rietveldjaar.nl

nAtuRe, MAteRiAls AnD ARchitectuRe: new sustainable solutions foR the futuRe.17 September – 23 October 2010, NB: programme subject to confirmation, exhibition is free; a small contribution is requested for the lecture and workshop. Reservations recommended.

Worldwide, there is a need for information and inspiration regarding innovation in materials. The challenge lies in saving natural material and energy sources, reducing waste streams, eliminating toxic emissions and recycling waste – in a natural or techni-cal way. And all that comes within the confines of sustainability, ensuring that future generations won’t be burdened by the actions of the present generation. The subject of sustainability still causes a lot of confusion. Via an exhibition, lecture and workshop, Architectuurcentrum Aorta (Aorta Architecture Centre) are aiming to clarify this topic. For the exhibition, Materia are showing one hundred material samples from the collection of innovative, and above all, sustainable materials. While during the lecture, Els Zijlstra, founder of Materia, will elaborate on how smart materials can add value to design, as well as covering many remarkable examples of special materials in relation to structures in nature. Is the designer actually aware of what the possibilities are? Finally, using some samples of sustainable materials, the audience – organised into small groups – will be challenged to make the ultimate design.

5 Architectuurcentrum AortaAchter de Dom 143512 jP utrecht www.aorta.nu

10 yeARs viA MilAno new Dutch Design 18 September – 3 October 2010, Mon-Sat 11:00-17:00, Sun 13:00-17:00, see www.via-milano.nl for more information

In 2010, the foundation and exhibition of Via Milano New Dutch Design will have been in existence for 10 years. Over the past few years, the exhibition has turned into a permanent fixture in the world of design-ers. That‘s why, alongside the annual exhibition at the Woonbeurs, the foundation wants to show an overview of the developments in Dutch Design during this time. Which products have since become a success and which have been a stimulus for further development or application? Does a constant thread run through all these designs and can this collection form a blueprint for the classification of ‘Dutch Design’?Around 500 products have been exhibited in the last 10 years. A selection of them will be on view in the Oude Kerk, offering a unique insight into the develop-ments that Dutch design has undergone. Moderated by Ingeborg de Roode (Industrial Design Curator at Stedelijk Museum Amsterdam). Exhibition design by Studio Laurens van Wieringen.

16 oude kerk oudekerksplein 231012 gX Amsterdamwww.via-milano.nl

PAtRick AARtsProject Manager at bno

what would you say is typically Rietveld? can you describe it in 5 words?Experiment and craftmanship. Simple-to-produce furniture.

what is your favourite Rietveld design?Although when it comes to Rietveld everyone automatically thinks of his Red and Blue Chair from 1918, I feel that design is overshadowed by his Buffet Table which he created a year later: a seemingly loosely-piled number of wooden slats and planks that, together, make a literally balanced cabinet. Here, function and form merge together in an almost poetic way. What‘s more, I still think that the academy that‘s named after him – with its monumental light spaces – is still a building that demands admiration for a design that totally reflects its function.

Do you own anything by or about Rietveld?Asides from memories of his work, I don‘t own anything by Rietveld.

what programme do you have at Dutch Design Double?10 Years Via Milano New Dutch Design. In 2001, at the initiative of designer Jacob de Baan, the BNO decided to bring together – in one joint presentation – the most remarkable and talked about Dutch designs that premiered in that year at Milan Design Week. At the time, Dutch designers were all the rage on the world stage. However, the work – often either in prototype stage, as a small series or as one-offs – often disap-peared straight into collections or went to presentations abroad. As a result, the Dutch public only got to know about the current developments in Dutch interior design through the media. This year, the Via Milano New Dutch Design Foundation is organising the 10th edition of this compelling exhibition, once more at the Woonbeurs in Amsterdam. To celebrate this jubilee, the committee – headed by Hedy d‘Ancona – decided to compile an overview of the highlights from 10 years of Via Milano. The show has been curated by Ingeboorg de Roode, industrial design curator at the Stedelijk Museum (see page 34) and member of the selection committee during the first edition of Via Milano. It promises to be an impressive overview with known, and in some cases, now-classic designs.

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for more information about the events and locations see the programme overview on page 20 and 21.

