MTV  EXIT:-­‐  Harnesses  the  power  and  influence  of  music,  film,  and  celebri9es  to  create  award-­‐winning  on-­‐air,  on-­‐the-­‐ground,  and  online  content.-­‐  Cu=ng  edge,  innova9ve  educa9onal  campaign  to  raise  awareness  and  increase  preven9on  of  human  trafficking  and  exploita9on.-­‐  World’s  largest  an9-­‐human  trafficking  campaign  reaching  millions  of  people.  -­‐  Proven  to  posi9vely  shiF  a=tudes,  knowledge  and  intended  behaviour  vis-­‐à-­‐vis  human  trafficking.

DOCUMENTARY:   MTV   EXIT   has   produced   5   unique   half-­‐-­‐-­‐hour  documentaries.  Traffic,  Sold,  Inhuman  Traffic,  Enslaved  and  Invisible   Slaves  address   the   issue   of   human   trafficking   in   Asia-­‐Pacific,   South  Asia,   Europe  and  LaEn  America.    Local   and  internaEonal   celebrity   hosts   include   Angelina  Jolie,  Lucy  Liu  and  Jared  Leto.

LIVE   CONCERT:   Produc9on   of   32   awareness   raising  concerts   across   15   countries   in   Asia   and   Europe  including   Cambodia,   the   Philippines,   Nepal,  Indonesia,  Vietnam,   Thailand,  Laos,   Timor  Leste,  and  Taiwan.  Reaching  over  600,000  people  and  featuring  l o ca l   and   i n te rna9ona l   a r9s t s   i n c l ud ing                                                                                                                                                                                                                          Placebo,  The  Click   Five   and  Super  Junior  Simple  Plan,  Jason   Mraz.   Highlights   include   the   first-­‐ever   MTV  concerts  at  Angkor  Wat,  on  the   island  of  Borneo,  and  in  Dili.

MTVEXIT.ORG:   An   engaging   an9-­‐trafficking   awareness  website   offering   safe   migra9on   advice,   informa9on   on  trafficking   as  well   as   links   to   an9-­‐trafficking   groups  and  support   helplines.   Our   digital   pla^orm   also   Includes  streaming   videos   and   downloads   of   all   MTV   EXIT  programming,

BROADCASTERS/NGOs/IOs/GOVTs:  MTV  EXIT  has  established  and   developed  partnerships  with   key   groups   to   increase   the  impact   of   the   campaign.   These   partnerships   include   over   50  broadcasters   that   have   aired   MTV   EXIT   programming   and  hundreds   of   NGOs,   internaIonal   organisaIons,   and  Government   ministries   that   con9nue   to   use   MTV   EXIT  programming   to   educate   at-­‐risk   communi9es   as   well   as   in  training  of  police  officers,  border  guards  and  the  judiciary.

DRAMA:   MTV   EXIT’s   drama   programming   includes   a   Manga-­‐style  animaEon  called  Intersec8on  produced   in  Korea,   voiced  by   local   celebriEes  and   versioned   into   11   languages.     The   newest   series  Bu:erfly   is   a   3-­‐part  Korean  soap-­‐opera   style   drama   series  produced  for   the   Asia  Pacific   region.  These   programs   followed   the   producEon   in   Europe   of   a   series   of   docu-­‐drama  short  films  called  Parallel  Lives.

MUSIC   VIDEO:   A   music   video   trilogy   was   produced   in  collabora9on   with   Radiohead,   The   Killers   and   Muse.  Further   videos   have   also   been   produced  with   The   Click  Five,  Best  Coast  and  Simple  Plan.

PSA:   Crea9ve   series   of   Public   Service   Announcements  produced  locally  across  Asia  and  Europe.

LIVE  CONCERT:  A  series  of   live   concert  programmes  from  MTV  EXIT’s  events  including  Placebo  Live  at  Angkor  Wat,    Super  Junior  Live  in  Hanoi,  Jason  Mraz  in  The  Philippines,  and  Simple  Plan  in  Vietnam.

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COLLABORATION:   Linking  with  ar9st  tours  and  other  musical  and  cultural  events   to   disseminate   an9-­‐trafficking   informa9on   including   Radiohead,  R.E.M.,   and   Thievery   Corpora9on   tours   as   well   as   music   fes9vals   in  Europe  and  Japan,  MTV  awards  events,  film  fes9vals,  and  fashion  shows.

YOUTH   ENGAGEMENT:   Produc9on   of   crea9ve   youth   sessions   and  roadshow  designed  to  engage  and  train  youth  advocates  on  the  issue  of  human   trafficking   and   increase   their   capacity   to   conduct   awareness-­‐raising  ac9vi9es  in  their  own  communi9es.  

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SOCIAL  NETWORKING:  MTV  EXIT  manages  ac9ve  profiles  on   numerous   social   networking   including   Facebook,  Vimeo,  YouTube  and  Instagram.

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MTV  EXIT  uses  a  unique  evalua9on  framework  to  quan9ta9vely  measure   the   impact  of  the  campaign.  The  methodology  includes  measuring   shiFs   in   knowledge,   a=tudes   and   intended  behaviour   vis-­‐à-­‐vis  human   trafficking   following   exposure   to   campaign  content.   The   data   also  provides  informa9on  on   the   performance   of   different   content   and   thus  is  used   to   further   improve   the  campaign.   Through   this   framework   MTV   EXIT’s   on-­‐air   and   on-­‐the-­‐ground   components   have   been   proven   to   posi9vely   shiF  knowledge,  a=tudes,  and  intended  behaviour  towards  trafficking.