Dystopia Fascination

S a r r a h P a s s e

C h e l s e a W i l s o n

F a l l 2 0 1 4

D y s t o

p i a F a s c i n a t i o n

A p r i l 3 0 t h 2 0

1 3

T r e n d A n a l y s i s R

e p o

r t

P r o f e s s o r W e n d y B e n d o n i

2

Table of Contents

Season……………………………………………………………… 3

Trend Abstract……………………………………………………… 4

Targeted Customer Profile………………………………………….. 5

Trend Concept Board……………………………………………… . 6

Color Selection……………………………………………………….8

Fabric Selection……………………………………………………... 12

Street/ Runway Inspiration…………………………………………... 14

Art Movement………………………………………………………...16

Analytic Trend Tracking………………………………………………18

Technical Drawings…………………………………………………...21

Conclusion…………………………………………………………...24

References…………………………………………………………..25

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Fall/ Winter 2014: a tale of existential catastrophe and the end of civilization.

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Trend Analytic Tracking

]

Trend Life Cycle

Trend Concept Board

In the future

where

civilization is

extinct

trend based

on

marginal and

trend based

on

In the future

where

civilization is

extinct

catastrophe is impending

Dystopia exists. Defined by a hostile

environment where the world we once knew

has been obliterated and only the strong survive.

As Surrounded with a back story of war, revolutions,

overpo hostile takeover, overpopulation and other disasters. It

anmo takes parts of reality and social issues and examines

ooo the relationship between the two. Individuals are left

ooo powerless and unarmed, ultimately faced with a

brutal brutal, totalitarianism government. Citizens live

oooo in constant fear, where paranoia is an

everyday everyday occurrence. They fear being

ooooo watched, deceived, or influenced by

others others. This world obeys a strict class

hierarchy and technological

progress progress, which has led to

warped warped minds and bodies.

Dystopian tales often

being ooooo involve a hero who

They fear being

ooooo

is constantly questioning

society. This fictional society

exists exists in the minds of the believers

anou and offered as an alternative to utopia.

oooo Dystopia is a fascination that not only exists in

art and film, but can be found within a society of

elite elite fashionistas and common wealth. With influence

from from street fashion, photography and designers, a trend

has has developed and evolved, captivating the minds of

asooooooo young fashionistas everywhere! Dystopia Fascination is

fashionmovement a fashion movement full of mixed greens, cool blues, and

calming calming corals, along with fine lines, chic silhouettes, and

exhaggerated exaggerated shapes. Not only is this a trend, but a new way of life.

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Dystopia Fascination

Key Items

Color Usage Details

Materials

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Dystopia Fascination is a fashion forward trend complete with a

captivating color pallet and bold structured silhouettes. We look

to the artistic works of Chris Luckhardt, a photographer, and style

conscious fashionistas for vivid inspiration. Structured lines, chic

silhouettes, and exaggerated shapes identifies this trend

pronouncing it ready for fall.

The concept board consists of the overall vision for this trend.

Dystopia Fascination is a trend that appeals to the style savvy

consumers. With that said, we have included key items that we

believe are essential for Fall 2014. These items include the

infamous biker jacket, known for its rebel reputation and style

status, the sheath dress which is known for the way it contours

to the female figure, the corset which is impeccably known for

shaping the figure, now worn as a statement piece, and last we

included the cargo pant which is ideal for carry extra

accessories.

The fabric selections were chosen very carefully and meant to be

very functional and practical while still sophisticated and chic

looking.

The color pallet consists of mixed greens, cool blues, calming

corals, and dysfunctional darks. The greens tell the story of fall

and the wasteland dysfunction of a dystopian society. The cool

blues represent a sense of security and confidence, which helps

empower fashionistas to confidently wear the trend. Along with

the blues and greens, we have incorporated coral into the pallet.

Some might say coral is not a fall color, but this trend uses coral

as a way to incorporate a bright comforting color in the midst of

the dark dingy greens and blues.. These colors not only

represent a Dystopian Society but also appeal to the season and

silhouette styles seen among the trend.

Dystopian Fascination is not only seen as an evolving trend in

2014, but a new way of life. With chic silhouettes, structured lines

and a curious color pallet, fashionistas will unite and divulge

themselves into this trend.