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PRogRAMMe oveRviewDate event location PageSeptember – October ........................................Guided Tours: Rietveld Schröder House & Casco House ................................................................ Utrecht, Schröderhuis 13 , Casco Huis 14 ...........................................................................................................131 September .....................................................BNO Talkshow: Items Live ......................................................................................................... Amsterdam, Pakhuis de Zwijger 1 .....................................................................................................................6Until 10 October ...............................................Saved by Droog ..................................................................................................................... Utrecht, Centraal Museum 2 .............................................................................................................................7Until 9 January 2011 ........................................The Temporary Stedelijk at Stedelijk Museum ............................................................................... Amsterdam, Stedelijk Museum 3 ........................................................................................................................8Until 12 September ...........................................Dare #5 Doing Dissemination: Communication Design by Thomas Clever ....................................... Utrecht, Academiegalerie 4 ..............................................................................................................................8Until 12 September ...........................................Dare #5 Doing Dissemination: Spatial Design by Arjen Oosterman ................................................ Utrecht, Architectuurcentrum Aorta 5 ..................................................................................................................8Until 12 September ...........................................Dare #5 Doing Dissemination: Fine Art by Mika Hannula ............................................................. Utrecht, Expodium 6 ........................................................................................................................................81 September – 1 October ..................................Groene Honden Presents........................................................................................................... Utrecht, Stadhuis 7 ..........................................................................................................................................9Until 31 October ...............................................HEMA Design Competition ........................................................................................................ Amsterdam, OBA 8 .........................................................................................................................................92 September – 24 November .............................Artemis expo ‘Zwart Wit’ .......................................................................................................... Amsterdam, Dutch Design Hotel Artemis 18 ........................................................................................................264 September .....................................................Modernism Today: Modernism in Russia .................................................................................... Amsterdam, Hermitage 9 ...............................................................................................................................104 September – 31 October ................................Mapping for Tourists ................................................................................................................ Amsterdam, Mediamatic Bank 11 .....................................................................................................................124 September – tbc .............................................Walkit .................................................................................................................................... Amsterdam .....................................................................................................................................................145 – 26 September .............................................Ilka Helmig .............................................................................................................................. Utrecht, Toonkamer 12 .....................................................................................................................................136 September – 22 October ................................The Audio Tour Rietveld Academy .............................................................................................. Amsterdam, Rietveld Academie 15 ....................................................................................................................137 September .....................................................What‘s Up? #25 ...................................................................................................................... Amsterdam, Pakhuis de Zwijger 1 .....................................................................................................................610 – 11 September ...........................................Eject 2010 .............................................................................................................................. Hilversum .......................................................................................................................................................1512 September ...................................................The Rietveld Aircraft: Utrechts Uitfeest ......................................................................................... Utrecht, Centraal Museum 2 ...........................................................................................................................1617 – 23 September ...........................................Nature, Materials and Achitecture: New sustainable solutions for the future .................................... Utrecht, Architectuurcentrum Aorta 5 ................................................................................................................1618 September – 03 October ..............................10 Years Via Milano New Dutch Design ..................................................................................... Amsterdam, Oude Kerk 16 ...............................................................................................................................1720 – 20 September ...........................................Studium Generale: Rietveld & De Stijl ......................................................................................... Utrecht, Universiteit Academiegebouw 17 ..........................................................................................................2424 – 26 September ...........................................Inside Design Amsterdam 2010 ................................................................................................. Amsterdam, Lloyd Hotel 19 ...............................................................................................................................2524 – 26 September ...........................................Re:Frame ................................................................................................................................ Amsterdam, Loods 6 20 ...................................................................................................................................2825 September – 03 October ..............................Woonbeurs Amsterdam ........................................................................................................... Amsterdam, RAI 21 .........................................................................................................................................2925 September – 03 October ..............................Via Milano New Dutch Design #10 ........................................................................................... Amsterdam, RAI 21 .........................................................................................................................................2927 September ...................................................Studium Generale: Rietveld & Architecture ................................................................................. Utrecht, Universiteit Academiegebouw 17 ..........................................................................................................281 – 2 October ..................................................25 years Hollandse Hoogte ....................................................................................................... Amsterdam, Pakhuis de Zwijger 1 .....................................................................................................................64 October ........................................................Studium Generale: Rietveld International ..................................................................................... Utrecht, Universiteit Academiegebouw 17 ..........................................................................................................294 – 29 October ................................................Feelosophy .............................................................................................................................. Amsterdam, Design Bridge 22 ..........................................................................................................................309 October ........................................................Guided Tour: Rietveld and his Contemporaries ............................................................................ Utrecht, Universiteit Academiegebouw 17 ..........................................................................................................2811 October ......................................................Studium Generale: Rietveld & Art and Design .............................................................................. Utrecht, Universiteit Academiegebouw 17 ..........................................................................................................2913 – 20 October ..............................................HKU Design Route .................................................................................................................... Utrecht, various design stores ...........................................................................................................................3016 – 17 October ..............................................Rietveld Eyecatchers ................................................................................................................. in and around Utrecht and Amsterdam ..............................................................................................................3120 October ......................................................C-mon & Kypski Concert ........................................................................................................... Utrecht, Tivoli 23 .............................................................................................................................................3220 October – 30 January 2011 .........................Rietveld‘s Universe ................................................................................................................... Utrecht, Centraal Museum 2 ...........................................................................................................................3321 October ......................................................Modernism Today: Transforming Rietveld ................................................................................... Utrecht, Pastoe Fabriek 10 ................................................................................................................................1021 October ......................................................Gamelab #5 ........................................................................................................................... Amsterdam, Pakhuis de Zwijger 1 .....................................................................................................................621 October ......................................................Taste it ................................................................................................................................... Amsterdam, Stedelijk Museum 3 ......................................................................................................................3422 October ......................................................C-mon & Kypski Concert ........................................................................................................... Amsterdam, Van Gogh Museum 24 ...................................................................................................................3222 October ......................................................Modernism Today: Rietvelds Experiments ................................................................................... Amsterdam, Stedelijk Museum 3 ......................................................................................................................1127 October ......................................................Beamlab #20 .......................................................................................................................... Amsterdam, Pakhuis de Zwijger 1 .....................................................................................................................630 October ......................................................No Market ............................................................................................................................. Utrecht, Stadhuisplein 7 .................................................................................................................................3531 October ......................................................Rietveld‘s Universe Lecture ......................................................................................................... Utrecht, Centraal Museum 2 ...........................................................................................................................36

