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E X P L O R E - Nielsen Norman · PDF file design thinking 101 nngroup.com empathize define ideate prototype test implement e x p l o r e u n d e r s t a n d m a t e r i a l i z e

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Text of E X P L O R E - Nielsen Norman · PDF file design thinking 101 nngroup.com empathize define...

  • EMPATHIZE

    Conduct research to develop an understanding of your users.

    DEFINE

    Combine all your research and observe where your users’ problems exist.

    IDEATE

    Generate a range of crazy, creative ideas.

    PROTOTYPE

    Build real, tactile representations for a range of your ideas.

    TEST

    Return to your users for feedback.

    IMPLEMENT

    Put the vision into effect.

    UNDERSTAND EXPLORE MATERIALIZE

    DESIGN THINKING 101 NNGROUP.COM

    EMPATHIZE DEFINE TEST IMPLEMENTIDEATE PROTOTYPE

    E X P L O R E

    UN D

    ERS TA N

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    M A

    TE R

    I A L I

    Z E

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