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Pantone 2308 C

Pantone 2327 C

Pantone 2306 C

Pantone 2307 C

Color Palette

Pantone 2140 C

Pantone 2205 C

Pantone 2237 C

Pantone 2219 C

Pantone 2042 C

CCCCC\

Pantone 2331 C

Pantone 2031 C

Pantone 2032 C

Pantone 2308 C

Pantone 2327 C

Pantone 2306 C

Pantone 2307 C

Designers have long understood how

color can dramatically affect moods and

feelings. Color is an effective way to

communicate because colors have

universal meaning. When creating a

collection it is important to consider the

psychology that comes with the hue.

Some colors work better than others in

specific situations and settings. For

dystopia fascination, the color pallet

consists of shades of blues, mixed

greens, and calming corals. Blues are

said to be reliable and responsible. Blue

exhibits an inner security and

confidence, and can be relied on to take

control and do the right thing in difficult

times (“The Color Blue”). In a dystopian

society where catastrophe is impending,

the hue blue is used to calm civilians and

take control of their society. Green is the

color of balance and harmony. “Green is

an emotionally positive color, giving us

the ability to love and nurture ourselves

and others unconditionally” (“The Color

Green”). The coral family can be seen as

spontaneous and insightful. It can

display, “tenderness and kindness with

its empathy and sensitivity. It is a

positive color inspiring warm and

comforting feelings, and a sense that

everything will be okay” (“The Color

Pink”). Coral is the perfect hue in a

dystopian society, it signifies there is a

light at the end of the tunnel and the

strong will survive. The color story for

this trend exemplifies confidence, nature

and comfort, all the while trying to

survive in this intimidating environment

we occupy.

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Lib

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Cal

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Mid

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Skeletal Stares Femme Fatale Barrenness Flesh

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Hun

tress

Gre

en

Dys

func

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aste

land

Un

inhi

bited

Gre

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Fabric Selection Le

athe

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Fur

Ve

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Sp

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The end of the world is not the end of high fashion. From

Rick Owens and Prabal Gurung to Givenchy and Donna

Karan, everyone is taking a page from the dark and

moody dystopian looks for fall 2014. The look is tough and

edgy, following a sleek silhouette. The staple items

include sheath dresses and skeletal pants that can be

easily layered upon. The main focal point of the season is

outerwear. Toggle coats are lined with wool and hoods

embedded with fur to help protect the head. Dominant

leather becomes a second skin, taking on a role of its

own, resembling an urban warrior. To stay hidden in the

shadows the trend sticks to a monochromatic color

palette with hints of livelier colors. This trend has been

influenced by past designs from the late Alexander

McQueen, who followed a futuristic esthetic with sharp

edges, eccentric silhouettes, and remarkable accessories.

The runway fashion unites the dystopian theme with

strong feminine characteristics.

RUNWAY

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STREET

Street fashion for Dystopia Fascination has been largely

influenced by the spirit of steam punk and the edge of grunge.

With a combination of the two, the millennial generation has taken

certain fashions found among the streets, and has created a

more individualistic approach to this trend. By taking a look at

street fashions, amid bloggers, artists and dooms day junkies, we

have found the look to be one that is contemporary with a

futuristic flare. Trending on the streets of both New York and

California, findings have consisted of sleek leather leggings,

harem pants paired with stilettos and biker jackets, oversized

hooded capes, jackets lined with fur, and large think knit scarves.

Drawing inspiration from the street not only provided silhouette

styles, but also different color choices to enhance the look

entirely. The street fashion paired with the runway inspiration

helps tie the look together entirely.

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forthcoming movies will

remain popular because

they give the audience a

hero to cheer for.

Although post-apocalyptic

movies are filled with

doom, the dashing hero

comes to save the day,

providing hope for the

future.

In addition, dystopian

photography has

amplified. Photographer,

Chris Luckhardt goes on

urban explorations and

brings back, “striking

reminders of what

happens after we are

done using gigantic,

multi-million dollar

facilities and machines”

(Chris). He works to show

beauty in destruction and

show case forgotten

places.