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for more information about the events and locations see the programme overview on page 20 and 21.

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stuDiuM geneRAle: aRt anD science in the RietvelD YeaR20 September – 11 October 2010

When people hear the name ‘Rietveld’ they usually think of the Rietveld Schröder House or the Rietveld Chair, rather than the Utrecht-born architect and designer Gerrit Rietveld. As a member of the artist’s circle De Stijl and a pioneer of the architectural movement Nieuw Bouwen, his influence spread worldwide in the Roaring Twenties and Thirties.What we don’t often realise is that Rietveld’s influence can still be seen in our houses, furniture and everyday utensils. In fact, these functional and democratic designs are internationally renowned. The speakers in this lecture series view Rietveld as a pioneer, an architect, child of his time and as a constant influence for present-day designers.

Studium Generale is the podium of the University of Utrecht/Utrecht University, in which everyone is offered the chance to follow an accessible programme at an academic level without previous knowledge.

RietvelD & De stijl20 September, 20:00-21:30, free entrance

Rietveld as a PioneerWith Ida van Zijl (design curator, Centraal Museum, Utrecht)

17 utrecht university Academiegebouw (Aula) Domplein 293512 je utrechtwww.sg.uu.nl

RietvelD & ARchitectuRe27 September, 20:00-21:30, free entrance

From chair to Rietveld schröder house Lecture with Hetty Berens (curator NAi, curator Huis Sonneveld, author)

17 utrecht university Academiegebouw (Aula) Domplein 293512 je utrecht www.sg.uu.nl

RietvelD inteRnAtionAl4 October, 20:00-21:30, free entrance

cultural exchanges in the 1930s Lecture with Helleke van den Braber Assistant Professor of Cultural Studies at Radbout University, Nijmegen)

17 utrecht university Academiegebouw (Aula) Domplein 293512 je utrecht www.sg.uu.nl

guiDeD touR: RietvelD AnD his conteMPoRARies9 October, 11:00-12:30, €6.25, Register, stating Studium Generale, via 030 232 1686 or tours@aorta.nu

Do you want to look at Rietveld’s designs close-up? Architecture centre Aorta is organising a walk - with a guide – along many of the buildings designed by Rietveld and his contemporaries around the Wilhelmina park in Utrecht.

