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Dynamic White Space Management eclipsecorp.us Making the Most of White Space Steve Luke, Eclipse Corp

Dynamic White Space Management eclipsecorp.us Making the Most of White Space Steve Luke, Eclipse Corp

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Dynamic White Space Management eclipsecorp.us Making the Most of White Space Steve Luke, Eclipse Corp Slide 2 White Space = Wasted Opportunity? o Millions of documents each month o Millions of dollars spent o Already spending the money and making the effort o Leverage each customer appointment Slide 3 Leverage your Best Customers o It costs 6x more to gain a new customer than an existing one o Transactional documents get noticed o Transactional documents are trusted o Social media points the way for more personalized print Slide 4 Dynamic White Space Management (DWSM) Intelligent folder-driven automation to manage personalized messaging, advertisement and white space. Slide 5 Dynamic White Space Management (DWSM) o What is DWSM? o Onserts and Inserts o Three types of white space Fixed spaceDynamic SpaceCreative Space Slide 6 Using Folders and Templates o Designing a document template using folders is a concept that developers have overlooked o The goal is make customer communication more flexible, more powerful, and re-usable o Control branding, up-sell, text blocks, and more without template modifications Slide 7 Using Folders and Templates o With DWSM it is possible to design a template that will rarely have to be modified o Puts easy and powerful branding and promo features in the hands of marketing and business users o Stake holders contribute and do their own testing and production Slide 8 Using Folders and Templates o A single place holder can be filled with variety o Testing without changes to the template or data stream o Using folders to allow non technical staff to contribute is an overlooked development option Slide 9 DWSM Advantages Steve Luke Eclipse Corporation 678.408.1245 eclipsecorp.us DWSM drives increased revenue Folders, not coding Empower business units Retain IT expertise and responsibilities QUESTIONS?