Popular culture is seeing a re-

emergence of dystopian

genre. Numerous films being

released in 2013 and 2014 are

the most obvious in art right

now. It is easy to see how

awful a post-apocalyptic world

is and be glad you do not live

in it. We currently are living

thru a seemingly endless war,

economic crisis, and high

unemployment. This genre of

film creates a zeitgeist of

doom that stretches across

the country. "We live in angst-

ridden times, and so the

appeal of these movies is

further amplified," said

Jamsheed Akrami, a film

professor at William Paterson

University in New Jersey. "Most

of us seem to seek mental

relief by drowning ourselves

in a sea of doom and gloom

for a couple of hours. The

experience can be some sort

of catharsis” (Harris). The

world is changing, and

exploiting human fears has

become a common theme

among Hollywood films. These

Art Movement

MICROSOFT

ART MOVEMENT

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Analytic Tracking

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Analytic Tracking

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Key

Items

Tops &

Bottoms

Corset

Turtle-

neck

Harem

Pant

Legging

Skinny

Cargo

Pant

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Key

Items

Outerwear

& Dresses

Bomber

Jacket

Biker

Jacket

Goth

Hooded

Cape

Sheath

Dress

Playsuit

/Jump-

suit

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The dystopian look is sleek and

utilitarian; garment details are not

only for esthetics, but purpose.

YKK zippers are prominent detail

throughout this style. The

exposed zipper trend has

received attention in previous

seasons, but now it is going to be

a more dramatic statement piece

to add some edge.

Once part of the British Royal

Navy's uniform during World War I,

toggles will be seen on

outerwear, like capes, making it

easy to remove or fasten it into

place. The buttons are made of

strong material like wood, so they

are long lasting on the wool they

are attached to.

Decorative buckles and chains are

added to give, ”a cascading effect

of molten metal that forms to the

movement and curves of the

body” (“Arielle”). These details give

an air of intimidation, while still

being modern.

ALL IN THE DETAILS

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Dystopia Fascination

Dystopia Fascination is a trend empowered by existential

catastrophe and the end of civilization. This trend not only exists in

science fiction but has evolved to include the most elite fashionistas

and affluent designs. Enticed by lux goods, fashionable necessities

and common wealth, consumers are drawn to this fictional society

that has become a reality through the means of fashion. Not only is

this trending a new fascination among the style savvy, but it has

evolved into a new way of life. With a color pallet to dream about,

posh silhouette styles and details for days this trend will become

one of the most influential movements of 2014. Once implemented

into their wardrobe, consumers will not be able to shy away from

this trend, as this is an everlasting fashion. Dystopia Fascination is

not only full of rich colors, sleek lines, exaggerated shapes and epic

catastrophe, but allows the believers to realize this fictional society

can become a reality.

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References

"Chris Luckhardt Captures Eerie Photos of Urban Exploration." TrendHunter.com. Web. 26 Apr.

2013. <http://www.trendhunter.com/trends/chris-luckhardt>.

Harris, Paul. "Hollywood Searches for Escapism after the Apocalypse." The Guardian. Guardian

News and Media, 08 Aug. 2009. Web. 26 Apr. 2013.

<http://www.guardian.co.uk/film/2009/aug/09/hollywood-apocalypse-movies-anxiety>.

"The Color Pink." The Color Pink. Web. 28 Apr. 2013. <http://www.empower-yourself-with-color-

psychology.com/color-pink.html>.

"The Color Green." The Color Green. Web. 28 Apr. 2013. <http://www.empower-

yourself-with-color-psychology.com/color-green.html>.

"The Color Blue." The Color Blue. Web. 28 Apr. 2013. <http://www.empower-yourself-

with-color-psychology.com/color-blue.html>.

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Citations

http://www.prnewswire.com/news-releases/new-study-shopping-trends-among18-25-year-olds-

reveals-technology-use-overrated-137504888.html

http://www.cottoninc.com/corporate/Market-Data/SupplyChainInsights/Retail-Feels-the-Fashionista-

Influence/index.cfm

http://www.google.com/trends/explore#q=dystopia

http://www.google.com/trends/explore#q=postapocalyptic&cmpt=q

http://www.google.com/trends/explore#q=apocalyptic&cmpt=q

http://tweetreach.com/

http://pinterest.com/search/pins/?q=dystopia

http://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html

http://www.experian.co.uk/assets/business-strategies/brochures/fashion_segments_handbook_

females_small%5B1%5D.pdf

http://nces.ed.gov/fastfacts/display.asp?id=77

http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=5822

http://pinterest.com/laentropia/dystopian-futuristic/

http://in-the-bagg.com/survival-at-its-fittest-exploring-the-current-post-apocalyptic-trend/

http://www.trendhunter.com/results?search=dystopia