17 utrecht university Academiegebouw (Aula) Domplein 293512 je utrecht www.sg.uu.nl

RietvelD & ARt AnD Design 11 October, 20:00-21:30, free entrance

until the 21st centuryLecture with Linda Boersma (Tutor in Modern and Contemporary Art and Art Theory at University of Utrecht and former Associate Professor of Art History at Rutgers University)

17 utrecht university Academiegebouw (Aula) Domplein 293512 je utrecht www.sg.uu.nl

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insiDe Design AMsteRDAM 201024 – 26 september 2010, 10:00-18:00, 3 day ticket (for all locations): online presale €10,00 at the door €12,50

19 lloyd hoteloostelijke handelskade 341019 bn Amsterdamwww.insidedesign.nl

Prestigious interior brands and trend-setting designers are moving into the Lloyd Hotel Amsterdam for three days. The theme this year is: the atelier, the workplace of designers and furniture makers. Brands such as Moroso and Gelderland, designers such as Kiki van Eijk, Wieki Somers, Scholten & Baijings, Christien Meindertsma and Richard Hutten will be exhibiting their most beautiful work. There are also presentations by, amongst others, the Design Academy Eindhoven, the Zuiderzee Museum, the Centraal Museum Utrecht and the Textielmuseum Tilburg. This year, there are many more unique products on sale in the Temporary Design shop, selected by ELLE Wonen. One highlight is the ELLE Deco Design Talent Award by Montis, where young talents were invited to design a side table for Montis + design. The work of the three finalists is on display inside the Lloyd Hotel, while there‘s also plenty to explore outside the hotel. Think: exciting collaborative projects and unique shows in surprising locations in the city.

Dutch Design Double oFFeR: oveRnight staY with Discount in the Dutch Design hotel ARteMis in amsteRDamA tour de force of contemporary Dutch design, Hotel Artemis is as much a museum as it is a hotel: from the geometric influences of Dudok and Rietveld evident in the architecture, to works by contemporary designers such as Marcel Wanders, Piet Hein Eek and Richard Hutten. In fact, Dutch style pervades throughout Artemis – from the lobby to the rooms, furniture to utensils. Every three months, Artemis organises exhibitions which offer a surprising take on a theme or composition. Its pièce de resistance, however, is restaurant-bar De Stijl. Here, the chef creates designer food and drinks to complement the current exhibition.

ARteMis eXPo 'ZwARt wit'2 September – 24 November 2010, Mon-Sun, free entrance

Photography and a great variation of Dutch Design such as exciting lighting, furniture design, ceramics and jewellery. The theme of this exhibition is the use of Black and White and is part of the 4th International Photography Biennial Amsterdam.

18 john M. keynesplein 2 1066 AP Amsterdam www.artemisamsterdam.com

DDD PAckAge FoR €59.50 PeR PeRson (bAseD on A 2-PeRson RooM)

included:One night in an Artemis roomExtensive breakfastDesign drink & design bite in the restaurant of the hotelDesign giftFree parking in the underground garage24-hour GVB Public Transport ticket

conditions:Only valid between 24-27 September 2010Prices for extra nights, on requestThe offer is subject to availability

you can reserve via: +31 (0) 20 714 1000, mentioning the Dutch Design Double Package.

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viA MilAno new Dutch Design #1025 September – 3 October 2010, 10:00-18:00; 30 September and 1 October open until 22:00, closed 27 September, €17,50 (Woonbeurs Amsterdam)

woonbeuRs AMsteRDAM25 September – 3 October 2010, 10:00-18:00; 30 September and 1 October open until 22:00; closed on 27 September, €17,50

21 Amsterdam RAieuropaplein 221078 gZ Amsterdam www.woonbeurs.nl

The 18th edition of Woonbeurs Amsterdam at the end of September heralds the start of the interior design season. As well as featuring the newest trends and latest scoops, there will be exhibitions, workshops, demonstrations and a Woontheater (Lifestyle Theatre) with daily, inspirational lectures by trend watchers and designers. But there’s more. Dutch industrial designers, who were in Milan this spring, have joined forces for the Via Milano platform. Homegrown design talent can be seen in the show, NL Design. Home and garden/outdoors magazines vtwonen, 101 Woonideeën, Eigen Huis & Tuin, ariadne at Home and More Than Classic will be presenting realistic homes; always one of the highlights of the fair. While Home and Garden, Tuin & Co and Seasons magazines will be showing ways of turning outdoor living into an veritable experience.

21 Amsterdam RAieuropaplein 221078 gZ Amsterdam www.via-milano.nl

Every year, Dutch interior and product designers present their latest collections to the public and international press in Italy. In the Netherlands, however, these products are never shown as an ensemble for a large audience. That is, except at Via Milano New Dutch Design at the Woonbeurs in Amsterdam, which celebrates 10 years this year. Annually, an expert commission makes a selection from the new Dutch designs that were presented earlier in the year in Milan. In doing so, new noteworthy Dutch designers and manufacturers are given a podium to show their work. The interior products also form the inspiration for the design of the exhibition.

Re:FRAMe 24 – 26 September 2010, free entrance

20 loods 6knsm-laan 1431019 lb Amsterdamwww.60layersofcakefoundation.com/reframe

What more can you create besides bags out of old advertising and scaffolding banners? Designers, inventors and other creatives were invited to a come up with a surprising solution. Entries included a mix of chairs, lamps and tents, and were judged by an expert jury which included designer Tejo Remy: the winning design will be announced during the opening. The exhibition is a follow-up project to Façade, an art exhibition on large-format scaffolding banners that was held in Amsterdam last year as part of Dutch Design Double/Inside Design. Following the event, the canvases will be cut up and reworked into the winning RE:FRAME product. The project is the initiative of 60 layers of cake foundation and supported by Stichting Doen.

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RietvelD eyecAtcheRs 16 – 17 October 2010, free entrance

RietvelD Routes on youR iPhoneFree to download with iPhone

various locations in and around Amsterdam and utrechtwww.rietveldjaar.nl

During the Rietveld Eyecatchers series, it’s possible to take a look round buildings designed by Rietveld which aren’t normally open to the public: these are usually private homes. Most of these beautiful villas lie hidden in the countryside in the Utrechtse Heuvelrug and the Gooi- en Vechtstreek regions. In this one weekend, a record number of these homes, in and around Amsterdam and Utrecht, can be visited!All of these villas can be found on the website www.rietveldyear.com and via the iPhone application which is available from the iTunes store (keyword is: Rietveld). The weekend will close with a cocktail party at the Gerrit Rietveld Academie in Amsterdam.

What many people may not know is that, as an architect, Gerrit Rietveld realised more than 100 projects in The Netherlands. These have all been recorded in the Rietveld Architectuur iPhone application, developed in col-laboration wtih Makayama. By using this application, you’ll be able to see – wherever you are in the Netherlands – if there’s a building desiged by Rietveld in the neighbourhood. And, with the help of an built-in navigation system, you’ll easily be able to find your way to it. The application can be downloaded for free via the App Store.

hku Design Route13 – 20 October 2010, 24/7, free entrance

www.hku.nl/designroute

Windows of various (design) stores, galleries and other unique locations in the centre of Utrecht showcase the final examination works of this year’s graduates in Industrial Design and 3D Design from the Utrecht School of the Arts (HKU, Hogeschool voor de Kunsten Utrecht). Industrial Designers create innovative functional and user-friendly products. In terms of form and style, the products distinguish themselves from run-of-the-mill utensils. 3D-Designers occupy a creative space somewhere between the visual artist and the industrial designer. This year there is a remarkable amount of large objects. Many products are in correlation with the trends awareness and transformation. All the products on display along the HKU Design Route are guaranteed to be innovative, multifaceted and of a high quality.

FeelosoPhy4 – 29 October 2010, Mon-Fri 12.00-17.00, free entrance

Feelosophy is an installation trail that captures the essence of the Overtoom, a street in Amsterdam that runs parallel to the Vondelpark. The ‘sensorial journey’ was created by Design Bridge Amsterdam and inspired by the love and fascination they feel for the area since moving there three years ago. It offers a unique take on the Overtoom through personal viewpoints and perspectives on its variety of places and people; past, present and future.

22 Design bridgeovertoom 373i1054 jn Amsterdam www.designbridge.com/blog

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RietvelD’s univeRse20 October 2010 – 30 January 2011, Tue-Sun 11:00-17:00, €9 (Museum Card holders: free entrance)

iDA vAn ZijlDesign curator at centraal Museum utrecht

what would you say is typically Rietveld? can you describe this in 5 words? The keywords for me are: Humane in intent, spacious in form and experimental in the way of thinking.

what is your favourite Rietveld design?I don’t have one. When, for whatever reason, I’m busy with one of his designs, I am always struck by different things. Today, I showed photos of the Mgr. Verriet Institute for physically and mentally-challenged children on Curaçao, to the American chief editor of the magazine Condé Nast Traveler. She thought it was fantastic that the building hardly has any walls, but partitions with shutters. It’s always windy there and this is much more pleasant than air-conditioning. It’s a very spacious building: a roof on poles, as Rietveld called it, with two holes to let the light fall in on the courtyard. And a reversed point shape to collect rain water. The plan is arranged in such a way a way that the children who are too disabled to get out of their bed can see the other children and share a little in their activities. And so forth. It’s a very humane architecture.

Do you own anything by or about Rietveld?No, Rietveld thought that the interior is a background for life. His chairs have become too famous to still be able to take that neutral stance.

who would you say is the contemporary Dutch, or netherlands-based, Rietveld?Many Dutch designers can claim that title because ‘renewed thinking’ is an intrinsic hallmark of contemporary Dutch design.

Do you think that Rietveld is still relevant in the contemporary design context? why?I find the experimental nature of Rietveld’s work relevant: the premise that something should be possible if you find it important.

Do you know anything special about Rietveld that you would like to share?If you read his letters, you will notice that he can get wound up about people and things. He didn’t really show that in public. I think that’s rather beautiful.

what programme do you have at the Dutch Design Double?The exhibition, Rietveld’s Universe, in which Rietveld’s work is compared to that of his contemporaries, such as Mies van der Rohe, Le Corbusier and Marcel Breuer. They were preocuppied by the same subjects – public housing, mass production etc – and everyone had their own solution. Rietveld’s enormous quality and creativity shines through.

c-Mon & kyPski conceRts20, 22, 23 October 2010, €9 (Museum Card holders: free entrance)

20 October21:30€15

23 tivolioudegracht 2453511 nl utrechtwww.tivoli.nl

22 October21:00€15

24 van gogh MuseumPaulus Potterstraat 71071 cX Amsterdamwww.vangoghmuseum.nl

23 October21:30€15 effenaarDommelstraat 25611 ck eindhovenwww.effenaar.nl

Utrecht-based band C-mon & Kypski made a new video clip especially for the Rietveld Year, in collaboration with Maurice Trouwborst. This video is partly filmed in the Rietveld-designed factory De Ploeg in Bergeijk and will play an integral role in three shows by the group during Dutch Design Double.On Wednesday 20 October, C-mon & Kypski are playing at the Tivoli in Utrecht. This performance is also the after-party following the opening of the Rietveld’s Universe exhibition (see opposite) in the Centraal Museum. Because of this, only a limited number of tickets will be on sale. On Friday 22 October, C-mon & Kypski are playing at the Van Gogh Museum in Amsterdam, as part of the Amsterdam Dance Event. Finally, they’re playing at the Effenaar in Eindhoven on Saturday 23 October, on the first day of the Dutch Design Week.

2 centraal Museumnicolaaskerkhof 10 3512 Xc utrecht www.centraalmuseum.nl

The exhibition Rietveld’s Universe demonstrates that Utrecht architect and designer Gerrit Thomas Rietveld (1888-1964) designed much more than just the classic Red and Blue Chair and famous Rietveld Schröder House. In fact, Rietveld realised more than 100 buildings and many pieces of furniture. For this show, the Centraal Museum is placing Rietveld’s work in a broad context. By focusing attention on Rietveld the person and his working methods, as well as comparing him and his work with famous contemporaries such as Wright, Le Corbusier and Mies van der Rohe, it puts Rietveld’s creative genius – and his contribution to 20th-century architecture – in a new light. The exhibition has been realised in collaboration with the Netherlands Architecture Institute (NAi).

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tAste it21 October 2010, 19:30-22:00

3 stedelijk MuseumPaulus Potterstraat 131071 cX Amsterdamwww.stedelijk.nl

All over the world there’s a great interest in sustainability, healthy eating habits and the quality and safety of food. Designer Katja Gruijters has made the topic of waste her main theme, and developed a concept in which depreciation and wastage of food is preventable – and the consciousness of consumers and companies is raised. Nature herself is an example; nothing is lost, after all, in the cycle of nature. Katja Gruijters’ alternative kitchen is therefore called ‘Naturally Beautiful’.The development of this concept has been taken onboard by a constantly changing group of specialists from various disciplines. For example, the Food & Biobased Research organization at the Wageningen University has looked into the consequences of waste. A confrontation with thoughtless consumers and the urgency to develop another kind of behavior. What role can designers play in this process? is the topic of this evening activity. With, among others, Katja Gruijters. Moderators are Marjan Boot and Ingeborg de Roode.

Part of the programme, Do It, which being organised as part of The Temporary Stedelijk at the Stedelijk Museum, held every third Thursday of the month.

no MARket30 October 2010, 12:00-20:00, free entrance

ingeboRg De RooDeindustrial Design curator at stedelijk Museum Amsterdam

what would you say is typically Rietveld. can you describe this in 5 words?Idiosyncratic, experimental, modernist, functional and beautiful.

what is your favourite Rietveld design?Our latest acquisition, a purchase we made in 2008 with the Centraal Museum and the support of different funding bodies: the Witteveen kinderstoel (Witteveen High Chair). The design from 1918 (just before the famous Red and Blue Chair) was a missing link in the Rietveld collection. Previously, we only knew about it from a black-and-white photo because the only existing example had been lost. It had crossed my mind: ‘If we could only find a second example of it…’ It is very clear in this design how Rietveld was, at that time, on some sort of quest. As well as that, I like the small models that Rietveld made of chairs and buildings: all slotting together very simply.

Do you own anything by or about Rietveld?Books, of course, and a replica of a divan end table that can be found in the Rietveld Schröder House, which was once made for me by a friend. That is also a favourite design of mine, of course.

would you say that Rietveld was still relevant in the current design context?Yes, because of his experimental attitude and the continuous quest to improve on his designs.

who would you say is the con-temporary Dutch, or netherlands-based, Rietveld?Someone like the designer Joris Laarman, who experiments a lot.

Does Rietveld play a role in the stedelijk Museum?Rietveld‘s work forms one of the key elements of our collection. We have many highlights, such as the aforementioned Witteveen High Chair; an early Red and Blue Chair; the prototype of the Zig-Zag Chair; the Birza Chair, which is made from one sheet of fibreboard; the Harrenstein Bedroom; the Aluminium Chair; and the Steltman Chair.

what programme do you have at Dutch Design Double?On 22 October, the results of a research into the four known Aluminium chairs by Rietveld will be presented in the Stedelijk Museum. Three chairs belong to public collections, of which one is in the Stedelijk. And the fourth is from a private collection. With the aluminum armchair, Rietveld experimented with material in combination with form (for instance: holes that were meant to provide more sturdi-ness) and possible methods of production (industrial with the help of fibre board). As it seems that there‘s a similar experimental mentality hidden in the work of designer Joris Laarman, we have invited him to give his vision on this aspect of Rietveld‘s work. I am very curious to know exactly how Joris will go about this and put it into words.

7 stadhuisplein (korte Minrebroederstraat)3512 gg utrecht www.therevenge.nl

NO MARKET is a special alternative to a day of shopping: a multidisciplinary art market where young artists and designers present their work. In a relaxed atmosphere, you can browse among unique artworks and design articles and enjoy the great mix of fashion designers, product designers, autonomous artists, photographers, illustrators, independent shops, bands, DJs and interactive media. NO MARKET is part of the three-day Culturele Zondagen (Cultural Sundays) festival No Label, which gives young creatives the chance to put themselves in the spotlight.

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Dutch Design Double oFFeR: fRee RietvelD’s univeRse lectuRe31 October 2010, 15:00-16:00, free entry upon showing a voucher and after registering at rondleidingen@centraalmuseum.nl or (030) 236 2393 (Tue-Fri 10:00-13:00) There is space for a maximum of 80 people.

2 centraal Museumnicolaaskerkhof 10 3512 Xc utrecht www.centraalmuseum.nl

The exhibition Rietveld’s Universe demonstrates that Utrecht architect and designer Gerrit Thomas Rietveld (1888-1964) designed much more than just the classic Red Blue Chair and famous Rietveld Schröder House. In fact, Rietveld realised more than 100 buildings and many pieces of furniture. For this show, the Centraal Museum is placing Rietveld’s work in a broad context. By focusing attention on Rietveld the person and his working methods, as well as comparing him and his work with famous contemporaries such as Wright, Le Corbusier and Mies van der Rohe, it puts Rietveld’s creative genius – and his contribution to 20th-century architecture – in a new light. The exhibition has been realised in collaboration with the Netherlands Architecture Institute (NAi).

Dutch Design WeekEindhoven23-31 october 2010

Dutch Design Week 2010DDW presents unparalleled ideas,individualistic works andinsightful solutions by more than1.500 designers from home andabroad. From industrial design toarchitec ture, from graphic designto fashion and from sustainable

design to design management.DDW is a platform for innovationand inspiration with a sophisticatedmix of new talented designers,established designers and designfirms. In cooperation with our guestcurators, we offer a balanced andinspiring event.

300 design eventsexhibitions, workshops, lectures and food

www.ddw.nlc

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Project teamDingeman Kuilman (Premsela)Tim Vermeulen (Premsela)Jo de Viet (Gemeente Utrecht)Rhodé Bouter (Gemeente Utrecht)Daniël Schipper (Gemeente Amsterdam)

Project co-ordinationWillem van Zeeland (Utrecht)Nora Morton-Schuit (Amsterdam)

Marketing and communication

Egbert Fransen (Producer)Kim Hagenaar (Project Manager)Afke Duinkerken (Communication Manager)Vincent Karelsz (Communication)

Special thanks to the event partners for their content.

website designStrawberries

Media Partners

Dutch Design DoubleoRganisation

Photo creditsCover (Clockwise): Vliegtuig van Rietveld (Aviodrome), Re:Frame: Frietkot, Drie-buizen lamp (photo: Ernst Moritz), Walkit (photo: J. Timmer) | p5: Rietveld Zigzagstoel (photo: F. Fisher), Rietveld Schröderhuis (photo: Ernst Moritz), Divantafel (photo: Ernst Moritz) | p6: Richard Hutten stoel, Pakhuis de Zwijger (photo: Rutger Lastdrager) | p7: Ed Annink; Ms. Teaspoon and the King of Gold, Edwin Jacobs, Saved by Droog (all photos: Stefanie Grätz) | p8: Lucia Nimcova; Milkmaids, Ingrid Hulskamp; Dare | p9: Rene Bijsterveld; Vrachtpatser, Annet Bruil; Sap op stap, Toon Welling; De laatste reis | p10: Rietveld’s sociale woningbouw (photo: Urban Think Tank), Rietveld aluminium stoel (photo: Erik en Petra Hesmerg) | p11: Berlijnse stoel (photo: Ernst Moritz) | p12: Mapping for tourists (photo: Lara Balaa), Kratstoel | p13: Ilka Helmig, Casco House | p14: Walkit (photo: J. Timmer) | p15: Piet Hein Eek; Classic Cupboard | p16: Vliegtuig van Rietveld (Aviodrome) | p17: Bertjan Pot; The Random Chair | p24: Robijnhof 13 (photo: Ernst Moritz) | p25: Rietveld & art and design (photo: Ernst Moritz), Huis Nijland (photo: Rob van Dam) | p26: Lara de Greef; Olympic Gold | p27: Inside Design (photo: Simone de Geus) | p28: Re:Frame (photo: Margit Lukacs), Reframe: Frietkot | p29: Dennis Slootweg; Roestkabinet (photo: Ricki van der Tas) | p30: Milou Parthesius; Maak Waar | p31: Rietveld eyecathers (photo: Rob van Dam) | p32: C-mon en Kypski (photo: Roel Detemeijer) | p33: Rood-blauwe leunstoel (photo: Ernst Moritz), Mgr. Verriet Instituut (photo: F. Fischer) | p34. Taste it (photo: Lizzy Kalisvaart), Rietveld kinderstoel (photo: Erik en Petra Hesmerg) | p35: Edo Rath; Blue Fluf, Taam; woolen plastic bag, Yeh Tzu Han; The chaos of memories | p36: Bolderkar (photo: Ernst Moritz)

www.iamsterdam.com

good ideas growbig in amsterdam

AMS-064_IAM_Big_DDD:210x240 28-07-2010 16:09 Page 1

Dutch Design Double MAgAZine

Production & realizationKim HagenaarAfke DuinkerkenVincent Karelsz

editorsPip Farquharson Jessica Gysel

translationPip Farquharson

graphic designMannschaft

Map Design© Carto Studio Amsterdam

binding & PrintingKoninklijke drukkerij Em. De Jong B.V.

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